Let you invest, you support half of the entertainment industry?

Xu Jia is still assured of Zeng Jia's abilities.

"There are more and more artists in the company. Even the little girl who was born in 2001 has been recruited. We have to replenish resources as soon as possible. We can't say that we just recruit people and let them go. We still need to provide certain support. In this aspect, not only To start with film and television projects, variety shows are also a great way out.”

"In the current market, whether you are an actor or a singer, the boundaries are actually very blurred. It is more about the attributes of the artist, that is, multi-tasking. More importantly, there has always been a shortage of people in the variety show field. In the past, everyone thought that variety show stars were the most popular. times, but now, there are so many celebrities who want to compete for good variety shows. There are newcomers who become famous, and there are old people who become popular. The benefits that a big hit variety show can create are no less than a hit film and television project. In this aspect You need to be more thoughtful."

It was rare for Xu Jia to give Zeng Jia such a long speech. The main reason was that the company was gradually becoming project-oriented. Everyone was rushing to work on film and television projects. On the contrary, few people worked on variety shows.

First, the variety shows on the market have basically exhausted the genres, and what is left is nothing more than picking up people’s wisdom, with no room for development. Second, film and television projects, everyone thinks they are more upscale. As soon as this person is satisfied with material things, he starts to pursue spirituality.

But in Xu Jia's eyes, there is no difference between the two. They are just tools to make money for themselves.

Even the assembly line output of variety shows and the degree of cultivation of newcomers are actually more favored by capital.

"There is indeed some negligence in this regard. There are really too few talents in related fields. Major video websites and even satellite TV are paying close attention to variety talents. Moreover, we are so close now. Many projects are still being cooperated, and there is no hoe. Good luck." Zeng Jia sighed.

How much she misses the days when Jiaxing had no scruples and could dig whoever she wanted. Mr. Xu was even given the nickname Digger.

At that time, people in the circle had a change of heart after hearing about Jiaxing, but as Jiaxing became more popular and had more and more friends, he was too embarrassed to start poaching people.

"We don't have it. We can train it. Your idea is a bit too over the top, and poaching people is always a crooked way. In the end, we have to return to cultivating talents ourselves. + The network part of the video can be left to everyone to play, funds It’s not a problem, as long as you can train people and teams, it’s worth any loss.”

Xu Jia had a look of resentment on his face. After thinking about it, he decided to give the other party a try: "This variety show is very innovative, but it is actually not that bad. The projects on the market that the public thinks are innovative are all copied from overseas. We You can also look further ahead, and other people are also the key, just like Deng Chao did in "Running Man" and Sun Honglei did in "Ji Tiao"."

"We are hosting a variety show that selects actors. Four acting instructors are invited as permanent guests. Uncle Benshan, Song Dandan, Shen Teng, and Jia Ling. These four comedians are absolutely joyful to the audience. It is not necessary to just sit there and chat. It's easy to achieve results if you do it. Each issue is paired with a comment by an old drama star, such as Li Chengru and Ni Dahong. The words are sharper and the topic is improved."

"When the time comes, we will call all the young domestic entertainment actors, as well as those who are capable but not popular. Their advertising fees are not high. If they have such an opportunity, they will definitely fight for it. In every issue, call the directors who are directing projects in the company. In the past, those who performed best on the spot were given a role on the spot, which was also a publicity for our project.”

The variety show he is talking about is "The Birth of an Actor" in his previous life. This variety show really has no gold content. It is nothing more than a talent show. Artists and singers are replaced by actors, and professional instructors are asked to comment on the actors' acting skills.

But as long as you do it well, you can not only promote your own actors, but also promote the company's projects. It will be effective for both parties and save money. It is simply a win-win situation.

Zeng Jia was still muttering in her heart at first, everyone has learned this crooked way from you, Mr. Xu. As the saying goes, if the upper beam is not straight, how can the lower beam not be crooked? Get out your phone and write it down.

She has long been accustomed to the ridiculous phenomenon that the projects proposed by the other party have an astonishingly high degree of completion, and she only feels that she has lost something to worry about.

With this ready-made variety show project as a foundation, at least there is no need to worry about the variety show not producing results in a short period of time.

After all, everything is difficult at the beginning. If the first shot is not fired, there will often be a lot of negative effects later. If things go on like this, everyone's self-confidence will disappear, and it will really collapse.

…

December 3rd.

Hengdian.

Xu Jia was visiting Jiaxing Paradise, with everyone from the Hengdian Group behind him.

There was a long queue at the door, and there were a lot of people, children running, and a lot of noise.

Xu Jia saw this lively scene and a smile appeared on his face, as did others.

Jiaxing Paradise is so popular that it’s a win-win situation for all parties.

Originally, Hengdian had been planning to turn into a tourist town and was well prepared, but it had been missing a breath. Now the existence of Jiaxing Paradise has made up for it.

"You came just as you said and caught us off guard. Fortunately, the chain didn't slip. In addition, we also want to thank you and Jiaxing for helping our Hengdian rejuvenate."

Xu Yongan had a proud look on his face. His decision to defy everyone's opinions now seems like a stroke of genius.

At that time, Jiaxing was just a fledgling company, but now it has become a behemoth, and the cooperation between the two parties has become increasingly valuable as the other party grows.

"This time I was invited by the 4th World Internet Conference in Wuzhen next door. I dropped by here to take a look. It is indeed developing quite well. It seems that we have also reached the point where we have accumulated a lot of experience. This shows that the decision to build reputation for so long is correct. However, improvements still need to be made in other aspects.”

Xu Jia was not so optimistic about the early prospects of Jiaxing Paradise. It was just a shortcoming to complement Disney. He did not expect it to develop so rapidly in China, and he was immediately ready to add fuel to the fire: "We don't need to follow Disney in everything." On par with Shini Paradise, we must be clear that our positioning is to be close to the masses and not to make ourselves superior. Just like the current scene, we can completely create a rest room around it and let everyone queue up with their mobile phones to artificially create this kind of queuing scene. It’s just superfluous.”

"In the park, while doing a good job in security work, we must provide tourists with convenience as much as possible, and the positioning of catering and other consumption must always be based on the interests of consumers. What we do is added value, rather than putting consumers at risk. Attract them and kill them severely. Now these parents bring their children to play. After a few years, when the children grow up, they will naturally have a favorable impression of Jiaxing's products. Don't let them recall this period of childhood, just All that’s left are the unbearable memories and past events.”