Let you invest, you support half of the entertainment industry?

It can be said that Byte at this time already has the strength to compete in the world, but as the boss, Zhang Mingming has never brewed this momentum.

After all, bytes have risen so quickly that even they themselves have not responded to the changes in their status.

That is to say, overlords such as penguins clearly recognized the threat posed by the other party to themselves, and thus carried out defensive attacks.

The enemy often knows himself better than himself.

"Then which part do you want to start with?"

Zhang Yiming hesitated for a moment and admitted that he was persuaded by Xu Jia, whose idea he couldn't resist.

In the end, every entrepreneur hopes to stand on the stage where others are competing for success.

A head-on confrontation with a penguin is something that most Internet practitioners dare not imagine, but having this opportunity makes them extremely excited.

Who makes Penguin's dominance in China's Internet industry reach its peak? At least in this industry, Penguin is ranked second, and few dare to be ranked first.

"On the Internet, Penguin has derived many projects by relying on the IP library of Yuewen. If we can attack the opponent from this point, it will also cause a lot of trouble to Penguin. The most important thing is that this market also has certain benefits. .”

Xu Jia paused, giving Zhang Yiming time and space to think, and then said: "In addition, there is a considerable overlap between Internet surfers and Internet articles. With Douying's promotion capabilities, this red ocean market may not be able to be opened up. When creating a blue ocean market, you have to remember that some people have never been exposed to online literature. Once they are exposed, as long as their spiritual needs are met, the profits can at least be guaranteed."

A large part of those who have not read online articles but are exposed to online articles are willing to spend money and have the spending power.

As far as Xu Jia knew in his previous life, there were people who didn’t know anything about online literature at all, but accidentally came across it on the Internet, and then paid to read it on the official account. A novel that originally cost 2 cents per chapter could be sold by an intermediary for 2 or 3 yuan per chapter. , it costs hundreds of dollars to read a book with hundreds of thousands of words. This is the difference in the world.

People can't make money beyond their cognition, but they can spend money beyond their cognition.

"Internet articles? What you mean is that we don't compete for those old users, but bring in new users. This advantage is exactly what Douying has. After all, short videos cover more than 80% of users across the country."

Zhang rubbed his chin and his eyes became brighter. It seemed feasible. "But most people will not spend money on online articles. Many of them have never even done online shopping."

If you don’t have access to the Internet, you won’t know that there are so many people with poorer conditions in the country. In the past, the main groups that spoke out on the Internet were the well-off and above classes. The Internet showed the class gap, and short videos made it more intuitive. Let everyone realize how different the world is.

"So we don't charge for it, we do it for free. Not only do we not have to spend money on it, but we also give them the opportunity to make money. We just have to make them watch more ads." The corner of Xu Jia's mouth rose.

Using advertising to make money is an old tradition on the Internet, but it has not been carried forward before. Most Internet people still want to save face.

But Pin Xixi changed this model. Starting from just one chop, the entire circle has become do anything to get traffic.

It’s rare to just let customers watch advertisements and make money openly.

Even Zhang Yiming, who has always trusted Xu Jia, showed a rare hesitation and said: "Is this... okay? Will it look too bare and ugly?"

After all, they still have a reputation for being byte-wise. In terms of public opinion, people now pay more attention to it, and it has not yet reached the point where it is worse than bad.

"It would be really ugly if we let users watch ads and put all the advertising fees into their own pockets, but we clearly tell them that they can make money by watching ads. Most people will just be happy to get this advantage, and so will you. I have said that many people here have poor family conditions, and they are willing to waste a few minutes of their time watching advertisements for a few cents."

Xu Jia shrugged his shoulders, and not only extended his clutches to the Internet, but also extended it, "Think about it, their time is not valuable, but through our conversion it becomes valuable, even if the income is not high, but You can earn a certain amount of money just by moving your fingers and playing with your mobile phone. I believe that most users will not refuse."

"And the free item basically filters out the crowd. We give two-way choices. If they don't want to spend time watching ads, they can just spend money. This model can not only be used in online articles, but also in short stories." Videos, live broadcasts, etc. can be used, just like Pin Xixi’s hacking and giving out red envelopes. Do you think they made a profit or a loss after giving out so much money?”

As soon as he said this, Zhang Mingming finally turned the corner.

This deal is a good deal no matter how you look at it. One person's time may not be valuable, but when Byte controls the free time of most people, it will have enough bargaining power to negotiate with those merchants.

In the end, the more money sent out, the more time users stay on it, and the more Byte can earn. It also increases the user's online time, which kills three birds with one stone.

Snapped!

Zhang Yiming clapped his hands and gritted his teeth and said: "Okay, this model will be used on free novels first. As long as the effect is outstanding, it will be copied to other parts immediately. As long as it can outperform Penguin, we can give you money."

He knew very well that this was a rare opportunity for Byte to overtake in a corner. According to Xu Jia's proposal, they would bypass the paid track and launch an attack on Penguin from the free end. By then, I am afraid that it would not be the Penguin family that would be affected, but the entire Internet. So the landscape changes.

But this also means that new companies will stand up in this change, and the Internet will become dynamic in an instant. It depends on how everyone shows their magical powers across the sea.

…

MiHoYo.

Liu Weizheng accompanied Xu Jia to inspect the progress of the project.

"When will it be possible to go online and meet users?" Xu Jia asked.

The project "Genshin Impact" is a top priority in his plan. If the main battlefield of "PlayerUnknown's Battlegrounds" is overseas, then this game will be his main focus in China. By controlling the two-dimensional group, he can at least occupy this field. Advantage.

Otherwise, with the penguin's style, he would rather not poop than occupy the latrine.

After all, Penguin now attaches great importance to itself, and every move cannot escape their attention. MiHoYo's acquisition must also be speculated on by the other party, and it is uncertain when the same type of project will be developed.

It's not that I'm worried that the other party's product can beat "Genshin Impact", but the feeling of being beaten first is just like eating a fly, it's really disgusting.