Let you invest, you support half of the entertainment industry?

As soon as the news of Xu Jia's investment in Wang Baoqiang's new movie came out, colleagues in the film industry immediately rejoiced.

Normally speaking, if Wang Baoqiang’s projects can get investment, wouldn’t it be very possible for them to do so?

After all, with the withdrawal of Internet capital and the dominance of Jiaxing in the film industry, there is very little hot money entering this industry anymore.

Many producers who mainly cheat and kidnap are worried about where to find their enemies to swindle money.

They are no better than the well-known companies in the industry. At least if these well-known companies lack investment, some investors will still recognize them if they make their names known.

All of a sudden, various movie scripts came in one after another.

So much so that the company's mailbox was once full, which made the people in the audit department extremely busy.

The first moment Zeng Jia met Xu Jia, she expressed her bitterness: "When I was an agent, I felt that there were so few projects and there was not enough to choose from. Now that I am in charge of investment, I have discovered that it is not that there are few projects, but the reliance on There are so few projects that are off the charts. You don’t even know how outrageous those plans sent to your mailbox are. Those guys are willing to do anything to defraud investors. They also even had Transformers vs. Monkey King, and the copyright fees are enough to drink a pot. "

How could she be speechless? She asked herself that she had a good temper. After reading the script sent to her mailbox, she was so angry that she wanted to block the other party.

But after reading the other emails carefully, she found that at least this script had a gimmick, and the other projects were bullshit.

"Haha, unreliability is the norm. If everyone was so reliable, how could the circle be where it is now." Xu Jia smiled and shook his head and said, "You think the market is hot now, that's because you stand with us. In this position, if you put aside the output of our Jiaxing, you will find that there are basically not many profitable film projects on the market, and even TV and variety shows are just hanging on."

The impact on the film and television industry has long been foreseen. With the advancement of technology and the increase in entertainment methods, it is impossible for the public to focus on just one aspect.

What's more, compared with other forms of entertainment that are becoming more and more advanced, film, television, and audio are gradually falling behind. There was no room for survival of shoddy products in the past, and the market began to force producers to go for high-quality products.

Because producers not only have to compete with peers, but also with cross-industry opponents, such as short videos, games, novels, etc. Everyone is competing for users’ time, so naturally whoever has higher quality will win. Easier to attract users’ attention.

"No wonder you have been pioneering in other areas and asking us all to dig deeper. It turns out that you have seen this clearly a long time ago." Zeng Jia sighed with emotion.

She asked herself that after so many years of hard work, she could still be called a talent in terms of ability, but compared with Xu Jia, it was simply in the sky and on the earth.

Now that she has discovered that the future prospects are pessimistic, she can't help but ask: "Then should the company's business shrink and retain its strength until the industry recovers before entering the market in a big way?"

As for the shrinking business and the decline in her influence as president, she didn't think too much at all. She was completely focused on considering the overall situation of the company.

"No, if we as the leader of the industry shrink, what about other companies? If everyone retreats, there will be only one result, and that is losing this market. The territory and users we don't want will be taken by other companies. , I believe that big capitals such as Penguin and Alibaba will not mind burning money to capture our market."

Xu Jia shook his head. His previous thoughts were similar to Zeng Jia's, but when he sat down at the head position, he realized that he had only been able to see closer because he was standing low.

In the past, when Jiaxing was just a little shrimp, he could naturally hide under the tall man. Anyway, if the sky fell, the tall man would hold him up. When the other party couldn't hold on, he could still clean up the mess.

But now Jiaxing is the tall man. If he doesn't stand up, the entire industry will slump, and Jiaxing's end will definitely not be good.

"Not only can we not withdraw, but we also have to spend a lot of money. As long as it is a similar project, we can invest in it. We are not short of money at the moment. What we need to do is to maintain the vitality of the market. It does not require how hot it is. At least it does not require completeness. When it gets colder, it's like baking a stove in winter. If you let the stove go out, everyone in the house will freeze to death." Xu Jia said seriously.

He would rather have his money spilled out than sit in an account and become a bunch of numbers.

"There are really not many suitable ones at the moment. Even if you want to spend money, you can't spend it." Zeng Jia said helplessly.

She understood what Xu Jia meant, but it was hard for a good woman to make a living without rice. Not only was Jiaxing short of projects, the entire entertainment industry was short of reliable projects. The current situation was one of drought and drought.

"If there is no demand, create demand. There are so many directors in the company and so many IPs outside. If there are similar ones, we can get them. There are also short plays and web dramas. We can increase investment. As long as we can break even, even if we lose money. Those who can maintain the company's personnel and stabilize the market vitality will achieve the goal." Xu Jia almost said that the other party was too honest.

As long as there are different CEOs, one can spend more money than the other, but the money is really like wasted, and I may not even hear a sound. From this point of view, Zeng Jia is quite trustworthy.

"Okay, I'll go back and discuss with Mr. Zhang from +Video, as well as the short play plan you promoted in the Hangzhou branch. This activity should also be able to burn some of it."

Zeng Jia paused and said hesitantly: "I want to make a review to you. The person in charge sent to Hangzhou before did not think well and did not bring up the branch. You have to go and rectify it yourself, otherwise it will be destroyed." Call him back and let someone else be Yu Qing's deputy."

She knew a thing or two about the Hangzhou branch of the people she sent, but she didn't know that the other party almost ruined something big.

Xu Jia has put a lot of thought into self-media. She knows clearly that the Hangcheng branch will be the center of Jiaxing's self-media development in the future. However, she has assigned such an important task to the wrong person, and her responsibilities are equally unfair. Small.

"There is no need for a review. If I punish you this time, the company's personnel appointments and dismissals will be even more constrained in the future. I still say the same thing. I am not afraid of making mistakes, but I am afraid of doing nothing. If I don't put people in that position, who will If you know whether it can be used, you should always give people a chance." Xu Jia waved his hand.

It would be fine if Zeng Jia had selfish motives, but after his investigation, he found that the head of the branch was indeed promoted based on merit, but when he was at the headquarters, he did not show any indecision in his work style.

It wasn't until he became the head of the branch that he realized it was inappropriate, which was within his acceptable range.