Let you invest, you support half of the entertainment industry?

After dealing with the actor's issue, Xu Jia left full power to Lorenzo and the others in "Aquaman".

I switched to another film crew that I invested in, "Barbie".

The reputation of this crew is much greater than that of "Aquaman". Of course, no one was optimistic about it at the beginning, until Xu Jia pushed its producer and heroine Margot Robbie to the position of the first person in women's rights.

This movie has become famous. Everyone knows how much potential a feminist movie under the banner of feminism can have. After all, this is an era when women's consumption power ranks first.

"Xu, long time no see, you look handsome again." The first moment Margot saw Xu Jia, she rushed towards him with a smile.

Needless to say, European and American celebrities are quite bold and unrestrained.

That broad mind was about to embrace Xu Jia into his arms.

"Haha, handsome people can't be eaten for a living. You have to pay attention to your influence now. The success of the crew depends entirely on you alone."

Xu Jia smiled and avoided Margot's hug. The latter was a cash cow, and it was best for the two of them to maintain a pure interest relationship.

The other party is far from being as innocent as she seems on the surface. It would be very difficult for an actress to get to where she is today, not to mention that the latter is still working as a producer, so her mind is definitely much clearer than the average person.

I thought I was taking advantage of the other party, but I didn't know that their calculations were going on for who knows how long.

"Don't worry, our entire crew is doing strict public opinion control. No information or images will be spread. Before it is released, confidentiality is our top priority."

Margot showed off her muscles and told Xu Jia that her abilities were fully demonstrated after she became a pioneer of women's rights.

Not only can she talk freely in front of the media and strengthen her status and influence, but she can also dance well in front of various tycoons. At least her value now is far more than that of Harley Quinn a year ago.

"Confidentiality is important, and the corresponding marketing is also indispensable. Later I will arrange for our Jiaxing publicity department to intervene, and they will be responsible for the marketing and publicity of the crew. In particular, we must combine you personally with the feminist movement to fully integrate To attract female groups into the cinema, at least let them know that supporting this movie is supporting their movement."

What Xu Jia didn't tell the other party was that for the "Barbie" project, the company had already had a complete set of mature marketing plans, which Xu Jia had ordered Yang Tianzhen's publicity department to start preparing very early.

Because the same plan can be used not only for "Barbie" but also for other female-oriented films. For example, "The Lost Girl" will be able to learn from this marketing plan to attract female groups.

As for men, there is no point in pleasing them. They have to follow their girlfriends and wives into the cinema. The same man may even have to accompany different women to contribute multiple movie tickets, but he can't say a bad word after coming out.

At present, the dog-licking economy has not completely collapsed.

This can be seen from the fact that all kinds of romance movies that are terrible and surprisingly can often become hits through marketing. The purchase of movie tickets is often in the hands of more emotional women, rather than men who claim to be rational.

These guys don't treat themselves as human beings, and Xu Jia, the ticket seller, doesn't even care.

"Are you sure that Jiaxing's publicity department can handle the global market? I'm not doubting your ability, but after all, regions and markets are separated. You also said that this movie is very marketing-driven. If the marketing fails, we will The box office expectations may be greatly affected." Margot said with emphasis.

She didn't have much bargaining power with Xu Jia before. After all, the establishment of the entire project relied on Xu Jia's funds and strength alone.

In a sense, she, the producer and starring role, is just Xu Jia's tool.

But now that she has considerable influence, she is naturally unwilling to be just a tool that can be manipulated by others. Even if she is, the premise is that the other party's strength convinces her, and she will only surrender to the strong.

"Haha, Harvey's example seems not enough, right?" Xu Jiaqing's words made Margot change her face after hearing this.

She became a pioneer of women's rights with the help of the MeToo movement against Harvey. She knew very well that Xu Jia started this movement single-handedly, and that she was able to seize the opportunity because the other party deliberately did it to get the opportunity.

The sense of oppression that had faded away due to time once again dominated Margot's emotions because of the other party's mention.

"Of course, the global market is developing so fast now. It's normal for you to have concerns. I can understand it, but you can rest assured that not only Jiaxing will be involved in the marketing promotion, but also the streaming media company I am involved in, and all parties involved. They will all invest in their own channels, and in order to build this global publicity system, they will pay a higher price, but the publicity cost you only need is still the normal price."

Xu Jia explained to Margot calmly that his subsequent publicity methods did not give the other party a chance to speak.

Cooperate well with yourself, and everything will be easy to talk about. Otherwise, it will be a penalty for not eating the toast.

A disobedient "Barbie" crew, he would rather risk losing all his money to press it, otherwise his training of Margot Robbie would be in vain.

He must establish this authority. In the future, when Jiaxing enters the international market, he must have enough prestige in the early stage so that others will believe that there is a future with Jiaxing.

Margot Robbie opened her mouth, but when she saw the hint of intimidation under Xu Jia's calm expression, she swallowed it back: "Okay, I'll do as you say, and our crew will fully cooperate."

Thinking of Harvey's fate and the process of her rise to power, she decided to wait and see for a while. No matter where she looked at it, this Chinese investor revealed an evil nature.

She was not willing to risk her career on whether the other party would break up with her.

"As long as you cooperate, I believe this movie will push you to a higher level. Someone will contact you soon. At that time, you two will discuss the specific plan for this promotion. In addition, it is estimated how long it will take for the movie to be completed and edited. , we also need to prepare the film schedule and number of theaters for the release schedule in advance." Xu Jia asked with the corner of his mouth raised.

What he always adheres to is hello, me, everyone. If the other party is willing to cooperate with him, it will save countless troubles. You must know that he was prepared to fall out before he came.

Now, if both parties can reach an agreement without affecting the project situation, it is still a good result.