Let you invest, you support half of the entertainment industry?

March 9th, Women’s Day just passed.

"Crazy" is officially launched on +Video.

Compared with the previous version of "Kurst", which only relied on Zhang Yi to handle the ratings, this time it attracted a lot of attention because it was produced by Jiaxing from the beginning.

"All the promotional drafts have been arranged, and all our channels have been dispatched. I want the entire Internet to be filled with information about "Cyclonus" within three days." Xu Jia arranged the arrangements intensively.

Yang Tianzhen is specifically responsible for the promotion of "Barbie". The former has been looking for new challenges since the idol economy fell.

The establishment of the global publicity system for "Barbie" this time seemed to her to be a big opportunity for advancement, and she immediately led the team to the United States in person.

The company originally had a deputy in charge, but Xu Jia couldn't bear it and had nothing to do in the company, so he took over the relevant publicity for "Hurry Up" as a model for the company's underachievers.

Most of these guys came in after Yang Tianzhen took charge of the Jiaxing Publicity Department. They had only heard about Xu Jia's marketing ability but had never seen it. This time, after learning that Mr. Xu was going to fight in person, they were all very excited.

After all, in the publicity circle of the entertainment industry, Xu Jia's publicity and marketing abilities are well-known.

Everyone knows that the magic weapon for Jiaxing's rise is publicity and marketing, but Xu Jia rarely personally participated in such specific matters, and only legends about him spread in the world. Now he is finally coming back.

"Everything has been arranged, and all publicity channels have issued relevant press releases. So far, the results are good. The number of views of "Cyclone" exceeded 100 million in the first hour of its premiere, and it is expected to exceed 1 billion in 24 hours." Zeng Jia said.

This billion in views is not like the tens of billions that some online dramas boast, which are so false that they can't be more false. As long as we are in Jiaxing, all the data presented are real and valid.

And now, because of Jiaxing's leading role, other platforms and companies have followed suit, and the previous trend of falsely reporting data has been put to a halt.

After all, if they brag about how high the playback volume of their drama is and how good the data is, when compared with Jiaxing, they find that they are still far behind. They have no pants left, so they can only tell the truth, and at most they can play tricks in other aspects. For example, completion rate and scarf popularity.

It's just that many viewers no longer accept their tricks. From this point of view, Xu Jia has achieved a small part of his goal and has indeed changed some unhealthy trends in the entertainment industry.

"Maintain this pace, and if this situation continues, "Kurst" will be our first big hit online drama this year. The creative team like Zhang Songwen must also take good care of them and not let them get too arrogant, but the treatment must also keep up. Let them feel the company's attention, understand?" Xu Jia continued to urge.

The success of a project is not the end, but just the beginning of a new round of interest division.

And compared to the initial conflict, conflicts involving immediate interests are different, and the turmoil is much greater.

If possible, Xu Jia would naturally not want such a good creative team to fall apart. It would be best to share wealth and wealth.

In fact, "Hurricane" became a hit far faster than anyone imagined.

From March 8th to the end of the month, for nearly a month, the entire Internet was dominated by the Gao family. There were more than 20 hot searches for scarves. Zhang Songwen, who was originally unknown, became a celebrity because of the role of Gao Qiqiang. A popular actor.

The bigger the storm, the more expensive the fish, a saying that is widely circulated today.

So much so that Xu Jia didn't show his true strength at all, and found that the crew had reached the point where he was alone in seeking defeat. The popularity was so great that there was no need for publicity at all. The whole country knew about it, and even Korea and Japan sent people to discuss the introduction. No matter where it is spread, it would be a waste to spread publicity expenses.

The Asian partners who joined the streaming media immediately introduced "Cyclonus" into the distribution system as their first share of the pie in 2018.

After all, under a mature distribution system, the more companies involved, the easier it is for the project revenue to grow. If neighboring countries and regions are promoting it, local publicity and distribution will be better.

For a time, Zhang Songwen had a tendency to spread throughout Asia.

…

Just after an interview ended, Zhang Songwen breathed a sigh of relief.

He has experienced the hardship of not being popular. After working as an actor for so many years, he can't even afford a house. Now that he has become popular, he has no intention of rejecting it. Instead, he cherishes these exposures and announcements, and he enjoys them even if he is tired.

After all, many actors want to get this kind of treatment, but they don't have the opportunity.

"Teacher Zhang, thank you for your hard work. I heard that you have been cooperating with the publicity during this period. It's hard for you." Xu Jia's voice sounded.

When Zhang Songwen reacted and quickly stood up, Xu Jia's figure had appeared in front of him and stretched out his hand.

The two held each other tightly, especially the former. Zhang Songwen was so excited and his eyes were filled with gratitude.

"No, no, it's not embarrassing at all. I wish there were more notices coming to me. It would be better if there were always so many. In the past, there was no media to accept interviews. And in terms of hard work, the staff who work hard to promote our crew are the hardest. Compared to what I gained, they deserve more rewards and encouragement." Zhang Songwen shook his head and said.

He thought that he had received enough, not to mention swelling, but in his heart he was more sincere and fearful.

These announcements kept him busy and relieved his inner anxiety, making him feel like his feet were still on the ground.

"If many artists had your mentality, they wouldn't be just shooting stars. To be honest, the more popular actors like you are in the entertainment industry, the more popular they will be. It's a pity that it's too late. It's better to be younger when you're famous. That's good." Xu Jia said with a smile.

He admires Zhang Songwen's mentality the most, and his other abilities come second. You must know that if a public figure's image collapses, the impact will be much greater than a lack of ability.

"It's too much praise. I only did the most basic thing." Zhang Songwen said modestly.

"I'm here to meet you today. Firstly, I want to congratulate you on your success. The role of Gao Qiqiang not only made you a success, but also added a lot to "The Drive". Secondly, I want to talk to you about the sequel. Of course it's not "The Drive 2." This story is over, but we should change the script and continue to make this type of film with the same team. Strike while the iron is hot. It is best if we can continue the glory of the past. If not, high-quality dramas can be considered worthy of the audience," Xu Jia said.

Series dramas are a common problem among domestic film and television companies. To put it bluntly, the profits are unevenly distributed, which makes it difficult to film sequels. For example, even a successful IP such as "Love Apartment" was unable to continue its fifth season, and a large part of the reason lies in the actors.