Let you invest, you support half of the entertainment industry?

"You decide who to pick and who to send. I will be responsible for paying for it and seeing the results. In short, there is a premise that it cannot affect your own work. Do you understand what I mean? Then the gain outweighs the loss." Xu Jia Focus on preaching.

The reason why mini program games are proposed is to open up the market. After all, competition in all aspects of the Internet is fierce now. Instead of fighting in the red ocean, it is better to develop the blue ocean.

But our own territory must be stabilized, otherwise it would be a joke to lose the watermelon and pick up the sesame seeds.

"yes."

They both nodded.

Xu Jia looked at Zhang Mingming on the side and said: "How about it, are you interested in doing it together? With your traffic pool of Douying, this kind of small program game is the most suitable carrier, and it can also add a lot of resources to Penguin." A small nuisance."

As for Ali, he didn't mention it at all, even though Ali was at his peak at this time, and Ma Yun was even more popular.

But in Xu Jia's eyes, the biggest enemy has always been Penguin. Under the siege of Jingdong and Pin Xixi, Ali will not say that his defeat is certain, at least he will never be the hegemon he is now.

"Count us, Byte, and forget about the rest. Since it's causing trouble for Penguin, we, Bye, must get involved." Zhang Mingming said without even thinking about it.

In his eyes, the biggest threat is also Penguin. It can be said that Byte was able to rise to the top only because Penguin did not react and then launched an overseas strategy to stabilize its status as a giant.

During this period, if any flaw is revealed, Penguin will not give Byte any chance. Penguin takes traffic more seriously than anyone else. Unfortunately, compared to Byte, which is unstoppable, Penguin is still too angry and moves too stiffly and slowly. .

"Then it's settled."

Xu Jia made the decision to launch an attack on Penguin. It was not that he disliked the latter. In fact, the two sides had cooperated many times, and the results were often gratifying.

But in the domestic business world, if you want to grow upward, you must break through the sky shrouded by penguins.

…

Stayed in Shanghai for a week.

After forcibly dispelling those outrageous rumors, Xu Jia returned to the capital headquarters.

Once the sales terminal and promotional center are finalized, the last step left is the start of production. This step is not that simple to say the least. After all, the OEM has to be carefully selected, and the selection of peripheral products is also a trivial matter.

This kind of job is just right for the careful Zeng Jia.

"In terms of food, I have tentatively decided on fast-moving consumer goods such as ice cream, biscuits, and spicy sticks. As for beverages, even if the domestic competition is too strong, there are also clothing items such as backpacks and clothes. I can also make some stationery items. In short, there is no We can do both technical and low-tech products, focusing on brand value and only in the mid-to-high-end track."

Xu Jia stood in the conference room, facing several senior executives of the company, and scolded Fang Qiu: "Some people must say that we are cutting leeks, but in fact, as long as it is stained with brand value, it will carry a premium to some extent, and in China, low prices The high-end track has long been rolled up to the point where it can no longer be rolled out, and we can only move towards the mid-to-high end. Furthermore, why can Internet celebrity brands like Zhong Xuegao or overseas luxury goods like Hermès be able to cut leeks? , we can’t?”

"At least in terms of quality, we can give consumers a guarantee that any of our peripheral products will be safe and guaranteed. This is better than those with purely IQ taxes. Then in terms of brand value, I leave it to the Shanghai branch. If you do it, Director Yang will be solely responsible for promoting and marketing these products. The live streaming department of the Hangzhou branch is the sales terminal of the industry chain. The main shipping channel is online. Brother Yang I still trust you to lead the team.”

"The reason why you are gathered here is to solve the problem of the beginning of production. The processing factory has to be left to you to find and negotiate, including product selection and quality control. These are the top priorities, especially the latter. If There is a problem with quality control, and everything I said before is in vain, and may even affect our Jiaxing's own reputation, so I ask you to come and strictly check this link in person, are there any problems?"

When he brought this matter to the meeting, it was no longer a discussion, but a notice.

The development and expansion of peripheral products is imperative. Whether Jiaxing can continue to develop enough depth in the limited market depends on the development of peripheral industries.

This is how the Hollywood giants came to be, and Xiangjiang Film failed because of this. It can also be said that it died due to piracy.

As long as there is sufficient protection for cultural property rights in Xiangjiang, with the past glory of Xiangjiang's film and television industry, so many film and television companies will not have such tight capital chains, at least they will not die so quickly in the cold winter, so that they can continue to produce Produce good work.

Instead of doing whatever it takes to make a profit, even if it damages the foundation of the entire industry, it doesn't matter.

But if you want to say that this kind of people are despicable, they also want to survive. Those who are original can not earn much money through hard work. You will naturally avoid falling into pits along the way.

If this situation continues for a long time, who is still willing to sacrifice their own interests and find a new path?

What Xu Jia wants to do is to make a project, even if it fails at the box office in the end, make up for the cost through various channels, and even make some profits, and those profitable projects become more profitable.

To put it bluntly, if you cannot raise the upper limit, then ensure the lower limit.

"Leave the quality control to me and I will take care of it. If you have any questions, you can ask me at any time." Zeng Jia was the first to speak.

Anyone with a discerning eye can see that this link is the most important, but the merit is not obvious. It can be easily implicated in anything, which can be said to be very disadvantageous. Zeng Jia is willing to take the initiative, which means that it reduces a thorny problem for everyone.

"Okay, take responsibility. I still trust Sister Zeng." Xu Jia clapped her hands and looked at the others.

Although the two of them had not communicated in advance, they still had a tacit understanding when it came to the matter. This burden must and could only be shouldered by the other party. If it were anyone else, he would not be able to rest assured.

"I will choose the products. During this time, I will do market research to see what kind of products our fan base is interested in. I will cooperate with the Jiaxing fan management department to act together online and offline." Cai Yinong said slowly .

She is now living a life like a pension in Jiaxing. She doesn't mind if she can find something to do. She still has a keen eye for the market.