Let you invest, you support half of the entertainment industry?

Until the movie theater ended, fans were still talking about what Xu Jia said.

No need to think about it, after returning home, it will be a hot search on the Internet again.

Based on Xu Jia's understanding of his own publicity department, Yang Tianzhen would not let go of this opportunity to promote the movie for free.

"Why do you have to drag me along? I finally managed to persuade the people in the company not to ask me to cooperate with the publicity. After all this, you should say that I favored one over the other." Xu Jia sighed.

I really thought that he just liked to talk big and broadcast satellites, but in fact, he still likes to keep a low profile at his core.

It's just that in the eyes of others, his behavior is just a pretense.

"Come on, you can save so much publicity funds, so you are secretly having fun and pretending to be tiring. At my age, I have to cooperate with the crew to run publicity and distribution. If not, it will be ruined. You don't know how to take care of the elderly. People." Uncle Benshan interrupted.

He is a person who doesn't care if he doesn't do something, and does his best if he does. Basically, he plans to follow the promotional activities of "Sherlock on the Plains" to the end. After all, the box office is high, and his face is better, and the money is in his pocket. Also thick.

Juniors such as Shen Teng and Jia Ling are all prospering in the film industry, and another pairing, Zhou Xingxing and Da Shuna, have also won a lot of box office. It is not easy for him to fit in with the scope, but the box office is too low. Can't hang on either.

"You are so fit and healthy. You are much healthier than many young people. But to be honest, you don't need to follow all the propaganda. You can rest when you need to." Xu Jia said.

As for the cost of "Sherlock on the Plains", it was not even 20 million. He was worried about the box office of Der. The profit was stable, and it was nothing more than making more money.

In addition, because of the starring roles of Uncle Motoyama and Wang Yuan, there is no need to think about sequels in the future. In fact, there is no need to drag two elderly people and squeeze them too much.

Seeing Uncle Benshan waving his hands and not intending to listen, Xu Jia didn't say any more, as long as he knew what he was doing, he wouldn't stop him from making money for himself, so he looked to the side and said, "Teacher Fan, "Eternal Life": When do you plan to join the group? I'm waiting for you."

Jiaxing's business performance has been rising steadily, and he has no intention of falling behind in literature and art. He can use this movie to compete for awards.

"Stop talking nonsense, has the director been appointed? Now it seems that I will be the only one to be appointed." Wang Wei finally understood why Uncle Benshan was always so uncalm when facing Xu Jia.

The child spoke without hesitation and could arouse his emotions with just one sentence, but it had to be said that the relationship between the two parties also progressed rapidly under such circumstances.

"As for the director, I plan to ask Wang Xiaoshuai. What do you think?" Xu Jia said casually.

In fact, regardless of whether the other party accepts it or not, Wang Xiaoshuai is his chosen director. It is not because of the former's reputation as a sixth-generation director, but mainly because this guy is really suitable for the shooting style of "Eternal Life".

It can be said that "Eternal Life" was tailor-made for Wang Xiaoshuai. Not everyone can capture the sense of age and delicate emotions in the film, and even if it is produced, it may change the taste.

When Wei Wei heard the candidate given by Xu Jia, he was stunned for a moment, then started to think about it, smacking his lips and said: "Don't tell me, I have watched Wang Xiaoshuai's "Qinghong" and "Rizhao Mountain City", so I can tell you The story tells a good match, I think it’s okay, who do you plan to find to play Wang Liyun’s role?”

The director decided that the second choice would be the female lead, and in terms of scope, the latter would have a greater impact on him.

After all, Liu Yaojun and Wang Liyun, whom he plays, are husband and wife. They have the most scenes opposite each other. Whether they can give better performances depends on the level of the actors who play opposite each other.

If his acting skills are amazing, but the opposite actor pulls his hips, it's not in vain.

"How is Hui Yinghong?"

Xu Jia searched the list of actresses in his mind, and this one suddenly popped up.

If the age is suitable and the acting is good, then this is the one.

"Of course it would be nice to invite her over. Last year she won the Golden Horse Award and the Golden Image Award for Best Actress, so why should I be dissatisfied? I'm worried that I won't be able to take on her role." Wei Wei's eyes lit up and he said.

He has been the Best Actor of the Academy Awards for 16 years, but in terms of qualifications and awards, he is really not as good as Hui Yinghong. She debuted in Shaw Brothers in 1977 and won the Best Actress crown at the first Academy Awards in 1982.

Looking at this resume, few actresses in the country can match it.

"Okay, now that the director and the hero and heroine have been decided, it's all set. You can come directly to our company after the press conference and we'll start planning the filming."

Xu Jia didn't give the other party time to react at all, so it was decided.

As for whether those two people could be invited over, it was not within his scope of consideration. Not to mention the country, it was the whole world. As long as he wanted to, there were not many actors who could refuse his invitation.

She opened her mouth and swallowed it back.

Xu Jia has done everything so well. He really has nothing to refuse. He has never filmed such a smooth movie. Two consecutive enjoyable cooperation processes have already made him prefer Jiaxing in his heart.

It can be said that if Fan Jiaxing invites him again in the future, he won't be able to refuse based on his impression points alone.

…

The second day.

"Sherlock on the Plains" can be said to be the only dark horse contestant in this unpopular period.

With the blessing of Uncle Benshan and the golden partner of the film, coupled with the aura of Jiaxing's reputation, the box office on the first day was 120 million.

In one day, the rate of return reached over 500%, which made others envious, but they couldn't feel jealous.

It's very simple. If the same movie is placed in their hands, it will be difficult for them to make even 10 million yuan at the box office.

First of all, it is not easy for them to recruit the old partners of Uncle Motoyama and Guangzhou. Even if they are hired, the pay will never be low. Secondly, how can a rural-themed comedy movie in the market convince the audience that it is worth the ticket price? If the audience can't be impressed, how can we convince the theaters to schedule the film?

You must know that theaters have always relied on the producers to decide. The box office of many movies is poor, not because of the quality, but because the cinemas do not schedule movies. No matter how high the attendance rate is, it is useless?

Nowadays, many major projects sign bundled contracts before they are released. I want as many films as I want for this film, and as many films as I want for that film. The remaining films have to compete for that little bit of film scheduling, and they are not even qualified to compete from the beginning.

But it's different here in Xu Jia. Just by the word Jiaxing, no matter which theater chain goes sideways, especially Wanda, it's like a biological son. "Summer on the Plains" can be seen everywhere in theaters during this off-season. Locke poster.

What's more, in terms of publicity, by leveraging the wave of nostalgia for "Ma Dashuai", it will get a wave of free traffic.

This two-pronged approach will naturally be effective.