Let you invest, you support half of the entertainment industry?

The future direction of the studio was set, and the atmosphere in the office immediately relaxed.

Xu Jia turned to ask: "How is the mobile version of "PlayerUnknown's Battlegrounds" running? Is the overseas strategy implemented thoroughly enough?"

You must know that in his eyes, if "PlayerUnknown's Battlegrounds" is a hen that lays eggs, then the mobile game version is a hen that lays golden eggs. The latter has a much stronger ability to attract money than the former.

"I was about to report to you that last month's turnover was US$150 million, with domestic players accounting for 52%, and the rest contributed by players from Japan, the United States, the Middle East and other regions. It can be said that our overseas strategy has been successful. , Of course, this is also inseparable from your strategic planning." The person in charge of the studio excitedly reported the results, and did not forget to flatter him at the end.

Even though his studio is not that big, he is already a dazzling star in the domestic game industry.

The revenue is even better than that of MiHoYo next door, but he knows very well that the credit for all this does not lie with himself, but with the boss in front of him.

When everyone was thinking about making the PC version of "PlayerUnknown's Battlegrounds" more in-depth, only this man chose to go his own way, develop mobile games and focus most of his energy on mobile games.

The current results also prove this man's amazing vision. The profitability of this game can be compared with that of the entire Jiaxing.

After Xu Jia came to this conclusion in his mind, he instantly understood why giants such as Penguin and Alibaba did not take a serious look at the domestic film and television industry, and why they would rather develop the idol economy than improve the quality of drama series.

Who is willing to work hard when you can make money while lying down?

In the eyes of Internet companies, the film and television industry is about working hard to make money, and the key is not necessarily making money.

"Continue to deepen this area and study how to optimize the game content. In addition, there can be innovations in clothing and props, but not too quickly. Players must be given time to react and their wishes must be fully respected. For example, if a certain prop is launched , let’s take a look at everyone’s reaction first. If the reaction is strong, it will be removed from the shelves. In short, the player’s experience should be the main focus, and attention should be paid to the balance of the game. In any case, krypton gold cannot affect the game experience. You must know that hundreds of millions of civilian players, even if one They are the cornerstone of the entire game."

"Of course, if possible, it is also a direction to allow these free parties to be used as first-load gift packages." Xu Jia warned.

Free players cannot be regarded as users who occupy game resources, but they must be regarded as part of the game. Without them, how can we increase the gaming experience for those players who pay for gold? How can those wealthy people enjoy cheers and applause after charging up their money?

After this joint is figured out, the mentality of these free players will naturally change. They are free NPCs that do not cost money and do not take up resources. On the premise of not affecting the gold players, it is also necessary to provide them with enhancement patches. Yes, I will give out some gift packages from time to time, which is considered as a salary.

By the way, it can also stimulate the consumption of the rich. After all, if you don't widen the gap with these free players, how can you highlight their differences?

"I understand that we have always adhered to the idea that as long as there are no problems, we will not make changes without authorization. However, in terms of user experience, we really need to strengthen it." The head of the studio nodded. Without Xu Jia's permission, He didn't dare to mess with the game at all.

If a certain aspect is updated and leads to the loss of users, then he is the culprit. He would rather do nothing than make a mistake.

This is precisely the key to the smooth operation of the PC and mobile versions of PlayerUnknown's Battlegrounds. Although occasionally players say that the gameplay is old-fashioned, most players still enjoy it.

"Well, although we hold the copyright of "PlayerUnknown's Battlegrounds", there are still mobile games of the same type appearing in the world, so we still cannot relax our vigilance." Xu Jia said.

Compared with the flowering of chicken-eating mobile games in the previous life, in this life because "PlayerUnknown's Battlegrounds" is in his hands, he is the first to eat crabs in the mobile game version. Until the overseas strategy is successful, other game companies see that "PlayerUnknown's Battlegrounds" is in his hands. After seeing the prospect of chicken mobile games, they followed suit one after another.

Among them, Penguin and NetEase are more greedy than the other. In their eyes, the domestic game industry should be divided equally between them, and they are strictly guarding against the following game companies.

Unexpectedly, Xu Jia came out of nowhere and randomly bought two companies, causing chaos in the game industry.

This was before MiHoYo's "Genshin Impact" came out. Even so, the revenue from "PUBG" made Penguin and NetEase feel a crisis and wanted to attack in this regard.

"Yes, understand!"

The person in charge looked solemn, and he knew that the current situation was full of dangers.

…

After inspecting the Blue Cave Studio, Xu Jia didn’t go to MiHoYo and instead went to Byte Headquarters.

Before going there, I contacted Zhang Yiyi specifically. The latter was surprised for a while after receiving the news. It hadn't been too long since the last time the two met, and he didn't expect to meet again so soon.

For Xu Jia, who has been developing in the capital, this is really rare.

Arriving at the Byte headquarters, Xu Jia followed the receptionist to Zhang Yiming's office. The latter was making tea, steam rising into the air, and Leng Buding really had the mood of an idler.

"Director Zhang, you are so interested. Looking at this posture, you are quite skilled in the tea ceremony." Xu Jia teased.

He knows nine out of ten about tea and knows nothing about it, but that doesn't stop him from occasionally making tea in front of guests in the office to show off.

But Zhang Yiming is obviously not the one. The other party's techniques are extremely skillful and charming at first glance.

"Just have fun secretly. There are really not many people who can get such treatment. Normal guests come here only for my secretary."

Zhang Yiming smiled and cursed without looking back, and then said: "You came to the magic city specifically to find me. What kind of medicine are you selling in the gourd? Haven't we already talked about it before, or do you have any new ideas?"

Based on his understanding of Xu Jia, the latter always went to the Three Treasures Hall for no reason. Since he took the initiative to find him, there must be something going on.

"There is indeed a new idea. You know about the streaming media, right? I plan to rely on you Douying to build this streaming media platform. The target is Netflix. After all, it will take too long to build it again. During this period It’s easy to be blocked out by industry barriers created by the other party.”

“As far as I know, Netflix and Disney have begun to block us. Obviously they can see that if we rise, we will definitely eat into the market they currently have, and the development cost of the Asian film and television market will also increase. Exceeded their expectations." Xu Jia said his purpose of coming, this time he was actually here to give Dou Ying a ride.