Military Technology

Wu Hao didn't pay much attention to the new product launch conference of Star S. On the contrary, the people around him, such as Zhang Jun, Zou Xiaodong and the company's employees paid more attention. Even Lin Wei made a special trip to watch the press conference live, and was very concerned about this matter.

In their view, this is the first AR glasses other than their products, and it is also an international manufacturer, which will definitely affect or even threaten their product sales.

So knowing yourself and the enemy will never end in a hundred battles. There is nothing wrong with them paying so much attention to the products of their peers, but in Wu Hao's view, they are a little too nervous.

For him, even if he doesn't pay attention, the information will be continuously passed on to him.

Sure enough, right after the S-star press conference, Zhang Jun hastily held a seminar on the S-star product. As for Wu Hao, he also participated in the meeting remotely through a video conference.

First of all, it is a detailed introduction of S star products. This aspect was preached by Huang Zhihua, director of the marketing department, and supplemented by the technical department.

Judging from the products released by S Star this time, they are still very good. First of all, the appearance is very fashionable, a bit like brand-name glasses. Moreover, S Star itself is relatively powerful in terms of screen display technology, so this time it is also equipped with an OLED transparent screen for their first AR glasses.

According to the press conference, this screen uses a variety of cutting-edge technologies and has three characteristics: high definition, high refresh rate, and high light transmission.

At the release site, the screen parameters of Wu Hao's smart AR glasses were also listed and introduced selectively.

For example, they did not introduce Wu Hao's smart AR glasses with ultra-high-definition screens, ultra-high refresh rates, and ultra-high light transmittance. Instead, it seized the characteristics of OLED and LCD screens, blew a wave of the excellence of OLED screens, and declared that it would be the best transparent screen in the world.

The second is the battery. Because Wu Hao's new lithium battery was not available, S Star equipped it with a large 600mAh battery. Judging from the energy storage size of the battery, it is similar to the battery used by Wu Hao and others on smart AR glasses.

It’s just that the size and weight are a lot bigger. For this reason, S star equipped their AR glasses with a pair of large temples, which looks a little bulky.

Like Wu Hao and others, S Star has two host forms, one is the smart glasses box, which perfectly integrates the host and the glasses box, and can not only store and put the glasses, but also charge the glasses. The other micro-host also adopts the same method as Wu Hao and the others, focusing on lightness and compactness, without much innovation.

Then there are some other accessories.

For example, in terms of lens, there is not much difference, everyone is at the same level. After all, everyone buys other people's lenses, so the gap cannot be widened. The same is true for some hardware devices in the glasses, and even S star is still a little bit better in this respect.

Especially in terms of some chips, Wu Hao and the others are naturally no match for S Star. Also in terms of processors, this time S Star adopted a flagship processor developed by them, which has excellent performance. Wu Hao and the others who purchased other people's new products are naturally no match.

The next step is the system. This time, the AR glasses of S Star are the first AR glasses using the Android system, so this system has attracted much attention from the outside world.

Judging from some of the data shown, it seems that there is nothing to see, and it is not much different from the Android system of ordinary mobile phones. It's just that the interface has changed, and S star has made special optimizations.

Although all kinds of data sound gorgeous, you don't know if this thing is good or bad without hands-on experience.

In terms of other functions, such as Wu Hao's smart object recognition in their smart AR glasses, and virtual projection technology, S Star has also launched alternative products in terms of these two technologies.

These two technologies themselves are actually nothing special, and there are some similar technologies on the market. It's just that Wu Hao and the others have raised the level of these two technologies to a very high level, so now their products are the benchmarks, and other products released later must use this as a reference.

For example, in terms of intelligent object recognition demonstrated by Star S, the reaction speed and accuracy are obviously not as good as those of Wu Hao, and it is not smart enough, and it is easy to have problems such as recognizing the wrong target.

Secondly, in terms of virtual projection, Wu Hao and the others used active virtual projection technology, while S Star used passive virtual projection technology.

Although how to brag about the superior performance of this technology at the press conference, it still can't change a real problem, that is, the mobile phone can't finish loading those AR projections at once.

For example, wearing Wu Hao's smart AR glasses, as long as the virtual projection device is installed, the area covered by the signal can basically be seen wherever you go, and you will not notice the loading process at all.

But this model of S star can’t do it. It needs to continuously identify the scene, then download and load some edited AR projections according to the scene, so the speed is relatively slow.

According to the usual practice, after the press conference, S star or other mobile phones and mobile devices, and even electronic digital equipment manufacturers will give some reporters, some big V bloggers and some media special machines for evaluation and display publicity.

But this time Star S did not, but learned from Wu Hao and the others, and conducted a short media experience session in the new product experience hall after the press conference.

Judging from the experience of the media, the overall experience is pretty good, and it would be hell if there were bad reviews for an experience like this.

Of course, there are also rollovers. For example, a foreign technology evaluation self-media, after participating in the experience activities, said bluntly that this device is not at the same level as Wu Hao's smart AR assistant in terms of system and experience.

Although this video was deleted by the self-media blogger only four hours after it went online, the impact could not be eliminated.

However, this voice was soon drowned out by the tide of marketing, and there were not many waves.

As for the foreign media, everyone praises this product, and there are all kinds of praises, especially some domestic media, which will blow it to the universe.

Domestically, it was not as enthusiastic as abroad, but it still received a lot of attention. Especially in recent years, under the strong impact of domestic mobile phone brands, S Star's domestic market share has almost dropped to freezing point, and it may even withdraw from the market at any time.

Facing such a huge consumer market, how could S star give up easily. In the past, it was because there were many domestic mobile phone brands and the competition was fierce, so they had no chance. But now, Wu Hao and his family are the only ones in China, and the products of other manufacturers are still under development.

Therefore, S Star intends to take advantage of this gap, and then forcefully enter the domestic market, vowing to regain the market they used to go to.

So this time S Star has also strengthened its domestic marketing efforts, and its purpose is self-evident.

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