Movie Master

The viral video exploded, totally exploded.

As the "Ellen Show" began to imitate zombie dancing, after sharing it, many stars and celebrities imitated it, and then formed a brand-new cultural phenomenon. More than 170 media in the United States competed to report, and related online news broke through 3,000 Article, all major video hosting websites can see people from different industries, different ages, different races, and different classes dancing imitating zombies, especially the innovative idea of ​​men dancing in high heels, which is even more amazing.

All this has made the original viral video of the zombie dancing on YouTube a lot of attention.

The click-through rate exceeded 3 million in two days, 10 million in five days, 50 million in two weeks, and 100 million in three weeks... Even if the climbing speed is described as "shocking", it is not enough to show a hot situation. Now is 2006, not the future when video promotion has been widely circulated. It is already a rare breakthrough if the click-through rate of a video can exceed 10 million, let alone 50 million. The video of "Look at that bitch/zombie" became the first online video in history with a hit rate of over 100 million, making history.

However, this is not the end. After the imitation video exceeded 10,000, Guinness Records got involved, because this video has gone out of the North American continent and spread all over the world, including European continent, South American continent, Asian continent, Oceania continent... …and finally the continent of Africa, which literally blossoms in all corners of the world.

Youtube is a video-sharing website established last year. Although it has developed rapidly in just fifteen months, with more than 40 million short videos and six million visiting customers every day, objectively speaking, this is still It's just a website for sharing videos among friends, and its influence is still not as far-reaching as a blog.

But no one expected that the viral video of zombie dancing pushed this video-sharing website to the front of the world by itself, and opened the legendary road of the world's largest video website, which is six months earlier than ever before. . Once again, the course of history has taken a small turn, a result that Lance hadn't even imagined before planning the viral video campaign.

On Youtube, "Look at that bitch zombie" became the first online video with over 200 million hits, 300 million hits, and 400 million hits after making history. In just four months, this The video has won 500 million clicks in North America, and at the same time spawned more than 60,000 imitation videos. Youtube became the world's largest video sharing website almost overnight.

On May 14, 2006, Google announced the acquisition of YouTube.

There is no doubt that the two viral videos of "Mad Max 4" have become one of the most successful cases in history, have been written into the textbooks of advertising and marketing, and have truly been recorded in the annals of history.

Of course, for Chaos Films, the success of the viral video cannot bring substantial benefits, because this is a viral video that is freely reposted and spread. The only purpose is to spread, and their real goal is the promotion of "Mad Max 4" . But as Brad Gray expected, the effect of publicity far exceeded expectations.

The "Mad Max" series directed by George Miller has shown an incredible upward curve in the video rental market. In March, "Mad Max 2" even managed to become the number one video rental target in the New York area. In just two months, the number of videotape rentals for the series trilogy has exceeded the sum of the past six years-almost everyone hopes to learn about the wasteland world and "Mad Max 4" by watching the original trilogy. 's predecessor.

If we say that videotape rental is just the tip of the iceberg, after all, there are still a small number of viewers who are interested in such works; then the Google search keyword rankings are more intuitive, such as "wasteland age", "wasteland world", "crazy Max 4", "Lancelot, Crazy Max" these four key words, in the next ten weeks time top 30 on the list, keep high, this can be seen - —The viral video successfully awakened curiosity, and after all it was tempting to search to find out.

Among them, the keyword "Lancelot, Mad Max" has occupied the first place in the keyword list for two consecutive weeks.

One step closer, major forums headed by the Yahoo community, following the analysis of luxury cars, have also opened up dedicated posts on the topic of the wasteland era. At the same time, the "Mad Max 4" discussion thread has also been officially launched. Countless netizens began to communicate within the post, discussing and analyzing viral videos, and also expressed great enthusiasm for the movie. In a trance, people actually have an illusion that "Star Wars Prequel" is about to be released.

However, Chaos Films obviously hasn't finished the second wave of publicity.

Fifteen days after the second viral video came out, the third viral video came out just in time. This time, people have already expected the routine, so they waited early. The first batch of people Lance sent viral emails to was also exposed - this is absolutely unprecedented, which shows the frenzy of this viral video.

Jack Newman, duty manager at Roberto's Gardens, Venice Beach, Los Angeles; Matt Owen, trader at the Wall Street Stock Exchange; Wade Russell, Tom Cruise's broker.

These three became the first targets of Lance's third viral email. In just one day, the email forwarding volume reached a staggering 800,000——Lance at 11:00 a.m. New York time It was sent in twenty-three minutes. In other words, this data was created in just half a day, and the speed of transmission was already comparable to the speed of light.

In the third viral video, a zombie is tied up and sitting on a pile of scrap metal, and then under the pile of garbage, a cute little girl in a princess dress picks up the microphone and starts Interview zombies. The ragged zombies are under the vastness of the apocalypse, which makes the innocent and cute little girl in costumes look really out of place, creating a strong visual impact as soon as the picture comes out.

The little girl childishly interviewed the zombie, "May I ask you what should I call you, zombie? Is this the right name?" But the zombie seemed to be mad, just struggling constantly, screaming incomprehensible whispers, and there were still Drooling, no answer at all. The problem is that the little girl nodded solemnly, as if she understood, "Okay, let's be a zombie, you can't be called a vampire."

This really makes people laugh.

Afterwards, the little girl asked a series of questions, but the zombies didn't answer them. They just kept screaming and the little girl stood there talking to herself. Finally, the little girl asked, "Then do you know when this movie will be released?" Before the zombie could scream, it was hit on the head by a flying iron piece, and then...then it exploded, becoming It became a cloud of bright yellow smoke.

People have noticed this detail for a long time - in the video, when everyone dies, they will turn into a cloud of brightly colored smoke like fireworks. This kind of artistic treatment really opens up a new genre, further amplifying the visual effect .

The little girl stared at the zombie that had turned into smoke, and froze in place, and the microphone fell to the ground. That's the end of the video.

The last question became a suspense, the zombie did not answer, and the little girl did not answer, which pushed the curiosity of netizens to the extreme. Although people know that this is a kind of hunger marketing, it is still tried and tested, and it succeeds every time.

The spread of the third viral video did not surpass the madness of the second video, but it still got 4 million reposts after three days, and at the same time, the video hit rate on Youtube also exceeded 8 million. The popularity of the series continued. At such a moment, Chaos Films finally issued an official statement, "Mad Max: Fury Road" is officially finalized!

This is not only the first official statement from Chaos Films since the viral video promotion frenzy; it is also the first time that Chaos Films has leaked relevant information about the film since the film project was established, and it is not the expected "Mad Max 4" , but set up the stove and start a new series. In this statement, Chaos Films emphasized that except for the continuation of the background setting of the previous work, the content of the film has nothing to do with the previous work. This is the story of another character named "Max". "Fury Road" is The core title of this work.

This work that has dominated the topic list for the past six months has finally lifted the veil gradually, revealing the face hidden behind it.

In addition, Chaos Pictures also announced that "Fury Road" is officially finalized. The film will have its premiere on July 12th and will be released in major theaters on July 14th. This will be Lance as the director. The second campaign for the summer vacation.

One stone caused a thousand waves. Chaos Films just announced a piece of news, which instantly aroused heated discussions among countless people on the Internet. On the one hand, people began to be more curious about the storyline, because so far "Fury Road" has no Announcing any trailer related to the plot is really rare in Hollywood. Generally speaking, if the movie is going to be in the summer, a preview will be released in November or December of the previous year to warm up, but " "Fury Road" has always maintained a state of secrecy, which is indeed unusual for a commercial film.

On the other hand, people are starting to look forward to this year's summer vacation more and more, not only because the summer vacation war will be more lively because of the addition of "Fury Road", but also because the three viral videos have awakened people's expectations. It is conceivable that this year's The summer holidays are going to be buzzing -- at least in terms of topics that are already at an all-time high.

At the same time, this news also caused a chain of turmoil in Hollywood. No one would have thought that a commercial movie would trigger such a big reaction. This is the treatment only enjoyed by the six major Hollywood film companies. Now But it happened to Chaos Shadow Industry.