Movie Master

Watching Jessica's voice disappear into the snow-capped street, the long red dress was wrapped in a black plum coat, only a trace of the skirt was revealed, swaying hastily and chaotically in the cold wind with.

"I thought you would invite her to lunch." Hayden came over and teased with a chuckle.

Lance ignored Hayden's words, and slightly pursed the corners of his lips. After speaking, he said a completely different topic, "How was the material quality of the shooting just now?"

Hayden shrugged confidently, "If that's the sense of reality you're looking for, then I don't see any problem, and you should trust my ability." These words brought Lance a questioning look, Although he didn't say anything and just looked over intently, Hayden felt guilty for a while and curled his lips, "I haven't used a home digital video camera, and I've tried my best for the picture quality."

Lance still didn't speak, but raised his brows and pursed his lips to think seriously, then nodded his chin, then turned his head and looked elsewhere again. This made Hayden grit his teeth with hatred, but in the end he lacked confidence, "If you are not satisfied, I will go in and record it again at the next screening. Coolies without any pay, that is, what I see in our I'm only willing to do it for the sake of friendship, and you still pick and choose..."

The following words disappeared immediately, because he saw the playful smile on the corner of Lance's mouth. Hayden didn't understand that he was being teased by Lance at this time, so he had known Lance for so many years in vain. Hayden stood there depressed, with his tongue twisting between his teeth, his face full of helplessness, but he couldn't express it.

In the end, Hayden could only give up and let out a long sigh, showing the measure of "adults don't remember villains", "So, what do you want this video for?"

"Record the audience's viewing experience." Lance said as a matter of course.

"I know this. You said it before you asked me to do this. I mean, what is the use of this video? Who is it for?" Hayden asked curiously.

Hayden came to Park City temporarily, not only as a representative of the crew of "City of God", but also with important tasks.

Lance gave Hayden a home digital video camera and asked Hayden to record the reaction of the audience watching the movie in the auditorium. This is obviously not an easy task. The lights in movie theaters are dim, and the picture quality of home digital cameras is generally not high. It is almost predictable that the picture quality can be described as "disaster". But even after Hayden explained everything, Lance persisted. This presented Hayden with a tough challenge.

"Propaganda." Faced with Hayden's question, Lance only gave a simple word. This is Lance's second preparation to promote "City of God".

It has been several years since the home digital video camera came out, but its real claim to fame is the 1999 student work "The Blair Witch". It grossed over $300 million at the box office, making it one of the highest-grossing films in history.

It directly spawned a series of works shot by home digital cameras, but none of them were able to attract more attention. Until the release of "Spirit: Ghost Story" in 2009, this work, which used pseudo-documentary shooting techniques, caused a sensation again. However, compared to "The Blair Witch", the success of "Spirituality: Ghost Story" is more due to the novelty of publicity methods.

In the beginning, no company was willing to release "Spirit: Ghost Story". In 2008, it could only be released on DVD, and it was not until 2009 that it got a chance to enter the cinema. At the beginning of the release, it was only screened in 13 cities, so at the end of the poster and trailer, there was a promotional slogan, "Want to see this movie in your area? Apply now!" Make a showing request. This method undoubtedly aroused the curiosity of the audience.

At the same time, "Spirit: Ghost Story" also had a trial screening, and at the same time recorded the audience's on-site reaction, and put it on the movie's official website as part of the trailer. The real reaction of the audience during the viewing process is undoubtedly the best means of publicity, and then further make the audience desire/desire to enter the cinema.

This is viral marketing. Lance now intends to replicate this viral marketing strategy, which is why Hayden has the task.

Although "City of God" is not a horror movie, the audience's reaction is bound to be less exaggerated; but as a true to cruel pseudo-documentary work, the impact and shock that "City of God" brings to the audience is beyond doubt, even It can be said that it is far beyond imagination and more real than horror movies.

Therefore, truly recording the audience's viewing reaction can allow other audiences who have not seen the movie to directly understand the style and content of the movie. This method is more direct and effective than any rhetoric. At that time, with the correct slogan and posters, the attraction of "City of God" to the audience will rise sharply.

However, this is just Lance's idea. He was also a member of the audience just now, so he didn't know the specific reaction of the audience, and it was still unknown whether the expected effect could be achieved, and he needed to go back to confirm it.

Looking up, Lance saw the third preparation he had made, "Javier! Are you really here?" Lance saw Javier Ulliel approaching him, with a sincere smile on his face .

Although Lance had sent an invitation to Javier before, he was not sure whether Javier was willing to leave the hot and wild Rio de Janeiro and come to the icy and snowy Park City. Lance even prepared a backup plan: He contacted other reporters to write a press release, and then asked Javier to post it on his blog.

Lance’s third preparation is Javier’s blog, the blog that records all the interesting events of “City of God” from the start of filming to the completion of filming. Javier’s blog owes a lot to the influence that “City of God” has gained on the Internet. Wei, let an unknown Portuguese film become the focus of hot discussion on the Internet.

Therefore, Lance hopes that Javier's blog can further document the process of "City of God" from landing at Sundance to the film's release. Then it complements the audience reaction documentary filmed by Hayden, calling on more netizens to leave the computer and go to the cinema for the "City of God".

Lance, who has been a man for two lives, understands the powerful power of the Internet better than anyone else.

Javier stepped forward and shook Lance's right hand, "I arrived in Park City last night. To be honest, I hesitated until the last moment, but... I finally stood here."

"You should call me, I can invite you to the premiere." Lance's words made Javier scratch his head in embarrassment, "Yes, that's a problem. The point is, I don't know if a reporter enters the premiere The screening also needs an invitation letter." This once again revealed Javier's unfamiliarity with the film industry, causing Lance to chuckle lightly.

Lance spread his hands, "Fortunately, 'City of God' can be seen in other venues in the next few days, and you can walk into the cinema at any time to enjoy the fruits of our efforts in the past few months." Javier With a surprised expression, he obviously didn't know that after a movie premiered at a film festival, it would continue to be played in other movie theaters. Lance patted Javier's arm, obviously Javier has a bright future. "So, are you interested in continuing to follow up and report on the 'City of God' related deeds?"

Things finally returned to Javier's familiar track, "Of course, that's why I came to Park City." Javier was not polite to Lance, and readily agreed, "I've already conceived something about the premiere. The content, however, about the release of the movie..." Javier shrugged and showed a helpless expression. He didn't enter the premiere, so naturally he didn't know anything; what's more, his appreciation of movies was limited, so he didn't know How should it be evaluated.

Lance thought for a moment in silence, "I thought, 'The film won seven minutes of applause after the screening', that's a good title."

There are countless ways and angles of news reporting, which is also a profound knowledge.

After the screening of "City of God", it was recognized by the audience. However, the follow-up professional film critics still need to wait. If it were simple and rude, Javier could have reported it under the title of "Rave Reviews", but in this way, the suspense will be weakened, and once subsequent film critics hold different views, the influence of this news will also be reduced. weaken. The best way is to go step by step~www.wuxiax.com~ to push the word-of-mouth and momentum of "City of God" to the peak bit by bit. Only in this way can we create more topics with higher quality and longer time .

"Seven minutes?" Javier couldn't help showing a surprised expression, "Even a layman like me, who doesn't understand movies, knows that this is an amazing result."

Lance nodded with a meaningful smile. That's what he wanted. "Then you start reporting from the perspective of a layman, which has always been the case, hasn't it?"

The same seven-minute standing ovation has completely different meanings in different film festivals.

In the warm and hospitable Toronto Film Festival, even if it is a bad movie, the audience will give a standing ovation to thank the crew for their hard work; the same is true at the Cannes Film Festival and Venice Film Festival, which are getting closer to Hollywood, as long as the film has A-list stars Participation, the quality of the work is not important, the audience saw the big star is the source of applause.

But at the austere Berlinale, and at the film-heavy Sundance, the act of a standing ovation can mean a lot in itself, let alone a seven-minute ovation.

For the layman watching the excitement, the "seven-minute standing ovation" itself is very visually impactful, which is enough to arouse their first wave of curiosity; The true meaning of "a minute standing ovation" sparked a second wave of curiosity. This is a gradual process.

Of course, the premise of everything is that the quality of "City of God" itself must be excellent and can withstand the test, otherwise all plans are just empty talk~www.wuxiax.com~ Huo's serial works are all available at ~www.wuxiax.com~Mobile users please go to read.