Movie Master

Lan calmly looked at Harvey's instantly stiff face, his expression was indifferent and calm, as if he didn't understand the deep meaning hidden under Harvey's expression at all, just like when Harvey played with Lance back then.

Harvey frowned slightly, and carefully looked at the calm and composed Lance in front of him, as if he didn't really know the person in front of him until this moment. The inner anger set off a turbulent wave. With his current status in Hollywood—even if he can’t compare with Steven Spielberg, George Lucas and others, he is definitely one of the best existences. No one dares to play with him. , but now Lance, the "nobody" is so bold. Harvey's emotions are indeed a little out of control.

But the suffocation in his chest quickly spit out long, all the anger was suppressed, and he quickly calmed down.

It is true that Harvey can just turn around and leave now, give up the distribution rights of "City of God", and even use his contacts to make Lance suffer a little more at Sundance. However, this approach is really too short-sighted. What Harvey sees is the overall situation and the future.

The work "City of God" has received rave reviews at Sundance, and it is indeed a rare masterpiece with profound themes and profound reflections. Since this is a Portuguese-language work, it restricts its distribution in North America, but the disadvantage can also be converted into an advantage, such as winning the Oscar for Best Foreign Language Film—as Lance said at the last meeting—this is This makes the advantages of "City of God" unique.

It was the first to come out at Sundance, and was invested and produced by an American producer. The cast is all from foreign-language localities, but the production lineup is of American descent. This makes the "City of God" a unique advantage in publicity in the United States, and the college's public relations have a "home court advantage". If "City of God" can be released simultaneously in Brazil and the United States, and the media's evaluation continues the momentum of Sundance, the year-end awards season is indeed worth looking forward to.

Harvey is a hero, and he will never make short-sighted mistakes. If necessary, bowing to the enemy can only be said to be a piece of cake. What's more, he and Lance are not enemies.

Harvey nodded his chin, and a smile reappeared on the corner of his mouth, "Lance, you know, you are indeed a very arrogant man." This sentence was full of sarcasm, but it only made Lance tilt his head, Expressed acquiescence, there was no more reaction other than that, and Harvey didn't care, "So, do you really think that 'City of God' can do well at the movie box office?"

Generally speaking, there are two ways of distribution rights, one is a buyout at a fixed price, and the other is copyright fees plus box office dividends.

For art films, especially independent films that landed at the Sundance Film Festival, buyout is a more cost-effective and more direct deal. After selling the distribution rights, there is no need to worry about the future. You don’t need to worry about publicity or box office. , and there is no need to worry about losing money.

Adopting the second method means that the cost of the film must be recovered by box office dividends. They not only need to deal with distribution companies, but may also need to deal with theaters. The most important thing is that the pressure of the box office will force them to carry out more publicity-publicity that is difficult to pay and return. Therefore, this is a gamble, a gamble that 99% will fail miserably.

At present, in the entire North American market, there are only six foreign-language films with a box office of more than 20 million US dollars, which shows the lack of appeal of non-English works in this market. This also makes the distribution method of box office dividends look more like suicide. Lance knew this, and Harvey knew it all too well.

Facing Harvey's doubts, Lance did not flinch, "No one can easily draw conclusions before the movie is released, can't they?"

This is the truth, Harvey has no way to refute it, and has no intention to refute it, chuckled twice, "1.5 million US dollars in copyright fees, and then 15% of the box office dividends, the premise is that the box office can Over three million dollars."

Lance was immediately amused, "Harvey, you are really humorous." The 15% box office dividend was almost an insult to Lance's IQ, but Lance was not angry, but said seriously "You should try harder. Believe me, you can do better." After speaking, Lance nodded his chin with a smile, then bypassed Harvey and walked away.

This time, Harvey did not stop Lance.

Harvey knew that the quotation he gave just now was really too low, but he didn't plan to raise the price any further—at least not now. He has shown his bottom line to Lance, and then he can let Lance negotiate with others to see what Paramount Pictures offer. Lance knew it, and he knew it too.

The battle for the distribution rights of "City of God" has just begun.

A kind smile appeared on Harvey's face, looking at Lance's back as if the elders were admiring the younger generation, and whispered softly, "Lancelot Strelo, be careful not to play with fire."

The confrontation with Harvey lasted only five minutes, but it was full of sparks and the atmosphere was tense. Lance knew exactly what he was doing, and he also knew that he and Harvey were both businessmen, and they were playing a game. The first round of confrontation was just a trial, and everyone was trying to maximize their interests. Apparently, even in the end, Harvey was keeping the price down.

The copyright fee of 1.5 million, plus the 15% box office dividend, can almost be said to be a joke. Lance knew it, and Harvey knew it.

Generally speaking, film income can be divided into two parts, box office income and peripheral income. The latter includes various items such as video tape rental, peripheral products, theme parks, etc. The former is the movie box office that people are familiar with.

After a movie wins the box office, it will fall into the pockets of three parties: the theater, the distributor, and the producer.

The theaters will formulate two ways to obtain dividends. One is to negotiate a guaranteed reserve price. For example, this work will be released on several screens for four weeks and pay 100,000 US dollars. This is fixed. I lost it; but in North America, the second method is used, which is divided.

The structure of the share is very simple. The current practice between the distributor and the cinema is that the first three weeks are 9 to 1, the distributor gets 90% of the box office, and the cinema gets 10%;

To put it simply, for example, if the box office of a movie is 10,000 U.S. dollars, after deducting the fixed expenses of 900 U.S. dollars, the figure is 9,100 U.S. dollars. This is the first option; and the guarantee of 70% is the second The option, multiplied by seventy percent without deducting expenses, would be $7,000. The issuer will see which of the two options is larger, and choose the larger number as income.

From the fourth week, the ratio is six to four, the sixth week is five to five, the seventh week is four to six, and the eighth week is three to seven. In other words, the longer the playing time, the higher the percentage of theater commissions. This is also to encourage movie theaters to show films for longer. Of course, this number is just a convention, and there may be some changes depending on the work. For example, the duration of a nine-to-one dividend for a big-budget movie will be relatively much longer.

Among them, the so-called "fixed expenses", in fact, this number is not fixed, it will change according to the number of screens in the theater and the size of the auditorium. This is also the difference between the first option and the second option. reason.

After deducting the ups and downs of the figures, on the whole, theaters can take an average of 40% of the movie box office. The remaining 60% is divided between the distributor and the producer. Generally, the distributor's dividend ratio fluctuates between 15% and 20%, while the producer takes the remaining 10%. Forty to forty-five percent.

Among them, the producer's dividend needs to be divided into two parts, one for the production company itself, and one for crew members including directors, actors, screenwriters, and producers. Normally, the studio keeps 15 to 20 percent, and the crew gets the rest.

For example, if "City of God" has a North American box office of 10 million US dollars, then the theater will take 4 million, the distributor will take 1.5 million, and the producer will take 1.5 million. , and the crew will share the remaining three million.

If it is a large film company, which distributes and produces both, such as Paramount Pictures, then they get three million dollars; if it is an independent art film, the producer and crew members are not separated from each other, or Crew members are not eligible for dividends. For example, "City of God", then Chaos Pictures can pocket 4.5 million.

Of course, these percentages can only be said to be approximate levels, and the specific percentages will still change according to the different situations of each work. Especially for the crew members, if you use a big name like Tom Cruise, the dividend ratio will naturally be higher. If you add a big director like Steven Spielberg~www.wuxiax.com~ then only The dividends of the production team may be as high as 40%, or even 50%. In this way, the income of the other three parties must be adjusted accordingly.

It can be seen from this that the production company does not make money at all, because their dividends also need to deduct publicity expenses, production costs, etc., not only do not make money, but even post money. So people generally say that if a movie wants to rely on the box office to make money for the production company, it is only possible if the box office is twice or even more than three times the production cost. For example, "City of God" costs 3 million yuan. If it earns 7 million yuan at the box office, then Chaos Pictures can get 3.15 million yuan. After deducting and publicity expenses, it is basically the same.

The part of the production company that really makes money is peripheral income, but this is a completely different system.

Just now Harvey proposed a condition of 1.5 million plus 15% dividends for "City of God". Under the condition that Chaos Shadow Industry can get at least 40% box office dividends, anyone knows that it is A losing trade. In fact, it also hints Harvey's attitude. He doesn't think "City of God" can win the box office. This movie should be an award-winning work.

Lance has to admit that Harvey's consideration is correct, because judging from the development trajectory of the previous life, the box office of "City of God" is really not that good. However, Lance has been planning since the filming period, and finally created the situation today. Maybe "City of God" cannot become another "Crouching Tiger, Hidden Dragon", but at least it can hit a $10 million movie. box office results.

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