My Age of Investment

"Zhizhiguo held a press conference to apologize. Have you seen the video?"

In Area A of Fuxing Industrial Park, in a relatively simple office with clear windows and clean windows, Xia Jingxing was half-lying on a chair, casually fidgeting with the tablet in his hand, causing juice to splash all over the screen.

Lin Bing, who was sitting opposite Xia Jingxing, nodded heavily and said with a smile: "I have watched the video, but I found that Qiu Qiuliang did not admit that there were flaws in the design of the mobile phone, but only responded to the chaotic return incident that happened in Sanlitun that day. Apologize, saying that it has fired the incompetent summer workers and suspended the regular employees for retraining!

In addition, he once again reiterated the return policy of Smart Fruit, insisting on returns and exchanges within 15 days without any reason. "

Xia Jingxing sat up straight, threw the tablet gently on the desk, and said with a smile: "Can this be called an apology? There will be no reason to return or exchange the product for 15 days!"

Soon no one returned the goods, because no one bought the mobile phones and no one returned them.

I thought Cook would perform the scene of a strong man breaking his wrist. It seems that I overestimated him.

If he continues to insist not to recall all iPhone 4s sold in the Chinese market, even if iPhone 4s or even iPhone 5 is released, Chinese users will not forgive this company and will keep what they have done in their hearts.

I don’t believe it. Wisdom Fruit has hurt the feelings of Chinese users over and over again, and yet everyone will still support it. "

Lin Bing smiled and said, "It's hard to talk about this matter. You can't rely on people's memories to be good. It's normal for them to forget about it after a while."

Xia Jingxing frowned slightly because Lin Bing was telling the truth again.

The mobile phone design flaws that Wisdom Fruit exposed this time are just minor problems in strict terms. There is no solid evidence for banning WeChat. Compared with the series of troubles caused by mobile phones exploding, catching fire and injuring people, they are still a bit worse.

And interestingly, the mobile phone manufacturer that exploded and caught fire also insisted on refusing to recall mobile phones sold in the Chinese market.

Will Zhizhiguo enjoy the same treatment in the future? Xia Jingxing feels that there is still a little opportunity, and as Dr. Drunk Qingniu said, Smart Fruit has the advantage of integrating "mobile phones, operating systems, and app stores". Compared with Samsung, which also belongs to the Android camp, it can provide some differences The personalized service can still attract a wave of die-hard fans who don't care about its shortcomings.

“What’s the current attitude on the Internet?”

With certain psychological expectations, Xia Jingxing was naturally not in a hurry to kill the Wisdom Fruit in one fell swoop, but if it could cause some trouble for the Wisdom Fruit and lower the sales of one or two generations of mobile phones, it would still be worth the effort.

"Of course, the slogan of boycotting the wisdom fruit was shouted loudly! Of course, the actual actions are not bad!"

Lin Bing said with a smile: "A reporter went to Sanlitun and China Unicom's business outlets and found that the sales of smart fruit have dropped significantly, and there are even more people returning goods in droves.

However, users whose phones have passed the 15-day guarantee period are in dire straits and must either continue to use broken phones or sell second-hand ones.

Because there are so many second-hand iPhone 4s being dumped on the market, I heard that the prices in the second-hand market have been smashed.

An iPhone 4 that has been used for a month and is 90% new can basically only be sold for 2,000 yuan, which is equivalent to 60% to 70% depreciation.

This kind of news spread to the Internet, further causing sluggish sales of smart fruit and setting off a larger wave of returns.

We have roughly analyzed that except for mobile phones that have been sold and have passed the 15-day return period, the sales prospects of iPhone 4 in China are basically nil.

Even some die-hard fans will probably not choose to buy iPhone 4 now. Maybe they will look forward to iPhone 4s. "

Xia Jingxing chuckled, "The die-hard fans are not stupid, it seems that this time they really ruined the Wisdom Fruit... iPhone 4 to be precise.

However... China Unicom suffered an unexpected disaster with Zhiguo, which may affect Fuxing Mobile's cooperation with them. "

"It's not just an unforeseen disaster, this time the relationship with them may be getting bigger."

Of course Lin Bing knew the consequences of offending China Unicom. After sighing silently in his heart, he added: "But this is inevitable. From the moment China Unicom decided to introduce Smart Fruit into the Chinese market, we became enemies. .

Their purpose is to use Zhiguo to promote and expand China Unicom's 3G user base. This means that the more Zhiguo mobile phones are sold, the more beneficial it is to them, and they are naturally opposed to us.

If China Unicom tries to trick us in the future, the worst we can do is terminate our cooperation with them and turn around and fully cooperate with China Mobile. After all, we will have a way to deal with it and we will not be manipulated by them. "

Xia Jingxing nodded lightly, "As long as you are aware of this matter! I won't mention it further.

Alas, by the way, have the sales, reputation and public opinion of Wisdom Fruit abroad been affected by the Chinese market? "

Lin Bing nodded and replied: "It has a great impact! Some foreign media have received user submissions and hotline calls, and have begun to become interested in the smart fruit "mobile phone door", and have launched investigations one after another.

Nowadays, the massive wave of returns from users in the Chinese market has given these media, which are afraid of chaos, a shot in the arm, and encouraged opposition forces abroad. Some media have begun to reprint relevant news reports from China.

At the same time, some media have publicly shouted the slogan "Do not recommend users to buy iPhone4".

I guess Cook is also in a difficult situation right now.

If he really agrees to recall all new iPhone 4 machines sold in the Chinese market, the global market may collapse, and corporate credit and reputation will be greatly reduced.

In this regard, Toyota is actually a good negative example!

At the beginning of this year, Toyota began to recall the multi-purpose vehicle RAV4 produced at the Tianjin plant in China due to the hidden danger of "the accelerator pedal may be blocked."

As the president, Akio Toyoda has demonstrated his responsibility even more. He led senior executives to hold press conferences around the world and conducted what can be called a "palace-level" apology tour, which is very ingenious.

Toyota's courage and sincerity have certainly been widely praised.

However, Toyota's reputation as "the world's number one automobile brand" has been greatly reduced. An online survey on "Would you still buy Toyota cars?" involved more than 10,000 people, and 73% of them voted not to buy.

Therefore, Zhizhiguo can only withstand the pressure now, without apologizing or recalling, and coldly handle the matter. "

"Is there something wrong with the phone?"

"There must be something wrong!"

After that, Lin Bing quickly explained: "We have arranged for our subordinate laboratory to disassemble the machine and conduct testing, and the problem lies in the stainless steel belt surrounding the side of the fuselage.

Physicist Faraday has long confirmed that electromagnetic waves cannot penetrate metal and will bypass them when encountering metal.

Therefore, when the metal casing completely wraps the mobile phone, a "Faraday cage" will be formed, which may cause the signal to be weakened or no signal at all.

In fact, not only Wisdom Fruit, Fuxing Mobile also has some problems in this regard, but it is not as serious and prominent as Wisdom Fruit. "

Xia Jingxing scratched his head. He began to worry a little. Would he shoot himself in the foot?

As soon as he had this worry, Liu Xiaoduo knocked on the door and came in, bringing some bad news.

“Mr.

Xia Jingxing's computer was equipped with a ladder, so he quickly logged into hu video, found the video Liu Xiaoduo mentioned, and clicked to play.

“…The weak mobile phone signal is actually not a problem unique to Smart Fruit, but is a problem that exists in the entire smartphone industry.

Smartphones are a new electronic product that was born just over three years ago, and it needs a period of time to grow. "

Looking at Cook standing on the stage talking eloquently, Xia Jingxing cursed in his heart, this old guy has found the right way to break the situation and bring the entire industry into trouble - if it doesn't prove that I have no problem, then it proves that the entire industry has a problem. .

In the video, Cook did not bow or apologize. He just said lightly - "We are not perfect, and our phones are not perfect either. We all know this, but we want to satisfy our users!"

Then the entire audience applauded in unison. There was no principle at all. Xia Jingxing was very suspicious that these people were all invited by Cook, and the atmosphere was responsible.

Lin Bing, who was standing behind Xia Jingxing and watching the video with him, said with a serious face: "The top public relations company has taken action, and it has grasped the core of the problem as soon as it takes action. Now it is our turn to take care of ourselves."

Xia Jingxing turned to glance at Lin Bing and smiled faintly, "I can't say that I am too busy to care for myself, because Chinese users cannot tolerate such ambiguous statements in their eyes.

Go ahead and make arrangements, close the door and release Dr. Qingniu, a drunkard! "