My Age of Investment

Two hundred and fourteen, differentiated products

Inside the gym on the third floor of Facebook.

Xia Jingxing was lying on the chair, constantly pushing the barbell, sweating like rain.

No matter how busy he is at work, he comes to the company's gym several times a week to exercise.

The body is the capital of the revolution, and he had a deep understanding of it in his previous life.

Now that he has dropped out of school, he doesn't run anymore, so he has nothing to do with iron.

The little dog looked at Xia Jingxing's well-developed biceps and said with envy: "Boss, your muscles are getting stronger and stronger! It seems that when I'm fine, I'll come and practice."

"You don't have to practice, stay up late to enjoy movies, it's better than anything else!"

The little dog laughed a few times and reported the company's situation.

"F agency sponsored the photo contest organized by the Asian Student Union, and it was quite successful!

The students registered an F Club account and displayed their works on the F Club website, where other users scored.

Those with the highest scores will also receive a camera as a reward.

For the sake of the reward, many people signed up enthusiastically, and the number of people is estimated to be several hundred. "

Xia Jingxing put down the barbell, got up and took the towel handed to him by the dog, wiped his sweat, and said lightly, "Let them go!"

The dog handed a bottle of mineral water to Xia Jingxing, looked at the latter and said, "I'm actually not worried about how many users they take away, maybe the user will return to Facebook after winning the prize.

The main reason is that the media is making a fuss and saying "F company has entered the core market of Facebook", "college students are abandoning Facebook"...

That's what I'm worried about. Will users think Facebook is dead? "

Xia Jingxing pondered for a few seconds and then said: "The media is not just making fun of you, it should be the joint efforts of Juyou.com, Dating.com, and F Club.

F agency attracted our firepower, and the two of them took the opportunity to develop.

The media don't need to care about it, as long as we stabilize the market, these rumors will be self-defeating. "

The dog nodded fiercely, "Yes, yes, Juyou.com's development momentum has not slowed down at all. Some people in the industry have estimated that in at most one year, Juyou.com will surpass the current Facebook."

"More than the current Facebook? That means we stop development for a year?"

Xia Jingxing thought this was interesting and looked at the puppy with a smile.

The little dog also shook his head and laughed, "How could their little tricks keep us stagnant? Standing there stupidly, waiting for the opponent to chase us?"

"Christina has gone to the East Coast?" Xia Jingxing asked.

Speaking of Christina, the dog showed an expression of admiration, nodded and said, "Yes, she has left with the newly formed market development department. She said that if she does not completely win the high school market this time, she will not came back.

When will she win the market and when will she come back. "

Xia Jingxing nodded slightly, indicating that he knew.

Yang Niu's trip is bound to be extremely hard, and basically she has to travel across dozens of states.

But that's how startups are, there's no comfort.

There are endless opponents in the social battlefield.

Everyone wants to take Facebook down.

Now I'm still playing League, I just don't want to see Facebook being too powerful and squeezing their living space.

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Facebook's counterattack has been violent, directly targeting high schools with low coverage in US states.

The strategy is also a competitive strategy of "surrounding on all sides and leaving the center".

This strategy was invented by Xiao Mazi and the others in the previous life, and is now used by Facebook in the competition with F Club.

F Club holds a photo contest, and Facebook holds a debate contest, a blog contest, and a picture tag friend contest.

While Facebook sponsors high schools to engage in these competitions, it also highlights the functional characteristics of the website products, capturing the love of high school students in one fell swoop.

Compared with Facebook, the functions of F Club appear to be a little weak, and the sponsorship effect, activity influence, and user growth are not comparable to the former.

In view of this, a group of people from F company, should we launch more products and functions? How to get on?

Controversy occurred.

It may not be a good idea to imitate Facebook's product functions.

F Club will lose its own characteristics and become a mediocre and featureless website.

At the same time, F Club will also fall into the same dimension of competition with Facebook.

Facebook has more than 10 million users, users have a large number of relationship chains deposited on the website, and they are naturally at the top of the competition.

Xiaomazi and other management teams feel that they should stick to their own characteristics and develop more small functions around the big function of "picture socialization", such as picture classification, picture labeling, picture search and so on.

Continue to strengthen the characteristics of picture socialization!

Differentiated competition with Facebook!

Chris thinks that F Club should become more like Facebook, so that after occupying some schools, Facebook will not be able to take away the market, and even fall into a tug-of-war.

If it really develops into that, the opportunity for their Juyou Network will come.

A group of people are all shareholders of F Club, but they all have their own considerations.

George invested the most, with a full $2 million, and was the largest shareholder of F Club. Naturally, he could not use F Club as cannon fodder.

He put forward a compromise opinion: Company F will continue to work against Facebook in the high school and university markets, but its products cannot imitate Facebook, and must adhere to the characteristics of Company F.

George is not stupid, F Club has really become similar to Facebook, and it may achieve certain results now, but in the long run, it is actually an overdraft in the future, and there is a 99% chance that Facebook will kill it.

And sticking to the characteristics of photo-based social networking, even if you lose in the competition with Facebook, it will not be a complete defeat, and maybe you can find a good next home.

Jonathan is relatively neutral, as long as the F company develops well and the user scale increases. He also thought that in the future, the dating network would backdoor F agency and return to the American market.

Although Chris was dissatisfied, he thought that as long as the F company kept looking for trouble with Facebook, his goal was almost achieved.

In this way, while the F company has upgraded the picture function, it has fought with Facebook in the high school and college campus markets, and has sponsored various activities.

The money on the accounts of the two companies was spent like flowing water.

As a result, users of both companies are skyrocketing.

F Club soon exceeded 100,000 users, completing a small milestone.

Facebook's users are also skyrocketing, adding tens of thousands more users each day than usual.

The situation is stalemate like this, and there is no winner or loser for the time being.

…………

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"Sean Parker joined the F agency and became the president of the F agency. Their picture classification, tags, search and a series of functions were all developed by the new president."

The dog walked into Xia Jingxing's office and shared the latest news he received.

Xia Jingxing thought to himself, no wonder F company adjusted the product strategy, it turned out that this person joined.

He nodded to the puppy, "Okay, I understand, let's go to work first!"

Before the puppy left, he turned around and asked hesitantly, "Boss, will there be any changes?"

Facing Xia Jingxing's doubtful eyes, the dog talked about his worries: "Now F Club and we are focusing on differentiated competition, in some respects, it feels more difficult to deal with than before.

You said, will they take root on the campus, and students will visit their website while visiting Facebook, and our two users will overlap, and everyone will coexist on campus? "

Xia Jingxing frowned at first, then shook his head, "I can't rule out the possibility, but the imagination space for social networking is very limited at present, the ceiling is very obvious, even if the situation you mentioned happens, it will only be a small number of people. , the impact will not be too large.

F Club develops well and may have a place in the industry. But if you want to be bigger, let's not say whether we agree or disagree, as far as products are concerned, they will soon feel upward resistance. "

While speaking, Xia Jingxing was also thinking in his heart that social networking is a step-by-step process from text to pictures to videos, which echoes the development trend of the Internet.

At present, it is still the world of text-based social networking, and the golden development period of photo-based social networking will have to wait a few more years.

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