My Age of Investment

Two hundred and thirty-nine, expanding influence

After finishing these things, Xia Jingxing returned to the company exhausted.

He found a foreign girl and briefly explained the matter.

"You invited Ronaldo and many other entertainment stars into YouTube?"

After hearing this, Yang Niu was a little surprised, because in this era, there is still a sense of distance between celebrities and ordinary people, and ordinary people usually only see celebrities on TV and news.

If these sports stars and entertainment stars appear on YouTube, they will still shoot some home-based videos, which are no different from other ordinary users. I really don’t know how much sensation it will cause.

Xia Jingxing smiled. Now it is not the same as ten years later. In the future, it will be common for celebrities to shoot short videos and broadcast live broadcasts.

Now that video websites are just born, it is still a rare thing for celebrities to appear on the Internet and even interact with fans.

He explained to Yang Niu: "Yes, with the development of the Internet, there will inevitably be some interactions between celebrities and fans through the Internet, and even become a means for celebrities to maintain their fame and maintain fans' stickiness.

Before that, at most there were celebrities who set up their own websites, gathered some fans, and sent some text, pictures and other things.

The video is more intuitive and can satisfy the curiosity of many fans. "

Yang Niu understands, this is to expand the popularity of Facebook to attract more people to join.

But she still had a doubt and asked: "But, these stars are all advertising to cooperate with sponsors?

This is different from ordinary users. Ordinary users are passionate and willing to upload videos.

Celebrities all have a purpose. After a long time, will users see the tricks?

Also, how do you attract other stars? No ads, no benefits, they won't go to YouTube to upload videos like ordinary people, right? "

In order to let Yang Niu understand her deep-seated intentions and her future strategy, Xia Jingxing patiently explained to her:

"It's the same sentence I just said, with the development of the Internet, the Internet will become an important position for celebrities to promote publicity and increase their popularity.

Even if there are no advertisers looking for them, there will still be celebrities joining YouTube for other purposes, even Facebook.

I'm not particularly concerned about whether celebrities will be added in the future.

Because compared to celebrities, YouTube is more willing to cultivate ordinary users, let them become Internet celebrities, and even enter the entertainment industry.

This kind of star-making action is the most eye-catching.

The current star is just a short-term promotion method, a gimmick.

In the future, we still have to focus on ordinary users. "

Looking at the problem from the perspective of more than ten years later, Xia Jingxing came to such a conclusion very easily.

Yang Niu is different. She frowned and said, "You mean that making ordinary people famous through Facebook is more attractive than celebrities posting videos on YouTube?"

"Yes, entertainment stars have to film, sports stars have to participate in competitions, no matter how good YouTube is, it is a side business for them.

Ordinary video bloggers can regard filming YouTube videos as their main business and occupation.

Their serious attitude and the videos they shoot may be more popular than those of celebrities in the future. "

Yang Niu probably understood and agreed with some of Xia Jingxing's views, but she still had questions: "Then how can some video bloggers regard making videos as a profession?"

Xia Jingxing deliberately did not reveal the answer, clasped his hands and said, "Think about it for yourself, how do you achieve this step?

If this step can be achieved, it means that the tubing has been truly successful. "

Yang Niu nodded, "Okay, I will think more."

"You call Lori, I have something to look for her."

Seeing that Yang Niu was about to leave, Xia Jing Xing ordered again.

Facebook and YouTube desperately need a director of advertising partnerships.

I didn't receive an advertisement before, so I didn't set up this position, and let his boss personally go out once.

In the future, he will need someone to help him share one or two.

…………

…………

A few days later, Xia Jingxing sat in the conference room with Yang Niu, Puppy, and Alex and several other managements of YouTube, looking at the computer on the conference table.

An athlete in a white jersey appeared on the screen, and the Nike Logo on his chest was very conspicuous.

Also conspicuous is the player's "tile head", also known as "Afu head", a hairstyle that refers to the doll cut in Chinese New Year pictures, with the rest of the hair shaved, leaving only a small semicircle above the forehead shaped hair.

With such a unique hairstyle, who else can be except Fei Luo.

Fei Luo held a Nike football with a prominent logo in one hand, and shook the camera with the other: "Hello, friends of YouTube, I'm Ronaldo Luis Nazario da Lima..."

After saying hello, Fei Luo started to play the ball, and while playing, he also introduced that this is his basic skill every day, and how many times he needs to play.

The video is very short, about tens of seconds.

Towards the end of the broadcast, Fei Luo seemed to have missed and kicked the ball away.

The camera is chasing the football, only to watch the football fly out of the garden of the villa, and I don't know where it landed.

In the end, he gave Fei Luo a close-up of his expression, his eyes were wide and he looked confused.

"Yes, the video is very interesting, Ronaldo personally appeared on the scene to play the ball, and finally kicked it..."

Alex smiled and asked Xia Jingxing, "Daren, this is supposed to be funny, is it intentional?"

Xia Jingxing nodded, "Of course, only in this way can there be topicality and attention."

Then, a group of people watched videos of several other entertainment stars.

There are a lot of P\u0026G products, all kinds of daily chemical products, all of which were revealed to the camera by these stars.

Of course, there is no direct mention of advertising, leaving the opportunity for a detailed look to the audience.

"The videos are all pretty good. Are the recommended spots arranged?"

After reading it, Xia Jingxing commented, and then asked the foreign girl standing beside him.

Yang Niu replied: "It's all arranged on the homepage, and it should be visible to every user who logs in to YouTube."

Xia Jingxing nodded, "That's good, we need to increase the number of broadcasts."

"Look, there are a lot of comments below."

The puppy shouted, he manipulated the mouse, and read the comments page by page.

Xia Jingxing and others also gathered around.

"Even Ronaldo came to YouTube to shoot videos?"

"Ronaldo's skills should be practiced."

"It's funny, it should be intentional, right?"

...

There were too many comments, and the puppy flipped through dozens of them and stopped.

"The video has only been uploaded for a few minutes, and there are thousands of comments."

Yang Niu was amazed, "It's too exaggerated, and I still underestimate the influence of stars."

Xia Jingxing looked to the left and right and instructed: "Let's all start working, and publicize it according to the plan, be sure to take advantage of this incident to make the YouTube hotter.

Previously, it was users who converted Facebook, and they were doing the stock market. Now our eyes are on the incremental market. "

Everyone nodded, left one after another, returned to their jobs, and started to get busy.

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