My Age of Investment

At the end of December, the Vlogger Contest was in its final stages.

The more than 6 million bloggers who participated in the competition went through layers of selection, from more than 600 people who advanced to the preliminary round, to 300 people who advanced to the first round of semi-finals, to 128 people who advanced to the second round of semi-finals, Then sixty-four, thirty-two, sixteen...

Now there are only the last two people left in the finals, the rich lady Nevia and the street artist Ryan.

Most of the remaining bloggers who were eliminated received a $10,000 contract from YouTube.

The top 128 bloggers also received a special gift from YouTube, a certificate with the title of Top 100 YouTube Video Bloggers in 2004.

Yang Niu originally suggested a gift, but Xia Jingxing rejected it and did not accept this suggestion.

Youtube has already offered these people a $10,000 contract, excluding some vloggers who don’t like being restrained, and Youtube paid a price of $5 million for it.

Sending gifts to video bloggers is too expensive, too expensive, and too cheap.

So Xia Jingxing decided to simply issue certificates to these people, which symbolized an honor and represented that they were the best among the more than 20 million YouTube users.

Not to mention, the effect is very good. Many award-winning bloggers also took pictures of their honorary certificates and posted them on Facebook, receiving countless praises.

This greatly satisfies one's vanity, better than any gift.

At the same time, during the competition, YouTube launched a subscription function, which is actually a follow function. Users can follow their favorite bloggers.

Once the bloggers are followed, as soon as the user logs in to the YouTube website, the website will give priority to displaying the videos uploaded by the followed bloggers.

For users, there is a subscription function, which is very convenient to follow and not get lost, so as not to miss the video updates of the favorite bloggers.

In this way, some video bloggers who did not qualify for the finals have accumulated a lot of fans even though they missed out on the million-dollar jackpot.

Looking at the tens of thousands, hundreds of thousands, or even millions of subscribers displayed on their accounts, video bloggers still feel a sense of accomplishment.

And there are various comments under each video, most of which praise and encourage video bloggers.

all of these,

All make video bloggers feel like they have become public figures, as if they have become an Internet star, and a large number of people pay attention to and like themselves.

It's such a wonderful feeling!

Most people are very ordinary people in their lives. From school to work, they have been unremarkable.

It suddenly became the focus of thousands of people, and even the calmest person could not help but feel a sense of pride.

This subtle emotional change is reflected on the platform, that is, the quality videos are becoming more and more refined, and the number is also increasing.

Although it has been eliminated now, many video bloggers are still very enthusiastic and attentive to update their videos, mainly to please fans, or to gain more subscribers and greater fame.

The frequency of their video updates far exceeds the four per month stipulated in the YouTube contract, and the frequency of posting one or even several per day.

Post more videos, and they won't make a penny more.

But many bloggers still enjoy it and have a very pleasant interaction with fans in the comment area of ​​each video.

Seeing this scene, Xia Jingxing believed that many video bloggers would still be willing to generate electricity for love even if the YouTuber did not offer a $10,000 contract.

Why are so many people on the UGC platform willing to generate electricity for love?

Xia Jingxing couldn't figure out the reason either, but he guessed that he gained some psychological pleasure through this incident, making these content creators feel valuable and meaningful.

This is the same as the famous Internet site in the previous life.

Even if you can't make money, you can't stop the rushing writers from stepping forward.

But generating electricity for love in the long term is impossible and unsustainable.

After all, it is necessary to have a good meal and a life. When the interest is over, the creator will gradually calm down, and the creative passion will quickly cool down.

This is also what Youguan has been thinking and planning, so that video bloggers can take off the burden of other family support, and become full-time video bloggers as a career, maintain their passion, and create more exciting videos to help the platform attract new users and retain them. Old users.

In addition, the videos related to the competition are all carefully produced by each blogger. Among them, many high-quality videos have been born, which greatly enriches the high-quality video library of YouTube.

Relying on these high-quality videos, YouTube has been attracting new users to register in recent months, reaching an astonishing growth rate of two million new users every month.

After the conversion of Facebook users, the growth rate of YouTube users slowed down for a while a few months ago.

But the launch of the video blogger contest has injected new growth momentum into YouTube.

At present, the platform's video content ecology is constantly enriched, and various data show that YouTube is not as guessed by the outside world. Once Google Video is launched, the growth rate of YouTube users will slow down, and even start to lose users.

Xia Jingxing put down the briefing in his hand, he just finished reading the various data of YouTube in recent months.

In this regard, he is very satisfied. As long as the pace of development is maintained, YouTube will not be afraid of Google Video at all.

At this moment, Alex knocked on the door and walked into his office.

"Daren, the Vlogger Contest has reached the finals now!

What instructions do you have on the results of the game? "

Xia Jingxing glanced at Alex, this guy is probably addicted to cheating.

That's right, Nevia and Ryan were sent to the finals step by step.

This is because the topic is such a big topic that when the two collide and have some social discussions, you can get the most benefit from it.

This is what they planned early in the morning, and they are also executing according to this plan.

"Let it go."

Xia Jingxing quickly made a decision in his heart and shook his head lightly.

"why?"

Alex frowned and asked with some incomprehension.

Xia Jingxing waved his hand and said with a smile, "The two of them, no matter who wins or loses, they are all topical."

"But why do I feel that Ryan's victory is the most topical? The poor boy made a counterattack in his life and suddenly became a millionaire. How did he do it? By shooting YouTube videos."

Alex spreads his hands, "This will definitely cause a wide-ranging discussion in the whole society, and many people will be curious, this will bring new traffic growth to our website.

And Nevia, born in a billionaire family, received the best education since childhood, went to a prestigious school, and entered and exited the upper class.

Her victory, in everyone's eyes, is a matter of course and cannot be copied. "

Xia Jingxing smiled lightly: "She is also very topical. The daughter of a billionaire has come to be a YouTube video blogger, which shows that YouTube is very influential."

Alex insisted on his opinion, saying: "But most of the people we face on our platform are still ordinary people.

Ordinary people do extraordinary things, this is in line with the expectations of the public, and it is also the most real embodiment of the American dream. "

Xia Jingxing frowned and said directly, "This is the final, the attention is very high, and countless pairs of eyes are staring at it.

You're playing tricks, and if you get caught, it's going to be too bad.

It's safest for us to let the outcome of the game take its course.

You prepare two sets of follow-up marketing plans, and decide which set to adopt according to the final result. "

Alex Nunuzui wanted to fight again, but looking at Xia Jingxing's sharp eyes, he finally had to nod his head, "Okay! That's it!"

It wasn't that Xia Jingxing couldn't see the benefits of black box operations, but now that most of the benefits had been obtained, there was no need to take risks anymore, because the gains outweighed the losses.

It is not possible to succeed every adventure without being discovered.

If there is a scandal, it will have a great impact on the oil pipeline, and maybe it will give other opponents a chance to surpass.

He still understands everything in his heart.

Next, Xia Jingxing discussed with Alex about the warm-up of the game.

Alex said, "We plan to extend the warm-up time for the game to a week, allowing enough time for the event to fully ferment, so that as many people as possible can pay attention to this event."

Xia Jingxing did not object to Alex this time, nodded and agreed.

"Television stations, have you been in contact with them? Is there anyone willing to join us for a live TV broadcast?"

Alex shook his head and sighed, "We've all been in contact, but they don't seem to look down on us."

Xia Jingxing nodded slightly and didn't ask any further questions, the traditional media is so arrogant.

In a few days, we will see if they can still be as arrogant as they are today.

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