My Age of Investment

The information Xia Jingxing passed on to his father was passed on by his father to his old classmate, and the parent officer passed it on to Yin Mingshan.

So Yin Mingshan had a friendly call with Tesla's management.

Although Yin Mingshan is nearly 70 years old, his English is not bad, and he can speak fluently with two foreigners, Eberhard and Tarpenning.

Xia Jingxing didn't ask the old man if he learned English in college?

Because this touched on the other party's sad story again, when he was about to enter university, 23-year-old Yin Mingshan was imprisoned for nearly 20 years because of his composition.

In prison, Yin Mingshan began to read a lot to relieve his loneliness.

Relying on the basic English he learned in high school, Yin Mingshan began to study higher-level English books by himself, and achieved the level of being able to translate foreign books.

Yin Mingshan, who was in his early forties after he was released from prison, became an English teacher at the Shancheng Design Institute with his excellent English skills, and later became an editor and vice president of a publishing house. Later, the establishment of Hongda Vehicle Parts Institute (the predecessor of Lifan Group) laid a solid foundation.

This can be said to be the most inspirational case where knowledge changes destiny!

Going to prison in his twenties and getting out of prison in his early forties, just this experience can drive ordinary people crazy, let alone self-study English.

It is precisely because of such a heart and perseverance hardened by life and the times that Yin Mingshan can turn a bad life card into a king bomb.

Flowers are not popular in a hundred days, and people are not good in a thousand days. Although Lifan declined later, Yin Mingshan at this time is definitely a model of inspiration.

"Mr. Xia, Mr. Eberhard, Mr. Tarpenning, we at Lifan absolutely have no other malicious intentions, but just want to compete on the same stage with a "tech sports car" company like Tesla!

Although we have a high probability of losing, as a newcomer who has just stepped into the auto industry, we have this awareness. "

The old man is very good at talking, and he invented a new vocabulary when he came up - "tech sports car", and the high hat was directly put on Tesla.

Eberhard responded: "Mr. Yin, we have heard Darren introduce your legendary experience, and we admire you very much for an inspirational entrepreneur like you.

but,

Lifan Motors suddenly came out to disrupt the situation and caused us a lot of losses. "

Yin Mingshan on the other end of the phone did not evade this topic, and said sincerely: "I am very sorry, our recklessness has caused Tesla a lot of trouble.

But I declare that we really did not intend to.

To express our apologies, Lifan is willing to order a Tesla Founder Series.

Although this amount of money is far from enough to offset Tesla's losses, this is our way of expressing our apologies, and we hope that Tesla can understand a thing or two. "

Tarpenning frowned and tossed and tossed for a long time, just bought a car as compensation for Tesla?

Eberhard looked at Xia Jingxing and had a friendly negotiation with Lifan. It was the latter who proposed it, and it was the latter who arranged today's telephone communication.

As a result, if such a result is communicated, it is better not to communicate.

Xia Jingxing made a hand gesture, indicating to the two of them to be calm and calm, and he himself took over the initiative and began to talk to Yin Mingshan.

"Mr. Yin, it's me, Xia Jingxing."

"Mr. Xia, please tell me."

"If Lifan and Tesla want to compete, I have a suggestion. We can unite and contribute a wonderful match to the audience."

Yin Mingshan was puzzled. The reason why he stayed up late to make overseas calls with Xia Jingxing was to communicate with Tesla's management and important shareholders to resolve some misunderstandings.

Xia Jingxing proposed "cooperation" at this moment, which made him a little confused.

"I heard that Lifan Group has acquired several domestic football clubs. You should be familiar with the football rules, right?"

Yin Mingshan frowned, what does this mean? Let yourself play match-fixing, or call it a fake car?

The old man was very cautious, and began to pretend to be confused: "Mr. Xia, do you mean that both sides sent eleven cars to compete?"

This answer is absolutely amazing!

Xia Jingxing knew that dealing with this old world required patience, because these people would not easily reveal their true thoughts.

"If Tesla refuses to compete with Lifan Motors, Lifan will not gain any advertising effect."

Yin Mingshan thought about it, Xia Jingxing's words were not entirely correct, Lifan had already caught the heat, even if Tesla did not compete with Lifan in the end, no one would challenge Lifan, it's just that the advertising effect was not maximized.

The old man did not express his views lightly, and continued to listen patiently to Xia Jingxing's speech.

"And if the two of us cooperate, we can make this game beautiful and build up momentum.

Lifan Motorcycle has established itself in the Chinese market for many years and has already become a famous Chinese brand.

But Lifan Motors has no reputation at all.

Like you, Tesla is not well known in the industry.

We two unknown people want to attract the attention of as many people as possible like two masters fighting each other. Publicity work is essential.

The promotion of the Chinese market for this competition can be handed over to Lifan. The publicity work in the global market is handed over to Tesla.

I invested in a video website in China called Tudou. They can cooperate with Lifan to do a good job in promoting the Chinese market.

At the same time, Lifan also needs to seek the support of some traditional media forces, such as TV stations, newspapers, magazines and so on.

Lifan, if it wants to become a brand that makes the nation proud, how can it do it without competing on the international track?

Through our survey of Chinese Internet public opinion, we found that many young people have become fans of Lifan. "

Yin Mingshan chuckled, "What about Tesla? What specific jobs do you do?"

"I also have a Youtube video website with nearly 100 million users worldwide. Social networking sites Facebook and Twitter can also help with publicity."

Xia Jingxing smiled and said, "Anyway, don't worry, Tesla won't spare any effort when it comes to publicity.

If the division of labor and cooperation are carried out as I said, I believe that both of our participating car companies will be able to improve their reputation a lot. "

Yin Mingshan thought over Xia Jingxing's words over and over again, but he couldn't seem to find anything wrong.

However, he firmly believes that Tesla is the biggest winner of this cooperation, because Lifan has a high probability of losing the competition.

The audience remembers the winners, but no one remembers the losers.

But Lifan wins or loses, as long as it is packaged properly, it can still move closer to the first national brand of automobiles.

"Mr. Xia, what did you mean by football?"

Yin Mingshan never forgot about this, so he quickly brought it up and asked.

"We played a friendly match. Although Lifan lost, it was a very honorable loss and showed blood!"

Yin Mingshan continued: "Please make it clear!"

Xia Jingxing briefly described his plan, and Yin Mingshan frowned.

He had heard long ago that foreign capitalists have no lower limit, and today he has learned the lesson.

Eberhard and Tarpenning were also a little dumbfounded, can they still play like this?

"I need to think about it!"

Yin Mingshan did not rashly agree to the plan, because the agreement was too straightforward, which was not conducive to the subsequent bargaining.

"certainly!"

Xia Jingxing said with a relaxed expression, "Just don't make us wait too long, because spring is not far away."

Yin Mingshan knew that the other party was reminding him, because Lifan 520 will be launched in the spring.

The old man replied: "Don't worry, the business will not be delayed."

"That's good!"

After saying a few more words, Xia Jingxing hung up the phone.

"Daeron, it's because you Easterners are so scheming that you can come up with such a wonderful trick."

As soon as he hung up the phone, Eberhard smiled and gave Xia Jingxing a thumbs up.

"What did I come up with?"

Xia Jingxing glanced at the two of them, "The three of us came up with this idea, and the two of you will carry it out."

Eberhard opened his mouth, wanting to refuse, but felt that it was inappropriate, so he could only nod his head, expressing his willingness to take risks together and take responsibility together.

Tarpenning sighed: "There is no such thing as fair competition, it's all bullshit, this is a business, a complete business."

Xia Jingxing didn't have so many insights, because this is capital!