My Age of Investment

Five hundred and ninety six, money burning war

Xia Jingxing's act of "gifting" to the Junior One Alliance completely angered the entire alliance.

Even the leader of the alliance, Xiong Xiaoge, has been humiliated. Can the following Internet company member units and venture capital institution member units turn a blind eye?

This incident became the fuse, completely detonating the war between the First League and the Fifteenth League.

The 15th League has done the first day of junior high school, so the first day of junior high school alliance has to do 15th day.

As a result, a flood of advertising orders hit Focus Media.

Even Jiang Nanchun couldn't imagine that when the two groups of people fought, they would become arms dealers.

Five Internet companies, including Youku, 58.com, Kuwo Music, Duoduo Dianping, and Bitauto, conducted another round of financing.

In the form of "debt + equity" investment, the five companies have received a total of tens of millions of dollars in financing, and each of them has received three to five million dollars.

The outside world is very curious, why are these five companies financing so frequently?

In just half a year, two or three rounds of financing were raised.

This kind of financing rhythm is very common in more than ten years, but it is really rare now, so it has attracted a lot of attention.

The founders of the five companies have been completely tied to the chariot of capital, and they can't do it if they don't want to.

After all kinds of arguments, I reluctantly joined a "debt financing".

Even so, the controlling rights of the five companies have been lost, and they are jointly controlled by more than a dozen venture capital institutions of the Junior One Alliance.

If someone is disobedient, they don't mind changing to an obedient CEO.

After being coerced by capital, it is natural to grab the market, make data, and hit the market, and the sooner the better.

At present, the backward model of the Internet industry relying on products, technology, and operations to grow has all been sidelined.

With Jin Yuan clearing the way, the building LCD screens installed by Focus Media in Beijing, Shanghai, Pengyang and other first-tier cities are covered with advertisements of five Internet companies.

This effect is immediate.

The founder of the company who was still begging "don't let the capital ruin the company\

,"After seeing the rising data in the background, I was completely honest.

What's more, it has become a die-hard supporter of "capital-driven growth".

Spending money can make the company bigger, so why hesitate?

Just do it!

The founders of the company began to not care about the budget and the crazy investment in the ratio of input to output, and signed a large advertising contract.

Under the influence of Xia Jingxing, the "Internet money-burning event" that would not appear until many years later was born ahead of schedule.

It's just far less violent than in the previous life. There are no subsidies for users, free use, or even money, all of which are limited to elevator building advertisements.

Even so, a group of entrepreneurs are envious.

Who has been so extravagant these days? The same is true for first-line Internet companies.

This time, the junior high school league has shown momentum.

…………

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The 49th floor of Jinmao Tower.

"We want to see Mr. Xia!"

After Wang Wei, Yang Haoyong, Li Xiang, Xie Zhenyu, Zhang Tao and others got out of the elevator, they blocked the front desk, yelling and yelling, so anxious that they frightened the little girl at the front desk.

After the girl at the front desk dialed the landline in Xia Jingxing's office, she led five people into the company.

As soon as they entered the room and saw Xia Jingxing, the five of them felt as if they had seen a great savior.

"Mr. Xia, what should we do? The number of visits to Dianping has plummeted!"

"Yes, it's the same with Ganji.com. Now, in the office buildings and residential buildings of Pengyang in Beijing and Shanghai, there are shouts like "58 same city~"."

Yang Haoyong also vividly imitated the video slogan in the building advertisement.

"The same goes for Kugou, the traffic loss is serious!"

"Tudou.com is not doing much better. The growth rate of new users has slowed down, and a lot of old users have been taken away by Youku."

"Autohome is better. We are only ranked fifth in the industry, and the traffic loss is not that big. The impact of ranking first may be greater."

...

Five people rushed to Xia Jingxing's desk, complaining one after another.

"Sit down, sit down!"

Xia Jingxing got up, with the appearance of a caring big brother, patted Zhang Tao's shoulder, and then Li Xiang's arm...

He invited five people to sit down on the sofa, and asked the secretary's office to bring some cups of brewed tea.

Xia Jingxing looked at the five young people who spoke dryly but refused to take a sip of water, and said calmly, "I already understand what you said."

"Then Mr. Xia, what should we do? Should we immediately follow up and smash the advertisement?"

Yang Haoyong's baby face was full of anxiety.

Ganji.com has not been established long before 58.com, and its lead is not large.

Xia Jingxing asked him to take part in Focus Advertisements last year, but he declined on the grounds of saving money, and ended up prostitution on Tudou.com for nothing.

Relying on Tudou's advertising exposure, coupled with their low-cost local promotion, the development speed is not slow.

At the same time, since Google and Ganji.com jointly operate the "" domain name, Ganji.com can share part of the profits every year, which greatly reduces the dependence on external financing and also slows down the dilution of equity.

He once asked his elder brother who was far away in the United States, and the other party told him: Envision Capital can no longer invest in it, so as not to lose the tail.

From the perspective of Yang Haoyong and his brother, it is normal to have such thoughts. After all, no one wants to lose control of the company. At the same time, too much dilution of equity will overdraw future profits.

If there is no external pressure, and there is no menacing coming of the Junior One League, Yang Haoyong may choose not to raise funds for two or three years, and continue to develop according to his established route.

But now 58 Tongcheng has big thick legs and wants to throw money at them to death.

This frustrates his idea of ​​slowly developing.

No choice but to find financing.

He went to IDG, Capital Today and other leading institutions, but all of them were rejected.

At this moment, the League of Junior One has just spent a lot of money, and it is impossible to fight with left and right hands.

Moreover, there is an agreement within the First Day Alliance to isolate Vision Capital and the companies invested by Vision Capital.

Although some people are tempted to invest in Ganji.com, they dare not commit crimes right now, lest they become the target of public criticism.

They thought that they could only win or lose with Vision Capital, and then see if there was a chance to pick up the loopholes.

In this way, Yang Haoyong hit a wall with a first-tier institution and turned to a second- and third-tier investment institution.

When people hear it, you are rivals with 58 in the same city?

Did my old birthday star eat arsenic? Almost courting death.

The second- and third-tier investment institutions did not dare to confront the many first-tier investment institutions behind 58 City, and sent Yang Haoyong away politely.

After looking around, Yang Haoyong found that only Xia Jingxing and Vision Capital could save them.

As for corporate control, the priority should be lower than survival.

The story of Yang Haoyong is just a microcosm.

The other four people also have their own thoughts, and they don't want to be completely controlled by Vision Capital.

But after bumping into walls everywhere, it was discovered that the life-saving straw had to be Envision Capital.

Xia Jingxing looked at Yang Haoyong who was asking the question, and then at the other four people. Everyone was anxious and tired.

The most anxious one was Zhang Tao, with a series of blisters growing on his mouth.

President Xia Jing sighed, and asked with a serious expression, "What do you want to do?"

Yang Haoyong answered quickly: "We want to raise one round, and then invest in Focus Ads!"

Hearing these words, Xia Jingxing became very angry.

If he hadn't greeted Jiang Nanchun in advance, if you voted with a hammer, even if you had money, you wouldn't be able to vote.

Xia Jingxing turned to look at the other four people, "What about you?"

All four of them nodded like chickens pecking rice.

"It's hard for me to do things with so much money!"

Xia Jingxing pinched the center of his eyebrows, his face was full of embarrassment.

Li Xiang was stunned, and thought to himself: Some time ago, didn't you just say that you are not short of money? Let's take it easy.

The other four have the same idea as Li Xiang, can this little money stop you?

Xia Jingxing understood their expressions, and said slowly, "It's really unlucky. Two days ago, Mangzhong Fund entered the A-share market with billions of dollars."

"Several billion?"

Wang Wei exclaimed, "Can you sell some stocks and ask for it?"

Zhang Tao echoed: "Yes, securities assets are highly liquid and can be liquidated at any time."

"When you buy the bottom and buy it at the top of the mountain, it's not easy to sell it for a while. We are value investors."

Xia Jingxing made a decision on purpose, not wanting to agree too easily.

He had already let go of the words before, and told the five people not to take equity too seriously, and even took a special class.

Of course and eggs!

In the face of interests, it is easy to lose your mind.

The five people were silent, it was difficult for them to say that Xia Jingxing should bear investment losses and reduce his positions to save them.

"In two months, new funds will be available in two months."

Xie Zhenyu had a bitter face, "Two months? The grass on the grave is already ten feet high."

Xia Jingxing glanced at Xie Zhenyu, and the latter said boldly, "Mr. Xia, please think of a way. We don't raise a sum of money to compete with our competitors. In two months, the industry ranking may be reversed.

At that time, if we want to make a comeback, it will be more difficult, and the price we will pay will be even greater. "

"Yes, Mr. Xia, please help us."

"Hey, Mr. Xia, we really have no other choice."

"Mr. Xia, you are the major shareholder of the company. You can't just sit and watch your interests suffer! We only need a small sum of money, a few million dollars."

Xia Jingxing took a look at Wang Wei, "Millions of dollars are small money in your mouth?"

However, Tudou's server bandwidth expenditure is very scary, and there are a lot of Jian/Huang masters, and the labor cost is also high, so the overall expenditure is an exaggerated figure.

The other party said that a few million dollars is small money, and it is not particularly pretentious.

"Okay, you guys go back and wait for the news first, and I'll think about it later."

Xia Jingxing had already issued the order to evict the guests, and the five of them had no choice but to leave without looking back.

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