My Genius Son And His Billionaire Daddy

The clothes designed by designers are to be put into the market. The first professional course for all designers will be emphasized by teachers, that is, to design clothes for customer groups.

As a designer sent by the head office, Su Meng can't even understand the group the company serves. It's a great dereliction of duty.

Bill and the rest of the meeting could not help whispering as they looked at the elegant woman on the cover in her coat, skirt, hip and ankle high-heeled boots.

"Isn't our company always aimed at young women? This dress is too elegant and mature. Can't designer Su make a mistake about the client

"I thought she was sent by the head office. She must have some brushes. I can't imagine that even the most basic customer groups are not clear. "

Bill frowned tightly and looked at Su Meng with sharp eyes. He held his chest in his hands and said, "Su, you must have a correct attitude towards work!"

This is not heavy, but in front of all the people in the company, it is a heavy sentence.

Lin Xiyu laughed scornfully.

Su Meng said, "bill, don't worry. How about taking a few minutes to listen to my explanation?"

Bill nodded and motioned to her to go on.

"I know that maybe everyone in this room is wondering if I've got the customer group wrong. But I'm not mistaken! "

"Since its establishment in 1950, VG company has been committed to the fashion design of young women, with the age range of 18-25 years old. Under the influence of Wundt designers in 1980, the main clothing orientation in the past 30 years has been fashion brand."

Lin Xiyu was impatient. "Designer Su, you only have five minutes, so don't waste it on these materials that can be found by Baidu Encyclopedia, OK?"

Su Meng nodded and sped up a little.

"From 18 to 25 years old, according to the growth track of young people in China today, there are two stages. From 18 to 22 years old, they just graduated from high school and began their college life. In the three years from 22 to 25, they have entered the society for the first time. In the first stage, customers like chaopai. Our company's products have a fatal attraction to them. We can also find this time through market research. But for the young people in the second stage, the fashionable clothes we designed are not so suitable, because they have to take part in work and even some formal occasions. "

Su Meng's words made bill and other people think.

Bill is a foreigner, maybe not so deep. But other native Chinese in the conference room couldn't help nodding in agreement with her.

For many young people, the hardest thing to buy is clothes.

Buy the brand you like when you are in college, it will seem childish. Can buy more than 30 mature men's clothes, and will appear too mature, appear nondescript.

If there are clothes that can neutralize these two styles, they will certainly be liked by young people who have just graduated.

Lin Xiyu couldn't help interrupting, "we've designed it like this for more than 30 years. In recent years, the sales volume has been rising. There's no need to adjust the style at all. On the contrary, we will lose our original user group."

Bill nodded in agreement, looked at Su Meng and waited for Su Meng's explanation.

Su Meng instead laughed, "designer Lin, you are wrong. It is because our style has not changed for more than 30 years that the company's clothing sales dropped every year in the five years three years ago, and the company came to China to open a branch. "

VG, as the first clothing company in F country to open a branch in China, was ridiculed by many colleagues in F country at that time.

But when the financial report came out that year, the clothing sales and profits doubled, which made many people face, and stimulated the clothing brands of F country to open branches in China one after another.

Bill didn't expect Su Meng to say that. He was so surprised that he coughed.

Su Meng finally concluded, "the world is not immutable, our clothing style can not be immutable."

Lin Xi's speech was blocked.