Peerless Genius System

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Zhang Dashan came to Xiahai, not only to catch up with Xiao Luo, but also to share some work for Xiao Luo. After all, Jiangcheng headquarters is already as stable as Mount Tai. It is the same without him, but Xia Hai is different. Like the turf, a fierce battle with local competitors is inevitable.

At the beginning of the month, Luofang officially appeared on the stage of Xia Hai!

Prior to this, advertising campaigns had already been done overwhelmingly, and promotions in various stores were also in full swing. All kinds of cakes catered to the taste of Xiahai people, the sweetness was slightly reduced, and the types were also developed with the efforts of the talented designer Luo Qi. , there are dozens more than Sumir's.

But apart from the boom that just opened, since then, only a handful of customers have entered the stores in Luofang's major stores. On the other hand, Sumir, the customer flow is still the same, as if the addition of Luofang will not affect them at all.

【Luofang Xiahai Branch】

In the conference hall, Xiao Luo was wearing a suit, sitting on the main seat, and his right hand tapped rhythmically on the desk. Before that, he didn't quite believe it would be like this. You know, his Luofang is in Before entering Xiahai, it was well prepared, all kinds of research, publicity, store decoration, etc. It can be said that Luofang has changed many parts of itself to adapt to Xiahai's market on the basis of Xiahai's water and soil customs.

"Everyone, tell me what you think."

Xiao Luo slowly said that his ability is limited by himself. At this time, he must use his brainstorm to re-examine himself and find the root cause.

In addition to Zhang Dashan, Li Zimeng, Luo Qi and others, there were also the senior management of Luofang and the store manager of the store. The huge silver screen even connected the senior management of Jiangcheng headquarters. It can be said that all the important cadres of the company participated. this meeting. Zhang Dashan's status has been consolidated, so Xiao Luo is not worried about how his presence on this occasion will affect Zhang Dashan's authority.

"Mr. Xiao, I think Xia Hai people have developed the habit of buying pastries in Sumir. Five years ago, a bakery chain company called 'Flying Snow' broke in, and the same happened to them." A man standing Get up and express your opinion.

Xiao Luo nodded: "In your opinion, how to solve it?"

"Habits are difficult to change. Changing the habits of Xiahai people will be a long process, and we can't afford it, so we have to change ourselves." The man said.

"Go on."

"According to my research, 80% of customers are middle-aged and elderly people.

Middle-aged and elderly people pay more attention to health preservation and health. If we launch a traditional Chinese medicine health cake, which can reduce blood pressure and anti-coagulation, I believe it will drive our company's turnover. "

Luo Qi immediately vetoed: "We are not doctors, and we don't know any Chinese medicine, so how could we develop such a cake!?"

"Minister Luo, that's just a marketing tool. Our cakes don't really need to have that kind of effect, we just need to make customers think that it has such an effect," the man said.

"Isn't this a lie?"

Luo Qi frowned and looked at Xiao Luo, "Big boss, this is a bad move, absolutely unfeasible. The company's reputation is paramount. Once the reputation is damaged, it will be difficult to win the recognition of customers again."

Many people nodded, thinking that Luo Qi was right, even if he wanted to improve his performance, he couldn't be a liar.

Xiao Luo waved his hand to signal everyone to be quiet, and then asked, "Any other opinions?"

A female executive stood up: "I also did a survey myself, randomly selected ten stores, and asked fifty customers why they chose Sumir instead of our Luofang, and their answers were all unanimous. Very consistent, saying that Sumir is an old brand, they trust Sumir, and many of them know that there are black-hearted merchants in China who use the sponge in the cigarette butts as meat floss. In order to prolong the preservation period, they also add a lot of preservatives to the cakes. ."

"Don't they know that our Luofang is also an old brand?" Zhang Dashan asked.

"Mr. Zhang, our Luofang can be said to be an old brand in Jiangcheng, but looking at the whole country, there are still very few people who know our Luofang. Although there was a lot of commotion in our Luofang last year, as long as the time passes, everyone is very happy. I almost forgot that for Xia Hai people, we are a baker who knows nothing about it. Taking our human nature as an example, a familiar person will always make us more trustworthy than a stranger."

Hearing this, Zhang Dashan was speechless. He was not so arrogant that the whole country knew about Luofang.

The female executive continued: "The way to increase turnover, we must make Xiahai people trust us in Luofang. I think it is possible to publish the video of the factory's production of cakes, and put it in the store 24 hours a day for customers to know. All the process is Show it in front of customers to let them know how our pastries are made, and of course, the image displayed must be positive, such as hygiene.”

As soon as this statement came out, everyone whispered, because the idea was too bold.

"Will this reveal our commercial secrets? For the new products we have worked so hard to develop, our opponents can know how they are produced without any effort. For us, this is a big disadvantage." Li Zimeng put down the pen. He raised his head and raised his question.

The female high-level pipe: "There are indeed risks in this regard, so the 24-hour video needs to remove the most critical part. Most customers are not professional, and they can't see that we have removed one of them. I only feel that this is the whole process of pastry production.”

Everyone nodded, thinking that this method is feasible.

"Mr. Xiao, President Zhang, let me tell you my opinion."

Another male executive stood up, "Compared to Sumir, we in Luofang belong to foreigners. Apart from adapting to the local water and soil customs, we actually don't have much advantage in price, just as Minister Wang said just now. , 80% of customers are middle-aged and elderly people. The consumption concept of middle-aged and elderly people is not the same as our young people. They will give priority to price comparison, and will tend to have lower prices. In their concept, pastry may be They are all the same, and since they are all the same, why not choose the cheaper one, which can save money.”

"You mean we will lower the price a little bit?" Zhang Dashanhu asked.

The male executive nodded: "Yes, at this stage, we should not be thinking about making profits, but should be thinking about gaining a firm foothold in Xia Hai, and the goal is to recover the cost. As for the rest, we will talk about it after we have completely established a foothold in Xia Hai."

"The price war may not win Sumir!"

Li Zimeng said quietly, "Not to mention Su Mier's own strong economic strength, her boss Su Li also has a very good friend, she is the president of Huayao Group, once a price war starts, we have no way to fight back. ." (Peerless Genius System..9999605)--(Peerless Genius System)