Perfect Superstar

After entering the new century, the domestic film and television industry has developed extremely rapidly, forming a large-scale industry. . шщш.㈦㈨ⅹS.сом is updated so fast.

By 2014, the production of domestically produced TV dramas including co-productions exceeded 20,000 episodes, ranking first in the world, and the fierce market competition was beyond the imagination of ordinary people.

However, TV stations, whether they are self-produced or purchased TV dramas, recover costs and realize profits through advertisements at the beginning and end of the film and in the middle. The ratings are the most important standard to reflect the value of advertisements, and ratings surveys have naturally become an indispensable process. .

In the past, when the benefits of TV advertising doubled and exploded, there were as many as a dozen domestic TV program rating survey agencies. Due to the lack of fixed standards, and the emergence of black-box operations and insider transactions, Out of a 'chaotic' 'chaotic' disorderly situation.

Some organizations don't even have any qualifications, and they dare to make the ratings list openly.

The 'chaos' in the market forced the country to intervene. The State Administration of Radio, Film and Television and relevant departments jointly established the New Vision Company, which is responsible for the ratings survey of TV programs relying on its own strong platform advantages.

At present, New Vision is the only state-owned third-party investigation agency. Its investigation data is the indicator of the domestic TV media industry, and its authority and authenticity are beyond doubt.

"Blue Love" premiered on Haijin Satellite TV and Feixun Video Network at the same time. The number of on-demand views of the first episode on Feixun Video was 1.4 million+, which was far behind the 7 million+ of Feixun's self-produced drama "Sweetheart President" .

However, compared with such data, the influence in the industry in the circle is actually very small.

The reason is very simple. This platform is owned by Feixun Video. As long as it is willing, let alone 7 million, even 70 million on-demand can be easily handled.

Even the integrity of the big platform is relatively high. It is also normal to add some data to yourself.

If the low-cost imported drama overwhelms the high-investment self-produced drama, it would really be a joke!

Therefore, the number of on-demand data can be seen, but it cannot be completely taken seriously.

Whether it's Chen Fei'er or Lu Chen. Including Gande Brothers Pictures, they will not take it seriously.

The webcast rights have been sold. The number of on-demand views has nothing to do with the income of the three parties. Feixun Video and Cande Films have not signed a gambling agreement.

If you have to say it, the level of grades will have an impact on the next new series.

And the ratings ranking announced by the new line of sight company,

That's completely two different things. The impact of the ratings is huge, and it's related to everyone's interests.

0.22%!

Since Lu Chen decided to get involved in the film and television industry, and started with "Blue' Color Life and Death" as the cornerstone. He already has a very in-depth understanding of the meaning of TV drama ratings and has consulted a lot of information.

Generally speaking, for a new drama that does not have celebrities to join in and does not have a huge amount of hype, if the ratings of the first broadcast can reach 0.1%, it is considered a success, and it has the capital to continue to survive.

The only big name in the TV series "Blue Life and Death" is Chen Fei'er. Her brand really helped "Blue Life and Death" save a lot of publicity costs.

But after all, Chen Fei'er is the queen of the music scene, not the queen of the movie. She is extremely popular on the Internet. The appeal on the traditional TV screen will undoubtedly pale in comparison.

Therefore, no matter whether it was the Beijing TV Station or the East Zhejiang TV Station, the price offered for "Blue Life and Death Love" was not high - newcomers and new dramas are very lucky to be on the big stage, how much more do you want?

Including Haijin Satellite TV, which was negotiated later. The single set price given is also not high, but a VAM agreement is added.

And in this agreement, the starting point for rewards is 0.25% of the domestic average ratings!

To put it bluntly, Haijin Satellite TV does not think that "Blue Life and Death" can meet such requirements.

Not only Haijin Satellite TV, but also Qiande Films has an estimate for the ratings of "Blue's Life and Death". The first broadcast is 0.15%-0.18%. % is win.

The ratings of the first episode that just came out really exceeded most people's expectations.

According to the latest data released by New Vision, "Blue Life and Death" has an audience rating of 0.22%. It ranks 6th in the same type of TV series, and ranks 11th among all domestic TV series broadcast on the same day.

Quite eye-catching!

Lu Chen was naturally very happy. Feeling a little overjoyed.

Seriously, he's been under a lot of stress lately.

This TV series can be born. Lu Chen has put in a lot of hard work, and it is also an important reliance for him to enter the film and television industry. If he fails to succeed, the blow will undoubtedly be very heavy.

Lu Chen is not afraid of setbacks, he is young enough and has capital, but he never wants to be shown a joke.

It's a pity that this is the ratings of the first episode, and Chen Fei'er will only appear in the third episode, otherwise it can be used to slap Jing Yao in the face-what's the number of on-demand views? Let's beat the ratings!

Movie box office and TV ratings are important indicators in the industry's criteria for judging an artist's status.

What the hell is the number of on-demand?

Chen Fei'er saw that he was very happy, and couldn't help pouring cold water on him: "Don't be too happy, let's talk about it after next week!"

The early publicity of "Blue Life and Death" did not cost a lot, but the effect was still very good, especially Haijin Satellite TV's love brother cover song show on the blog was vigorous and attracted a lot of attention.

Therefore, it is not surprising that the first and second episodes have good ratings. The curiosity of the audience has been aroused. No matter whether the episode is exciting or not, they will definitely have the idea of ​​watching it.

After these two episodes, the third and fourth episodes will continue to be broadcast next week to reflect the real ratings.

Lu Chen understood this truth and nodded.

The next day, on the night of December 13th, the second episode of "Blue Life and Death" was broadcast on Haijin Satellite TV.

Fetion video network broadcast simultaneously.

By noon on the 14th, the ranking list on the homepage of the official website of New Vision Company was refreshed again.

"Blue Love" suddenly jumped to the third place in the same type of TV series, with an audience rating of 0.26%!

As of 12 o'clock that day, the total number of on-demand views on Fetion Video Network was 8 million+. Although it was still far behind the 20 million+ on-demand views of "Sweetheart President", the gap between the two has actually been shortened a lot.

This achievement also made many people surprised, shocked, jealous...even unbelievable!

Beijing, New Era Art Park.

In an office of the film and television production department of Baolong Pictures, Zhu Minghe, the deputy manager, looked at the computer screen.

His face was cloudy and cloudy.

"Blue Love": 0.26%/0.24%/003/009

A row of red data hurt his eyes.

This is the ratings data of "Blue's Life and Death" in the new viewing distance. The first is the latest ratings, the second is the average ratings, the third is the ranking of the same genre, and the fourth is the domestic drama rank!

In layman's terms, the ratings of this TV series are very good!

Zhu Minghe's mood was terrible.

Zhu Minghe still remembers clearly how Lu Chen came to him with the script and was rejected by him.

Rejecting a script is a normal job for Zhu Minghe. Lu Chen's request is too high, and he refuses with confidence. No one can say that he did something wrong.

Lu Chen provided the script, asked to participate in the investment and act as the male lead, and had to designate the 'female' lead and director...

No one can agree to it!

But Zhu Minghe never thought that the "female" protagonist appointed by Lu Chen was actually Chen Fei'er.

This inevitably made him a little passive, and there was no room for rejecting Lu Chen at that time, otherwise, as long as there is more communication, the situation may be different, maybe this TV series will be won by Powerlong Pictures.

What Zhu Minghe can comfort himself is that even if the 'heroine' is Chen Feier, this kind of urban sadomasochism film will not have much market, the ratings cannot be guaranteed, and there is a huge risk in investment.

He said the same to his colleagues.

This matter was quickly forgotten by Zhu Minghe.

However, "Blue's Love of Life and Death" stubbornly jumped into his sight, one of the hot topics on the 'wave' blog, the theme of the song "Your Eyes" that has become popular recently song, and a cover show competition...

Zhu Minghe couldn't ignore it even if he wanted to!

So amidst a bit of anxiety, he began to pay attention to the ratings of this TV series.

0.22% for the first episode and 0.26% for the second episode!

Such a result made Zhu Minghe very speechless, feeling that his face was a little hot.

Although he really didn't want to admit it, his professional experience told him that "Blue Life and Death" is very likely to become popular.

The secret lies in the 0.04% increase in the second episode compared to the first episode.

Don't underestimate the 4/10,000 increase. What it represents is that this TV series has successfully retained a large part of the audience, making them willing to continue watching, which is a precursor to the hit.

Otherwise, as a purely new drama, it is a common phenomenon that the ratings of the second episode will drop!

What makes Zhu Minghe palpitate the most is that in the first and second episodes of "Blue Life and Death", the real male and female protagonists have not yet appeared. Chen Feier, the singer's biggest selling point, To appear in the third episode!

He knew very well that if there were no accidents, the ratings of the third episode of "Blue Life and Death" would still increase.

Maybe it will directly break 0.3%!

Thinking of this, Zhu Minghe couldn't help feeling restless in his heart.

He tugged at the tie around his neck, and controlled the mouse to close the new view distance page.

Out of sight out of mind!

But only a few minutes later, Zhu Minghe reopened the browser.

This time he did not log in to the official website of New Vision, but entered the URL of Feixun Video.

Zhu Minghe knew that "Blue Love" was also broadcast on Fetion Video, so he wanted to see how the on-demand viewers commented on "Blue Love", and then predict the future ratings trend of this TV series.

At this moment, Zhu Minghe forgot one thing.

That is, since the moment he rejected Lu Chen, this TV series has nothing to do with him.

He didn't need to be so concerned.

It can only be said that I was stunned!

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