Prominence in Football Community

After saying goodbye to Feng Shiyao and Xiao Yingying, Gao Zheng packed all his luggage the next day and returned to China with his agent Viviano.

But this time he didn't fly to the city where the old man and Director Zhao were located, but directly flew to the capital of China.

There, he needs to accept an exclusive interview with CCTV, and there are several commercial activities waiting for him.

After becoming the Serie A Golden Boot and setting a new record, Gao Zheng's value has skyrocketed-this value not only refers to Gao Zheng's transfer fee, but also refers to his commercial value.

Viviano did not sign any commercial endorsement activities for Gao Zheng before. This is not due to his low ability or laziness, but a decision made after full discussion between him and Gao Zheng.

At first, it was because Gao Zheng was still scruples about the diagnosis of the Milan laboratory and he was unwilling to accept any commercial contracts. He was worried that the Milan laboratory would really be serious at that time. live. \u00261t;i\u003e\u00261t;/i\u003e

Later, he focused on proving himself in Serie A. Moreover, Viviano also felt that it would be more beneficial to negotiate the contract after Gao Zheng became famous in Serie A, otherwise the current signings are all small contracts, and the price is not high.

He is full of confidence in Gao Zheng, and firmly believes that Gao Zheng will be able to surpass others, so he is not in a hurry.

In fact, this is indeed the case. With Gao Zheng's outstanding performance in the league and the public opinion controversy caused by his reservation of the Golden Boot, Gao Zheng's commercial value has also increased.

At the end of this season, Gao Zheng handed over a perfect answer sheet, and it will be much easier to talk about commercial contracts at this time. After all, to be able to break the 62-year-old record of Serie A and become the first player in 105 years, such an achievement has never been achieved before.

But Gao Zheng is most interested and passionate about Chinese corporate brands. \u00261t;i\u003e\u00261t;/i\u003e

After all, Gao Zheng is a Chinese player.

What he has achieved in football makes the Chinese proud.

Football is the number one sport in the world, and it also has a very strong mass base in China. However, in such a world-class sport, China, as a populous country, has not produced players worthy of their status as a major country. This is also something that makes many Chinese fans worry about it.

Nevertheless, the influence of football in China is also very huge.

Every World Cup, China may be the only country that does not have a participating team but still devotes enormous enthusiasm and passion. The TV ratings and the number of fans who go to watch the game are among the best.

This shows the status of football in China. Although the national game is table tennis, football is the most popular.

In the absence of appealing stars, football has such a low position in China, which shows how broad this market is. \u00261t;i\u003e\u00261t;/i\u003e

In the past, the Chinese market could only be harvested by European giants clubs and those world-class stars.

Although those world-class stars have a huge number of fans in China.

But I'm afraid it's still difficult to have one person who can take care of all Chinese fan groups.

In this regard, Gao Zheng has become a candidate who can bring everyone together.

Whether you like Messi or Ronaldo, whether you like Kaka or Rooney, if you are a Chinese first, you will naturally have a greater sense of identity with the top stars in your country.

In the past, there were no truly world-class stars in Chinese football, so it is difficult to reflect this sense of identity.

But now that Gao Zheng was born, all this is no longer a problem.

The Chinese have a player who can not only gain a firm foothold in the five major leagues in Europe, but also be the number one player. What kind of appeal will he have among the Chinese fan base? \u00261t;i\u003e\u00261t;/i\u003e

This can be seen from the continuous calls from Chinese companies to Viviano after Gao Zheng broke the record.

Business negotiations started before the league ended. Through various conference calls and direct flights, Viviano finally signed three endorsement contracts for Gao Zheng.

Two of them are Chinese domestic corporate brands, and they have nothing to do with sports. One is the number one love in the universe... Ah no, it is the Industrial and Commercial Bank of China, and the other has signals on islands. of China Mobile. These two are state-owned enterprises and have nothing to do with football, but they are willing to spend a lot of money to sign an endorsement contract with Gao Zheng. I am afraid that such a signing cannot be simply measured by "commercial value".

During this process, Viviano saw the wealth and wealth of Chinese companies, as well as their desire and joy for their country to produce a top star. \u00261t;i\u003e\u00261t;/i\u003e

The other is the famous sports brand Nike. As we all know, the main sponsor of the Chinese national team is Adidas. This well-known German sports brand company has been deeply involved in the Chinese market for many years and has very good personal connections. Therefore, if Nike wants to snatch a Chinese iconic star from its arch-enemy Adidas, it must pay a higher price.

But for the Chinese market, no matter how big the price is, we must pay.

It is now obvious that those international big names are aware of how terrifying Gao Zheng's future potential will be, so if you don't sign him now when he is not fully at the peak, then if you want to sign him in the future, I'm afraid It will cost ten times more than it is now.

Thinking about it this way, the current price is actually not expensive at all...

※※※

In many countries, especially those that are not football powerhouses, a top player is basically a national hero. \u00261t;i\u003e\u00261t;/i\u003e

And this time, Viviano witnessed Gao Zheng's heroic journey.

In several events in Beijing, a large number of fans gathered at the scene.

In particular, the signing event held by Nike was originally planned to be held in the Nike flagship store, but because too many people signed up in the early stage, it had to be temporarily changed to the Olympic Park, but there happened to be a football field there, but Gao Zheng can show everyone his skills on the spot.

The environment is naturally not as tall as in the flagship store, but everyone is here to see Gao Zheng, so it doesn't matter how the environment is.

Gao Zheng really blew up the atmosphere with his skills.

There was also a small game arranged at the scene, Gao Zheng and the selected lucky ones fought against each other to shoot goals.

Those who participated had fun, and the fans who watched the excitement were also very happy. \u00261t;i\u003e\u00261t;/i\u003e

And spent a lot of money to sign Gao Zheng's Nike

In the end, it is natural that both the host and the guest are happy, and the fun is harmonious.

In the best five-star hotel in Beijing that night, Viviano and Gao Zheng stood in front of the huge floor-to-ceiling windows of the executive room, overlooking the night view of Beijing city. The high-rise buildings are brightly lit, and there are people who cannot be seen by the naked eye, but know that they must live in this huge city.

"You are like a great hero, Gao Zheng. Did you see the way the fans looked at you today? They worshiped you like a god..." Viviano said.

However, there was no happy expression on Gao Zheng's face. Instead, he frowned when reflected on the glass window: "It's just a golden boot for one season, it's just a record. My passion is far greater than what I have created."

"It's already very good. How many players can achieve such achievements at your age? You can be the first player in Italian football in 105 years!"

"Hey, Serie A is gone, what's so great about the first person..."

"Hey, I'm Italian!"

"Ha, I'm sorry, Andre. Anyway, I have to keep working hard. It's not so easy to be a hero."

"It's great that you have such a consciousness, Gao Zheng."

Gao Zheng rubbed his stomach: "Suddenly I'm a little hungry..."

Viviano hurriedly looked for the order list in the hotel room: "Call for food?"

"What are you going to eat in the hotel when you come to Beijing? Come on, I'll take you there!" Gao Zheng stopped Viviano.

"Fuck what?"

"Like skewers!"

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