Rebirth 2008: I Can Make Money Reading

Chapter 405 The Crisis of Xinghai Group

Xinghai Group's 3D drawing software AD has become popular in the industry.

This is because Mu Yang used his own explosive popularity to publicize, coupled with the publicity and reports of many media, and the good reputation of AD software itself, this caused an industrial software to become popular.

The paid support of hardcore fans is something Mu Yang did not expect.

More than ten days later, AD sales still broke through one million people, and the sales volume reached more than 400 million.

It can be said that at least 80% of paying customers are not in the mechanical industry. These hardcore fans have no reason to support them, even if they buy a serial number and password that are of no use to them.

Most of the 3D drawing professionals who really need it are still in the trial software, and will decide whether to place an order after the one-month free trial period is over, which will give them an extra month of free use.

Otherwise, even if AD becomes popular again, it is impossible to have so many paying users in a short period of time.

According to the output value of my country's machinery industry of 10 trillion yuan last year, Mu Yang estimates that the number of people who need to use mechanical 3D drawing in my country is 2 million to 3 million, excluding the number of students in school and those who often do not use 3D drawing, and those who are not willing to spend money to buy genuine software , the actual number of potential customers is up to one million.

Therefore, Mu Yang felt that the number of AD sales exceeded one million, which was too outrageous. When he found out from the backstage statistics that most of the customers had not activated the serial number, he knew that it was a hardcore fan supporting him.

In this way, it is not outrageous.

Now think about the sales of the single "Say Good or Not Cry" on the first day exceeding 6.55 million copies. Many people find it unbelievable that this is still the era of record decline.

AD software is much more expensive than records, but there is no shortage of support from hardcore fans. A one-time payment of 108 yuan is not a problem at all, just support education.

If Mu Yang was a singer who released a record, given his current popularity compared to Zhou Lun, it is estimated that he would have sold tens of millions of copies by now.

It's a pity that God gave him a handsome face, but didn't give him an awesome singing voice.

You say it's annoying.

...

Imperial Capital BJ,

Zhang Lan, the director in charge of the mechanical industry, called several experts and leaders to hold a meeting. The theme of the meeting was the AD 3D software that had just appeared a few days ago.

Zhang Lan said leisurely: "Comrades, in the past few days, Xinghai Group's AD software has made a lot of noise on the Internet, and several companies have protested.

Let everyone come here to evaluate the trial status of this software and whether the pricing is reasonable. Of course, we cannot control the pricing, which is the business of the market supervision department. "

Two days ago, Zhang Lan downloaded the AD software for trial use in the office. He hadn’t used the design software for many years, and he had forgotten many functions. What is so great about this software.

This software can attract his attention and attention. First, it is a product of Xinghai Group. Second, it is too popular recently. It is impossible not to pay attention to it. It is said on the Internet that this is a game software that improves IQ. Some media are really nonsense. The third is that the country has always supported the development of domestic industrial software, and finally produced a world-class industrial software. A boss like him will download and understand it himself.

It is also true that other leaders and experts specially downloaded it for a general understanding of the operation, and at the same time learned about the real usage from professionals.

An expert said: "I tried it, and it is really easy to use, fast response, and many useful functions have been added. In terms of pricing, I think it is more reasonable, so many experts are willing to pay."

A leader said: "The number of downloads is nearly 10 million, which is very exaggerated. We don't know how many sales, but after the one-month free trial period, the sales are absolutely exaggerated, indicating that the pricing is within the range accepted by the public."

Another leader said: "I think Xinghai Group can't talk about destroying the market. Software is not easy to price.

The R\u0026D cost is basically fixed. If the R\u0026D cost is 100 million, if you can sell 1 million orders, the annual income will be a few hundred million less, and the family will make a lot of money. In the future, it will basically be a pure profit every year;

If it is priced according to the current market, maybe only a few thousand sets can be sold, then the Xinghai Group will lose money instead, and I definitely don't want to change it.

The cost of selling thousands of sets and hundreds of thousands of sets is not much different, so why not make small profits but sell more?

In the final analysis, the key is product quality. If something is not good, no one will pay for it.

Xinghai Group’s overseas pricing is US$5,000. If they can earn billions of billions of dollars a year from AD, does that mean they shouldn’t make this money? "

There are also leaders who do not support Xinghai Group’s low-price sales practice: “AD is really easy to use, and it is hard to produce a set of top-notch domestic software. Of course, we support the development of domestic software. If we support Xinghai Group’s low-price sales behavior, then other software The company has all closed down, and it is not suitable for a hundred flowers to bloom, what we want is a hundred flowers to bloom.”

"I don't quite agree with letting a hundred flowers bloom. AD ​​is software. Software is too easy to spread and has a monopolistic nature. Look at instant messaging software. Apart from Koukou, is there any other instant messaging software that can survive? If you want to support it, you can't support it. Customers just don’t want to use other similar software, and it’s not that they don’t have the right to choose. Similarly, other 3D software, even if the price is cheaper than AD, do you think customers will use it? If there is a choice, I think customers should choose the better AD.”

"UG, SOLIWORKS, and PRO/E software are all overseas. Most of these domestic industrial software companies are sales agents, and they go bankrupt when they close down. As far as I am concerned, I hope that AD will dominate the world and kill all these overseas software."

"What's there to protest about? They sell a set of eight or nine thousand, and most users don't buy it. Do they also require Xinghai Group to set a higher price than them? AD is poor software."

Zhang Lan didn't speak, but after listening to everyone's comments, he already had a conclusion in his mind.

Their department has no control over the pricing of industrial software, and there is no standard for software pricing.

Regarding AD, Zhang Lan expressed his support for the development of AD, but he did not express his position on pricing and respected the laws of the market.

Two days later, Zhang Lan expressed support for the development of domestic industrial software on behalf of the department, and praised Xinghai Group for its new breakthrough.

It was also on this day that various colleges and universities praised Xinghai Group, and Renren Newspaper praised Xinghai Group's AD software in a column.

It didn't take long for those voices protesting against the low pricing of Xinghai Group's AD software to be suppressed.

...

By mid-April, AD has been circulating in overseas mechanical fields.

It is not easy to access foreign websites in China, but it is not a problem at all to access domestic websites from abroad. The wall is one-way.

If there are restrictions, Xinghai Group can just set up a server in the tax-free zone, which is a small problem.

Most overseas users find it easy to use, but the price is high.

However, there are still companies and machinery placing orders. In half a month, more than 2,000 copies were sold, and the revenue was more than 10 million US dollars, most of which were annual purchase fees. Overseas version, there are no monthly and quarterly packages.

Once the free trial period is over, there will be a climax of orders.

Xinghai Group announced its domestic and overseas revenue, which shocked the domestic machinery industry.

In just half a month, Xinghai Group's revenue from AD software has exceeded 500 million yuan.

This is a software with an annual revenue of several billion yuan!

Too much money!

And make so much money every year.

In fact, those who understand the potential of industrial software know that AD’s future revenue will definitely exceed several billion yuan, especially after its low price, it will take global customer orders from other competitors.

Let’s talk about SOLIWORKS, the Dassault company to which it belongs, with a revenue of 2.2 billion EUR (Europe) last year. Among them, CATIA (2D3D drawing) + Solidwork (3D drawing) + ENOVIA are the three major software sources of the company’s income. Among them, CATIA and Solidwork is the largest revenue earner, each accounting for more than 20%, and the annual growth rate is very high.

In terms of price competitiveness, the latest version of SOLIWORKS sells for about 4,000 US dollars, and AD sells for 5,000 US dollars, which is not expensive.

If Xinghai Group can grab the market share of 3D drawing from Dassault, it will be EUR 6.7 billion a year, and it will increase every year.

Of course, no matter how strong the AD software is, it is impossible for EN companies to use AD software in consideration of software security issues.

Dassault Systèmes is a global industrial software giant with strong competitiveness. Almost all aircraft manufacturers and most automobile manufacturers in the world have adopted Dassault Systèmes' solutions.

There is also the three-dimensional drawing software UG, which belongs to the software of Dedong (West) Mentors. Naturally, this behemoth needless to say.

PRO/E, a software belonging to PTC, is the most representative software company in the field of CAID/CAD/CAE/CAM/PDM, with a revenue of US$1.2 billion last year.

Generally speaking, Dongmens, Dassault, and PTC have monopolized the industrial software in the machinery industry. Now that Xinghai Group intervenes, it is equivalent to grabbing the cake from these three companies.

However, there is also an autodesk (Autodesk) company, AutoCAD, 3D MAX 3D animation are all products of this company.

In fact, in the field of 3D drawing software, Dongmens, Autodesk, Dassault, and PTC are monopolized by four companies, and other 3D software companies such as ROMAX and Rhino are not as competitive as the top four companies.

However, Autodesk's 3D drawing software 3D MAX is more used in architectural animation, game animation, film and television animation and interior design, and is not suitable for 3D drawing in the mechanical field. to draw a 2D graph.

Therefore, UG, SOLIWORKS, and PRO/E occupy the main cake in the mechanical 3D drawing market, and each has its own advantages. No one is replaced by the other, just like the three kingdoms.

Now, an opponent suddenly joins in. Xinghai Group's AD software is too powerful, it's like playing Xianxia, ​​and the three of them play martial arts. .

In addition, Muyang plans to optimize the CAD software he developed in the early years, and then release it for sale, and at the same time provide free use to educational institutions and students.

It is also possible to integrate CAD and AD software into one software, but it is not necessary, the software is too large and does not run smoothly.

Moreover, wouldn't it be better to split into two product sales.

When computer hardware develops in the future, the two softwares will be fused together.

Now, Mu Yang has no time to intervene in SAP's information software field, nor does he intervene in the construction software field.

However, Xinghai Group has already entered the wafer industry, and will definitely enter chip design in the future, most of which will be handled by SAP.

The largest industrial software company in Germany is also not Dongmens, Volkswagen, or ThyssenKrupp, but SAP SE.

80% of the world's top 500 companies are its customers. If SAP cuts off its supply to China, one-third of the domestic chip design companies will die ugly. This is because without software, the chips cannot be used normally.

Xinghai Group has not yet used chip design software, but a lot of software is from SAP, such as ERP.

Of course, fortunately, SAP is owned by the country, not the beautiful country. The current crisis of Xinghai Group is not that big.

However, the fatal field of industrial software is only divided into its own and others'.

The Zhongxing incident and the Jinhua incident were both sanctioned by the beautiful country for industrial software, and the two companies lost tens of billions of dollars.

This kind of sanction will happen to Xinghai Group soon, maybe tomorrow, or the day after tomorrow, or not long in the future.

It has not been sanctioned yet, mainly because the Xinghai Group’s products have no conflict of interest with companies in the beautiful country, such as hand-held laser welding equipment, new energy vehicles and other products that are not available in developed countries, and arc welding machines are more expensive than Xinghai Group’s Too far behind.

For example, the Xinghai Group headquarters does not export the conflicting aluminum alloy automotive plates, and the overseas sales part is only in cooperation with NUO Weihai Drew Aluminum Co., Ltd. Sanctions on aluminum alloy automotive plates are useless.

However, the Xinghai Hummer Company of the beautiful country pays taxes for the beautiful country, and most of the employees are locals. Sanctions are imposed on the Xinghai Group, and then it is announced to the world that foreign investment is not welcome? There is something wrong with my brain.

Therefore, if we want to sanction the Xinghai Group, we can only restrain the companies and allies of the beautiful country from selling advanced technology, chips and other electronic products to the Xinghai Group, and prevent it from developing. However, most of the technologies of the Xinghai Group are self-developed, and the purchase of chips is not much.

For now, the pros and cons are in a balanced state.

Mu Yang knew that if Xinghai Group started to develop chips, it would break the balance, and the beautiful country would definitely sanction Xinghai Group, even in the early stage of chip development.

After optimizing the self-developed CAD, Muyang began to plan and develop industrial software such as chip manufacturing and chip design.

April 18.

Xinghai Group established Xinghai System Company.

At present, the main field is industrial software, including self-developed CAD, AD, machine tool systems, manufacturing systems, vehicle-machine systems, and automatic driving systems. In the future, finite element analysis, 3D animation, mechanical dynamics, and fluid mechanics software will also be developed. Engine design, chip manufacturing, chip design and other industrial software.

As long as it is the core software of the industrial direction, the Xinghai Group will be involved, and only if it is mastered by itself can it have the right to speak.

Even if you don't make money, you have to spend money in it.

At present, Muyang has made money from CAD and AD, and has continued to invest in the research and development of more industrial software.

For some software, he will just start. Future maintenance and optimization, and even the development of some industrial software will depend on employees.

If there is no other way, Mu Yang doesn't want to do it himself.

In the middle and late April, what worried Dassault, PTC and other 3D drawing software companies still happened. Their customers, after the end of the contract, planned to switch to AD.

For more than half a month, their customers are trying AD.

After the one-month trial period is over, many customers will abandon them and really switch to AD.

The problem is that there is no way to sanction the Xinghai Group.

Unless you pull out the international network cable, the problem is what happens if you pull it out, Xinghai Group can set up servers in other countries or tax-free areas.

During this period, they used their public relations power to hack AD software and publicized that AD software had security holes.

As a result, many customers asked them in turn: "Does your software also have a back door, as long as our computer is online, you can steal our design results?"

In fact, most mechanical design companies do not connect their research and development computers to the Internet because they are afraid of technology leakage.

At the same time, Muyang announced that "as long as you can crack the AD software, you can get 100 million RMB, which is equivalent to tens of millions of dollars." A lot of money went in, which also proved the hard power of Xinghai Group.

In Huaguo, many companies have abandoned them, no longer continue to cooperate, and turned to AD.

The cost of discarding is too low, and the annual license fee for AD software is only 999 yuan for a set in Huaguo.

The pricing operation of Xinghai Group really made these international software companies unable to understand the difference between a 999 yuan set and a free gift.

Moreover, Xinghai Group also pointed out: "The capacity is limited, the service may not be thoughtful, and customers need to explore and learn independently", which completely shows that they do not want to invest too much in service fees.

These software companies will regularly send people to customers for training, which is also the reason for the high operating costs of the company, and the labor cost is too high.

Xinghai Group directly pointed out that they don't do on-site after-sales service, 999 yuan a set, and they really want on-site after-sales service, which is impossible.

As for overseas customers, it is the attitude of love or not.

They also asked employees to call the customer service number of Xinghai Group AD software: "Can you send someone to the customer's site for installation?"

"Sorry, we don't have the conditions to provide on-site after-sales service for the time being. We can only explore and learn on our own, and we can guide and teach online."

"If you can't install it on site, then I won't buy your software."

"I'm very sorry, thank you for your patronage. If you have already purchased, sir, as long as you haven't activated the serial number, we can destroy the serial number and refund you."

"what?"

The tone of the customer service is very polite. Anyway, they have all the good things to say, and the attitude is very good, but they just don’t do anything. They can’t send people to the customer’s site for installation and training, and they don’t ask you to buy it.

FU*K!

Can still operate such a god!

The problem is, customers pay for it!

So, isn't Xinghai Group's profit margin very high? !