Rebirth 2008: I Can Make Money Reading

Chapter 428 The Bearing Pain of Huaguo High-speed Rail (seeking a monthly ticket)

Before Academician Wu Hui left Xinghai Group, he talked to Mu Yang about another matter, a pain in Huaguo's bearing.

It is the end of the battle between my country's Qibei Bearing and FAG.

Qibei Bearing is one of the six large-scale first-tier enterprises in the national bearing industry, the largest bearing enterprise in the western region, and the first listed company in the national bearing industry. Its NXZ is a national well-known trademark. The company's products account for 25%-40% of the national railway bearing market, and have a pivotal position in the industry.

Deguo FAG (Schaeffler) is the world's third largest bearing company and the country's largest bearing company.

FAG sees the broad market prospect of Huaguo, with the help of my country's investment environment, and Qibei Bearing is interested in FAG's technology and international bearing status.

On December 18, 2001, FAG and Qibei Bearing signed an agreement to jointly establish Qibei Fuanjie Railway Bearing Co., Ltd.

The content of the framework agreement finally reached is: to establish a joint venture company with a target investment of 20 million euros; FAG holds 51% and Qibei Bearing 49%.

However, FAG determined that the initial investment amount was only more than 30 million yuan, including 1 million euros in technology investment; Qibei Bearing’s assets of more than 60 million yuan entered the new company as a whole, and the entry method was limited by the investment ratio and scale. Half of the assets were purchased by the joint venture company. The other half of the assets will be invested in the new company; the employment of the new company will be negotiated by both parties, and will be selected from the employees of the original Railway Bearing Company and Qibei Bearing Heat Treatment Branch.

At first it seemed that the joint venture between the two parties was good, but the cooperation work was not smooth, and even conflicts arose.

Since FAG funds were not in place all the time, it was not until May 16, 2002 that the two parties really started to form a joint venture company.

However, when selecting and recruiting employees of the joint venture company, FAG insisted on going its own way, not allowing Huaguo personnel to participate, and unilaterally selected personnel. The number of appointments and employment is determined by FAG, which is very domineering.

Before the joint venture, the original railway bearing company had more than 1,100 employees, but FAG decided to retain only 500 employees.

For the overall situation of the joint venture, Qibei Bearing resettled all the nearly 600 people who were not employed by the joint venture company. This is a very helpless thing, just like two sons, only one can be brought along, and the other must be abandoned.

On the issue of the wages of the employees employed by the joint venture company, because FAG did not accept Hua Guo's opinion, the employees employed by the joint venture company did not sign labor contracts and went on strike twice.

Under such circumstances, Qibei Bearing held many employee meetings and representative meetings of the original railway bearing company to stabilize the employees' emotions, and assisted FAG in recruiting employees, so that the hired employees signed labor contracts with FAG.

During the negotiation process, from the unequal position of the Huaguo side to the arbitrary behavior of the FAG side in the initial stage of the establishment of the new company, the differences in cooperation between the two parties have already emerged.

The joint venture was put into operation, but it was soon discovered that FAG had not carried out technical transformation and effective management in the past two years, and at the same time, the management personnel of Qibei Bearing were also emptied.

In the first year, the joint venture company lost 9.8 million yuan, and in the second year, it lost 13 million yuan.

The joint venture company has suffered losses for two consecutive years, and the market has shrunk sharply. The joint venture company will either be recovered by Qibei Bearing Co., Ltd. or wholly owned by Defang FAG.

Qibei Bearing has financial difficulties, and there is actually only one possibility: transfer the shares!

On December 17, 2003, Qibei Bearing transferred 49% of its equity to Defang FAG at a price of RMB 27.87 million.

Defang FAG monopolized the legal qualification of Qibei Bearing to produce railway bearings. At the same time, Qibei Bearing lost the "NXZ" railway bearing brand.

After Defang FAG became a sole proprietorship, Fuanjie, which enjoys Huaguo Railway Bearing Production Qualification, quickly turned its losses into profits, and the certifications of Pretty Country and Eagle Country, which had never made any progress, also passed the certification quickly.

The capital trap of Sino-foreign joint ventures has led to the decline of my country's independent technology research and development capabilities and innovation capabilities in important industries, which in turn has caused national industries to lose their independence.

In this matter, Qibei Bearing had its mistakes and their helplessness. They just said that they were accidentally cheated by FAG. Their original purpose was to introduce international technology and want to change the situation of domestic high-end bearings relying on imports.

But judging from the front and back, it is simply a dream to obtain top technology from foreign capital cooperation, just like Xinghai Group cooperates with overseas companies, and it will never share its top technology.

When Academician Wu Hui brought up this matter with Mu Yang, the more he talked, the more angry he became. Even Mu Yang was affected and his fists were clenched tightly.

In general, FAG is a wolf that entered the Huaguo market and wanted to annex the Huaguo railway bearing market.

Today, Huaguo high-speed rail has entered a stage of rapid development, and the high-end bearings of Huaguo high-speed rail use FAG bearings.

This is the pain of Huaguo Bearing, and being taught a lesson is too profound.

Academician Wu Hui didn't ask Mu Yang for anything, but he hoped that Xinghai Group would drive FAG out of Huaguo, so that this wild wolf could not continue to devour Huaguo's flesh and blood.

At the same time, academician Wu Hui will try his best to assist Xinghai Group to obtain the qualification for producing Huaguo railway bearings.

After Wu Hui left Mu Yang's office, Mu Yang couldn't calm down. He called experts from the strategy department and told them about FAG and Qibei Bearing.

Xiang Yan sighed and said: "Hey, FAG Sima Zhao's heart is well known to passers-by. At that time, the general environment for attracting investment did not handle foreign capital well, and I felt that foreign capital was fragrant. In this world, how can there be so many advantages for us to take advantage of? There is no benefit. , it will not flock.

Some foreign-funded companies are okay. Seeing the future of Huaguo's investment, they still have a bit of conscience to achieve a win-win situation with Huaguo.

But foreign capital like FAG, huh, huh. "

"Xiang Gong, those foreign-funded companies are all the same. They all come here for profit. It is impossible to share good technology with us Hua people. It is just that they are not as ruthless as FAG." Another expert said.

Mu Yang listened to what Xiang Yan and others said, and these experts understood what happened back then.

After confirming this, Mu Yang made up his mind: "Since we have the ability, Nanche Group also seeks cooperation with us for high-speed rail bearings, and try our best to promote our company to obtain the qualification certification of railway bearings, then find a way to drive FAG out of the country!"

"In this matter, I strongly support the chairman's approach, and it is time for FAG to learn a lesson."

"I also support it. It's fine if you don't have the ability. If you have the ability, you have to make the other party suffer."

Seeing everyone's strong support, Mu Yang was silent for a while, and said: "Except for automobile and high-speed rail bearings, we don't have much energy to enter into bearings in other fields. Our country is a big bearing country, but the bearing materials and processing technology are relatively poor. , do not do well in high-end bearings.

If our company alone wants to defeat the international bearing giants, it is impossible. There are too many types of bearings, and it is impossible for us to engage in so many. Instead of using advanced technology, it is too wasteful.

Therefore, I plan to authorize our sub-level bearing material manufacturing technology to domestic steel mills at a low price, and authorize processing technology to domestic bearing factories at a low price.

I hope that our country can mass-produce high-end bearings, switch from import to export, break the monopoly of international giants at low cost, and quickly occupy the international market.

At the same time, I don't need to explain the importance of bearings. Only when the domestic machinery industry can use better low-cost and high-end bearings can our country's industry flourish.

I think, FAG never imagined that we would come to this trick. "

After Mu Yang finished speaking, the meeting room suddenly fell silent.

Everyone did not expect that the chairman would make such a decision, which would benefit the country and the people.

Other bearing manufacturers put a lot of effort into research and development. Now Xinghai Group licenses technology to domestic companies at a low price, which is equivalent to a much lower technology research and development cost for domestic bearing companies. As long as the equipment is in place, no matter whether it is a large or small factory, it can afford high-end bearings. , The cost of bearings is rapidly reduced, and imported bearings are no longer marketable.

At the same time, Xinghai Group is only willing to engage in high-end automotive bearings and high-end high-speed rail bearings, and its peers will not compete with Xinghai Group.

Xinghai Group's open technology is actually disrupting the entire international high-end bearing market.

If Xinghai Group's top bearing steel and bearing technology level is scored 100 points, the next level is 95 points, the world's top bearing steel and bearings score is about 95 points, and the domestic first-class is 85 points.

Some steel mills are subject to equipment problems and quality control problems. Even with the sub-level technology and craftsmanship of Xinghai Group, it is difficult to produce good bearing steel. A score of 90 is not bad.

The production of bearing steel and the processing of bearings are too dependent on equipment, and the heat treatment process also depends on equipment. The equipment of Xinghai Group is too advanced, much ahead of international counterparts, not to mention domestic steel mills and bearing factories.

But no matter what, Xinghai Group's open technology can also raise the domestic score of 85 to above 90.

"Good! The chairman's move is beneficial to the country and the people."

"That is, anyway, we don't want it, and we can't let foreigners want it. It's better to let the domestic colleagues fight for it, and even do favors."

All the staff agreed with Mu Yang's suggestion, and had the same thought, to drive foreigners, especially FAG, out of the Huaguo market.

For example, if a steel factory uses Xinghai Group’s bearing steel production technology, it can only supply it to domestic bearing factories at a low price. Foreign-funded enterprises or exports must follow the international market price. .

At the end of August, Muyang held a press conference.

Nowadays, Xinghai Group holds press conferences every once in a while, most of which are hosted by the Xinghai Group's press release officer or high-level executives. Only when there are very important things, Mu Yang will be there to announce.

As long as it is Mu Yang's press conference, it is usually an important matter, and if it is not good enough to involve global business affairs, media reporters will flock to it.

This time, it was the same. Dozens of media were invited, as well as some uninvited media reporters. Hundreds of media reporters came to the scene.

Except for the boss or other officials, no one in China has such a powerful appeal.

"Gentlemen and ladies, thank you very much for participating in Xinghai Group's press conference."

Today's Mu Yang, wearing a casual thin suit, has a handsome back hairstyle, and the atmosphere of a boss permeates the audience.

Most people can't control the big back hairstyle, if it is not good enough, it will be nondescript, too thin, with round facial features or too white and tender face.

Mu Yang is 23 years old this year, he often exercises, his facial features are sharp and angular, his face is fair but has a kind of sunshine, even if he is not the chairman of Xinghai Group, he looks like a business tycoon, full of temperament.

This hairstyle alone conquered everyone present.

The younger female reporter at the scene, staring at Mu Yang's sloppy hairstyle and handsome face, wanted to drool, woke up and realized that there would be one more hot topic today.

Mu Yang went on to say: "In the national economy, bearings are called the "joint of industry". As the basic industry and backbone industry of the machinery industry, the bearing industry often represents or restricts the level of development of a country's machinery industry and The level of development of other related industries.

So far, many bearing products and technologies are still included in the technical blockade by many military powers.

Although my country is already a big country in bearing production in the world, it is not yet a powerful country in bearing production in the world. There is a big gap between the industrial structure, research and development capabilities, technical level, product quality, efficiency and benefits of my country's bearing industry and the international advanced level.

If you want to develop bearings with high parameters, high precision and high reliability, you must give priority to the development of bearing steel smelting technology and improve the quality of bearing steel.

When I say this, many friends from the media are confused. What does this mean to today's media conference?

Wouldn't it be promoting Xinghai Group's bearing products again? "

Mu Yang paused, and many people at the scene were lost in thought.

"Of course it's not about promoting products. Today's topic is bearings, and they are high-end bearings." Mu Yang asked himself and answered, "In order to solve the technical problems of domestic high-end bearings, Xinghai Group opened up its bearing steel manufacturing technology and bearing technology to domestic steel mills.

Of course, it is not free and open, but it is not much different from free and open, and the price of technology authorization is very low.

It is estimated that many media friends at the scene asked, is Xinghai Group's bearing steel manufacturing technology and bearing technology strong?

I always thought that I didn't do any publicity for my company's products, and I relied on strong quality to gain market share and a good reputation.

Now, I can say that the Xinghai Group is only keen to manufacture the world's top technology. If one day the Xinghai Group produces the world's second-rate products, it will be said that the Xinghai Group has fallen out of favor.

There are many types of bearings. In terms of bearings, Xinghai Group focuses on high-end automotive bearings and high-end high-speed rail bearings. In this field, it is not afraid of competition, and its performance in all aspects exceeds that of its peers in the same field. High-end bearings of the same variety.

Of course, having top-notch technology and craftsmanship does not mean that good products can be produced. I believe that everyone in office understands this truth. Don’t say that using our technology and craftsmanship can’t produce good bearing steel. And bearings, blame us. "

When Mu Yang said this, it was actually no different from admitting that Xinghai Group's bearings were number one in the world.

In the past, he was not so high-profile, he was not qualified, and he was probably laughed at by his peers.

Now that I say that, I do have this qualification.

It is estimated that what he said is equivalent to an open challenge, and competitors are about to jump out.

But sometimes, especially when competing against international giants, one cannot keep a low profile and must dare to compete.

Even if Mu Yang didn't say anything, wouldn't the competitors jump out? That's impossible.

So, just do it!

Strength will suspend all doubts.

"Wow, so amazing!"

Many people in the audience exclaimed, feeling that there was a show to be seen.

A female reporter asked: "Mr. Mu, how low can this technology authorization price be?"

Mu Yang replied loudly: "This friend from the reporter asked the key point.

We only charge a symbolic fee to guarantee the rights and interests of the patentee.

If it is said that the normal top technology authorization fee accounts for 3%-5% of the ex-factory price of the product, or even higher, then our cheapness is only 0.3%.

If production and sales are carried out without the authorization of Xinghai Group, I think our legal department is very happy to see this kind of thing happen, and they are most afraid of being idle. "

With a production value of 100 million yuan, only a technology licensing fee of 300,000 yuan is charged, which is very cheap for top technology. After all, apart from this technology authorization fee, there is no other technology authorization fee.

The profit margin of domestic bearing factories is not high. In the traditional industry, the boss will wake up with a 10% net profit. High-end bearings will be higher, but if more than 3% of the technology authorization fee is charged, it is equivalent to Xinghai Group Worked.

If it is a monopoly product and there are no competitors, then the technology licensing fee will be terrifying.

In the final analysis, the technology licensing fee depends on how much profit the licensee can make from the technology licensing.

Another reporter asked: "Mr. Mu, this technology is not licensed to overseas manufacturers at a low price. Do domestic foreign-funded enterprises have the same discounts as domestic manufacturers?"

"Xinghai Group does not authorize relevant technologies to overseas manufacturers and foreign-funded enterprises, and we are not obliged to provide such preferential treatment. The foreign-funded enterprises I am talking about here, as long as foreign capital accounts for more than 20% of the shares, do not have preferential conditions, and we do not authorize them. Moreover, for every 1% increase in foreign capital, the technology authorization fee will increase by 0.1%.” Mu Yang said that he could not allow foreign capital companies to take advantage.

His purpose is to develop domestic manufacturing industries, not to support foreign-funded enterprises.

Perhaps foreign capital accounts for 50% of the shares to be considered a foreign-funded enterprise, but in Mu Yang's eyes, foreign capital accounts for 20% of the shares, which is already very large, which is equivalent to giving most of the money earned by domestic companies to foreigners.

As soon as Mu Yang finished speaking, many media reporters applauded, which obviously favored domestic enterprises.

Only a company as awesome as Xinghai Group can say that.

Don't say whether you want it or not, if you integrate the bearing steel and bearing technology of Xinghai Group to manufacture low-end bearings, the performance and quality of the bearings may be greatly improved.

Of course, first of all, there must be good bearing steel. Xinghai Group will sign cooperation agreements with steel mills that are willing to cooperate.

"Mr. Mu, does Xinghai Group license bearing technology at a low price, does it mean that Xinghai Group has given up the bearing industry?"

"Let me emphasize that, as I said just now, except for high-end automotive bearings, high-end high-speed rail bearings, and high-precision bearings produced and used by ourselves, Xinghai Group has no intention of entering other bearing industries.

I hope that the domestic bearings will blossom in an all-round way, comprehensively innovated, comprehensively improved, and the development of bearings will lead to the development of other related industries.

Of course, Xinghai Group is a newcomer in the field of bearings, just saying, that's what I expected. "Mu Yang said solemnly, he is not afraid of what his colleagues say about him.

As long as the Xinghai Group is willing, large-scale capital will enter the bearing industry, which is also the biggest worry of the industry.

Now, Mu Yang takes the initiative to declare that it is to let the domestic counterparts develop boldly with confidence.