Rebirth: I Want to Surf

"Teacher Ge!"

"Mr. Yao!"

"We're meeting for the first time, please take a seat!"

Yao Yuan greeted warmly, shook hands, and invited him to the table.

Ge Yanping looked at the other party, expressing the same emotion as most people, she is so young!

Yao Yuan booked a private room, and there was no one else but the two of them. It was impossible for Guo Zhenxi to participate in such a dinner, so it would be nice to help out.

When it comes to high-end chain restaurants now, South Beauty is what comes to mind. In fact, there is a company earlier than South Beauty, called Xiang'e Qing, which focuses on official business and business reception. It was listed in 2009 and became the first private catering company.

So what is official reception?

It's eating and drinking with public money!

With the prohibition of Sangong consumption later, the business in Xiangeqing plummeted and never recovered.

Ge Yanping politely ordered two dishes, Yao Yuan added four more, and made up six dishes: steamed bighead carp head with chopped pepper, roasted native chicken with Jingsha soft-shelled turtle, pearl balls, canned sea cucumber and fish maw, etc.

From the perspective of ordinary citizens, more than 1,000 yuan for a meal is too expensive, but for other groups, it may be too cheap and not high-end.

The two were exchanging pleasantries, Ge Yanping kept guessing, he was not an important person, why did you ask me?

However, the other party didn't get into the job, so after talking about it for a long time, Yao Yuan said, "Mr. Ge, I heard that CCTV started to reform this year. I don't know how to reform it?"

"It's actually nothing..."

These news have all been reported, and Ge Yanping has nothing to hide, saying: "From the perspective of large channels, except for 1 and 6 channels, they will all follow the commercial operation route in the future.

In terms of small columns, we are now launching 10 high-quality columns for pilot projects, allowing them to be responsible for their own profits and losses; while implementing an elimination system, we will eliminate the bottom 10 columns and issue a second-level warning. "

"Wouldn't the success or failure be judged entirely by the ratings?"

"That's right. There are several cultural programs in Taiwan, such as foreign language teaching and reading digests. Basically no one reads them. They must be eliminated in the first round."

"so……"

Yao Yuan nodded, and asked, "Except for the 10 pilot programs, is there any way for other programs to be commercially operated?"

"It should be possible. This is the direction of Taili's reform..."

Ge Yanping paused, this guy really wanted to do a show, so he couldn't help asking: "Mr. Yao asked about this, are you interested in developing into the TV industry?"

"It's not about development, it's just that I have some ideas in my mind. I watched your "Infinite Stars" not long ago, and many things coincide with each other, so please come out and talk."

Yao Yuan poured wine for him, and said with a smile: ""Infinite Stars" invited lesser-known singers to compete, and the judges scored. The idea is great, but with all due respect, the pertinence is not good."

"Speaking!"

"First of all, who is your program for? For professionals? There is already a youth song contest, and "Starlight" is not as good as the youth song contest.

For young people? Young people like big stars, and you are not hiring big stars.

For middle-aged and elderly audiences? They like popular fun, and you are not so strict.

To put it bluntly, these three groups must be caught in the same way, right? "

"..."

Ge Yanping was rather embarrassed.

He knows that his qualifications are limited, and he was born in the production of youth song competitions. He has been keen on the model of "singing competitions" all his life.

Success in the future is also a mistake, and there are many factors.

When the two first met, the other party pointed it out. He was a little embarrassed, and argued: "Our production cost is low, and we can't compare with the Youth Song Competition. Moreover, we are a competition program, so we have to find unknown singers. Who is willing to come to the well-known singers?" Playing games? Losing status."

snort!

Have you ever seen "I Am a Singer"!

Not to mention stars playing competitions, even the audiences are professional. It doesn’t matter if the stage is singing fast songs, slow songs and lyrical songs, and the audience is intoxicated with eyes closed, crying sadly, and those who cry are given an extra bag of fertilizer... …

"This is the crux of the problem. It's not awkward to be stuck in the middle. You said that the production cost is low, you can't go up, and you can go down. Why don't you get closer to the common people?

To be precise, it is to approach the middle-aged and elderly audiences in small and medium-sized cities and rural areas.

Don't go after any stars, just dig grassroots, look for farmers, workers, and small staff... Let them stutter nervously on stage, make a fool of themselves, let them show local characteristics, let them hide their secrets, and make them a blockbuster.

The time span needs to be long, so that the enthusiasm of the audience can be continuously stimulated, and the rewards of the competition must be heavy. For example, let’s hold a weekly competition, monthly competition, and annual competition. "

Hiss!

Ge Yanping couldn't help but took a sip of the wine, and the white wine mixed with the fish head with chopped peppers in his mouth became even hotter, and there was a thin layer of sweat on his forehead, and asked: "Mr. Yao, is this your idea?"

"What do you think?"

"I dare not say that it will be successful, but this idea is great!"

Ge Yanping became more proactive and introduced: "If you want to do a program, CCTV can outsource it.

The first one is that you are fully responsible, you don’t care about anything in the station, you just play it, and you don’t spend money to buy it, but exchange the program with advertisements, and the copyright belongs to you.

The second way, we ask you to help us to make part of the content in the form of entrustment, cash remuneration, and the copyright belongs to us. "

Yao Yuan didn't plan to put too much energy into it, it would be too troublesome to make the show by himself, and there was not enough manpower, so a cooperative relationship would be enough.

"In this way, I don't like the commission relationship, I like that we are a cooperative relationship, and the advertising revenue is shared."

"this……"

Ge Yanping thought for a moment, and said: "It's not without precedent, but the quality of the program must be good. If you are sincere, I will make a plan first. If the leader agrees, I can shoot the first episode and make a sample.

If the leader thinks the samples are good, then everything is negotiable. "

"How about the production fee?"

"Well, Taili will approve the budget according to the plan, but if you want to be the best, you have to pay back..."

"Can!"

Yao Yuan was very happy, raised his glass and said with a smile: "Then wish us success!"

"I wish you success!"

Ge Yanping was super excited and was already imagining how he would turn over.

This program is of course "Avenue of Stars", which ranks at the top of the ratings all year round. It is based on the middle-aged and elderly audiences in the urban-rural fringe area. The advertisements are either selling soy sauce or fertilizer...

The early moderator was Lao Bi.

After Lao Bi was kicked out, he was replaced by Zhu Xun and Nigmaiti.

It claims to be digging grassroots, but in fact, it has been bullying since the first season. The champion of the first annual competition, A Bao, was set up as a sheep-herding boy at that time, wearing a white sheep's bellyband and singing "Shandandan Blooming Red and Brilliant".

But in reality, he was a professionally trained singer who sang in a bar and was signed to a company. Later, he was picked out and blocked.

The second is Legend of the Phoenix.

When they introduced themselves at the time, Zeng Yi and Linghua both said that they were "workers in Shenzhen Electronics Factory".

Just kidding, the two of them signed the company a long time ago, and later everyone knew the truth, but with such a double standard, Phoenix Legend will be fine...

Of course, "Avenue of Stars" has also dug out real grassroots, such as Brother Dayi.

Yao Yuan likes to eat dumplings, but he prefers to make a meal of dumplings just for this vinegar.

(besides……)