Rebirth of the Industrial Tycoon

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Now Adidas really needs a brand spokesperson who can carry the flag.

Historically, Adidas signed a lifetime contract with Tracy McGrady this year. Tracy McGrady, who had just reached his peak, was the leader of Adidas.

Adidas then formed the so-called Adidas Five, namely Tracy McGrady, Duncan, Garnett, Arenas and Billups. These five were all at their peak at the time and were the most popular players in the NBA in terms of strength and popularity. top.

With the blessing of the five major superstars, Adeas was extremely prosperous at that time, even vaguely overshadowing Nike's limelight.

Now that Tracy McGrady has long been signed by Feiyue Sports, Arenas is also under Feiyue Sports, leaving Adidas without a flag-bearer and unable to put together a five-tiger lineup.

Counting on Garnett or Duncan? It's okay for insider players to be endorsements, but if you really rely on them to sell shoes, it's probably unreliable.

Therefore, Adidas urgently needs a superstar-level star to carry the banner of the entire brand.

Nowadays, Jay Williams, who is hyped by the media as the new generation successor of Jordan, has naturally entered Adidas' vision.

The person in charge of Adidas in the United States is named Sony Vaccaro. This person is called the "Godfather of Sneakers". What he is best at is discovering young talents. .

Vaccaro was Nike's marketing director. In 1984, it was he who persuaded Nike president Phil Knight to sign Jordan, who had just entered the NBA, thus making Nike the world's top brand.

Historically, Adeas signed Kobe and Tracy McGrady.

It's all Vaccaro's work too.

But unfortunately,

Adidas executives in Germany did not approve of Vaccaro's marketing strategy.

For example, in 2003,

Vaccaro planned to sign James. At that time, Vaccaro had already negotiated a contract worth hundreds of millions with James. As long as the money was in place, James would be the spokesperson of Adidas.

However, the Adidas headquarters in Germany ultimately only gave Vaccaro a budget of US$60 million.

James turned to Nike.

Vaccaro called it "the stupidest bargain ever made." Also because of this incident,

Vaccaro resigned angrily and went to Reebok.

If it were anyone else, if they encountered the same thing, they would probably resign.

Adidas headquarters in Germany,

It’s clear that he doesn’t trust Vaccaro,

Even signing James has to be negotiated, so what's the point of Vaccaro staying?

At this time, the conflict between Vaccaro and the German headquarters has not yet intensified, and since Adidas has not signed a superstar-level spokesperson,

So Vaccaro has a signing budget of hundreds of millions of dollars.

Faced with the media's pursuit of Jay Williams, Vaccaro is already moved.

Vaccaro's most proud work was convincing Nike to sign Jordan. This year's NBA draft is like a repeat of 1984, which makes Vaccaro even more confident in Jay Williams.

Vaccaro even had a feeling, could this be a second chance given to him by God?

People always have this mentality, I have been successful here,

If the same opportunity comes again,

Then I will definitely succeed again.

On the contrary, if I had failed here,

If the same opportunity comes again,

The psychological shadow may cause trouble, and I will worry about whether I will fail again.

This situation is most common in sports arenas.

For example, in a basketball game,

Some players are very good at shooting game-winners,

Not just because they shoot well,

It’s not just that they have a big heart,

It's because they have made similar buzzer-beaters before.

So when the same situation occurs again, they will have a psychological hint,

Thinking that he could make another winning shot, he naturally dared to take action.

And if an athlete makes a mistake at a critical moment,

When faced with a similar situation, the psychological shadow will cause him to make mistakes again, and he may never be able to defeat himself.

For example, American shooting star Emmons failed in the last step of three consecutive Olympic Games.

At the 2004 Athens Olympics, Emmons missed the target in the last ring and lost the gold medal with a three-ring lead. This psychological shadow has been with him ever since.

By the 2008 BJ Olympics, Emmons could win the gold medal as long as he hit an 8-ring in the last ring.

This is not difficult at all for him who is often above 9.8. However, he only scored a 4.4 ring,

Lost the gold medal again.

At the 2012 London Olympics, it was time to reach the final round. Emmons only needed to score 8.4 points.

As a result, he only played 7.6 rounds and fell on the last shot for the third time.

When Nike signed Jordan, it could be said that it was a desperate move.

For Jordan, Nike blocked almost everything and spent all its funds on Jordan. In the end, the gamble was successful.

As the leader in signing Jordan, Vaccaro is all too familiar with the entire process.

At this time, Vaccaro seemed to have returned to the same situation as before. He closed his eyes and silently recalled every detail of that year.

After a long time, Vaccaro opened his eyes, with a firm look in his eyes.

"Eighteen years ago, I succeeded. Today, I can also succeed!"

Vaccaro picked up the phone, dialed a number, and then said: "Promise Jay Williams' agent that we can provide him with a ten-year, $100 million contract!"

at the same time,

At Nike headquarters, Dyson is also considering an offer from Jay Williams' agent.

"One hundred million US dollars in ten years. If he can become the second Jordan, then this price is really not high, but will he become the second Jordan?"

Dyson put down the newspaper in his hand and continued: "The opinions of these sports commentators can only be used as a reference. I know them very well. When they want to praise an athlete, even if it is a loser, they will say it is Jordan's." !”

"But Jay Williams is indeed very good. He is the strongest player in college. This is undisputed. His dominance in college is even worse than Jordan's back then." It was another executive.

Just listen to the executive continue to say: "And I have received news that Feiyue Sports is bound to win for him. Feiyue's vision in selecting rookie spokespersons is obvious to all. Kobe, Tracy McGrady, and Carter are all superstars in the league now. Since Feiyue is eyeing Jay Williams, he will definitely become a superstar!”

Dyson shook his head: "Maybe Feiyue Sports' previous success was all a coincidence! They also took a fancy to Kwame Brown last year, but Kwame Brown's performance was not satisfactory.

Just two hours ago, I just had a phone call with Jordan. We discussed the future development of Kwame Brown. Jordan told me personally that he may have made a mistake this time.

Kwame Brown is not as good as the media said before. It has been a season and he has not adapted to the rhythm of NBA games. With the potential he has shown so far, it is almost impossible to become a star player. "

Jordan's vision for picking rookies was indeed terrible, but Jordan was not stupid.

Kwame Brown has played next to Jordan for a whole season. How can he not clearly see his potential with Jordan's experience?

At this time, Jordan had understood and personally selected a parallel import number one pick.

Therefore, in the 2002 NBA draft, the Wizards selected Jared Jeffries. He is also a player who can play center and power forward, and his positioning is the same as Kwame Brown.

This probably meant that Kwame Brown's big account was going to be exhausted, so he quickly opened a small account to be prepared.

The relationship between Jordan and Nike is to win and lose. Therefore, Jordan did not hide the fact that he chose the wrong profession last year when he built a new account. Instead, he told Nike bluntly that he was mistaken and that Kwame Brown was a parallel import. .

For Nike executives, Jordan's opinion is still very important.

Just listen to Dyson continue to say; "Last summer, there were many articles in the media boasting about Kwame Brown, and Feiyue Sports also showed that it was determined to win Kwame Brown.

As a result, after we spent a lot of money to sign Kwame Brown, Feiyue Sports did not compete with us, but secretly signed Arenas, the second-round pick of the Warriors.

At that time, we thought that Feiyue Sports could not compete with us in terms of capital, so we did not sign Kwame Brown. But now it seems that they may have deliberately spread the news that they were determined to win Kwame Brown in order to deceive other brands. Take the bait.

The second-round pick they signed, Arenas, performed very well last season. His performance completely exceeded the level of a second-round pick, and he has now firmly established himself as a member of the Warriors.

So I think this year's Feiyue Sports is likely to be like last year. They are determined to win Jay Williams, but it is just a cover. They are doing this just to attract other sports brands to take the bait, and then consume the funds of competitors!

What's more, this year's No. 1 pick Yao is originally the spokesperson of Feiyue Sports. Feiyue Sports has no need to spend hundreds of millions of dollars to sign Jay Williams. They can just work hard to market the new No. 1 pick and it will be good. The publicity effect. "

"So you think Jay Williams is a decoy?" someone asked.

"It's extremely possible!" Dyson nodded.

"Are we, Nike, going to give up on Jay Williams? What if he really becomes the second Jordan?" Another person asked.

"We will not completely give up on Jay Williams, and we will still quote the normal price. As for whether Jay Williams accepts it, let's leave it to God!"

Dyson continued: "Compared to Jay Williams, I am more optimistic about Kobe Bryant. He has won three championships. Among the current NBA, the one closest to Jordan must be Kobe!

Since they are all Jordan's successors, instead of choosing a rookie Jay Williams, why don't we choose a star closer to Jordan?

Even if Kobe can't become the second Jordan, he is still a superstar now, and it's not a loss to sign him. So I think our focus in the future should be on Kobe. We must find a way to lure Kobe from Feiyue Sports!

In addition, there are excellent young people every year. Maybe next year, even better young people will join the NBA. We have set aside some budget this year to prepare for next summer! "

"Boss, Jay Williams' agent told me that if we don't raise the price, he will accept Adidas' offer!" James Bond said.

"Okay, tell that agent that we're quitting!" Li Weidong let out a sigh of relief.

Last year, he cheated Nike with Kwame Brown, and this year he cheated Adidas with Jay Williams. Li Weidong felt happy instantly.

Although Nike and Adidas are both top international sports brands, their budgets for signing brand spokespersons are also limited.

Last year, Nike spent a lot of money on Kwame Brown, so signing a spokesperson this year will appear to be more conservative.

Now Adidas has wasted a budget of 100 million US dollars on Jay Williams. Li Weidong estimates that Adidas will not be able to come up with enough budget to poach Tracy McGrady in the short term. The spokesperson of Feiyue is temporarily stable.

In the 2002 draft, Jay Williams was indeed the superstar of that draft class. After all, the honors he won in college were not fake. How could he have gotten so many without two brushes? Awards!

The failure to win the No. 1 pick is something Jay Williams has always been worried about. He always believed that he should be the No. 1 pick in that session. That's why he couldn't wait to prove himself.

In the Basketball World Championships in the summer of 2002, there was a confrontation between the Dream Team 5 and the Chinese Men’s Basketball Team. Jay Williams tried to dunk on Chairman Yao’s head, but was severely blocked by Chairman Yao. This was regarded as the new top pick. The first confrontation with the second place player.

After entering the NBA, Jay Williams did not realize his talent, averaging 9.5 points and 4.7 assists per game. He was only selected to the Rookie Second Team, which was completely inconsistent with his status as the second pick.

However, Jay Williams occasionally has some wonderful performances. For example, he scored a huge triple-double of 26 points, 14 rebounds and 13 assists on Kidd's head, which is enough to prove that he has a high ceiling.

Unfortunately, in June of 2003, Jay Williams crashed his motorcycle into a telephone pole, directly destroying his career.

The left knee ligament was ruptured and three nerves in the left leg were injured. Jay Williams can still stand up and walk, which is considered a perfect recovery. It is undoubtedly a fantasy to want to play in the highly competitive NBA!

As a result, this person who was ranked second in the same year as Chairman Yao was quickly forgotten by people.

Obviously, for sports brands, Jay Williams is a huge pit, a bigger pit than Kwame Brown!

However, this huge pit was indeed a good prospect for a superstar in the 2002 NBA draft.

So Li Weidong simply took advantage of this and made a big trap, waiting for other sports brands to jump.

Nike has been deceived by Kwame Brown, and it has learned a lot from its mistakes, so it has been much more cautious this year and has not been fooled.

Adidas obviously didn't know Li Weidong's insidiousness. They also dreamed of signing the second Jordan, so they stepped on the thunder.

"I think by this time next year, Jay Williams, who is lying in the hospital, may thank me. That's 100 million US dollars. Even if he has to sit in a wheelchair for the rest of his life, he can still live a happy life!" Li Weidong thought to himself.

Then Li Weidong asked: "James, has Stoudemire agreed to our contract?"

"No, he's still thinking about it," James Bond reported.

"Urge him. If necessary, you can increase the price appropriately. Also, see if he has any additional needs. If they can be met, try to satisfy him." Li Weidong ordered.

Among the rookies in 2002, apart from Chairman Yao, the one most worthy of being signed as a spokesperson is of course the "little bully" Stoudemire.

Stoudemire has incredible physical fitness, comprehensive skills, and gorgeous playing style. The key is that he has Nash beside him to feed the ball, so Stoudemire often scores wonderful goals, so he will be popular among fans. He is very popular in the United States.

In the selection of the best rookie that year, Stoudemire was able to defeat Chairman Yao because of his higher popularity.

At that time, the two averaged the same points per game, 13.5 points per game. In other statistics, Stoudemire had 0.6 more rebounds and 0.4 steals than Chairman Yao, but Chairman Yao had 0.7 assists and 0.7 more blocks than Stoudemire.

The value of 0.7 assists is definitely much higher than 0.6 rebounds, because every assist means scoring, and every rebound only means not losing points. It goes without saying that which is more important, scoring or not losing points.

If we compare steals and blocks, steals are slightly better in terms of revenue.

Stealing means a change of possession, but it may not result in a score. Blocking a shot means not losing points, and it also has a probability of causing a transfer of ball rights.

But Chairman Yao's 0.7 blocks are definitely more valuable than Stoudemire's 0.4 steals.

Assuming that each blocked shot is worth two points, then 0.7 blocked shots means at least 1.4 fewer points lost. This does not include situations where your team regains the ball after the shot is blocked.

The transfer of ball rights caused by each steal is equivalent to a successful defense plus an offensive opportunity.

One defense is equivalent to losing 2 points, but the next offense may not be able to score. Calculated based on the offensive shooting percentage of 50, one more point can be scored. If added up, one steal can gain 3 points.

So 0.4 steals is a gain of 1.2 points.

Therefore, from a data perspective, Chairman Yao is obviously better, and the Rookie of the Year that year should be Chairman Yao.

But in the end, the best rookie fell on Stoudemire, because Stoudemire's popularity was higher.

It is no exaggeration to say that if it were not for the support of Chinese fans, Chairman Yao might not have won the All-Star votes over Stoudemire.

In history, Stoudemire was also a very competent sneaker spokesperson. After he endorsed Nike, he only collected Nike sneakers, and they were basically the air and zoom series he endorsed.

With high popularity, good data, and hard work as an endorser, signing Stoudemire as an endorser is very cost-effective for sports brands.

In the 2002 NBA draft, Stoudemire fell to the ninth pick, which was also related to advertising endorsements.

Stoudemire did not go to college. He was the only high school student among the rookies in 2002.

The reason why he did not go to college was not because no university wanted him, but because he violated the sponsorship regulations of the NCAA.

At that time, Stoudemire's mother committed a crime, and Stoudemire needed money to hire a lawyer for his mother, so he communicated privately with a certain brand and asked the other party to pay money.

However, the NCAA prohibited athletes from accepting sponsorship at that time, so the universities that were originally interested in Stoudemire were deterred. Stoudemire was also forced to give up going to college and directly participate in the NBA draft.

But in the previous year, there happened to be three high school inside players participating in the NBA draft. They were the No. 1 pick Kwame Brown, the No. 2 pick Tyson Chandler and the No. 4 pick Eddy Curry.

These three high school inside players all performed poorly in their rookie seasons. Especially the No. 1 pick Kwame Brown, who averaged 4.5 points and 3.5 rebounds per game, and even Jordan couldn't train him, and he was already regarded as a fake by many people.

Stoudemire's positioning is similar to Kwame Brown. Both of them can play center and power forward. Therefore, Kwame Brown's poor performance directly led to a decline in Stoudemire's draft market.

Therefore, in the 2002 draft, five of the top eight teams selected inside players, but none of them chose Stoudemire. It was not until the ninth pick, the Suns, that they selected him.

It is not difficult to sign Stoudemire in the rookie season.

At this time, Stoudemire was short of money, and his mother was still in prison!

If you have money, you can hire a good lawyer and at least bail him out.

So Feiyue Sports spent some money, and then hired a lawyer for Stoudemire's mother, and successfully signed this "Little Overlord".

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