Rebirth of the Industrial Tycoon

Chapter 84 New Product: Leather Jacket

In 1986, the Hong Kong music scene "Tan Zhang contends for hegemony", Principal Tan and his elder brother are both in their prime, and their posters will also make countless young men and women go crazy.

The one in Li Weidong's hands is a poster of his brother wearing a black leather jacket, so handsome that he has no friends.

And what Li Weidong wants to produce is leather jackets.

Seeing this poster, Wang Jing, the simple and honest deputy director finally opened his mouth and shouted: "Director, are we going to produce fur coats? Fur coats are good things. I have seen them in the army, and our regiment commander has one. It was seized from the Americans at the time, and it has been worn for more than ten years and it is not bad, but it is strong!"

Wang Jing couldn't hear in one ear, so he spoke so loudly that it was really deafening.

Li Weidong looked at the simple and honest man from the countryside helplessly, and explained, "This is not a leather coat, but a leather jacket, which is different from what American soldiers wear."

"Oh, it's a jacket! I know, this is what the Air Force pilots wear."

At this time, Wang Kaiping said, "Director, this kind of leather jacket should be quite expensive, right? I saw it in the Friendship Store in Beijing, and it costs 400 yuan a piece!"

For four hundred dollars, I could buy a parallel-bar washing machine, and a leather jacket at the same price was definitely a luxury at that time.

Leather jackets have never been cheap. Even in later generations, the output of leather raw materials is so large that a leather jacket costs thousands of dollars, and a slightly better leather costs tens of thousands.

In the 1980s, leather raw materials were not as abundant as later generations, and leather jackets became more expensive.

Li Weidong smiled slightly and said, "Of course ordinary people wouldn't spend more than 400 yuan on a leather jacket, so I didn't plan to use real leather for a leather jacket. We can use artificial leather! The cost of artificial leather should only be one tenth of that of real leather. one."

"Artificial leather? Will it be too hard, and the smell of artificial leather is still strong, and the luster and texture are not comparable to real leather." Wang Kaiping moved his feet subconsciously, and he was wearing a pair of artificial leather shoes.

"The first-generation polyvinyl chloride artificial leather does have the shortcomings you mentioned, but the second-generation polyurethane synthetic leather is almost the same as real leather. I heard that foreign countries have begun to use the third-generation microfiber synthetic leather. Leather." Li Weidong said.

Li Weidong talked about three generations of artificial leather in one breath, but everyone in the conference room did not respond at all, and they did not understand at all.

Li Weidong knows that these elm lumps have been in state-owned enterprises for a long time and have lost their innovative thinking. Instead of popularizing the knowledge of artificial leather here, it is better to directly assign tasks and let these people work.

So Li Weidong set out his homework: "I'll stay here for this poster. You four workshops, according to this poster, make a sample from each workshop, and I'll see it tomorrow."

"Factory director, we have never made this leather jacket, and we will never make it!" The director of the first workshop said first.

Li Weidong looked at the director of the first workshop. He knew that the director of the workshop did not deliberately shirk the blame, but really did not make leather jackets.

It's really hard for a group of people who make blue overalls, military coats and white coats all day to make leather jackets that meet the latest trends.

Li Weidong had no choice but to comfort: "Anyway, I'm doing a sample, I don't care if it's not good, try it out first!"

...

To say that the most fashionable clothing in the 1980s is the leather jacket. Among the leather jackets, the one that really represents fashion is the motorcycle jacket.

In the distant United States, wearing leather jackets and riding heavy motorcycles has long been a fashion, even superstars like Elvis and the Beatles are deeply involved.

By the 1980s, the popularity of motorcycle jackets continued unabated. In "Terminator", Schwarzenegger's T-800 robot, wearing a black motorcycle jacket, has become an eternal classic image in the film industry; the cover of the legendary superstar Michael Jackson's album "bad" is also a black motorcycle jacket.

On Hong Kong Island, motorcycle jackets are also synonymous with "beautiful boys".

The popular Hong Kong Island male singer is embarrassed to say hello to others if he doesn't have a few stylish motorcycle jackets.

This trend of leather jackets also quickly swept the mainland. The long hair of the Black Panthers that draped over the shoulders, matched with leather jackets and jeans, still seems to be a non-mainstream dress, and it has become a symbol of Chinese rock and roll.

Li Weidong has experienced that era and knows that there is a market for leather jackets, especially the fashionable motorcycle jackets, which will be sought after by young people, from the mid-1980s to the end of the 1990s.

It’s just that the price of genuine leather is too expensive, and the income of young people is not high. A sheepskin jacket is worth half a year’s salary for young people. Although many young people want to pursue fashion, they are more than enough.

So Li Weidong decided to use artificial leather to make leather jackets.

The price of genuine leather has always been relatively expensive, so humans have long started to study materials that can replace genuine leather, that is, artificial leather.

The first generation of polyvinyl chloride artificial leather was first used to make shoes, but this artificial leather has many shortcomings, such as poor air permeability, poor moisture permeability, not soft enough, and pungent taste.

If you wear artificial leather shoes for a day, you will sweat your feet. When you take off the shoes at night, your feet seem to have been marinated. Throwing the shoes into the corridor, the smell of salty fish is smelt from the first floor to the top floor.

Therefore, the first generation of PVC artificial leather is not suitable for leather jackets, and it is too uncomfortable to wear on the body.

The second generation of polyurethane synthetic leather, although not as good as genuine leather, has been greatly improved compared to the first generation.

Polyurethane synthetic leather is soft and natural in luster, soft to the touch, and has a stronger leather feel. It is also resistant to abrasion and aging, as well as cold resistance and breathability. It can be washed. The key is that the price is cheap, only one tenth of the leather.

However, the technology of manufacturing polyurethane synthetic leather is mainly mastered in developed countries such as Europe, America and Japan. It was not introduced in China until the 1980s, and there are only a handful of enterprises capable of producing polyurethane leather slurry.

...

The next day, Li Weidong saw samples of leather jackets produced in four workshops.

Li Weidong was stunned for a moment!

One workshop is probably more accustomed to making blue tooling. The leather jacket made is of the same style as the blue tooling. It is loose and loose and has four pockets.

The leather jacket of the second workshop is completely based on the style of the tunic suit. The collar can be buttoned to the neck, and a pair of shoulder pads are added to create an angular shoulder.

The leather jackets of the three workshops are very similar to the work uniforms of the railway station, and the large round buttons in the middle are the most conspicuous.

The leather jackets of Workshop No. 4 are relatively normal jacket styles, but they look so dirty, at least they have nothing to do with fashion.

"Hey, counting on these people, my 25 million yen is really not enough." Li Weidong sighed helplessly. He could only pick up the chalk and change the jacket himself.

"Here, it needs to be shorter. It doesn't need to cover the buttocks, it just needs to cover the waist. The collar should be this shape, don't make a round neck directly, it's too rustic. Also, use a zipper in the middle, not a button, a leather jacket. The big round buttons of the military coat, thank you for being able to figure it out..."

Li Weidong is not a fashion designer, but in this situation, he can only catch the ducks on the shelves.

Under the guidance of Li Weidong, the four workshop directors worked hard all day, and finally came up with a decent motorcycle jacket.

...

After solving the problem of the style of the leather jacket, Li Weidong went to the Qinghe Artificial Leather Factory without stopping. He needed to purchase the raw materials for making the leather jacket.

When Li Weidong was a dispatcher, he once saw a parking ticket. The car came from the south. When it arrived in Qinghe, it was parked in the parking lot of the transportation company for one night. The goods pulled by the car were polyurethane leather slurry. , the destination is Qinghe Artificial Leather Factory.

Seeing this batch of polyurethane leather slurry, Li Weidong immediately guessed that Qinghe Artificial Leather Factory could produce polyurethane synthetic leather.

...

When it was time to get off work, Li Weidong came to the artificial leather factory with accountant Wang Kaiping. Li Weidong hoped that the raw materials of artificial leather could be determined today and the production would be organized as soon as possible.

Li Weidong, the director of the artificial leather factory, knows him because the artificial leather factory needs a transportation company to deliver the goods. This is also the network Li Weidong accumulated when he was dispatching.

Knowing that Li Weidong was coming, Director Lu immediately greeted him personally.

"Brother Li, why are you thinking of coming to see me? Don't leave tonight, let's have a few drinks together." Director Lu greeted warmly.

"How can you let Brother Lu spend money? I'll treat you tonight. Let's go to the Qinghe Hotel." Li Weidong said with a smile.

Talking about business at a wine table is a kind of culture. There are many businesses that cannot be negotiated on weekdays, but can be negotiated at a wine table. Li Weidong, an old Jianghu, is naturally good at this. He chose to come to Director Lu when he was about to get off work, in order to discuss business at the wine table.

Director Lu found two more people to accompany them, and they all went to the state-run Qinghe Hotel together.

Li Weidong's treat is much more grand. He ordered all hard dishes, such as dry-fried tenderloin, spicy chicken, braised fish pieces, and stir-fried squid, all of which were ordered, and a few bottles of Gujing tribute wine.

After three rounds of drinking, Li Weidong started talking about business.

"Brother Lu, I recently contracted our company's garment factory. I plan to produce a batch of leather jackets, but the real leather is too expensive, so I want to buy a batch of artificial leather from your factory." Li Weidong borrowed three points Alcoholic said.

"Brother Li, the artificial leather of our factory can be used to make shoes, and it can barely be used as a sofa, but it is really not suitable for making clothes. Brother, let me advise, this method will not work." Director Lu said.

Li Weidong smiled slightly: "Brother Lu, I know that the polyurethane synthetic leather produced by your factory can be made into clothes. Don't lie to me, the polyurethane leather slurry from the south is stored in the parking lot of our company. overnight."

Speaking of polyurethane synthetic leather, Director Lu smiled wryly.

"Brother Li, I really didn't lie to you. If you want ordinary artificial leather, feel free to say how much you want, but we really don't have polyurethane synthetic leather!"

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