Rebirth of the Strongest Tycoon

"Yes, it's free delivery!" Xia Yu said decisively.

"But boss, there has been a precedent for free newspaper delivery before, but it turns out that this move won't work, and it will also lead to collective suppression by colleagues. This is very dangerous for our newspaper office..." Sun Changfa asked suspiciously.

"The previous newspaper was unsuccessful because the boss was not me!" Xia Yu said with a confident smile.

Seeing the confident look of the boss, Xia Yu, Sun Changfa and the others were stunned, and they looked at each other in silence.

The boss is obviously in the mood, and he looks full of confidence. None of them want to be the first bird to spoil the boss's enthusiasm.

"Don't worry about the suppression of your peers. I don't intend to make the "Jiuding Daily" free forever, but only for seven days, as a marketing strategy." Xia Yu ignored their strange mood and continued.

That's better!

Sun Changfa's seven people heard this, and their hearts were slightly relieved. At least the boss was not in a daze.

"Also, do you think it's easy to give away 100,000 newspapers for free?" Xia Yu continued, his eyes swept over to them.

"Don't you need to use your brain to deliver the newspaper for free? Isn't it just sending it directly to others, what's so difficult about it?" A thought flashed through the seven people's minds again, and they all looked at Xia Yu with doubts, wanting to hear about Xia Yu. Talk about what's in there.

"Think about it, the entire Hong Kong population of several million can be said to be potential users of our newspapers, but if you randomly find someone to distribute, one hundred thousand copies will be lost, hundreds of thousands, millions of copies. That's enough, how much human and financial resources does it take?"

"Why do I only let "Jiuding Daily" deliver free newspapers for seven days? What is the purpose of our free newspaper delivery? Have you ever thought about it?" Xia Yu asked suddenly looking at Sun Changfa and the others.

"Of course, it is to let citizens subscribe to our newspapers and become users of our newspapers!" Zhao Cheng blurted out his debut.

"That's right!" Xia Yu glanced at Zhao Cheng with admiration, and then said. Before they could continue talking, he spoke again.

"So these 100,000 free newspapers must give full play to their due value, and make the citizens who have seen the free newspapers subscribe to our newspapers as much as possible! Do our best to convert potential customers into our real customers."

"So, if you want to achieve the maximum effect with the minimum cost and increase the conversion rate of customer subscriptions as much as possible, what is the easiest way?" Xia Yu asked again.

Hearing this, Zhao Cheng and the others all understood a little. The Minister of Information, Sun Xin, had been collecting news materials for a long time, and his thinking was more sensitive. He had roughly guessed what the boss Xia Yu was thinking, and blurted out: "Find the most valuable potential customers, It is the easiest way to convert into our real customers.”

After speaking, Sun Xin looked at Xia Yu expectantly, wondering if what he said was right.

"Very good, you're right!" Xia Yu gave Sun Xin an admiring smile, hearing Sun Xin straighten his back involuntarily.

"So, Sun Xin, now think about who are the most valuable potential customers, and how do you find them and send the newspaper to them?" Xia Yu asked again and glanced at the others. , and gave Sun Xin an encouraging look, signaling him to continue to answer.

"Those white-collar workers and investors have the habit of subscribing to newspapers, and they also have money, so they can distribute newspapers to those white-collar workers, and at the same time go to the stock market to distribute newspapers to those investors." Sun Xin said excitedly, this kind of performance in front of the boss, and also The feeling of being able to pretend in front of his colleagues made him a little excited, and he began to feel a little obsessed with it.

"Very well, at one point, the "Jiuding Daily" is based on the content of financial business and novels. Therefore, investors and practitioners in the financial industry are the most important customers for our newspaper. Do you have any ideas?" Xia Yu looked at Sun Xin and continued to ask, but unfortunately seeing Sun Xin shaking his head, he could only look at other people,

Indicate other people's comments.

The others thought for a while, and finally Sun Changfa, the head of the distribution department, said: "People who can buy newspapers are the most valuable potential customers, and the owner of the newsstand is the one who can contact them, so we can ask the owner of the newsstand to help us distribute it."

"Then why should the boss of the newsstand deliver newspapers for you for free? Not only is it a waste of energy, but it also affects the sales of other newspapers. How could they do such a thankless thing?" Xia Yu asked back.

"Uh... this... I'm wrong about the boss..." Sun Changfa was a little embarrassed, and his forehead was sweating.

"No, you're not mistaken, it's just that the thinking needs to be developed. There is no problem with the starting point, but how to realize this idea perfectly requires certain skills." Seeing that Sun Changfa was a little anxious and blamed himself, Xia Yu smiled. It eased the atmosphere for a while, and Sun Changfa breathed a sigh of relief.

"We can provide newspapers to the bosses of the newsstands for free, and let them sell them according to the fixed price. Compared with other newspapers, our newspapers do not need him any cost, and the profit is several times that of other newspapers. Do you think the bosses of the newsstands will Put our newspaper in the most conspicuous position, and recommend it to customers with heart?" Xia Yu said with a smile.

Hearing Xia Yu's words, Sun Changfa suddenly became enlightened. He admired the boss Xia Yu, and compared with his own thoughts, only then did he feel the gap between himself and the boss.

Others also looked at Xia Yu with admiration. According to the boss Xia Yu's practice, if they were the bosses of newsstands, they knew it was a routine to help the "Jiuding Daily" sell, but they would also be willing to sell, This is a blatant conspiracy. For the newsstand owner, it is the same as whoever sells the newspaper. As long as he can get more benefits, of course, he will sell the newspapers with more benefits.

Moreover, although the newspaper kiosk owner is selling the newspaper, not free delivery, but they will not forget that the starting point of free newspaper delivery is not to send out, but to make potential customers as real as possible after seven days. convert out.

But now, wouldn't it be better if users could buy Jiuding Daily willingly from the beginning?

"Okay, you should be clear when it comes to this, time is running out, I'll talk about the general execution plan." Xia Yu coughed and asked everyone to concentrate and start planning.

"Tomorrow, after the newspapers are printed, give them priority to the bosses of the newsstands, and make it clear to them that the "Jiuding Daily" will provide them free of charge for seven days, and set a price, and encourage them to sell them. The more you sell, the better. When it’s sold out, you can call to replenish it at any time, and we want to deliver the newspaper to them as soon as possible.”

"Of course, the strategy of delivering newspapers for free remains unchanged. The four major stock exchanges have arranged for at least two people to deliver newspapers. After the stock exchanges are finished, they will go to major companies and shops and other places with high traffic, and try not to leave. The nearby newsstands are too close to ensure the enthusiasm of the major newsstand owners."

"Tomorrow, Sun Changfa, your distribution department is the main force. The idle employees in other departments are actively cooperating. The entire company must take action. If there are not enough staff, find a way to hire temporary workers to help with distribution. All departments will go back to their subordinates later. , and plan the specific implementation plan for tomorrow.”

"Zhang Lei, you must supervise the printing work at all times. As long as you receive a printing order, you must print the specified number of newspapers as soon as possible. The task is heavy, and you should take more responsibility."

"Sun Xin, hurry up and hand over today's news to Zhao Cheng, Zhao Cheng, you have to print out the template of the first edition of "Jiuding Daily" before four o'clock in the afternoon and give it to me for review, and you will give it to Zhang Lei immediately after confirmation. "

"Does everyone understand?" After finishing the task in one breath, he looked at them in the afternoon, and said solemnly.

"Understood!" Everyone shouted.

"Okay, start working now!" Xia Yu waved his hand.

Immediately afterwards, everyone walked outside and hurriedly began to implement their respective tasks.

At this point, Xia Yu also breathed a sigh of relief. After drinking a sip of tea, he continued to work.

...