After returning home, the family was still surprised by Yan Shining's arrival, but after Xia Yu explained that he was his bodyguard and would be responsible for protecting his safety in the future, the parents were relieved and welcomed Yan Shining very warmly. Yan Shining also It is logical to live in the Xia family.

The next morning, just as Xia Yu wanted to drive, Yan Shining said, "Xia Sheng, let me drive for you. I can drive. I drove in the army before."

Xia Yu's heart moved, and from this point it was revealed that Yan Shining was indeed not easy, not only could he fight, but also drive!

You must know that in later generations, many soldiers of the military would not be able to drive, nor would they go to training specifically, and almost all those who could drive were auto soldiers.

In this era, the army's vehicles are even rarer, and there are very few soldiers with driving skills, and Yan Shining can drive, but thinking that he can fight like this, he obviously belongs to a powerful fighting force, not like a car soldier, then The troops he belonged to before had some pondering.

But Xia Yu didn't want to ask, and if he asked Yan Shining, he wouldn't necessarily say it. He also understood this. After all, this involves the military's confidentiality system. It is impossible to say that when you retire, you will give up all beliefs and discipline. Impossible, Xia Yu didn't need to force him to say it.

If Yan Shining wanted to say it, he would say it without Xia Yu asking him.

Of course, these are all minor details. The more abilities Yan Shining shows, the better it will be for Xia Yu. After all, he is now Xia Yu's personal bodyguard.

"Okay, then you can drive, please!"

"By the way, Big Brother Yan, you don't have to call me Xia Sheng all the time, just call me by my name." Xia Yu said with a smile, he was also very close to Yan Shining. Yan Shining's name seems too outrageous again, which is too inconsistent with Xia Yu's approach to win people's hearts.

"This..." Yan Shining looked embarrassed, he had always been used to the distinction between superiors and subordinates in the army, and now let him call Xia Yu's benefactor's name, he really couldn't pronounce it.

"Then call me boss!" Seeing that Yan Shining couldn't shout, Xia Yu didn't force it, and stepped back.

"Okay, boss!" This time, Yan Shining was obviously relieved and said quickly.

Xia Yu chuckled and shook his head, then got into the car, and then, under the guidance of Xia Yu, the car drove in the direction of the company.

When he arrived at the company, Yan Shining also followed Xia Yu in. Xia Yu also briefly introduced Yan Shining to the rest of the company, and then let Yan Shining rest in the lounge while he began to handle the company's affairs.

After finishing the affairs, Xia Yu fell into deep thought. He had to think about how to consolidate the foundation of "Jiuding Daily".

When the "Jiuding Daily" was calculated, Xia Yu began to consciously reduce the recommended stocks, intending to let the "Jiuding Daily" slowly get rid of its dependence on him.

To this end, he also invited other experts and scholars in the economic and financial fields of Hong Kong for manuscripts. In view of the amazing influence of the "Jiuding Daily" in this area, almost all of the manuscripts were successful, and other people actively submitted manuscripts. "Jiuding Daily" The level of news and articles has improved a lot.

However, in Xia Yu's opinion, this is not enough!

With the memory of the future CEO of Time Warner in his mind, Xia Yu knew that the current "Jiuding Daily" still has many shortcomings. Compared with those large media companies, the Jiuding Newspaper Company is too weak. Except for the "Jiuding Daily" newspaper, what? are gone.

However, think about the future Time Warner. As one of the six major media giants in the United States, it controls more than 15% of the media power in the United States, and it is also a Fortune 500 company with astonishing influence.

Time Warner's career spans the publishing, film and television industries, including Time Magazine, Sports Illustrated, Fortune Magazine, Life Magazine, Turner Television Network, CNN, HBO, DC Comics, Warner Bros., and more. Influential media are all their businesses.

in,

Time Magazine and Fortune Magazine are both well-known international magazines with amazing influence!

With the memories of Time Warner CEO, Xia Yu is very familiar with these and knows a lot of inside information.

But he couldn't buy them either. First, there was no money. Second, all these things were in the hands of American Jews. They needed to use them for political appeals and exchange of interests, so they wouldn't sell them easily.

Since it is impossible to get it, then create your own magazine to consolidate your foundation in the media industry!

Among both "Time" and "Fortune", "Time" is one of the three major current affairs weekly magazines in the United States. Magazines are too difficult, time-consuming and labor-intensive. It is not realistic at all, and it does not match Xia Yu's newspaper positioning. It is not the type of magazine that Xia Yu urgently needs.

However, "Fortune" magazine mainly publishes research articles on economic issues. Since 1954, it has launched a list of the world's top 500 companies. Its influence is amazing, and it is tied with "Business Week", "Forbes" and "The Economist" among the four major financial magazines. .

As it happens, the current "Jiuding Daily" is positioned in finance and economics, and it just so happens that a financial magazine is needed to further expand the influence of "Jiuding Daily" in the financial industry.

And to create an influential financial magazine, it can also feed back the newspaper, stabilize the foundation of Jiuding Newspaper Company, and at the same time deepen its influence on the middle and upper classes of Xiangjiang society.

In addition, Xia Yu also started in finance, and has the memory of a financial giant, as well as the memory of the CEO of Time Warner. It would be easy to create a financial magazine with Fortune as the benchmark.

In fact, in addition to the above reasons, the actual market situation is also very suitable for Xia Yu to create a financial magazine.

Although "Fortune", "Forbes", "Business Week" and "The Economist", the four kings of financial magazines have appeared, and the oldest "The Economist" was founded in 1843, but The influence of these four major magazines is now mainly concentrated in developed countries in Europe and the United States, and their influence in Asia is not large except for island countries. It is only when the Asian economy begins to flourish that these magazines focus on Asia and begin to expand their influence. force.

And now, the attention of the four major financial and economic magazines has not yet come over. There are only some regional financial magazines in various countries in Asia, and their influence is still small, and there is not a top-level financial magazine in Hong Kong.

It can be said that now is the best time, a virgin land is waiting for Xia Yu to occupy.

From Xia Yu's point of view, there is not a single Heung Kong financial magazine that can play. He is fully confident to create a top financial magazine, and he will be able to build it successfully in a short period of time!

Why is Xia Yu so confident, only because he knows people's pursuit of money and wealth very well, and he also understands people's curiosity and gossip psychology, he can definitely use a big killer to make financial magazines a hit!

That big killer is the rich list!

Xia Yu can completely imagine how much sensation a rigorous rich list will cause in Xiangjiang, a place where there is no professional list. This sensation will definitely not be limited to a certain level, but will spread to the entire Xiangjiang, even to people affected by Xiangjiang. Eyes affecting the entire Southeast Asia.

Just like in the previous life, netizens are very enthusiastic about the ranking of the rich and the ranking of companies. Every time the ranking comes out, it will be on the hot search. It seems that if you talk more about it, you can get closer to those rich people.

Of course, in order to make this list more authoritative, the list must be rigorous, stand up to consideration and scrutiny, and convince readers.

Although it is difficult to create a rigorous ranking list, Xia Yu still has confidence in it. After all, Xiangjiang is not the United States, the place is not big, there are not many companies, and there is only so much information. Collect information carefully, and you can always collect comprehensive information.

Of course, if you want to create a top-level financial magazine, you must have a good name, and this Xia Yu has also thought about it.

Many of the top words that can represent the development of business in modern society have been used, among which top words such as wealth and business have been used.

However, there is also a top-level word "economy" that has also been used, but the name of "The Economist" always makes people think academically.

So the word 'economy' can still be used, and it is enough to accommodate the next top magazine. Xia Yu plans to use this word as the magazine name directly.

"Economy" magazine, benchmarking "Fortune" magazine, completely OK.

As for the positioning of the magazine, it is to publish articles such as research on economic issues. Because it is necessary to build from scratch, it is impossible to spread the stalls all at once, so there must be trade-offs.

Xia Yu intends to start the article from finance and investment, and then slowly expand to other fields related to the economy, such as marketing, industry, industry, etc., when the strength is strong.

With a good name and a general positioning, Xia Yu will build another Optimus Prime for Jiuding Newspaper Company in the next period of time!

ps: Don't forget to vote after reading it, it will be wasted if you don't need it~

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