Rebirth Starts From 2006

Qin Yu took a sip of tea, then looked at him and said, "You invested in Jingdong, and you said just now that you want to use the e-commerce channel, do you want to sell your mobile phone on Jingdong?"

Chen Yang nodded calmly, "I really have this idea. In fact, in my opinion, although shoes and clothing are currently the category with the highest sales in e-commerce, the degree of compatibility between 3C products and e-commerce platforms is no lower than that of shoes and clothing. ,

The iteration speed is fast, the added value is high, the volume is small, the price is not cheap, and it is an electronic product, which matches the Internet industry. This series of characteristics determines that 3C products have great potential in e-commerce platforms, and Jingdong focuses on 3C Products, the products of our company in the future will definitely be sold on Jingdong. "

Qin Yu nodded and said, "Then, do you want me to talk about sales cooperation when I talk about investment with you?"

If the investment is successful, it can be regarded as a half-boss, and it is reasonable to strive for the highest resource treatment for the products of the company.

But to his surprise, Chen Yang shook his head and said, "No, there is no need for that. In the future, our Honggu Capital will invest in more and more projects. Does every one of them have to go to the capital side to make sales? It doesn't make sense. It is not difficult to cooperate with e-commerce platforms, there is no need to break this rule."

To be a human being, establish rules in advance, and without rules, there will be no circle. Capital parties can match each other and exchange resources for their investment projects, but they should not directly intervene in specific operations. That is to say, Qin Yu can introduce Damai Technology Company The future marketing director knows Lao Liu, but she can't ask how to talk about it. This is also the practice of many venture capital companies.

Qin Yu nodded lightly, and said with a smile, "Okay, then we'll talk about it later."

After taking a sip of tea, she asked again, "Then what's the second thing you want to say?"

"The second thing," Chen Yangang thought for a while, then said, "The second thing, I need to form a sales team first."

"Sales team?" Qin Yu was stunned again, staring at him blankly, "Didn't you say that the sales director should take a moment, why are you building a team again?"

"Well,"

Chen Yang pondered for two seconds, then stood up suddenly, dragged the whiteboard in the corner over, picked up the whiteboard marker, and wrote a few lines on it,

Then he turned around, looked at Qin Yu and said, "There is one thing I haven't made up my mind about, please help me think about it."

As Chen Yang said, he raised both hands and made a gesture, "Damai Technology, is it better to use one brand or two brands?"

Qin Yu twisted his body, resting his arms on the back of the chair, first looked at the writing on the whiteboard, it said barley, a dash, medium and high-end products, and then under the barley, there were two asterisks, followed by low-end product,

After blinking several times, Qin Yu looked at Chen Yang and asked, "Why use two brands?"

"Using multiple brands has several advantages," Chen Yang said, "one is healthy competition, which is the so-called internal competition mechanism, and the other is to differentiate products by grade or function.

For example, if this brand is aimed at young people, then the functional design of the product should highlight photography and music, and then this brand is aimed at business people, it must be suddenly high-end and super long standby time, and there are also special products for the elderly or children. , that is another design concept,

The advantage of doing this is that others see your brand,

He will understand what its image is, what its advantages are, and even the price of the product will appear in his mind, and it will be very clear. "

Chen Yang looked at his left hand, and then at his right hand, "However, if we don't make multiple brands, we can also enrich the product categories of brands, such as Nokia and Samsung, which cover everything from high-end models to low-end models. , There is no problem in doing so, and it is easier to build brand awareness, so I was thinking, in terms of brand positioning, should I take the multi-brand route or a single brand route?"

Qin Yu turned his head, looked at his hand, and then looked at his other hand. After a while, he raised his head blankly, "If you want to ask me about finance, investment, or even industrial economics, I will answer you. I can chat with you one, two, three, but this kind of marketing, ha ha, I don’t understand!”

"It's okay." Chen Yang put down the whiteboard marker and said as he walked back, "Just tell me what you think from the perspective of a consumer."

"I have no idea." Qin Yu scratched his hair, squeezed his facial features and said, "Anyway, as long as it is a famous brand with guaranteed quality, I can accept it. Who cares whether your brand or that brand belongs to the same family?"

After a pause, she continued, "However, one thing I know is that a brand needs a management team. With your current reserve of management personnel, can you manage it?"

Chen Yang's face froze immediately, Miss Qin was indeed so honest, hitting the nail on the head!

Then he coughed dryly and said, "Of course I have considered the management issue, otherwise I wouldn't have said whether to choose one brand or two brands instead of many brands.

In fact, a single brand is not impossible, but the low-end model I designed is specially designed for the elderly, mainly for the elderly market. If a single brand is adopted, mid-to-high-end models will be put on the market in the future. , this mobile phone is fine, what brand is it?

Oh, it turned out to be Barley, the one who made the elderly machine! "

Speaking of this, Chen Yang spread his hands, looked at Qin Yu seriously and said, "If it was you, would you still buy it?"

Now there is no mobile phone specially launched for the elderly on the market, which means that this is a completely blank market. If Chen Yang does not do it, he will be called a fool. He asked Lianfa to customize 10 million low-end chips. It is prepared for the elderly.

Qin Yu rolled his eyes twice, imagining the scene, and then couldn't help but burst out laughing, "Haha, no one else knows, but I don't anyway!"

For example, Valentino was originally a high-end clothing brand as famous as Zegna and Armani, but after entering the domestic market, what did it look like?

A large number of low-end products are flooding the streets and alleys. Together with Pierre Cardin, it has almost become a must-have clothing brand for migrant workers returning home. Later, it disappeared. People with a little money bother to buy it. The reason is self-evident.

From this point of view, it is indeed necessary to make a brand distinction.

Chen Yang looked at her with a sullen face, and said that it is a famous brand, do you want it? !

"Ahem," Qin Yu quickly maintained his expression control, looked at him and said, "Actually, if you give this example, it proves that you already have an idea in your heart, doesn't it?!"

"Uh," Chen Yang raised his head and thought for a while, "I really want to divide low-end models and mid-to-high-end models into two brands, but in the initial stage, the resources I have may not be enough to support two brands at the same time. I’m playing in the market, so I’m a little undecided.”

In the final analysis, it is still a problem of not having a solid foundation.

The money in the stock market is not easy to move for the time being, and the funds that can be used are only 250 million yuan that was obtained last month.

The money seems to be a lot, but it costs money to buy chips, and the foundry fee also costs money. Even if a part of it can be used for marketing, there is no one in the management team.

Chen Yang leaned on the sofa, covering his head with one hand, thinking about what to do.

Qin Yu was also thinking fast, and after a while, she suddenly said, "In futures trading, if you want to get the most profit, you must use financial leverage. The same is true in business. Perhaps, you can try to leverage market resources." .”

Chen Yang took a deep breath, pursed his lips and said, "It's easy to leverage market resources for low-end phones, but it's not so easy for high-end phones. After all, people are always more cautious when facing expensive things."

Without waiting for Qin Yu's reaction, Chen Yang patted his thighs and stood up, saying seriously, "I've decided to divide it into two brands. The Damai brand will be used as a mid-to-high-end mobile phone, and another one will be re-registered. Brand, specially used as a mobile phone for the elderly.”

Different from the indifferent attitude just now, Qin Yu nodded slowly at this time, "Using another sub-brand dedicated to the low-end market can indeed avoid affecting the brand image of Barley, then,"

As she spoke, she raised her head and looked at Chen Yang, "Your sales team was formed for this low-end brand, right?!"

Chen Yang nodded, walked to the whiteboard, then turned around and said, "The sales idea of ​​low-end brands is very simple, that is, to sink the market, directly from second- and third-tier cities, to county towns, to towns, and even It’s sinking to the countryside, so I don’t need particularly powerful marketing talents, as long as the kind of down-to-earth salesmen take our products and run to districts, counties and towns to sweep the streets for me!”

Qin Yu frowned, "Why don't you go directly to the wholesaler? Going through them is the most direct way, right?"

Chen Yang shook his head slowly, "The straight-line distance seems to be the shortest, but it is not necessarily the fastest. If I go directly to the wholesaler, then my distribution volume will be large, and the effect may not be very good. After all, it is a brand new brand. From their point of view, it might be another copycat machine that wants to go ashore.

But looking directly at the terminal is different. The mobile phone stores in counties and towns are all in contact with wholesalers in municipal or provincial capitals, and even first-tier cities. If I can directly use the terminal and use sales data to attract those wholesalers. , At that time, the initiative will be in our hands. At that time, if they want the goods, they have to pay first. The financial strength of these wholesalers is not comparable to that of small terminal stores. In this way, The opportunity you mentioned to use leverage to leverage market resources is here! "

The genius remembers the address of this site in a second: Mobile version reading URL: