Rebirth Starts From 2006

Xiang Rui stood in the middle, raised his hand to signal a middle-aged woman beside him, and said to Chen Yang and Qin Yu who had just stood up,

"Mr. Chen, Mr. Qin, let me introduce you to the two of you. This is Mr. Liu, the president of our company,"

Chen Yang immediately bent down and stretched out his right hand across the conference table, and said with a smile, "Mr. Liu, I have known you for a long time."

"President Chen, you're welcome." President Liu shook hands with a smile, "Just now I introduced the idea of ​​President Chen to me, and I was amazed, so I can't wait to meet the real person. "

"No, no," Chen Yang put his hands together quickly, and said with a smile, "It's the junior's honor to know Mr. Liu!"

This is a true Buddha. Except for principled things, her influence on CCTV is almost equal to that of the deputy director. Every channel will give some face up and down. If she goes to a place for business, the local province will arrange people Accompanied all the way, without daring to neglect,

In this respect, many regulars on the Forbes list are not as high as her.

After Mr. Liu and Qin Yu shook hands, Xiang Rui introduced, "This is Mr. Wang, the director of our creative department, and this is Mr. Chang, the director of our production department."

As for the other five or six people, it is estimated that the level is not at the same level, so he did not continue to introduce.

Eleven people sat in a row at the conference table, and even made a turn around the side. On the other side of the conference table were two people, Chen Yang and Qin Yu.

Chen Yang couldn't help letting out a sigh of relief, how did this posture look like three trials.

Continuing with the topic just now,

Xiang Rui smiled at Chen Yang, "Mr. Chen, I heard your three ideas just now, and I also relayed them to Mr. Liu and several colleagues. Everyone is very interested in your series of caring for the elderly public service advertisements."

At this time, Mr. Liu suddenly interjected and said to Chen Yang with a little embarrassment, "Mr. Chen, I came up with the name of this series of public service advertisements for caring for the elderly. If you don't mind, we can change the name. "

"Ah, it's all right," Chen Yang quickly waved his hands and said with a smile, "The name is very appropriate, I have no objection."

After a pause, a look of embarrassment appeared on his face, "That's right, I'm going to put the product introduction in the last part of these advertisements. If the word public welfare is highlighted, will there be something wrong?!"

Mr. Liu smiled slightly after hearing this, and said confidently, "You don't have to worry about this Mr. Chen. There are also several types of public service advertisements. There are government-produced ones, or those produced by TV stations and public welfare organizations. There are also pure public service advertisements. Public service advertisements produced by enterprises with the nature of brand promotion,

As long as it can arouse social repercussions and play a positive role in people's thinking and morality, it can be classified as a public service advertisement. Besides, the higher authorities are now encouraging private enterprises to actively participate in public welfare undertakings. This is not a problem! "

When Chen Yang heard this, he couldn't help grinning, it's done!

Advertisements with the nature of brand promotion, whether they have public welfare content or not, cannot change the nature of their commercial advertisements.

However, with two mouths, one sentence can have multiple interpretations. How to define it is of course in the hands of resource controllers!

And the price difference in the middle may be calculated in tens of millions.

However, Mr. Liu gave such a big gift,

I just don't know what her request will be later?

In the business field, there have always been only transactions, and there has never been a free transaction, so at this moment, Chen Yang was really a little worried.

At this time, Xiang Rui smiled and continued, "Mr. Chen, just now you said you had four ideas, but you only mentioned three. I don't know what the last idea is?"

"Uh," Chen Yang put away his thoughts, thought for a while and said, "The fourth one, I named it, when you grow up, mom can enjoy the blessing!"

Under the watchful eyes of more than a dozen people, Chen Yang waved his hands and said, "At first, the picture showed a young mother with a three or four-year-old child, with a happy smile on her face, washing the child's feet, Wearing clothes, still talking in the mouth, when the baby grows up, the mother will enjoy the blessing,

Then the child grew up and ran in front, and the mother stood at the door of the house and watched with a smile,

Looking at the children running to school, I said, I will be happy when you go to college.

When the child goes to college, my mother said, when you graduate and have a job, I will enjoy it.

The child is working, and the mother said, when you get married and have children, I will enjoy the blessings.

In the end, the child also had a daughter, but she did not live with her mother. It was still the old house, the old yard, and in the yard, this elderly mother was holding her four or five-year-old granddaughter, still smiling all over her face. It's just that the exhaustion behind that smile can no longer be concealed,

At this time, the little granddaughter held grandma's hand and said, when I grow up, grandma will enjoy the blessing! "

silent...

Looking at the group of people with serious faces on the opposite side, Chen Yang turned his head and glanced at Qin Yu who lowered his head again,

Uh, it's so embarrassing, do you want to find something to talk about?

After waiting for a few more seconds, there was still no one talking, as if everyone was caught in the picture of their own imagination and couldn't extricate themselves.

Chen Yang shrugged his nose and couldn't help coughing dryly. When everyone looked up at him, he smiled and said, "Mr. Liu, if you want to turn these advertisements into a series of public welfare short films , I have a little suggestion."

"Oh, is that so?" Mr. Liu raised his head and took a deep breath, pursed his lips and smiled, "Mr. Chen, please tell me."

As expected of the boss, self-control is stronger than the director, at least stronger than Xiang Rui,

Chen Yang sighed in his heart, gestured his hands again, and said, "If possible, we can plan a social event, interview passers-by, use the lens to bring the audience to the topic of caring about the elderly, and then release this series of short films , may have a better effect.”

"Social activities?" Creative Director Wang suddenly asked, "What is the social activity, or the subject of the interview, that Mr. Chen mentioned?"

Chen Yang turned his head to look at him, and said with a smile, "I define the theme of this activity as, you know, are your parents getting old?"

Mr. Wang rolled his eyes and asked with some doubts, "You mean to randomly interview passers-by on the street and ask them if they know their parents are old?"

"It's more than that," Chen Yang explained, "A simple question may resonate, but the response may not be very strong, so we need to add comparison."

Looking at the people on the opposite side who were paying attention, Chen Yang continued, "For example, ask them first, you know, Jackie Chan is old, do you know? Zhou Runfa is old, do you know?"

After just citing two examples, Chen Yang stopped, because he knew from the expressions of those people opposite him that they had already understood.

Especially Mr. Wang, couldn't help clapping his hands twice, and said with emotion, "Mr. Chen, it's the advertising industry's loss that you didn't enter the advertising industry!"

Ouch, that's what I said,

Chen Yang hurriedly waved his hands with a smile, "Don't dare to act, I'm a three-faced axe, and I racked my brains to figure it out because I was thinking about how to advertise the product all day long. It can't be compared with you experts, it can't be compared! "

"President Chen is too modest,"

Mr. Liu, who was seated in seat C, raised his head and smiled, "Edison said that one percent of a genius is inspiration, and ninety-nine percent is sweat, but that one percent inspiration is the most important, even more than that." Ninety-nine percent of the sweat is important,

You have already surpassed 99% of advertising people in a flash of inspiration. To be honest, whether it is your four advertising ideas or the foreplay event, I am amazed."

As he spoke, he gave two thumbs up, "Really, it's all very exciting!"

Chen Yang looked left and right, and then looked at Qin Yu who was also smiling beside him. He didn't know how to answer the conversation.

I have long heard that people in Beijin are polite, and I am really flattered that they are so polite.

At this time, Mr. Liu continued to say, "Mr. Chen, our company will definitely use the highest resources to create this series of short films. I plan to invite four major directors, each of whom will direct a short film, and invite national first-level Actors participate in the filming with the highest standards."

Hearing this, Chen Yang was stunned.

Not to mention first-class actors, anyway, as long as there is a relationship, and the money is given, any actor can be invited.

But four big directors?

Ladies, do you think I don't know what the big director means?

That's at least a director who has won a category A film festival award. There are only a few in total. Who do you plan to invite?

Count them, there are only a few in China,...

At this time, Mr. Liu continued, "Zhang Yimou, Chen Kaige, Tian Zhuangzhuang, I am sure to invite these three. As for the fourth, do you think it is better to invite Feng Xiaogang or Huang Jianxin?"

At this moment, Chen Yang broke out in a cold sweat,

What the hell, I just came here today to sign an advertising contract. By the way, in order to make my products sell better, I just talked about a few advertising ideas that are relatively deep in my memory.

It's true that you Liu is always a big shot, but do you want to play with me like this?

Of the four great directors, Feng Xiaogang is the last one, or Huang Jianxin is better?

Yes, I have no experience, I don’t watch movies very much, but I also know who these people are,

Not to mention the previous ones, does anyone know Huang Jianxin?

It doesn’t matter if you don’t know each other, let me introduce to you, the box office hit the market but the word-of-mouth votes are overwhelming, and the two films of the founding of the country and the founding of the party, which were supervised by the third master, were all directed by him!

He directed it all!

What the hell am I!

Chen Yang really wanted to stand up and run out, but he couldn't stand up because of the conflict between the two!

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