Rebirth Starts From 2006

The big leaders left, and some small leaders stayed, but Chen Yang was not interested in accompanying them anymore.

After arranging for several managers to accompany them, Chen Yang and Huang Shan entered the scientific research area of ​​the office building.

The scientific research area is on the third floor. Now the equipment covers a vast area, and the hardware conditions are much better than that of Donghe Building. However, there are not many people here. Basically, they are the R\u0026D assistants sent by the headquarters to cooperate with the trial prototype. The main personnel of the department all followed together,

Coincidentally, the trial production of the second-generation products of Damai and Huahuo mobile phones has been completed, and they are waiting for Chen Yang to make a decision. Taking this opportunity today, they can complete it as soon as possible.

On the table of the R\u0026D department in the scientific research area, there are dozens of prototypes in a row, all of which are the results of the R\u0026D department during this period.

These prototypes are divided into four parts, one part is Hanabi, the other three are barley,

Originally Barley included fashion and business sections, but some time ago, Chen Yang decided to add a new section of Guochao, and delegated power to Han Qinya to be responsible, so one of them is the products of Guochao series.

Watch the fireworks first,

As always, the elderly machine has only adjusted some functions based on user feedback, and the shape is more fashionable.

Although it is an elderly phone, who said that the elderly do not love beauty? If you do it better, the elderly will be happier too!

However, in general, there is not much difference from the old mobile phone,

Well, in short, there is nothing to see. After all, the chip has not been changed, so what kind of functions can be expected to be developed?

Chen Yang had a whim, how about taking them all back to show his parents and let them choose which one they like better?

But after pondering for two seconds, he still gave up this idea,

Nothing else, people like mom and dad, their demand for materials is too low, as long as they can be used, they don't care about whether they look good or not, whether they are easy to use or not, and so on.

If it is not easy to use, then it must be that you have not explored and familiarized yourself, and it will be easy to use when you are familiar with it!

Smacking his lips, Chen Yang drew a circle in front of the pile of mobile phones, and said to Huang Shan, "Send a benefit to the employees."

Huang Shan's eyes lit up, "One for each?"

Chen Yang's face collapsed, "You think so beautifully!

I mean, make a picture book of these phones,

Send a copy to each employee and ask them to ask the elderly around them. Each person chooses three models, and the one with the highest vote rate is our production model! "

"Well, that's a good idea," Huang Shan motioned the newly recruited secretary to write it down quickly, and then asked, "Where's welfare?"

The corners of Chen Yang's mouth twitched slightly, and he knew he was pulling wool. This girl was not like this before!

Then he said, "Those who participated in the questionnaire, those who are selected can choose a mobile phone themselves, and those who are not selected will be sent one immediately. Each employee is limited to five."

Huang Shan blinked and said in a low voice, "Boss, there are more than 8,000 employees in Damai Science and Technology Park alone. Are you sure there are five sets for each person?"

Cough cough cough cough cough...

Chen Yang covered his mouth and coughed for a long time,

Oh god, I almost forgot about this one!

40,000 to 50,000 mobile phones, the market retail price is 40,000 to 50,000,000, money is not such a waste!

After finally calming down, he coughed twice, "Well, it's just the ones at the headquarters, and the ones below are fine."

There are only more than 300 people in the headquarters, and the share of five sets per person is only 16,000 to 700. The cost price is only a few hundred thousand, which is a lot of money.

Huang Shan, who was open-minded, pouted on purpose, and said with a suppressed smile, "Well, I understand!"

The expressions of the others were roughly the same, the difference was that some looked at the sky and some at the ground, and the atmosphere was a little awkward.

Chen Yang adjusted his facial expression, and continued to look down as if nothing had happened.

Next is the barley youth version,

The design of these mobile phones closely follows the fashion trend. Compared with the original simple slider and flip cover, there are many more styles.

For example, for a slider, in addition to the original vertical slider, there is also a new horizontal type, and it is also a full keyboard, which is similar to a computer keyboard.

Chen Yang held it in his hand and fiddled with it, and it felt pretty good.

only,

Looking at the mobile phone in his hand, Chen Yang turned his head and said to Professor Huang, "This one is a bit thicker, can you make it thinner?"

In fact, this computer and mobile phone is considered thinner compared to the computer and mobile phone that was advertised hotly in the past two years, otherwise Chen Yang would directly deny it.

Professor Huang hesitated for a moment, then nodded lightly, "Yes, it is possible, but the retail price of this mobile phone is only 999. If it is made thinner, the production cost of each phone will increase by about 30 yuan. According to our The original production cost is equivalent to an increase of almost 15%,

So, I was thinking, this thickness is not bad, it is similar to other phones of the same type at present, our quality is better than them, the price is slightly lower than them, there is no need to be better than them in this respect, right? ! "

Chen Yang pursed his lips, shook his head lightly, and said with a soft smile, "I never compare my products with others, but only with myself. Our new products must have more advantages than the old ones, and consumers will like them more. , if this continues, we can establish the brand image of our Damai mobile phone that will not fail,

It’s okay, but it’s only 30 yuan, I’ll take it as small profits but high sales, if the shape is better, the sales will be higher, please Professor Huang make some adjustments and make a sample of the ultra-thin model, uh,”

Speaking of this, Chen Yang paused for a moment, then smiled again, "If you can make it a little more refined on the basis of your original thin model, I can increase the cost increase budget by 50, is there any problem?"

Professor Huang looked at him meaningfully, then nodded vigorously, "Mr. Chen, don't worry, I'll give you the sample in three days at the latest."

Now he completely believes that Chen Yang will use 20% of the sales income as research and development expenses, plus the cost but not the selling price. Such a conscientious boss is rare in the world!

Chen Yang smiled, "Then I will trouble you."

During this period of time, he read the book The Crowd, and he had a little bit of insight. In the book, Le Pen described the group as very stupid,

Indeed, groups are also very stupid in reality, but this kind of stupidity is mostly limited to the guidance of ideology and public opinion, and whether it is stupid or rational, there will always be ebbs and flows.

When will the tide go out?

While they are being guided by those around them!

Well, actually falling into another kind of group stupidity.

Going back to the product level, Damai can change the shell and continue to spend money. With the current advertising popularity of Damai mobile phones, not to mention grabbing goods, there is no problem in maintaining a hot sale.

However, when customers spend money on a new phone, take it back and find it's not much different from the old model, and then are ridiculed by those around them, will they continue to be fooled?

That's why there is another saying, the eyes of the masses are discerning!

You have to understand that some things can be guided through some means, but when it comes to the fundamental part, you still have to have your own luminous point.

This luminous point does not have to be very shiny, nor does it have to be how valuable the customer thinks it is.

The key is to make the people around him feel good!

People around him think that he bought the right one, so he will also feel that he bought the right one. In this case, he will not only buy repeatedly, but even recommend it to his friends, or the people around him will take the initiative Inquire, so as to achieve the purpose of split marketing!

Therefore, Chen Yang feels that for each product iteration, either from the inside or the outside, there must be a shining place, a place that can be praised,

Moreover, this kind of flash and praise does not have to be practical, but it must attract attention, even if it is flashy!

For example, making a mobile phone thinner does not change much in terms of functions, but because it looks better in appearance, it will give people a better feeling, which is also a kind of flashy.

Of course, this kind of flashiness is another test for consumers and technology. More refined design and more exquisite craftsmanship will put forward considerable requirements for R\u0026D and production.

However, what is the trend of mobile phones in the future?

Bigger, Faster, Thinner!

Accumulating a little technology and experience in this area in advance can also be regarded as laying a certain technical foundation for future development.

look at other

Candy bar, vertical sliding cover, flip cover, plus the horizontal flip cover just now, this time the youth version has designed four shapes, a total of twelve styles,

Chen Yang picked them up and looked at them one by one, squinting his eyes to think about the mobile phone trends in the future, and chose the relevant models very simply,

The style is one aspect. Compared with the monotony of the first-generation product last time, each model is equipped with more than three shell colors to choose from, so the style is not too small.

After reading the youth version, look at the business version again,

When he saw this, Chen Yang was stunned for a moment, then turned his head to look at Professor Huang in surprise, "Is this a touch screen phone?"

That's right, this is a 2007 touchscreen phone!

In addition to PDAs, that is, handheld computers, the first touch-screen mobile phone was the A6188 launched by Motorola in 1999, and it was a smart phone, which caused a lot of repercussions at the time. Many company bosses or government officials They are all using that one,

Chen Yang still remembers that at that time, his father didn't even have a BP machine, and a female classmate in the class, yes Director Qi's daughter, took the A6188 to make calls in the class, so the impression was very deep,

However, the touch screen technology is immature now, and the motorcycle company did not launch such products for a long time. It was not until this year that they launched a Moto drodi. With this straight touch screen mobile phone, MOTO returned to the mainstream mobile phone in the world On the market stage, the bad luck of being suppressed and beaten by Logia was washed away,

It's a pity that that was their last glory, and they fell into a slump after that, and became troubled brothers and sisters with Lugia, an old enemy from that year.

However, Chen Yang didn't expect that Professor Huang led the team to come up with a touch-screen mobile phone when he didn't specifically explain it!

However, can LianTek's chips support touch-screen mobile phones? !

"this,"

Professor Huang smiled embarrassedly and said, "This mobile phone is an experimental product. I made it with TI's chips. Lianfa's chips are convenient, but the ceiling is too low. I want to make an excellent product. It was still a bit difficult, so I tried to buy a batch of TI baseband chips and made this product myself,"

Seemingly worried that Chen Yang didn’t understand what TI is, he added, “TI is Texas Instruments. They have always been the chip supplier of Rokia, and they are also the behind-the-scenes heroes who support the hegemony of Logia’s mobile phones. High-end brands including the Vertu brand Mobile phones all use TI chips, and this chip is used in high-end mobile phones, no problem at all!"

Chen Yang blinked. He didn't know about TI, but he knew about Texas Instruments. It was because Texas Instruments suddenly adjusted its strategy and no longer made mobile phone baseband chips. Logia was forced to cooperate with other companies, and then began to decline. Come up with a strategy that doesn't follow, and plunges into the cliff without looking back,

However, this is not the key, the key is,

Chen Yang picked up the touch screen phone and asked, "Is this a resistive screen or a capacitive screen?"