Rebirth Starts From 2006

The R\u0026D Department of the Science and Technology Park has a lot of space. Except for a large auditorium-style meeting room separated from the far side, all the rest of the third floor is the site of the R\u0026D Department. Among them, the entrance of the R\u0026D Department is near the meeting room. On the other side of the room, two rows of rooms are separated for meetings, receptions and offices.

In one of the largest reception rooms, Chen Yang sat at the main seat, with Huang Shan on the left, Professor Huang on the right, and Han Qinya beyond.

There is no need to make tea, so he unscrewed a bottle of mineral water and took a sip. Chen Yang said with a smile, "The scale of today's meeting is small, but the theme is very big. Since it involves the core strategy of Damai's development, only we Several people participated, and the content of the meeting is also classified as the company's top secret."

Before the meeting even started, the tone was set, and the faces of the three people next to them changed slightly, and their expressions quickly became serious.

Huang Shan also took out her notebook, ready to take notes.

Chen Yang waited for a few seconds before saying, "Professor Huang, what do you think about the future research and development direction of barley products?"

Professor Huang took a deep breath, pondered for a few seconds, and then said, "In the long run, I think the company should focus on smartphones. According to the law of technological development, smartphones will definitely Replacing functional phones and becoming the mainstream of the market,

And around this smart phone, we need to start from three aspects, communication technology, mobile phone hardware technology, and operating system and related software technology. "

Chen Yang nodded slightly, thought for a while and said, "Well, yes, please elaborate."

Of course, the future is dominated by smartphones. Since Professor Huang has this awareness, it saves him a lot of talking.

"it is good,"

Professor Huang took a sip of the water bottle at hand before saying, "Let's talk about communication technology first. As early as two thousand years ago, the International Telecommunication Union officially announced the third-generation mobile communication standard, and the TD-SCDMA submitted by my country officially became an international standard. , together with European WCDMA and American CDMA2000, has become one of the three most mainstream 3G technologies.

However, the standard belongs to the standard, and the application belongs to the application. As far as I know, my country's mobile companies mainly adopt TD-SCDMA technology, and China Unicom chooses the European technology WCDMA."

Speaking of which, for some unknown reason, he obviously paused,

Chen Yang pursed his lips, rolled his eyes, and asked, "What about the telecom company, what standard do they use?"

"Uh," Professor Huang glanced at him in surprise, seemed relieved, and said with a smile, "So you've heard the news, yes, the higher authorities are now studying, deepening the reform of the telecommunications system, to restructure,

After the reorganization, China Telecom can also get involved in the mobile communication business, but the specific reorganization plan is still uncertain, there are different opinions, and there are all kinds of guesses, but no matter how it is changed, the pattern of the three leading companies of China Mobile, China Telecom and China Unicom will not change.

If China Telecom wants to join in, it is most likely to adopt the CDMA2000 standard of the United States. "

One family has one standard, which is also in line with the arrogant temperament of a giant.

only,

Chen Yang suddenly thought of a question, "Then, if, I mean, if our mobile phone adopts China Mobile's domestic standard, wouldn't we not be able to use China Unicom's mobile phone card?"

"3G network can't be used, but 2G network can be used,"

Professor Huang said with a smile, "The networks of the three major technical standards can communicate with each other, and there is no problem with telephone communication, but they are not compatible. However, no matter which standard it is, it can be backward compatible with the 2G network, so there is no problem in use. You can’t use 3G to access the Internet, but you still need to use 2G GPRS technology to access the Internet.”

understood!

Chen Yang nodded suddenly. No wonder in his previous life he bought a 3G mobile phone customized by China Telecom because he was greedy for cheap.

No way, who called himself a mobile card.

"so,"

Professor Huang continued, "We also need to determine a technical standard as the main technical direction of the company's products. Although the 3G license has not yet been issued, it is estimated that this will be the next two years. Technology research and development must be at the forefront. This is an urgent matter. !"

At this time, Huang Shan suddenly interjected, "Old Huang, can you do all three techniques?"

"Of course we can, and we will,"

Professor Huang looked at her and said with a smile, "The communication market is so big, it would be a huge loss to give up any part, so most manufacturers will prepare a full set of technologies,

However, only one standard can be installed in a mobile phone. The main technical direction I mentioned refers to the standard selected by the main flagship model. This is like marching and fighting. Lord, that is what we want to be sure of. "

Is there anything else to discuss here?

Chen Yang immediately made a decision, "Let's set the moving standard!"

"Okay," Professor Huang turned his head and pointed at Han Qinya, "Remember, we will focus on TD-SCDMA."

There is really nothing to discuss about this. The mobile user base is the largest. If you don’t choose them, would you choose something else? !

After confirming this, Professor Huang continued, "Let's talk about hardware technology. Compared with traditional feature phones, smartphones have higher requirements for hardware. For example, the Lianfa chip currently used by our company cannot support a smartphone. needs,

In contrast, the internal hardware and software of smartphones are designed based on the architecture of personal computers. Smartphones have a relatively common hardware system, equipped with a common operating system, and can be flexibly configured and implemented in terms of functions. Expansion, and to achieve these conditions, the hardware requirements can be imagined,

At present, among the international mainstream smartphones, Heimei still has the highest market share. In addition, Dopoda is also good. They use the Qiaolong chip of Gaotong Company, and develop based on this chip.

So in that regard, we..."

Chen Yang can still understand what I said earlier, but when it comes to memory, storage media, and algorithms later, Chen Yang is at a loss.

But he still listened patiently to Professor Huang's words, then pretended to understand, nodded slightly, and asked, "Then, Professor Huang, which chip do you think we should use?"

He didn't understand anything else just now, but he knew that like a computer, the most critical core component of a mobile phone is the chip, so the choice of the chip is very important.

Professor Huang immediately said, "I suggest that TI is the first choice. The performance of TI chips on Symbian mobile phones can be said to be remarkable. Its main features are stability and power saving. This is also a quality that users value very much. Choose TI. It has a high guarantee for the quality of our products."

Chen Yang pursed his lips, and after thinking about it, he asked, "Then, where is Gao Tong's chip?"

Professor Huang twitched his lips and said, "Compared to TI, Gaotong's chip has high power consumption, poor performance, and weak overclocking potential, so it does not have an advantage in the mobile phone market."

Um? ? ?

Chen Yang was startled. Is Gao Tong, the overlord of the mobile phone chip market in the future, still just a little brother?

However, why did people only know about Gaotong, but no one knew about TI?

Oh, by the way, it seems that TI voluntarily withdrew from the mobile phone chip market.

And it was because of their strategic choice that Logia began to go downhill, and finally stepped into a deep pit, unable to get up again.

Scratching his head, Chen Yang thought for a while, and then asked, "You just mentioned the advantages of TI and the disadvantages of Gao Tong, but in reverse, is there any problem?"

Professor Huang thought for a while and said, "Yes, TI's biggest problem is that there is no baseband patent for mobile chips, and it needs to constantly integrate with other brand manufacturers, purchase RF components, and spend time debugging, which undoubtedly slows down research and development. schedule,

If it is in the 2G era, when the technology iteration is not very fast, there is no problem at all, but if it enters the 3G or even 4G era, their defects will become a fatal point, and a little carelessness will bring down the entire company ,

At that time, they have only two choices. One is to take the core patents in their hands through acquisitions, and the other is to withdraw from this field voluntarily, shake off this burden, and survive. "

Hearing this, Chen Yang didn't understand the reason for TI's delisting. Of course, it couldn't keep up with the 3G era, and couldn't buy core patents, so it could only be forced to delist.