Rebirth Starts From 2006

Chapter 349 Countermeasures

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The boss has been plotting the chip industry, and Huang Shan is naturally aware of it, but chip research and development has never been an easy task.

This thing is ten times more difficult than the system. If you rely on Barley to develop it yourself, you may not have a result in ten years, and even if you have it, you may not be able to use it.

It is not to say that we will definitely not take the path of independent research and development. Maybe after a few years, Barley will have the corresponding strength and be able to support long-term investment, and it will eventually take this path.

Just like a small fan, although years of research and development have made it lonely, but doing it is better than not doing it. With those accumulations, it may not be possible to reappear the style of Huawei Hayes in the future.

But before that, it is still necessary to seek other methods as much as possible, such as acquisitions, such as joint ventures, or share R\u0026D costs to share patents,

Palm system is an example,

An acquisition can at least save Barley five to ten years of time, as well as countless manpower and material resources,

There are easy ways, no one wants to solve a problem the hardest way.

only,

Chen Yang rubbed his temples, frowning tightly,

Liefa Branch?

For a long time, even in later generations, Tektronix has always been synonymous with mid-to-low-end mobile phones, and their genes are full of copycat flavors, so that every time they want to hit the high-end market, they end up in vain.

Is it okay to cooperate with Lianfa Technology?

After a while, Chen Yang raised his head, sighed softly, and said, "Then you should contact Lianfa Branch to see if there is such a possibility."

Regardless of Lianfa or not, he is one of the top five chip manufacturers in the future. Now that he is poor and has nothing, he still has the right to despise him?

Are you qualified to dislike the old Xu rich list and fall out of the top ten? ? ?

Huang Shan was a little surprised by Chen Yang's reaction. She thought the boss would agree, but she didn't expect to have to think for so long.

Is there something wrong?

Pursing her lips and shaking her head, Huang Shan nodded slightly, "I'll get in touch first, if it doesn't work, we'll think of other ways."

"Um,"

Chen Yang pondered for two seconds and said, "In this way, you place an order with Nielsen and ask them to sort out the information of the world's major chip manufacturers. If they are too bad, they don't want them. At least they must have core patents to be able to gain a firm foothold in the market. Heel."

Later, because Broadcom chips missed 4G and failed to catch up with 5G, the market shrank sharply, but they are still one of the giants in the industry because the patents are strong enough.

Even Gaotong couldn't get around their patents, and even later planned to acquire Gaotong at a price close to 200 billion US dollars.

So technology companies are fighting for patents.

Huang Shan nodded slightly, "Understood, I've already been doing this, and I've already collected some data. However, the mobile phone market is very hot now, and the global economy is fueling the flames. Cheap,

I will continue to pay attention to this matter, let’s see next year.”

Then he looked at Chen Yang, and said with a smile, "Didn't you say that a global financial crisis will break out next year, and there should be some good opportunities at that time."

In fact, there is no need for the boss to explain, she is already doing this work,

Crisis and crisis, danger is accompanied by opportunity, and the boss wants to acquire the company, the best choice must be the mobile phone industry, so that it can be integrated into an industrial chain, so as to make barley bigger and stronger, and obtain higher profits.

"Well," Chen Yang squinted his eyes, and nodded lightly, "Okay, you keep this in mind, but you must find the right target, and you must not take it without core patents.

In addition, we cannot hang ourselves on a single tree. Acquisitions, joint ventures, and even independent research and development have to be considered.

Of course, I'm not saying that we have to do it now, but there are some things that must be considered ahead,"

Speaking of which,

Chen Yang couldn't help shaking his head, took a sip of water from the teacup, put it down and said, "If you don't do this business, I don't know the difficulties of this business. It is much more difficult to do business than finance, and the high-tech industry is the most difficult industry. Yes, it’s not easy to do.”

Hearing this, Huang Shan couldn't help but grinned, and rolled her beautiful eyes, "Oh, I've been with you for so long, and I've always seen that you are full of confidence, but I didn't expect you to be discouraged, so where are you now? !"

Chen Yang grinned embarrassingly, "Oh, don't I have feelings, forget it, let's not talk about this, let's talk about the shortage, do you have any countermeasures?"

"No,"

Huang Shan shrugged, looking quite bachelor, "Even if we can find another foundry, what about chips?

This is also one of the reasons why I suggested to you just now not to expand the procurement of LianTek chips next year. Our dependence on them is really too great!

Now Professor Huang divides people into four groups, one group develops 3G hardware, one group develops smart phones, and the other group maintains the development of new mobile phones based on Lianfa integrated chips. This group has the least number of people.

As for the fourth group, they purchased a batch of current mainstream chips and developed them on the basis of these baseband chips. However, it is estimated that this part will not be able to produce results until next spring at the earliest.

Obviously, it's too late now. "

Speaking of this, Huang Shan couldn't help scratching her hair, and said with a headache, "At first we thought that the shipment of 4 million units a month would be enough, but we didn't expect the new product to be so popular.

Now the production side is trying to reduce the production capacity of Huahuo mobile phones as much as possible, and use more available chips and production lines for the production of Ciyun series, but the supply is still in short supply. "

Chen Yang rubbed his chin, squinted his eyes and asked, "Is the porcelain rhyme series so popular?"

When developing the Guochao series of mobile phones, it was only inspired by Han Qinya, so I had an idea. I didn't expect to dig a gold mine?

Is traditional culture already so popular at this time? !

"of course?"

Huang Shan pursed her lips and said, "The quality of the Porcelain Rhythm series mobile phone itself is not bad, and the release of Jay Chou's Blue and White Porcelain has shocked the entire music world. Adding the two together, how many people can stand up to it?" Live? By the way,"

In the middle of speaking, she suddenly leaned forward, put her hands on the table, looked at Chen Yang and said, "Jie Lun's new album is released today, with blue and white porcelain as a foreshadowing. His album became popular before it was released. The first batch will be released all over Asia." The shipment has already exceeded one million, and the total sales volume may exceed three million copies. At that time, there will definitely be a boost to our mobile phone sales.

Otherwise, let's discuss it with Lianfa, adding a batch of chips this month, and completing the delivery task ahead of schedule will not cause any loss to them. "

The total order of 30 million chips at the beginning is now seeing less and less, and there are only less than 10 million chips that have not been delivered. There are two months left, and it is no problem to pay all of them.

If Lianfa can be persuaded to deliver these chips ahead of schedule, it should be able to reduce the shortage pressure to a large extent.

What about when it's all over?

Isn't it still possible to place a new order?

Besides, ask the R\u0026D department to work a few more shifts, and try to develop new models based on other chips before the Spring Festival, and the shortage that has lasted for nearly a year will be completely resolved.

Chen Yang rubbed his head and exhaled a long breath. At that time, he ordered 30 million chips, thinking that if he couldn't sell them all, he would do OEM for others, or even directly charge them into the counterfeit machine market. in hand,

But who would have thought that in just half a year, more than 20 million units were sold, and only Logia, MOTO and Sanxin in the domestic market could stabilize him, which is a bit crazy.

Now in the domestic market, the annual shipment volume is less than 200 million, and if you count counterfeit phones, it will be 230 to 40 million, which means that I have accounted for nearly 8% of the market share in half a year, and it is estimated that for the whole year To reach ten percent, this is something he never expected.

Then he shook his head and said, "You can make your own decisions on these matters,..."

Before he could finish speaking, there was a knock on the office door.

Chen Yang was a little strange. Except for Huang Shan, no one else would come to him. Who could it be?

Immediately raised his head and shouted, "Come in."

In the next second, the double solid wooden door of the office was pushed open, and Qin Yushi, who was wearing a thin windbreaker, walked in.

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