Rebirth Starts From 2006

"Rebirth from Zero Six New ()" Find the latest chapter!

The contract is signed and the matter is over. From the current point of view, Zhou Daoen's performance is not bad, but I don't know what kind of performance he will show after he assumes the new post? !

The three sat and chatted, from Lokia to MOTO, from Samsung to Sony Ericsson, from Philips to LG, from BlackBerry to Apple,

The market for feature phones is still expanding rapidly. LianTek’s integrated chips and the relaxation of domestic policies have enabled counterfeit phones to become regulars, and a large number of small and medium-sized capitals have frantically poured into this industry.

Well, a year ago, barley was also one of the small capitals, but because of Chen Yang's foresight, he was one step ahead of others.

It's just that this step is a bit big, and it has already reached...

Other people's eggs!

And this kind of technology diffusion will not only appear in the country, but will also be presented on a global scale. At that time, the market competition will inevitably become more intense.

Looking at the 3G technology that has been spreading around, and the smart phones that are not very mature at present, it is estimated that there is still a long way to go to achieve a leapfrog development effect.

It is foreseeable that for a long period of time in the future, maybe three years, maybe five years, maybe a little longer, the world of functional phones will still be dominated, and it may take eight to ten years for smart phones to truly dominate the global market. time,

And at that time, it was already the 4G era!

The more brilliant it is, the more bleak it will be!

Under this realistic situation, the competition for functional phones will also become increasingly fierce. The main opponents that Damai faces, in addition to the three mountains above, Lukia, MOTO and Samsung, as well as domestic brands that are catching up behind, and All kinds of second-rate imported mobile phones,

For example, LG and Sony Ericsson, who always want to rush to the front line, the menacing Bird, the powerful Bubugao,...

In the face of market difficulties and challenges, on the one hand, Damai must exert its strength in the original product line and continue to give full play to the advantages of high creativity and high cost performance. At the same time, it must also develop new product lines and optimize the company's business structure, thereby enhancing the company's ability to resist risks ,

Chen Yang raised his head and said, "My positioning of the company's strength does not lie in profitability and enterprise scale, but in a deeper level of risk resistance.

When the huge wave of market crisis hits, whether you are an aircraft carrier or a patchwork of small sampans, you will naturally see the difference at that time!

so,

A company with a large scale and high profits may not be a big company, and a company that loses money every year may not be useless! "

Zhou Daoen nodded in agreement, "Mr. Chen's concept is very pragmatic, and I agree with it 100%, but for now, the only products released by Damai are functional phones.

Even if it is classified according to the way of use, it can only be divided into button phones and touch screen phones. Once consumers lose interest in the Barley brand or there is a brand image crisis, it is likely to lose market share on a large scale.

In order to reverse this situation, in addition to continuous technological innovation, barley also needs to enrich and enrich its product categories.

Damai smartphones and Damai iPads are very good supplements, but they are far from enough. The scope of 3C products includes computer, communication and consumer electronics products.

In short, computers, mobile phones, and other electronic products including digital cameras and digital players,

Take Apple as an example. They started with computers, but they rose again with the iPhone, but they are not satisfied with the category of mobile phones. Just a few days ago, on February 19, Jobs released Apple's new laptop MacBook Air.

Before I went back to China, I saw their product launch conference, and I have to say that this is an epoch-making product, with the slimmest body among similar products in the world, and its performance is not far behind.

And in addition, it is said that Apple is still developing a player named after the iPod and a desktop computer named after the Mac,

In addition, it is said that they also have research and development plans for watches and TVs.

The layout of Jobs is far away, and many actions are very reasonable in my personal opinion. I think Barley can learn from their development ideas and develop more product lines.

For example, computers, digital cameras, and players. As far as I know, there is a company called Meipai, which is separated from Damai, and specializes in photography research and development. I think the technology of this company can be used to produce Damai products! "

Chen Yang glanced at Huang Shan, the meaning was very clear,

This is a specific matter belonging to the company, and I am not involved!

Of course, if it doesn't match his vision, he will end in person at any time, so roll up your sleeves and work hard!

The chairman of the company is such a bull.

Huang Shan was well aware of this, she rolled her eyes at him cryptically, turned to look at Zhou Daoen, and said seriously,

"Mr. Zhou, the planning of the product line is completely within your scope of responsibility. As long as you think it is necessary, you can apply for it. I will review it on behalf of the board of directors. As long as it is reasonable, we will generally not reject it.

Maybe you just came here and don’t know the attitude of the board of directors towards barley. Long before the establishment of the barley R\u0026D department, the board of directors has made it clear that 20% of barley’s annual income will be invested as research and development expenses, and there will be no less !

Therefore, you don't have to worry about the development cost, you only need to do one thing, that is to confirm the market prospect of a certain product, and then make up your mind whether to develop it or not, and produce it! "

Zhou Daoen nodded numbly,

At the same time, he finally determined that this, no, who is in charge of this series of companies,

What Huang Dong said just now was that the board of directors stated that 20% of the income from barley would be used as research and development expenses, but as far as he knew, this matter was entirely caused by Chen Yang.

So, Chen Yang, equal to, the board of directors!

clear and clear,

It's that simple!

Therefore, before Zhou Daoen formally performed his duties, Damai had already determined that 3C products would be the key direction for the company's development, not just limited to communication products!

In fact, the iPad is no longer a communication product!

...

March 5, 2008, Wednesday, Jingzhe,

After returning from the Spring Festival, Chen Yang resumed his normal routine. He got up and went out with his wife in the morning, first went downstairs to have breakfast, and then Zou Rong drove to work by himself, while he went to the gym to exercise, or swing a racket and swim.

Exercise for about an hour, go home and take a shower, and then go to the company to go to work.

It’s a little farther to drive now, more than ten minutes’ drive,

But fortunately, since the rush hour was avoided, the road was very smooth,

At about ten o'clock, arrive at the parking lot of Rainbow Financial Building,

The parking space near the elevator entrance is reserved by the company. As usual, he parked the car at the elevator entrance. He just got off the car and was about to go up, but he made an unexpected discovery.

In an unused parking space not far away, how many cars were parked sparsely?

Rainbow Fund and Rainbow Valley Capital have not launched foreign business yet, and these cars are not the cars of the heads of several other companies.

Where did it come from?

At this moment, a red Mercedes-Benz slowly drove into the parking space. The beautiful driver quickly got out of the car and locked the door, and walked over quickly.

When entering the elevator room, he even glanced at Chen Yang.

While waiting for the elevator, the beauty glanced at a handsome guy five or six times, and finally couldn't help but strike up a conversation, "Did you just move here too?"

Chen Yang blinked, then nodded, "Ah!"

I only came to work after the Spring Festival, but it is not yet full moon, so it should be regarded as a new move here, right? !

The beauty showed a smile, and Chen Yang was worried that the foundation powder on her face would fall off, but fortunately, no,

"The rent here is relatively cheap, the transportation is more convenient, and the style is not bad, but it is more cost-effective,"

After a pause, he asked again,

"By the way, this building seems to only attract investment from financial companies. Your company is also in finance?"

Chen Yang blinked and nodded again, "Ah!"

Both Rainbow Fund and Rainbow Valley Capital should be considered finance!

It seemed that Chen Yang's indifference had stimulated the beauty. This beauty, who did not know whether she was thirty or forty years old, pursed her lips imperceptibly, and said nothing more.

The elevator arrives, the two enter the elevator,

One for the twelfth floor and one for the top floor.

The beauty's eyes lit up immediately, and she stared at Chen Yang again, "Are you from the Rainbow Fund?"

Seeing Chen Yang nodding, the beauty asked again, "Hey, what do you Rainbow Fund do? Why can't I find your information?"

Chen Yang grinned, winked, and smiled,

Don't say I don't know what Qin Yu does all day long, even if I know, I can't tell you!

fine,

The elevator here is fast enough. At this moment, the twelfth floor arrived. The beauty waved her hand regretfully, "Goodbye!"

Chen Yang breathed a sigh of relief, raised his right hand and waved, "Bye!"

At the top floor, Chen Yang stepped out of the elevator, let out a long breath,

The perfume smell is too strong, I can't stand it!

When passing by Huang Shan's office, she knocked on the door and entered. Huang Shan was looking at the documents.

Seeing him coming, he immediately straightened his waist and stretched his waist, "Hey, the young master has started work!"

Chen Yang didn't bother to answer her taunts, so he directly opened the chair in front of the desk and sat down, "Is there a company in this building?"

"Yup,"

Huang Shan took it for granted, "The 33rd floor of the Rainbow Financial Building, we reserved three floors for our own use, and two and a half floors are still vacant. Why don't we rent them out to raise ghosts?!"

After a pause, seeing that Chen Yang's complexion was not very good, he couldn't help blinking, "What's the matter, something happened?"

Chen Yang shook his head immediately, "It's okay, just when I came up just now, I met someone I didn't know, so I just asked casually."

What can he say?

Said he was accosted?

Huang Shan didn't care too much, she believed what he said, raised her eyebrows and smiled, "Then this person must be the boss, otherwise he wouldn't come to work at the company until after ten o'clock!"

Chen Yang rolled his eyes and didn't want to pay attention to her, then he kicked his legs and was about to get up and leave.

At this moment, Huang Shan shouted quickly, "Hey, don't rush away, you came just in time, and I want to find you for something."

Chen Yang just got off the chair and dropped his buttocks again, looked at her and asked, "What's the matter?"

"It's about promoting the Hongmeng system."

Huang Shan put a document in front of him and said, "Didn't you say last year that the Hongmeng system should be made into a system with an all-Chinese interface? You also said that as long as the publicity is in place, there is nothing that cannot be done.

Well, I handed over the task to the Brand Promotion Center. They made a few drafts of the plan. After I read it, I felt that something was missing, but I don’t know much about it. Let me tell you, but I can’t tell Why come,

You can show them where they are missing. It is best to give some suggestions to improve this plan. "

Chen Yang pursed his lips and glanced at her, "I hear what you mean, you want me to make another promotion plan?!"

"Well, as expected of the boss, he is indeed wise and powerful!"

Huang Shan picked up her thermos cup and took a sip of tea, and said with a smile, "To be honest, the company has invested in countless advertisements this year, but all the advertisements tied together are not as good as the one you and Xiaoyu took in Beijin." Branch, I speak for myself!

Not only is it not as good as that, even the advertisement you planned for Lao Zhang is far worse than that,

You know what the guys at the Branding Center say? "

Chen Yang rolled his eyes and looked at her. He didn't speak, but the meaning was self-evident.

Huang Shan laughed and said, "They said, Mr. Chen, you should be the director of the brand promotion center, otherwise, the people who do brand promotion will be too aggrieved. Dozens of people add up, and they can't think of one Being able to catch up with your creativity is really comparing people to others, and it's maddening!"

Chen Yang put his gaze on the information, and said lightly, "Then it's no comparison!"

When Huang Shan heard this, she suddenly became angry.

This person really can't speak, and I don't know how he was named the best prince charming in the hearts of unmarried women on all platforms? !

After a while, Chen Yang put down the materials, smacked his lips, and said, "How should I put it, these promotional plans cannot be said to be outstanding, compared to 90% of the current media advertisements in the country, they are already considered high-quality products.

However, it always feels like something is missing! "

Huang Shan nodded immediately, "Yes, I feel the same way, but I can't find where the problem is?"

Chen Yang thought for a while, then shook his head lightly, "It's not where the problem lies, but the core point of the problem has not been found at all! What is the essence of advertising?

Not marketing communication, not selling products, but guiding!

Turn the dead into the living, the white into the black, the unreasonable into the reasonable, and the reasonable into the truth!

If this effect can be achieved, then the ad will be considered a success! Otherwise, it can only be counted as yelling, not advertising! "

"Uh……"

Hearing Chen Yang's words, Huang Shan blinked, and it took a long time to come back to her senses.

Grabbing the teacup and taking another sip of water, she suddenly took out a book from the drawer and slapped it in front of Chen Yang.

"You mean that it is absolutely not the facts themselves that influence the imagination, but the way in which facts attract people's attention. Mastering the art of influencing the imagination of crowds also masters the way of ruling them?!"

This book is exactly the one that Chen Yang gave her a few months ago.

Chen Yang looked at the book and said with a smile, "Isn't it?"

Huang Shan shook her head, frowned and said, "I admit that what is said here makes sense, but the essence of this book is in fundamental conflict with another sentence I know.

Therefore, it is difficult for me to fully agree with the ideas in it. Based on this premise, I have no way to turn the theory here into a basis for driving reality. "

Chen Yang picked up her teacup, put the lid on the table, poured a glass of water, and took a sip with the lid, hehe said with a smile, "Fundamental conflict? That sentence?"

Without waiting for Huang Shan to say anything, he smiled and said, "Could it be the leader's sentence, the masses have sharp eyes, right?!"

For the convenience of reading next time, you can click "Favorite" below to record this (Chapter 466 Hard to Agree) reading record, and you can see it next time you open the bookshelf!

If you like "Rebirth from Zero Six", please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support! ! ()