Rebirth Starts From 2006

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After clinking glasses with Mr. Wu and saying sorry, Chen Yang strolled over to the other side with the wine glass in hand. There were a dozen senior executives of domestic mobile phone companies, chatting in whispers about the upcoming changes in the mobile phone industry.

Since the first smartphone was born in 1993, this thing has been around for fifteen years, and it has always coexisted with feature phones. More precisely, it is trying to survive in the cracks.

Despite the development of technology and the coming of the 3G era, no one would believe that smart phones can replace the dominance of feature phones. This is determined by the market positioning of mobile phones.

Smartphones are aimed at business and professionals, with more functions and higher prices, while functional phones are aimed at ordinary audiences and focus on affordable prices. It’s as simple as that.

Although there are many ordinary consumers who buy smart phones, more people use feature phones, accounting for more than 80% of the entire mobile phone market. Obviously, feature phones are king.

However, today Damai's smartphone is clearly intended to subvert the market.

If these people still can't see this, it's a waste of their years in the industry,

And obviously, soon the domestic mobile phone market will set off a storm, and the center of this storm is the smart phone. Whoever can develop a smart phone similar to Barley and put it on the market will be able to grab the first sip of soup ,

Yes, it's soup, not meat,

Because the meat is in a bowl of barley!

It's a pity that even if it's just a sip of soup, it's not so easy to drink it into your mouth.

Because technology takes time to accumulate!

Not to mention that they are very self-aware. Although their own mobile phones were produced by themselves in the past, they are not much different from counterfeit phones in essence. They are nothing more than purchasing spare parts and assembling them.

Compared with the counterfeit machine, it may be that there is one more license,

Well, now that the license is cancelled, they are no different from those copycats,

Now let them develop their own smartphones?

I'm afraid I'm not joking!

When they all smiled wryly, they saw Chen Yang approaching, and immediately stopped communicating, and raised their glasses to say hello.

Chen Yang touched a circle,

He took a sip of champagne, pursed his lips, and said with a smile, "I know what you are worried about. Smartphones are no different than ordinary feature phones. At present, there is no integrated chip similar to Lianfa. If you invest in hardware development by yourself , the cost is not a small number,

But it doesn't matter, we can provide ODM service, design and manufacture exclusive products for all parties! "

Hearing this, everyone was stunned for a moment.

Of course they know what ODM means, but they are more confused just because they know it.

Think about it, if Huawei developed a unique breakthrough product, and then suddenly ran to other mobile phone companies and said, it’s okay, everyone has money to make money together, you don’t have this product, we will make it for you, and it’s still Play your cards!

What kind of reaction will those colleagues have?

The most basic courtesy should be stunned!

This is the case now, and even more prominently,

Because now only Barley has the unique hardware system that is compatible with the Hongmeng system. If you eat alone, Barley can eat for a long time, and there is no need to share good things.

Chen Yang explained, "Currently, Lukia and Heimei are the overlords of global smartphones. They have their own products and systems. MOTO, Sanxin, Duopuda, Ham Sausage, and Mitac share the rest of the market. , in addition, Microsoft also has a considerable share in the operating system market,

Barley alone may be able to run rampant for a while, but when these giants react, quickly absorb the advantages of Hongmeng, and even make improvements directly through market feedback, then Barley will be alone, and it will be difficult for everyone in the industry to turn around ,

But it will be different if our entire industry is united. Let’s take the first step. In the future, not to mention completely suppressing several giants, at least we can fight against each other, so that we won’t be oppressed by them like now. "

These executives from the same industry quickly realized what kind of plan Boss Chen was planning.

It's very simple, no one product can dominate the market, not the previous Lokia, nor the future Barley,

Based on this, Damai first wins over a group of allies, and tries to seize the domestic smartphone market as much as possible before the big foreign brands react.

Obviously, in this alliance, no one can threaten the position of barley,

When the position of the domestic mobile phone is stable and breaks the domination of foreign mobile phones on the domestic market, at that time, Barley is the leader in the domestic mobile phone industry.

Drive tigers and devour wolves, nothing more.

Damai's move is a conspiracy. You don't need to join, but there will definitely be manufacturers who join. As long as someone joins, Damai's goal will be achieved.

Then, if Barley doesn't do this, can it work, use all the production capacity on itself, and eat the largest market share in one go?

It’s not impossible, but after one year at the latest, Barley will face the encirclement and suppression of domestic and foreign counterparts.

Everyone holds or self-developed or imitated or copied products, frantically pouring into the field of smart phones, and then killing them into a sea of ​​red, to see who is the last one to laugh,

At that time, everyone will never adopt the Hongmeng system, and part of the share eaten by barley will be spit out.

In contrast, how can it be fun to establish an industry alliance now!

At least, the domestic smartphone operating system will be dominated by Hongmeng!

...

About three or four years ago, that is, in 200405, there was a cold wave of mobile phones in China. The specific reasons cannot be tested. Anyway, the result after that was that there were more than 20 domestic mobile phone brands. Down half the time,

Dibit, which once clamored to surpass Logia and become the number one in the world, fell down, and the factory building was recycled by the government; Dongcom, which was the first domestic mobile phone with independent intellectual property rights certified by the European FTA, silently cut down the mobile phone business and turned to communication system engineering;

After two years of prosperity, Bird’s sales have declined rapidly, and its market share has dropped to less than 1%. The myth has been broken. Now it has become a niche brand and its survival is difficult.

Biati stopped playing by himself, and started an OEM instead.

There are also Southern Hi-Tech, Jinpeng, Kejian, Amoi, Panda...

One by one out of people's sight,

Now BBK, Lenovo, ZTE, Tianyu, and Konka are still dying,

Really, after the waves have washed away, the romantic figures of the ages, the turbulent waves hit the shore, and thousands of piles of snow are rolled up!

Well, half of the brands mentioned above appeared at today's press conference,

They were still muttering in their hearts before, our mobile phone business has shrunk so badly, why are you calling us here, showing off?

Now I understand, heh, it turned out to be this idea,

There is nothing to say, isn't it just a brand, a dead horse is treated as a living horse doctor, in case it really lives!

What's more, the faces of several foreign brands in the venue just now made them feel uncomfortable. Even if they can't beat them in the end, I'm disgusting and disgusting, you can go to the head office!

Amoi, who was in the quagmire, was the most active, "Mr. Chen, can you briefly explain, what is this ODM contract?"

"It's very simple,"

Chen Yang turned around and smiled at him, "We have prepared a batch of mobile phone design plans, from appearance to configuration, you can choose the one you choose, and you can directly place an order. Among them, the configuration list can be selected repeatedly, and the appearance design only needs to If you are picked, you will be taken off the shelves.”

"What about the price range?" The staff from Bird stepped forward and said with a smile, "We are no better than barley. If the price is too high, I'm afraid it won't be easy to sell!"

When the others heard it, they nodded in agreement.

Chen Yang sighed secretly, this sentence missed the bottom of the domestic mobile phone,

From the beginning to the end, they only think about price wars. No one has ever thought about challenging their opponents in terms of technology and products. It is a fluke that such a brand can flourish for a while. How can it last for a long time?

However, in Chen Yang's place, it is enough to be prosperous for a while, and if this wave falls, there will naturally be latecomers!

Then he raised his head and said sternly, "It's hard for me to explain the specific details, after all, it involves commercial secrets, if you are interested, you will naturally know when we talk about it in detail,

However, what I can tell you is that, first of all, the price of smartphones must be higher than that of feature phones. After all, the cost is here. Please understand this. "

A group of people nodded, ummm, understand, understand,

Chen Yang continued, "However, considering the market tolerance, we have also adjusted the configuration and made a distinction between high, middle and low grades. According to the middle and low grades, compared with functional phones, the high is not much higher. I believe it should still be Within everyone's tolerance, the cost of one set is about 1,000.

In addition, you get what you pay for, if you want a mobile phone with the same price as Damai, I can guarantee that there will be no difference in quality, only the difference will be made on the system interface.

But if you want a low-priced mobile phone, it's not easy to compare it with barley. "

"We understand this naturally, as long as the price is not too high," Konka's staff said with a smile, "What about production, is there a minimum output limit?"

Chen Yang turned around again, "At present, a production line can produce a minimum of 2,000 smartphones a day, plus debugging and testing and other processes, it is reasonable to set a minimum output of 20,000 units, right?!"

Everyone nodded in satisfaction. There are only 20,000 units, and the cost price is only 20 to 30 million. This amount is not much for these mobile phone manufacturers.

Although no one expressed certain cooperation on the spot, Chen Yang knew that it was because there was no boss present.

By this time tomorrow, it is estimated that none of these brands will be able to escape.

As for these people, they are silently making up their minds,

Let’s borrow the Dongfeng of barley to make a batch of products to test the water. If the market is good, then increase investment. On the one hand, we will continue to hire barley to manufacture, and on the other hand, we will start to develop our own smart phones.

After one year, who will live and who will die, will be decided by ourselves!

No one is willing to wait for death. It was because they could not see hope before that they lay down completely. If the market change is in sight, it is unreasonable to hang on to the southeast branch without a fight.

Of course, no one thinks that Damai is imitating Lao Feng to do good deeds, and that the fattest piece of meat was still taken by Damai.

Regardless of whether these brands will find barley OEMs in the future, as their consumers are used to it, they can only continue to stay on the ship of the Hongmeng system, and it is impossible to jump back and forth again and again.

In addition, smart phones are different from feature phones. All hardware is a unique system, and the technical standards of this system are all in the hands of Damai. Fee, enough barley pours!

The market is like this, those who are capable eat meat, and those who are less capable drink soup. If you can’t even drink soup, you should go home, wash and sleep.

...

After finishing this group of people, Chen Yang greeted all the way to the corner, sat down next to Huang Shan, took the boiled prawns on the table and put them in front of him, focusing on peeling the prawn shells,

Huang Shan stared at him speechlessly, "Will you take it yourself if you want to eat it?!"

Chen Yang stuffed the shrimp meat into his mouth, and looked at her blankly, what are you talking about?

Sitting across from him, Zhou Daoen lowered his head and laughed sullenly, not daring to say anything.

Swallowing the shrimp meat, Chen Yang continued to peel the shells, and said seriously, "Those people have settled it. If there is no accident, they will come to choose the set meal tomorrow and the day after tomorrow. Lao Zhou, you don't have to worry too much about this. Please ask the production manager to take care of it." Butting is fine, he is an old Jianghu, and he will not suffer from profits."

Zhou Daoen nodded, "Understood, I will connect with Mr. Chai, but,"

As he spoke, he raised his head and looked at Chen Yang, "Are we really going to exclude foreign brands?"

Huang Shan grabbed a handful of prawns from the plate in front of Chen Yang, looked at him and said, "Didn't you see it today, we invited so many foreign brands, what happened?

Logia, Sanxin and MOTO, these three directly arranged their city sales managers to participate. Is this a shame or a shame?

Panasonic, Sony Ericsson, and LG have a domestic vice president of marketing, but as soon as Boss Chen finished speaking, they all left before you came on stage. It is clear that they have no respect for people and are not interested in the Hongmeng system. ,"

Before she finished speaking, Chen Yang shook his head and interrupted her, "It's not that they are not interested in the Hongmeng system, or that they have nothing to do with the Hongmeng system at all, it's the performance of Damai M1 that scares them.

I noticed at the time that these groups of people were walking together. Apparently, they had reached an agreement to advance and retreat together, and their expressions were very serious when they left. They wanted to go back and think about countermeasures.

I can't understand the urgency of these foreign brands. No matter how good Hongmeng is, they will never join our system alliance, because they can't bear this face. "

If it is an old and beautiful system, such as the immature Android, these people will immediately go to kneel and lick it, but the domestic one, hehe, don't care if it is good or not, the Lun family is proud.

I understood this as soon as I heard it, Huang Shan's eyes widened, "Then you still invited them over?"

Chen Yang shook his head with a smile, "Whether they are invited or not, they are all paying attention to Damai, and this kind of thing cannot be hidden from them.

But if we don't invite them, with their usual villainous style, they will inevitably pour dirty water on us, and talk about xenophobic and cuddling is even more inevitable.

Although we are not afraid, some troubles can be avoided if possible. "

"Why?"

Huang Shan was immediately angry when she heard it, "Our own technology and our own things are given to whomever we love, and it's their turn to make irresponsible remarks. They are generous, okay, Sony will share their electronic photography technology, three Xin opened up their chips, who did it!"

Chen Yang looked at her and blinked, "Why are you so excited?"

Huang Shan stared, "I'm angry!"

"It's easy to be angry,"

Chen Yang said with a smile, "We also have a public relations department, how did we invite you, how did they look down on people, so they arranged for a few soldiers to come over, and how they left the stage early, what expressions they had when they left, etc. All the news is released,

Taking advantage of the popularity of Damai's new machine dominating the rankings, the popularity is high, and give them a sense of volatility marketing! "

Huang Shan's eyes lit up immediately, "Hey, that's a good idea!"

Then he looked at Zhou Daoen, "Old Zhou, it's up to you!"

Zhou Daoen made an OK gesture, "No problem, make sure it's done beautifully, and it won't get involved with us!"

But I was lamenting in my heart, Boss Chen was thinking deeply,

Calculate the reaction of these foreign brands, and then deliberately invite them, and then pour a pot of water back, which can not only promote yourself, but also step down the opponent, kill two birds with one stone, no, it should kill three birds with one stone, because it is still possible To win over the domestic alliance and fight against the enemy, to achieve your own goals,

Sure enough, he is the one who is rumored to take one step and count three steps, amazing!

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