Rebirth Starts From 2006

I ate and chatted with my parents here, and stayed another night. After breakfast the next morning, the two of them got into Qiao Guanghui's car and went straight to the local auction center.

This is the second time Chen Yang has come here. The last time was at the beginning of last year. At that time, he spent more than 7 million to acquire the land of Banana Apartment, which was regarded as Hengli's first project.

More than 7 million yuan. Ten years later, it would only be enough to buy a mini apartment in this location, but now you can buy a piece of land.

There was only ten years in between.

How outrageous!

Boss Chen muttered in his heart. He got off the Coaster official car, looked up at the door of the auction center, shook his head, and then stepped onto the high steps.

Zou Rong followed him closely,

As for the briefcase that should have been carried by the secretary, it was now in Luo Jingwen's hands.

As soon as he climbed two or three steps, Chen Yang suddenly discovered that there was a camera showing a program next to him, and he couldn't help but stop.

I saw a female location host holding a long microphone and reciting lines to the camera.

"Hello, dear audience friends, I am currently at the Zhujiang New City Land Trading Center. In half an hour, at 10 a.m. sharp, the bidding war for the Guangzhou East Tower project will be officially staged here. ,

As a new landmark building in Guangzhou and one of the three new Yangcheng towers, the Zhujiang New Town East Tower construction project has attracted much attention since its inception.

According to people familiar with the matter, a total of six large real estate companies were shortlisted for the final bidding list today.

And very coincidentally, of these six companies, three are foreign companies and three are mainland companies.

So, are Chinese-funded real estate companies expected to win the bid, or will foreign-funded developers ultimately win?

Southern Satellite TV's front line today will follow and report on the entire auction site, so stay tuned! "

After putting down the microphone, the host was about to check the recording situation with his colleagues when he suddenly noticed a handsome guy standing on the steps. His eyes suddenly lit up and he ran away.

The photographer was stunned for a moment, then quickly adjusted his lens to follow.

A long microphone was thrust in front of Boss Chen. The host's face was flushed and he asked in a passionate tone, "Hello, Mr. Chen, we are the reporters on the front line of Southern Channel Today. Is it convenient for us to be interviewed?" "

Big fish, I caught a big fish,

Please, please, you must accept it,

You can add some plain-cut chicken tonight!

Well,

Boss Chen blinked and immediately adjusted his expression with a smile on his face. "Yes, but I can only ask one question. I have to go in and participate in the bidding. I can't be late."

If it were any other media, he might just leave, but Southern TV would still give him some face.

Although both are called Southern, this TV station is not the same thing as Southern Newspaper. Southern TV was separated from Guangdong TV City Channel and officially changed its name in 2001.

Outsiders may not understand this, but in Guangdong, Southern Satellite TV is the leader in ratings.

Even putting aside its special significance, to a certain extent, the weight of this TV station in the province is greater than the weight of CCTV in the country.

Before the establishment of Southern Channel, Guangdong’s TV ratings were 30% to 70%.

In the Mainland, CCTV and other programs accounted for 30% of all programs, but Xiangjiang TV programs accounted for 70%. At that time, people in Guangdong watched Xiangjiang TV, and only outsiders watched mainland programs.

But five years after the establishment of Southern Channel, this 30-70 ratio was reversed. Xiangjiang TV only accounted for 30%, and mainland programs accounted for 70%.

Of this 70%, Southern Channel actually holds 50%.

Therefore, in Guangdong, the cards of Nanfang Channel are really not that big.

It’s just an interview, just ask.

one question?

The host was stunned, but quickly responded,

Forget it, just one, it’s better than nothing.

"OK,"

The host's mind was spinning rapidly, and then he asked, "Mr. Chen, are you confident that you will come here to participate in the auction in person this time and defeat five powerful competitors in one fell swoop and win the East Tower?!"

This question is a bit divisive.

First, he said that his competitors were strong, and then he said that he was confident of defeating them.

Why, is Hengli trying to get to the top by stepping on someone else’s head?

Therefore, when speaking to reporters, you must be careful at all times.

Fortunately, Boss Chen is well-informed and not an ordinary person.

He immediately coughed and said seriously, "The several peer companies shortlisted today are all leaders in the industry and have very rich experience in commercial real estate development.

The East Tower project, as one of the landmark buildings of Guangzhou Zhujiang New City, demonstrates the development speed and scale of Guangzhou Zhujiang New City. Together with the West Tower and Guangzhou Tower, it has become another new landmark of the city of Guangzhou, with very important meaning,

I believe that no matter which company wins the development rights, it will definitely turn the East Tower project into a brand new city card of Guangzhou, adding another brilliance to the night sky of our city. Thank you! "

After finishing speaking, he smiled, nodded, and left with his head held high.

The reporter blinked blankly, so, what did your answer say?

Forget it, ignore him, with this interview, tonight’s plain chicken is guaranteed!

As soon as the group arrived at the door, Dai Shouliang and several Hengli employees who were waiting in the hall greeted them.

Boss Chen glanced at him and asked casually, "Why did you come here in person?"

Dai Shouliang's face stiffened slightly.

You, the old man, are taking action in person, how dare I stay at home? !

But he definitely didn't dare to say this. He turned around and followed Chen Yang half a step back, and said with a smile,

"Isn't it time for the future industrial new city to be ready for acceptance? I'll rush back and keep an eye on it. It happens to be a local auction today, so I stopped by to take a look."

"oh,"

Boss Chen didn't pay attention to what he said, and followed his memory, "Still in the same auction hall last time?"

"Yes, just the one from last time,"

Dai Shouliang turned his head and waved, and the assistant who was following him immediately ran forward to lead the way. He continued,

“Although today’s auction is for a landmark, there are not many companies participating in the auction. There are only six companies in total, and there is no venue for the conference.

Two years ago, when the real estate market was booming, there would have been at least a dozen companies competing for a piece of land, not to mention a landmark like this. Small companies would have to step aside.

At that time, it was impossible to accommodate it without setting up an auditorium. "

Chen Yang laughed and said, "The market economy is like this. It's normal to have ups and downs. When real estate becomes hot again, it's not uncommon for hundreds of rounds of competition for a piece of land."

The two of them talked and walked directly into the auction hall with the door open.

At this time, there were several groups of people sitting inside. When they saw someone coming in, they saw it was Chen Yang, and they all stood up to say hello.

"Hello, Mr. Chen,"

"Mr. Chen personally took action, it seems he is determined to win,"

…

His tone was kind but neither condescending nor arrogant. He was clearly a veteran who had been in the business world for many years.

These are naturally people from the other five real estate companies.

However, unlike Boss Chen who takes action personally, none of these people are bosses.

Of course, the position is not low either.

Generally speaking, acquiring land is an extremely important part of real estate development and basically falls within the scope of responsibilities of the project company CEO and city branch CEO.

Relatively large projects may even require the group CEO to take action personally, because the amount of funds involved in acquiring the land is too large, and planning and other matters need to be coordinated with the government. It is really difficult for ordinary people to make decisions.

The professionals who assist the boss of the project company in the early stage of land acquisition are generally from the strategy department and marketing department. They are mainly responsible for tracking, analyzing and calculating various land parcels in the market, and they are also relatively important positions.

What is being auctioned now is a landmark project in Guangzhou City. Whether it is sincere or just for show, the scene must be there.

So the people now appearing in front of Boss Chen are all senior executives of these real estate companies.

The general manager of Guangzhou companies of Poly and Yuexiu Urban Construction, the general manager of Caisnila Company in China, the senior vice president of Chow Tai Fook and the general manager of New World Real Estate in China, and finally the general manager of Yiri Real Estate.

What's more interesting is that although everyone knows that Yi Ri Real Estate is behind Chinese Real Estate and Caisnila belongs to CapitaLand, today they came to bid in their own names, so they should use the company's business card.

But on the business card in Boss Chen’s hand, CEO Yi Ri’s identity is senior vice president of Chinese Real Estate, and the same is true for CEO Caisnila, which has the title of senior vice president of CapitaLand Group and deputy general manager of China.

But that's right. If they don't have a higher status, that's it. Since they do, they have to take it out. In front of Boss Chen, they really don't dare to take it.

Unless it's the big boss behind them, it's almost the same.

Well, those big bosses are really big on airs.

As two of the Four Asian Tigers, Xiangjiang and Singapore have both experienced the glorious years of the Asian economy. Each of their established wealthy people have experienced decades of fighting their way out of the bloody business world.

To be precise, they are the founders of the Four Asian Tigers. Their blood is thicker than ordinary people imagine.

Their rankings on the rich list and the ups and downs of stock prices have little impact on them.

They have never paid much attention to Chen Yang, a rich man who has matured in emerging industries with little roots.

Unless one day Boss Chen proudly buys a property in Xiangjiang with a wave of his hand, or reveals the news that he has hundreds of thousands of properties under his name, then he will be famous in Xiangjiang and Southeast Asia.

Or wait until Rainbow's industrial sector can rise, so that those old antiques can take a high look.

But when it comes to deliberate flattery, even the world's richest man may not have the qualifications to do so in person.

So if it were those bosses who came here today, Boss Chen really wouldn't be able to stand in the C position.

After exchanging pleasantries with several colleagues, Chen Yang met with the leaders of the Soil Auction Center before sitting down at Hengli's seat.

At ten o'clock sharp, the auction officially begins.

The chief auctioneer of the trading center came on stage and gave a brief introduction to the East Tower project.

This is just a formality. Everyone sitting here today is not familiar with the East Tower project. Even Zou Rong is very familiar with it.

Well, except for Chen Yang,

He just came to watch the fun today.

The auctioneer was still introducing the ppt,

The East Tower project covers an area of ​​26,449 square meters, with five underground floors. The planned construction area above the ground is about 370,000 square meters. The preliminary design height is 488 meters...

Um?

etc,

Chen Yang suddenly froze and stared blankly at the picture information on the screen.

Four hundred and eighty-eight meters?

Is that a mistake?

He remembered that the East Tower seemed to be more than 500 meters long. Was there something wrong?

At this moment, the person in charge of New World Company suddenly raised his right hand and said, "The aviation control height here is 440 meters. The height of the West Tower that has just been capped is only 436 meters, which does not exceed the aviation control height." ,

On this basis, can your plan pass final approval? "

The auctioneer stopped immediately and said with a smile, "On this point, the City Planning Bureau has given a clear answer. The aviation height control is not an absolute figure. It needs to be viewed from multiple aspects. According to the location of the East Tower, even if it is exceeded , there will be no problem,

In addition, experts from the design institute believe that the East Tower, West Tower and Guangzhou Tower will form a visual whole. From an aesthetic point of view, the height difference between the two towers will look better.

However, the height difference between the two towers cannot reach 100 meters, otherwise it will be too abrupt.

Therefore, based on various opinions, the Municipal Planning Bureau believes that the restricted height of the East Tower is 536 meters.

If any party wants to modify the height of the East Tower after a successful bid, there will be no problem as long as it obtains approval from the Municipal Planning Bureau before the project is completely completed. "

The person in charge of New World was very satisfied with this answer.

As for high-rise buildings, of course the higher they are, the better. Otherwise, how can they overwhelm the West Tower?

Um,

Uncle Tong said this himself!

Chen Yang touched his chin thoughtfully, then turned his head and asked softly, "The project is halfway through, can we still change the plan?"

What the auctioneer just said is that before the project is completely completed and approved, there will be no problems.

So it can be changed during construction?

Dai Shouliang's mouth twitched slightly.

Hengli is now the largest real estate company in the country after all. As the boss behind the industry leader, Boss Chen actually asks such a layman's talk. If his peers hear it, they will not laugh out loud.

Sighing secretly, Dai Shouliang whispered, "In the process of real estate project development, you may encounter various problems, such as design defects, geological problems, functional changes, changes in Party A's needs, etc., all of which may cause Project design changes,

Just like the Shanghai World Financial Center, after construction started in early 1997, due to the impact of the Asian financial crisis, the project was temporarily suspended and did not resume until February 2003.

However, since Taipei and Xiangjiang were already building 480-meter-high skyscrapers at that time, which exceeded the original design height of the World Financial Center, and the owner's original intention of building the world's tallest building remained unchanged, the original design plan was revised. Revise.

Therefore, in the real estate development management process, there is a very important module, which is project design change management.

The same is true for the East Tower now. Although the Guangzhou Design Institute has come up with a complete design plan, the developer can propose changes to the design before the start of construction and during the construction process until it is approved and finally completed! "