Rebirth Starts From 2006

Why can't it be Taimai?

Upon hearing this, Boss Chen pursed his lips and smiled slightly,

It’s true that Taihe Maitian actually built a music website. The investment from SoftBank and SKT not only invested in Taimai Music, but also included Taile.com, which was only established four years ago. It is a package investment.

Therefore, what is about to be merged into Maitian Culture also includes this music website.

Speaking of which, not many people may have used this music website, but when it was first established, many people should have heard the first batch of works released.

One of them is the first snow of 2002!

It can also be regarded as one of the earliest Internet famous songs in China.

Um,

Boss Chen just saw this information. Otherwise, he would have never heard of it in his two lifetimes, let alone used this music website!

So, it is naturally impossible to know what the final result of this Taile Network will be.

Judging from the results, in the winner-take-all Internet field, even if Boss Song's strategic plan is realized, it cannot be considered a success!

Opposite him, Song Ke and Liu Lu felt a little uneasy.

Especially Song Ke, he almost started this company by himself, but now it has passed into the hands of others silently. If there is a slight mistake, his performance cannot satisfy Boss Chen. At best, he will sit on the bench, at worst, he will directly out,

No matter which one it is, it is a result he does not want to face.

On the contrary, Zhang Lu was calmer.

Compared with Song Ke, who was originally engaged in the jewelry business and switched to the music publishing business because he invested more than 200,000 yuan in Gao Xiaosong and made a lot of money, he has a serious academic background.

No matter who is the boss, he must have a bowl of food to eat.

And even if he doesn't get along well here, he will still have plenty of opportunities to develop in other companies, or even start his own business. With confidence, he will naturally be more relaxed.

Under the gaze of the two people, Chen Yang did not express his position immediately, but raised his hand to ask Song Ke to continue.

Song Ke coughed dryly, took a sip of water from his tea cup, and said, "Although music websites and music production companies are both in the music industry, they are completely different in nature.

The core of a music production company is content. We need to create high-quality products and release a popular song. The profit may be many times higher than producing a hundred ordinary songs,"

Hearing this, Chen Yang smiled and nodded, "This is very similar to our venture capital investment. Investing in one good project is more profitable than investing in a hundred bad projects."

If the project is funded correctly, the profit will be dozens or even hundreds of times, but if it is not funded correctly, all the investment will be in vain.

In fact, there are risks, not only in venture capital and music production, but also in film and television, sports, manufacturing, the Internet,..., which industry is not like this!

"Yes, it's almost the same."

Song Ke smiled cateringly, but couldn't help but feel a little nervous.

What does this mean? Do you regard Taimai as a good project or a bad project?

As his thoughts changed, he continued,

"Music websites are different. To be a music website, you need enough songs, that is, the music library must be large enough and the quantity must be large enough.

With enough music tracks, we can meet the needs of any listener, so that more people can use our website services.

However, enough tracks means enough copyrights!

In addition, our traditional business also needs to be consolidated, and we also need to cultivate and discover more musical talents.

So, my other plan is to acquire,

Acquiring copyrights will make our platform’s music library of hundreds of thousands of songs even larger.

Acquire companies related to our business, such as music training schools, performance companies, and SP companies, which are service providers. In this way, let them serve us exclusively. Of course, they can also serve their peers.

Even among peers, if you think a company is doing well, you can acquire it as a direct supplement to your existing business. This is the way to go. "

Speaking of this, Song Ke was slightly excited and couldn't help but open his arms.

"I also think Tai Mai should be in the performance market and provide performances all year round. I think this is a long-term and firm ideal. I have wanted to do this before, but if you don't have money, you can't do it.

One problem with Taimai is that it does not yet have a real performance license. We used to help others with marketing and promotion. Last year, we already started to operate some, such as Li Yuchun’s solo performance, premiere, and other small projects. 's band,

I think it will take some time for Taimai to cover all aspects of the entire performance, but I will work hard in this direction.

Performance has always been my dream. Performance is also the foundation of this industry. It is the foundation. Just like records, I think a good singer must have both good records and good performances. This is the performance of a more complete singer. .

Making good records is the foundation of the company's development and cannot be discarded at any time...

Training artists, including artist management, such as cultivating idol groups, signing big names...

It is even possible to get involved in film and television. I am not saying that we will make film and television dramas. Of course, we do not rule out this possibility.

However, our Maitian Culture and South Korea's SKT have rich film and television drama resources. We can completely undertake all music production projects for these film and television dramas...

Regarding the future, I think Taimai’s development direction is not a production company, a channel company, or a distribution company, but an emerging Internet entertainment company based on music.

Our network will cover the Internet and mobile phone platforms. It is such a new entertainment enterprise developed from music.

I think entertainment products will communicate with each other in the future. It does not mean that movies are movies, music is music, TV is TV, and online games are online games. I think these things will go through a process of integration and differentiation in the future. "

Finally, Song Ke looked at Chen Yang and said,

“Before I came to know your concepts of ‘Internet thinking’ and ‘Internet +’, my idea was that in the future I might enter film and television, enter games, and become a big new entertainment company.

Then music is fundamental,

But now, I have a clearer understanding of the two concepts of the Internet and platform. I feel that I should be a platform, a big entertainment, or a pan-entertainment platform.

I can put everything related to entertainment, music, movies, videos, novels, games, etc., and make everything available to me.

However, those are just tools, and my foundation is the platform. Music will in turn become the core product of my platform.

This is something I really want to do! "

After he finished speaking, Chen Yang squinted his eyes and thought for a while, then nodded gently.

Then, he turned to look at Zhang Lu and said with a smile, "Mr. Zhang, what do you think?"

Um?

Zhang Lu was stunned for a moment, does it still have to be mine?

Lao Song has always been the head of the company, and he is responsible for the business, which is a major event for the company's development...

However, since the question is about myself, I definitely can’t do it without saying a few words.

Then he thought about it and said, "My idea is relatively simple, which is to make more high-quality music and discover more potential newcomers."

After thinking about it for a while, he nodded vigorously, "Well, that's it!"

Chen Yang said with a joking smile, "It's really simple,"

After a pause, he said seriously, "However, the Tao is the most simple. The simpler it is, the more complicated it may be.

Producing more high-quality music and discovering more potential newcomers sounds simple, but in practice, it may not be much simpler than Mr. Song’s ideal! "

Hearing this, Zhang Lu nodded with understanding, "That's the truth. It's like choosing a song. Sometimes, I, Yadong, Zong Sheng and other veterans don't know how the market will react.

Some of the works that we think are very good have received very mediocre market response, while some of them are purely fill-in, but somehow they suddenly become popular, and we only know after the analysis after the fact.

Oh, it turns out that the market trend has changed!

The same goes for discovering new talents. When I first entered the industry, rock and folk music were popular. Later, these two became no longer good, and it became r\u0026b. When the Korean wave came in, electronic music became popular again.

The styles of most singers are almost fixed. They may just catch up with this trend and suddenly become popular. Then we quickly find people according to the mold of this trend.

As a result, when they found it, the wave of the storm had passed, and they couldn't even catch the tail, so they sank inexplicably.

There is no place to reason! "

Having said so much in one breath, it seems that Mr. Zhang has suffered a lot.

Chen Yang grinned, looked at the two of them, and said, "In this way, I can sum it up in one sentence, that is, Mr. Zhang wants to be the content, and Mr. Song wants to be the platform.

So, to make an inappropriate analogy, one is more technical and the other is more operational, is that right? "

Song Ke and Zhang Lu, you look at me and I look at you, they thought for a moment and nodded together.

In general, Boss Chen is indeed right in his generalization.

However, the two were originally a team, but now they are separated by Boss Chen, which feels a bit weird.

At this time, Chen Yang said to Song Ke again, "Mr. Song, you just mentioned the platform, what do you think of our Damai Music?"

"good!"

Song Ke said almost without thinking, "Although Damai Music, unlike Taile.com, has so many entertainment contents and entertainment venues, music blogs, large productions, music communes, online radio stations, interactive K-rooms, original music bases, etc." interactive services,

However, Damai Music is based on music playback. It has tens of millions of genuine music libraries, music cloud synchronization and playlist sharing functions, and meets the most basic social needs of listeners.

I think these are the highlights we need to learn from. "

Chen Yang smiled slightly and turned a deaf ear to this little flattery. He looked at him and said, "Do you know what the internal organizational structure of Damai Music is like?"

Song Ke was stunned when he heard this, his eyes moved slightly, "You haven't asked for advice?"

He really doesn't know this yet.

Because the rise of Damai Music was very sudden, in just a year or so, with the popularity of Damai mobile phones, especially the sales of smart phones, such a software emerged.

The industry knows almost nothing about such a dragon crossing the river.

No one knows which big name is at the helm of them, and no one knows who their music director is or what their market operation model is.

However, such a mysterious music platform has become the most downloaded and used product in the domestic Internet music field in a short period of time.

It's a miracle!

Chen Yang gestured to him and said with a smile, "DaMai Music has only two departments. One is the technical department, which is responsible for technology development and backend maintenance.

At the same time, they are also product managers. After the Damai Music software is built, they will be the first-hand users. They will design the software functions and layout based on their own personal experience.

In other words, this product was completely created by the people in the R\u0026D department!

In addition to the R\u0026D department, another department of Damai Music,"

Having said this, Chen Yang paused and said with a smile,

"In fact, it is not Damai Music itself, but the professional service project team provided by the Future Business Center.

Their mission is to find all the music network copyrights that have not yet been acquired, and then incorporate them into Damai Music’s music library.

We have not disclosed this to the outside world, and because the acquisition was carried out separately by the peripheral service organizations that created the future, and it did not last long, it did not attract the attention of the industry.

However, Damai Music does have the largest number of genuine music libraries in the country, and possibly even in the world.

So far, our music library is larger than all other domestic music platforms combined, including KouKou Music, Wangyi Music, Sohu Music, and Xinlang Music! "

Chen Yang spread his hands and said with a smile, "That means our legal department didn't work hard. Otherwise, with just one lawsuit, I can bring down all the music platforms in the country and leave them with no songs to listen to!"

What he said made Boss Song feel a little embarrassed.

Needless to say, these music platforms naturally include Taile.com,

Boss Song knows best how many of the hundreds of thousands of songs in Taile's online music library have Internet copyrights and how many do not!

But Boss Song is also a veteran, so he doesn't feel ashamed because of this little thing. Instead, he is shocked by another thing.

"So, Damai Music was created entirely by a group of laymen?"

When he said this, Song Ke felt that his expression had lost control.

There are no musicians or art directors. The number one product in the domestic Internet music field is actually made by a group of laymen?

This was completely beyond his imagination,

Not only him, but Zhang Lu too,

I saw him staring at Boss Chen intently and asked, "Then how did you select the music library?"

"Why choose?"

Chen Yang grinned and said, "I want them all, wouldn't it be nice?!"

After pausing for a few seconds, Chen Yang looked at the two people with dull faces and said, "From the perspective of enterprise innovation and development, all innovations can be summarized into two categories, one is market-driven and the other is technology-driven. Driven,”

He pointed at Song Ke, "Mr. Song's platform dream is a typical market-driven one, market-oriented, meeting market demand as the value, and achieving product brilliance!"

Then the other hand pointed at Zhang Lu, "Mr. Zhang focuses on creation and is a typical technology-driven person. The market doesn't know what it needs. It doesn't matter. When I put the product in front of you, you will know what your needs are." ,

As long as you create a hit song, both the company and the singer can reap huge rewards. "

Spreading his hands, Chen Yang said, "In this way, in music, or more broadly, in the entire entertainment field, it is actually a platform plus content model.

However, if we cannot find a convergence point, or a support point, the large platform model will not be more efficient if we each do our own thing.

So, what is your point of support? "