Rebirth Starts From 2006

Not counting the Banana and Lychee Company, which was first established for business speculation and later used to house Chen Yang and Zou Rong’s private property, the first company that Boss Chen really started was Anjia Real Estate.

In fact, when he first founded Anjia Real Estate, he never thought about how big the company would become.

It's nothing more than opening a few stores and finding a platform for the few employees I initially recruited.

Therefore, for a long time, especially after he founded Damai, he almost ignored Anjia Real Estate.

However, Anjia Real Estate has been able to develop rapidly in the past two years and get better and better, but it still relies on the foundation of the management model that Chen Yang laid for the company.

The improved job performance system based on the amoeba model became the basis for the future performance management system.

The store's partnership system not only saves the company a lot of initial store opening funds, but also greatly improves the enthusiasm of front-line business personnel.

This personal entrepreneurial model also became a reference template for Future Future to invest in personal projects.

Anjia.com, which has the core business philosophy of real houses at real prices and not taking advantage of the price difference, has also cooperated with Anjia Real Estate to conquer the city. It has not only swallowed up the market of many small intermediaries, but has even become close to the industry leader Zhongyuan Real Estate.

Especially after the reputation of Anjia.com has developed, almost wherever Anjia Real Estate opens its doors and can connect with online resources, the business volume of other intermediary websites and physical stores in this area will plummet.

Competitors were forced to either move to the market to avoid the limelight, or to stay together to survive. Several former industry giants even shouted slogans in the industry to resist the monopoly and hegemony of Anjia.com.

At that time, when my country's first anti-monopoly law had just been implemented, the State Administration for Industry and Commerce was quite happy to hear that someone reported monopoly hegemony.

Then I made a casual investigation and found that Anjia.com only has more than 20 sites across the country. Compared with its peer websites that have hundreds of sites, they are nothing to mention.

Who has the monopoly?

Not to mention the disgrace of those colleagues, it is within this framework drawn by Boss Chen that Anjia Real Estate and Anjia.com have grown wildly and become one of the few companies under the Rainbow Group that can achieve success.

Coupled with the special characteristics of Anjia Real Estate and Anjia.com, the list of the year-end summary meeting that Boss Chen needs to attend this time naturally includes the two of them.

And they are held separately to show the grandness.

Even Huahuo Company, whose profitability far exceeds that of Anjia Real Estate and Anjia.com, does not receive this treatment.

Boss Chen was rarely magnanimous to his old subordinates, so he followed the itinerary arranged by Cai Yaping and gave them two days.

…

Meetings at Anjia Real Estate Company are very different from those at Chuangfuture and Hengli.

The business here is simple. It is just an intermediary. How many stores have been opened, how many employees there are in total, how much is the turnover, how much is the profit, what is the ratio, and is there any room for improvement in the financial status?

How to develop in the future, how much scale is appropriate to expand, what is the company’s plan, and why is it doing this?

The heads of each department each beeped for two minutes, and it was gone.

Zhang Chunli covered her head and pricked her head, reading boring data, feeling a little embarrassed to see others, and then tried every means to add some color to her report.

"Originally, our goal for this year was only 2,000 stores. How did this data come from?..."

"How else could she come?" Chen Yang stared at her and followed her, "You're from the top twenty cities."

Zhang Chunli raised her head and grinned, "The boss is wise!"

"It's been two years,"

Boss Chen shook his head and sighed, "I haven't made any progress at all with my flattery."

The conference room burst into laughter.

The nine Anjia executives sitting here today, except Zhang Chunli as CEO and Xue Ying as president, four of the other seven department directors are Chen Yang’s old team members at the beginning.

Sun Taoliu, Zhou Zhiran, Wang Jun, Chen Zewen,

The remaining three were also recruited when Chen Yang personally took charge of Chuangfuture, and they were only separated by one layer.

They are all acquaintances, so when they talk, they are naturally not as polite as they were two days ago.

That was a real joke, without any hesitation.

After being stabbed a few times by Boss Chen, Zhang Chunli simply let go, threw the report away, puffed her cheeks and said,

"Boss, it's not like you don't know what's going on in the company. Originally, you were the person who took one step at a time, followed by two, and counted three. The planning was already done in advance, and then we cooperated with Hengli in doing business.

If Hengli hadn't been crazy about mergers and acquisitions and projects this year, we wouldn't be like now, crazy about opening stores.

I originally had a good plan,"

He also made gestures as he said, "Two thousand stores will be opened this year, and half of them will be in first-tier cities..."

"Stop, stop, stop,"

Boss Chen gestured for her to stop, then glared, "Are you saying it's my fault?"

Zhang Chunli glanced left and right, but never met the boss's gaze.

But the meaning is very clear. If you don’t blame me, who should I blame?

"Blame me, blame me,"

Xue Ying was holding back her laughter and trying to smooth things over. She waited for everyone's attention to come to focus, and then she pretended to be annoyed and said, "Oh, I am too greedy for success and feel that the opportunity is rare, and those colleagues who came to me are quite sincere.

We have houses on site and good generals at the door. We even save money on opening many stores. We only need to prepare a few contracts and change their signboards.

So, I couldn't resist the temptation and spread the stall so big all at once.

Oops, there are more than 3,400 stores. If Hengli’s real estate wasn’t there to support them, how would I be able to find financial resources for them? ! "

Everyone suppressed laughter again, and then also pretended to be upset, waiting for Boss Chen's trial.

When Zou Rong saw this posture, she simply stopped recording the meeting and put her chin on her hands to watch the show.

Boss Chen leaned back on his chair. Without even looking at Xue Ying, he shook his head and sighed, "Sister Ying, I know your dream is to be an actor and a star, but your acting skills are so bad, how can I follow you?" Mr. Xia recommends you."

When Xue Ying heard this, she immediately gasped, covered her chest with one hand, pointed at Boss Chen with the other, and then turned to Zhang Chunli, "That's too cruel, you can handle it yourself!"

Zhang Chunli had a cold face, waved her hand and said, "Lie down and watch me!"

Xue Ying responded and lay down on the table, then changed into a comfortable position to watch the show.

"Ahem, boss,"

Zhang Chunli turned around and smiled at Chen Yang,

As a result, Boss Chen glanced over and said, "My expression is stiff, I'm not as good as Sister Ying."

After all, he is a CEO, so his conduct must be higher.

Zhang Chunli took a deep breath, determined not to be moved, adjusted her expression, and said, "I heard from Mr. Dai that after digesting this batch of mixed projects, Hengli will start to take the high-end route and stop doing ordinary real estate?"

Then his face fell, "No, it will be difficult for us to do business! Although high-end real estate has high transaction amounts and high commissions, the market is small.

There are not so many rich people in our country. Counting back five generations, they are either workers or farmers. Those who can really make money must be in urgent need.

Can you..."

"Tsk, tsk, tsk,"

Before she could finish her words, Chen Yang shook his head in disgust, "This is not something you, Zhang Chunli, can say.

Before you even start to do anything, you shout out the difficulties first. Why, the leader is just used to it and doesn't dare to face difficulties? "

Being told like this by Boss Chen, anyone else would definitely feel a little guilty, but Zhang Chunli's expression didn't change and she directly raised her hands and said, "Hey, don't provoke me.

To be honest, if we hadn’t gone crazy to expand our stores this year in order to cooperate with Hengli, our current number of stores would have reached over 3,000.

And the area is highly concentrated, all in more than 20 major cities.

I am also afraid of such heavy market pressure.

Hengli is easy to say. They say they want to achieve corporate goals and they are ready to transform. So what should we do?

Although some franchisees have no choice but to join us because they can't compete with us, these people are in the minority after all, and the vast majority of them still come because of Anjia's reputation.

When you handed over Anjia to me, the first thought in my mind was what you said, the company is the employee’s home, and when you join a company, you become a family.”

"Etc., etc,"

When Chen Yang heard that something was wrong, he quickly stopped her and stared at her for several seconds with squinted eyes. When Zhang Chunli was confused, he asked, "Time, place, witness, when did I say this?"

Zhang Chunli blinked and answered without hesitation,

"Two years ago, on the day we bought the car, the first store we rented was the Claypot Restaurant next to the Seafood Pai Store. The witness was Tao Liu, you said so!"

Chen Yang blinked repeatedly,

The time, place and characters are so clear, is it really what he said? M..

But, this is not my style,

What I admire more is the separation of public and private. The company can have family culture content, but it cannot dominate. Once you join the company, you become a family. It’s not that there is anything wrong with this concept, but it is a bit deviated from the core.

It's just this little bit of deception. It's impossible for me to say such things.

Why did you just say it?

While Boss Chen was scratching his head in thought, Zhang Chunli spoke again,

"Boss, don't get hung up on these minutiae. What I mean is that if Hengli really changes direction, then our Anjia strategic plan will have to be adjusted accordingly.

Because I have to think about the 20,000 family members in our more than 3,000 stores! "

Chen Yang rubbed his head, raised his wrist and looked at the time.

Okay, the meeting started at nine o'clock, and it's not even ten o'clock yet. It's completely different from the previous ones.

Then the company lunch time is twelve o'clock,

So, let’s talk!

Then he raised his head and nodded towards Zhang Chunli, "Well, what do you think?"

"I don't mean to complain. The main thing is that you have just added a social corporate positioning to our brother companies. On the one hand, I have to take care of the interests of the company and my family, and on the other hand, I have to complete your strategic tasks!"

Zhang Chunli leaned on the table, and now her face no longer had the joking expression.

Even Xue Ying, who was lying opposite her, sat up after hearing this and waited for Boss Chen's reply.

Seeing that Boss Chen didn't speak, Zhang Chunli continued,

"Actually, when I had a private chat with Mr. Dai half a month ago, after he revealed this information to me, we were discussing how to adjust Anjia's development strategy,"

She suddenly paused as she spoke and said to Chen Yang, "Boss, Mr. Dai just said this and didn't reveal too much about Hengli's development plan. I didn't ask him more. We all know that this is You understand the trade secrets and the rules, so don’t misunderstand me.”

In the company management system trained by Chuangfuture, the confidentiality system accounts for a large part. Moreover, this confidentiality system is not just a decoration like most companies. Instead, it costs a lot of money to hire from relevant confidentiality units. Designed by experts,

Dai Shouliang and Zhang Chunli revealed Hengli's strategic trends. This kind of thing can be big or small.

On the one hand, Anjia is a strategic partner of Hengli. Morally speaking, Hengli has an obligation to inform Anjia Real Estate of its strategic trends.

However, this strategic trend also involves Hengli's business fundamentals. How to choose between them is also a big problem, so Zhang Chunli suddenly said such a thing.

Chen Yang waved his hand, then pointed at her, indicating for her to continue.

Zhang Chunli secretly breathed a sigh of relief, then smiled and continued,

"After we discussed it, we mainly have three opinions,"

Without waiting for Chen Yang to ask, she said,

"First, we feel that from now on, we need to get rid of Anjia's dependence on Hengli, or in other words, we need to weaken the interdependence between Hengli and Anjia."

To a certain extent, the two real estate companies Hengli and Anjia are the two most important links in the real estate industry.

One is development, the other is sales,

Even if they don't have the same background as Rainbow Group, they can still form strategic partners, but they won't be as close as they are now.

But no matter what, Hengli and Anjia are two independent companies after all. They have their own businesses and goals.

If this kind of goal cannot be reached, then it is very necessary not to say parting ways, but to reduce dependence on the other company.

Originally, this year's cooperation was going very smoothly, and Zhang Chunli and the others had not thought about it yet, but Dai Shouliang's words immediately reminded them,

How to live without Hengli? It’s time to think about this issue!

Boss Chen happened to be here today, so Zhang Chunli took this opportunity to put forward this suggestion first.

After all, the company belongs to Boss Chen, and he has the final decision-making power. He still has to make the final decision.

After listening to Zhang Chunli's words, Chen Yang squinted his eyes and thought for a while. After a moment, he did not comment and just asked,

"You just said there are three points, what is the second point?"

Zhang Chunli was a little disappointed when she didn't get the answer she wanted, but she was not discouraged. She rolled her eyes slightly and continued, "The second point is that we want to know whether Hengli has changed or adjusted its strategic plan. .”