Rebirth Starts From 2006

Being able to say these words shows that DiLeo has indeed done in-depth research on these two programs, and can even see Boss Chen's intentions behind them from these two programs.

In fact, he guessed correctly,

Chen Yang's production of these two programs is indeed not for money. The purpose is to promote Chinese culture.

When Jackson came over in early October, Chen Yang gave him two program planning plans, hoping that he could participate in the filming as a permanent guest in these two programs.

To be more prepared, these two programs are shooting plans with Jackson as the core.

One is a travelogue. The program uses Jackson as the main perspective and follows him to photograph the customs and customs of the places he passes. It not only introduces geography, but also promotes humanities. Taken together, it is regional culture.

Another is simply a cultural talk show, which selects a certain element from the essence of our country’s traditional culture, and then combines Chinese and foreign discussions on the past and present. It is a real cultural program.

Originally, programs like this generally did not have a particularly wide audience, and were mainly targeted at people who were interested in related cultures.

But with Jackson's market appeal, the same program content would not have the same level of effect at all.

I dare not say anything else. The number of viewers has increased dozens of times, and there is no problem at all.

At the very least, Jackson's fans will basically watch it, and as long as the quality of the program is acceptable, their attention will shift from Jackson to the program itself, and then spread through word-of-mouth, causing more people to watch the program. ,

In this way, it is impossible for these two programs to become popular.

Because of this, the major entertainment companies that originally wanted to join the big entertainment platform were eyeing the guest spots for these two programs.

So just now DiLeo said that Boss Chen was not using Jackson, which was a bit of a whitewash.

But these are not important. What is important is that there are people buying the copyright for a program that has not been broadcast yet, which is a bit interesting.

Chen Yang leaned on the sofa, picked up the hot tea just served by the administrative girl, and blew the hot air lightly.

Liu Hongbo and Xia Yumeng next to them looked at each other and could see the complicated expressions on each other's faces.

What's going on?

Now he is Jackson's agent and wants to buy the program rights of Damai Culture Company.

Any idea what this means?

Domestic TV programs have been developing for decades, but they have never sold a variety show copyright. We don’t even know when we will have the opportunity to switch from pure import to export in the future.

Now that Boss Chen is using culture as his core creative selling point, he can actually attract Di Leo to buy the copyright.

Well, although DiLeo is not from a TV station or a production company, he is DiLeo!

An authoritative figure in the entertainment industry who has extensive contacts in the European and American music, film and television industries,

In Europe and the United States, where the separation of production and broadcasting is the main form, most of the TV stations' programs rely on external procurement. With DiLeo's ability and connections, there is almost no doubt that the programs he produces will definitely be featured on mainstream European and American TV stations. 's screen,

Such a great opportunity, boss, why are you still hesitating?

As long as the copyrights of these two programs can be exported, regardless of the effect of DiLeo's production, at least in China, these two programs will definitely become popular.

This is unprecedented!

Liu Hongbo and Xia Yumeng were anxious, but they didn't dare to urge them. They had to suppress their thoughts and glare at each other.

Compared with their slightly excited looks, Huang Shan is much calmer. Although she is also happy to see the copyright of the program exported, in comparison, she knows better what is the most important thing in Boss Chen's heart.

So if Boss Chen doesn't speak, she will never say anything.

Well, it's not like she's completely silent. She also has to act as boss Chen's translator.

Gently blow the hot air away, then take a sip slowly,

Chen Yang put down the tea cup, turned to look at Di Leo, and chuckled,

"Dileo, what I want to know is what makes you so optimistic about these two programs,"

At this point, Chen Yang made a gesture with his hands and said with a smile, "You know, these two programs have not even been completed yet, let alone broadcast on the TV station. No one knows what the effect will be."

Upon hearing this, Di Leo immediately laughed and said,

"Mr. Chen, I think you should know that the main guest of these two programs is Jackson. He is the key figure in the program.

I believe that the ratings of any program with his participation will never be low. What the TV station needs to consider is whether it will set a record. "

"I believe this too,"

Chen Yang nodded and then smiled, "But you don't plan to let Jackson participate in the production of all programs, do you?"

Chen Yang spread his hands and looked at DiLeo, with a teasing smile on his face, "The market you require is the entire North America and the entire Europe. Even if one program is produced in an official common language, there will be at least a dozen programs. Programs need to be produced, and no matter how great Jackson is, it is impossible for him to participate in so many programs."

"certainly,"

DiLeo tilted his head and grinned, "Of course Jackson will not participate in all programs. I have communicated with him that if I can successfully buy the rights, he will only participate in American programs.

but,"

DiLeo winked slyly and said with a smile, "As long as the show becomes popular, it will be easy to make money for the show."

Chen Yang raised his eyebrows, looked at him and said, "So, your purpose is to make money?"

Di Leo was about to nod, but when he saw Chen Yang's expression, he couldn't help but pause slightly.

After thinking for two seconds, he changed his mind, raised his head and said, "Of course, making money is very important."

Under Chen Yang's meaningful gaze, Di Leo then said,

"However, what Jackson and I value more is an opportunity!"

Hearing this, the smile on Chen Yang's face instantly bloomed, and his smile became even brighter.

In the end, he couldn't hold it back and couldn't help but raise his head and laugh, "Very good, Di Leo, you do have a good vision.

Therefore, your real purpose is to help Jackson get rid of the label of a pop musician and elevate his status to the level of a cultural giant! "

In later generations, Jackson's status was very high, so high that some people even deified him.

But that was after his death, and now Jackson is still alive and kicking!

"Yes, that's true,"

Being challenged, DiLeo simply admitted it very simply, and at the same time he felt relieved, and then said,

"There have been cultural variety shows before, but that kind of program is too old-fashioned and only invites relevant experts and scholars. Maybe those people have a high status, but they are not good at how to increase the ratings. This is simply a a waste of resources,

The two programs this time allowed me to see another possibility,"

DiLeo spread his hands, completely ignoring the stunned looks of several other people around him, and stared at Chen Yang and said,

"The cultural world is also divided into levels. For example, opera is higher than movies, and movies are slightly higher than music.

Although Jackson is the King of Pop, and hundreds of millions of people around the world like him and pursue him, his status is still not enough in front of some old antiques."

At this point, DiLeo shook his head helplessly, "Although Jackson can beat them in terms of achievement and wealth, he still can't change this inherent social thinking.

Because even Jackson’s most loyal fans admit from the bottom of their hearts that people who engage in high-end art are at a higher level,”

When he said this, Di Leo really felt very helpless.

Regarding his words, Chen Yang also expressed great agreement, shook his head and said, "No way, this is the inherent social concept. After the people in front climb up, they always like to block the back road to prevent the people behind from climbing up too. , ascending to the same position as them,

If you want to stand side by side with them, there are only two ways. One is to let them recognize the new art form, but I think the possibility of this is almost zero.

The other one is much simpler. You can climb up with them in a way they recognize, and you can stand with them. "

After saying this, Chen Yang looked directly at Di Leo and said with a smile, "Now, you have chosen the second option."

"Yes, this is also the most realistic way,"

DiLeo didn't feel anything was wrong at all. Instead, he was a little complacent, holding his head high and smiling,

"It is completely impossible for Jackson to engage in high-end culture.

But getting rid of pop music, getting rid of the stage, and allowing Jackson to serve as a cultural ambassador to promote art and culture that is very high-end to the cultural world is very simple.

And for those people, if the King of Pop Music in the world does not sing or dance, but uses his identity as a promotional messenger to get closer to them, they will only accept it happily, whether it is from the heart or the mouth."

DiLeo waved his hands and laughed, "If this plan succeeds, Jackson's status in the entertainment industry will be completely different. This is a true win-win!"

"Well, a very reasonable idea,"

Chen Yang nodded, looked at him with a smile, and said softly, "So, as a good friend of Jackson, I am very happy to hand over the program copyright to you to help him reach the next level."

Upon hearing this, Di Leo was overjoyed. He immediately clasped his hands together and smiled at Boss Chen, "Thank you very much. Jackson and I will remember your friendship, and please rest assured that we will definitely treat these two The program is ready!"

Chen Yang nodded, waved his hand gently to indicate it was okay, then pondered for two seconds and said to DiLeo, "Mr. DiLeo, I can completely understand the embarrassing situation Jackson is in. After all, our current culture is similar. Case,"

After sorting out his thoughts for a while, looking at Di Leo who was thinking seriously while listening to Huang Shan's translation, Chen Yang continued,

"You also said just now that our country has a very splendid traditional culture, and our culture has even influenced the whole world.

This has always been the case, from the past to the present,"

Having said this, Chen Yang took a deep breath and tried to make a sad expression.

Please forgive him for his lack of acting skills and his slightly stiff expression.

But DiLeo is not a very good actor, so it shouldn’t be obvious.

Then he said, "After more than a hundred years of ups and downs in modern times, our culture once fell into darkness. Not only are very few countries around the world recognizing the brilliance and advancement of our civilization, they even slander us without any basis. The people of my own country are also in confusion,

Although it is difficult for us to have a happy life again, at the same time, our culture is about to bloom again and shine on the whole world.

But this requires time, more methods, and even some obstacles need to be cleared,"

Looking at DiLeo who was deep in thought, Boss Chen squeezed out a smile on his face and said sadly, "Dileo, my friend, you are an authority figure in Hollywood. You have experienced the rise and prosperity of Hollywood, and you even had a hand in it. Discovered and promoted Jackson,

I sincerely ask you, is there any way to re-open our culture and gain more recognition and love from people around the world? "

After listening to Boss Chen's words, Di Leo couldn't help but look dull.

He had thought that Boss Chen would make some special requests, so the first time he saw Boss Chen, he took the initiative to reveal his trump card.

Di Leo knew very well that he could negotiate copyright fees with Liu Hongbo and Xia Yumeng.

Without the intervention of Boss Chen, perhaps the copyrights of these two programs could be obtained for a nominal fee.

This was also the reason why he specially picked this time to come over after finding out that Boss Chen was having a meeting in Guangzhou.

But unexpectedly, he was bumped into by Boss Chen.

In this case, no tricks will work;

A person who started from scratch and in just two years was able to seize the opportunity of the global financial crisis and grow from an ordinary billionaire to a super, maybe even the richest man in the world. Di Leo did not play tricks at all. thoughts,

Frankness is the only basis for cooperation between both parties!

Facts have proved that he was right in his bet.

First, he took the initiative to reveal his trump card, and then, under Boss Chen’s questioning, he thoroughly explained the real reason why he wanted these two programs.

Now the goal has been achieved, and the copyrights of two programs have been successfully obtained.

However, he didn't expect that Boss Chen would be such a rogue and would ask him such a question!

Please, I'm just an agent who wants to make more money. Powerful people in Hollywood are all touted by the TV media.

If he left those personal connections and had so many top artists under him, such as Jackson, then he would be nothing.

You have a problem that even a super rich man cannot solve, and now you ask me?

hehe,

I'm so...

You must not get angry. Di Leo touched his head and solemnly helped Boss Chen find a way.

There are many ways to promote a country's culture, including media promotion, advertising, official exchanges, private business operations, etc.

No matter which one it is, it can achieve certain results.

However, DiLeo knew very well that these effects were not what Boss Chen wanted.

What does he want?

This is what Jackson has been able to achieve in the past two months with the kind of programs he has filmed.

On the one hand, it can make more audiences know about this thing; on the other hand, it can make people who know these things recognize and accept it from the bottom of their hearts.

Perhaps we can go a step further and change our impression of the countries and people who own these cultures by identifying and accepting these cultural contents.

That is often said to love the house and the bird,

DiLeo scratched his head in distress,

If I have a way to achieve these effects, do I still need to ask you to buy the copyright? It should be the other way around, you should beg me, right? !

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