Reborn Tycoon Rise

The future income from the physical copyright of Kunlun's novel will definitely far exceed 300,000, but if you can get this money now and use it in appropriate ways, the return will definitely be much better than slowly waiting for the share of the physical book.

The reason he didn't accept Shen Baoxin's banquet was because he really had an appointment with Lin Siqi and Yuan Heping. After coming out of Mingpao, Xu Zhi took a taxi directly to a hotel.

Xu Zhi arrived the latest. There were no mobile phones in this era. Lin Siqi and Yuan Heping arrived early and could only wait. Xu Zhi came in and smiled: "Sorry, I'm late."

Yuan Heping smiled and said: "You're welcome, Mr. Xu, we have just arrived."

Lin Siqi got up and informed the waiter, then came back and sat down.

Xu Zhidao: "I have to say one thing first. Originally, Drunken Master was going to be released directly due to financial problems, but recently I have found some investment, so we have to promote it heavily."

Yuan Heping said: "There are only five days left before the movie is released. Isn't it a little too late?"

Xu Zhidao: "No, it's too late. Yuan Sheng, you have been in the film and television industry for so many years, do you know anyone from the TV station?"

Yuan Heping replied: "The three major TV stations often ask us to cooperate when filming martial arts dramas. I know all three of them, but most of them are ordinary employees. Jiayi has been established a few years ago, so I know a few of the management."

Xu Zhi smiled and said: "Okay, then you contact them immediately to see if they can promote our movie on TV?"

Yuan Heping said in shock: "Promote it on TV?"

Xu Zhi nodded and said: "Yes, Yuan Sheng, you go back immediately and cut a promotional video of about 1 minute on the movie. It is best to choose those clips with exciting fights or great visual impact. Use these as promotional videos and put them on TV Promote it."

Yuan Heping thought for a while and said: "This is indeed a good idea, but it may not be easy to book a better time period in these few days."

Xu Zhidao: "It doesn't have to be a good time period. Advertising at night is also acceptable. No matter how late it is, you are not afraid."

Yuan Heping said: "I'm afraid the effect of advertising at night is not good!"

Xu Zhi said with a smile: "The advertising effect at night is not good because the people who watch it are idle people, but these people are potential customers of the movie. Of course, if we can get the advertising time slot during the day or night, we should also join them." Take it down."

Playing movie shorts on TV programs was considered a normal operation in later generations, but it was different in 1977. The first one in history to use this operation was the 1975 American Jaws movie. This movie was able to earn more than 470 million U.S. dollars at the box office in the 1970s. Although the quality itself is also extremely high, this innovative publicity also Gained great popularity.

Xu Zhiyou said to Lin Siqi: "You can immediately arrange for people to rent some students or young people and arrange for them to go to major shopping malls and supermarkets in Hong Kong to distribute leaflets."

Lin Siqi nodded and said, "Okay, I'll contact the printing company right away. How many copies do you want to print?"

"

Xu Zhidao: "Xiangjiang has a population of almost 5 million, so just prepare 30,000 copies!"

Lin Siqi nodded in agreement: "Okay."

Yuan Heping said: "I'm afraid it will cost a lot of money to promote it like this?"

Xu Zhi smiled and said: "It doesn't matter. No matter how good a movie is, it won't work without enough publicity. Our movie doesn't have any big-name stars. Although Jiahe is willing to provide theaters, it didn't say that it would fully support it. If the results are not good at the beginning, Well, if you are taken offline, that’s the real rush.”

Looking at the film history of Hollywood on the other side of the ocean, we can find that non-blockbuster movies with many unknown actors often cost tens of millions of dollars. However, a real analysis shows that the majority of the promotional expenses are spent.

For Hollywood movies, the average publicity cost exceeds 40% of the film production cost. That is, a film investment of 100 million US dollars may be less than 60 million. On the one hand, the publicity cost ratio of small-cost movies far exceeds the investment in the film itself. . On the other hand, a large part of the average investment of less than 60 million may be for celebrities.

So why do so many movies insist on using stars? It's because they are topics in their own right, with their own traffic and attention. Even if the pay is high, as long as they hype two scandals, they can attract media attention, and as soon as they are connected to the movie, they can immediately save countless publicity expenses.

So don't think that a star's acting skills are the most important. Fame is the real thing. There are many people with acting skills, but fame is even more rare.

Today's Hong Kong, the mainland film and television industry in later generations, and the ever-changing Hollywood, no one knows how many actors with acting skills can be produced every year. If acting skills were really practical, some film company giants would have cultivated a large number of new talents, so why give some big names Celebrities can earn tens of millions of dollars plus dividends, and their income almost exceeds that of all relevant personnel except gold medal directors. This is the role of fame.

The same is actually true for various remakes of Jim Yong Kim's novels or adaptations of online novels in later generations. The huge traffic has already shown that this movie or TV series has been half successful, at least it can attract countless people to watch when it is first broadcast.

Of course, most of this kind of investment is only half successful, because half of the people stop watching it after watching it halfway, and the other half of the people insist on watching it until they finish watching it.

Yuan Heping nodded and said: "Then I will edit a few videos in the afternoon, and then go to Jiayi headquarters."

Xu Zhi smiled and said: "Okay, thank you for your hard work. After this movie is released, Yuan Sheng will definitely get extra rewards."

Yuan Heping smiled and said: "Okay, thank you Xu Sheng."

Lin Siqi looked at the two of them with envy. She didn't know if she would be able to get a share of the hard work pay by then, but she just thought about it. After the filming of the movie was completed, she was sent home with paid leave. She was an ordinary boss and did not deduct money. That’s pretty good.

The waiter came in with hot dishes. Xu Zhi took a look at it and said to Yuan and Lin: "Come and try this Australian dragon. I heard that the Australian dragon in this store is extremely delicious, so I decided to order here."

Lin Siqi was extremely happy and said with a smile: "I haven't eaten Auron for a long time!"

Xu Zhi smiled and said: "You're welcome, just eat whatever you want!"