Red Rebels

After sending Gandini and Ender away, Xiao Yu immediately called David and Gardner from the City Stadium, and also called Walsh and Mourinho, and a few people gathered in Xiao Yu's office. Meeting inside.

Xiao Yu first announced the sponsorship intention proposed by Ender, which immediately surprised and delighted everyone present. After all, if you can connect with a sponsor like Audi, it is an acknowledgement to the club.

"I guess they chose us after Manchester United tended to be GM!" David's analysis in one sentence.

"It doesn't matter, the key is to be able to bring us sponsorship fees and cars!" Gardner said with a smile.

As a League Two-level team, they can't ask a sponsor like Audi to sponsor who or not. This is something that even Real Madrid can't do, but in the negotiation process, they have the right to ask for their own interests.

"How is the lease of the land outside the stadium?" Xiao Yu asked with concern.

"It's very popular, but it's still the old saying, you have to decide whether to build a new stadium next year or keep it for later. You know this will have a great impact on our negotiations with the other party." David reminded Xiao Yu.

If a new stadium is to be built, it will inevitably affect the surrounding land, and the sponsors will also be affected.

At present, the planning of the surrounding area is getting more and more perfect, and some large enterprises have been expressing their presence in this area. The land around the city stadium is very expensive. The new Manchester United can't give up the value of these land. There.

During this time, many companies have also asked about these pieces of land. David said that the club is planning and suspending negotiations because he needs to know what the plan for building a new stadium is.

"I have calculated that if a new stadium is to be built, the best capacity is around 30,000, so that we can still guarantee the stadium's occupancy rate, and as long as we reserve around the stadium for future expansions and additions. space, I believe we are fully capable of building a stadium." Gardner's confidence obviously comes from a bank loan.

In fact, this is the practice of the vast majority of Premier League clubs at present. Don't doubt, they are not as glamorous as they appear.

Including Everton, Arsenal, Leeds United, Liverpool and other Premier League teams, it is said that even Manchester United is involved. They use the most valuable players in the team as commodities, mortgage them to banks, and loan them out from banks. A sum of money to run the club, and then pay a rental fee to the bank to loan the players back to the club for use.

The broadcast fees of Premier League teams are indeed a lot, but it is far from meeting the requirements of these teams to enrich the strength of the club. They use this method to exchange funds, and the players play the role of mortgage commodities.

But what's even more sad is that players are not a store of value. Who knows if your players will be injured or whether there will be valuation errors. How many talented teenagers can make a big hit?

In order to protect their own interests, the bank uses this to insure the insurance company, and then forms a whole financial operation system.

This has contributed to the prosperity and business of the Premier League.

To put it bluntly, it is the same thing as financial operations!

Don't think that England fans are traditional and conservative, they know it's the case, and most fans are happy to see it, which is why Bates made a lot of signings, and when it failed to bring the championship, it dragged the team into negative assets Under the dilemma, the reason why the attendance at Stamford Bridge has tripled.

The Premier League is arguably the most compatible football market in Europe, just as London is one of the world's leading financial centers.

According to the current operation of the new Manchester United, as long as Xiao Yu does not fall, he can find a bank loan to build a stadium at any time, but this must be mortgaged, but according to the current valuation of the new Manchester United players,

As well as the value of the land, I am afraid that I will go bankrupt and take out the mortgage, and then I will not be able to help myself.

Xiao Yu didn't like the feeling of being unable to help himself, so he planned to do it himself!

"You make a plan for building a stadium, and find a design company to design and quote, and see how much it will cost to build a stadium. I'll find a way in terms of funding." Xiao Yu said.

He has also made a lot of money in the United States in the past few years. Anyway, many of the shares he holds are very valuable. For example, the stock prices of several companies that Xiao Yu invested in have doubled in recent years, and Xiao Yu has made double profits. It's gone, and now I just take it out and sell it, anyway, the appreciation potential is also small.

Building a new stadium would cost at least one to two hundred million pounds, and Xiao Yu felt that he could afford it.

"Then I will try my best to talk to the sponsors and get a few more sponsorships to fill the gap!" David knew that Xiao Yu always wanted the club to be self-reliant, so he also hoped to help him realize this wish as much as possible.

A club that is self-reliant, does not need to depend on others, and has a healthy management at the same time, that is the most ideal club business model in David's mind, but it does not look like Manchester United that has gone astray.

"Well, but it's best not to make the sponsorship contract too long. Two years at most. The longer it is, the worse it is for us. Moreover, we have to negotiate in principle. Those who violate the bottom line of the club will all be rejected. In addition, I don't want to be like Arsenal. Selling stadium naming rights like that belongs to our club!"

Xiao Yu also gave his bottom line and requirements.

Arsenal's proposal to build a new stadium has been proposed for a long time, but it has not started construction so far. It is because of funding problems. Now they plan to sell the stadium's naming rights to get a large sponsorship fee.

David nodded and agreed, this is also his bottom line!

After listening to Gardner on the side, he hesitated and said, "I think we should change the jersey sponsor!"

Xiao Yu looked at him strangely, "How do you say it?"

Gardner paused, nodded and said, "I know Umbro has a close relationship with us, but I have to say that the platform this company can give us is too narrow, we need a bigger and broader platform, such as Nike, Adidas, Puma, etc., and I found that Umbro is gradually starting to take a street football style, more entertainment and more casual, although they are still the most professional football equipment manufacturers, but I find that he can't give us more!"

Under the leadership of Xiao Yu, Umbro did slowly begin to involve other fields. After all, Umbro wants to make profits and cannot be limited to football forever. It must have other styles. Therefore, after investigation by the management team behind Xiao Yu, Developed a street football style, and began to involve the development of the futsal market.

At present, these have brought huge benefits to Umbro.

"Nike, Adidas, Puma, Reebok and other equipment suppliers have contacted us, they are willing to offer higher sponsorship fees, and at the same time carry out a series of cooperation with us, I think these are the failures of Umbro. given."

After Gardner's remarks, the first thing Xiao Yu thought of was Manchester United. They have signed a contract with Nike, which will be executed from August 2002. This is also a big progress in their business development.

The same goes for Chelsea, who immediately changed their team sponsor to Adidas shortly after Abramovich took over, because Umbro could give them too little space.

Although the new Manchester United is still only a League Two team, the club's business development efforts have made many Premier League teams feel ashamed, especially the staff of the Ministry of Commerce, each of which is an expert in this field. It is a staff member introduced by the club with a lot of money.

Under their plan, next year's new Manchester United will further realize commercial operations on the current basis.

However, Xiao Yu is not at all worried that the club will follow the old path of Manchester United, because the two clubs are essentially different. Manchester United is a listed company. Since the Edwards period, they have been chasing interests as the first premise, but the new Manchester United But no, business is just an auxiliary means of club management.

Besides, Xiao Yu never thought of getting any benefits from the club, and he didn't even need the club to help him make money.

However, commercial operation is a necessary means for a club to rise. Xiao Yu knows very well that this is inevitable.

"Okay, Brian, it's up to you to discuss this matter, as well as the advertisements on the chest, etc., all of which are handled by your Ministry of Commerce, but remember, the premise is that it conforms to the value and image of our club!" Xiao Yu reminded.

Gardner nodded. He knew that with Xiao Yu's words, he could negotiate with sponsors such as Umbro, Nike, and Adidas without any worries.

As for the advertisement on the chest, what Xiao Yu said is in line with the value and image of the club is mainly aimed at some gaming companies. Xiao Yu feels that these gaming companies are in conflict with the image and value of the club, so he does not want the names of these companies to appear in the On the club's jersey.

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After the meeting with Xiao Yu, the Ministry of Commerce immediately began to formulate a business development plan. Next year, the new Manchester United will represent England in the UEFA Cup. This is a major event, so they intend to take this opportunity to promote the club's image and value.

On the other hand, the team led by Mourinho, after returning to the League Two, washed up the ups and downs before, and successively defeated their opponents by big scores, and continued to maintain their sway against teams such as Brentford and Brighton. leading edge.

It's just that in the sixth round of the FA Cup, the new Manchester United fought on multiple fronts, which caused the players' physical condition to be unable to keep up. In addition to the 8 teams in the sixth round of the FA Cup, 7 were from the Premier League. , Only the new Manchester United is a League Two team, which makes the new Manchester United feel huge pressure.

Although the fans and the media expressed their willingness to see the new Manchester United advance to the semi-finals before the game, in the end, the new Manchester United failed to continue its dark horse image and was forced to stop in the quarter-finals. In the sixth round, they lost 2:1 to the Saints Southampton.

However, before being eliminated by Southampton, Xiao Yu received a piece of very good news, that is, Swindon's Theo Walcott decided to join the new Manchester United youth training camp, which made Xiao Yu excited.

"Well, you have won me now, but I have won your future!" Xiao Yu said with a wry smile as he left Southampton's St Mary's Stadium.

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