Red Rebels

After a period of planning and research, the design of the new stadium has been finalized. The four corners of the stadium have signed lease agreements and leased to Audi, Vodafone, Adidas and Citibank, among which the first three companies have also Signed a sponsorship deal with the new Manchester United.

Vodafone's emphasis on the African market is obvious, Africa is considered to be the next golden area of ​​the communications market, they intend to develop the market there, and the new Manchester United has a good presence in Africa, plus the club has several African players , which makes Vodafone quite valued.

But the most important thing is that the image of the new Manchester United club is very good, at least much better than Manchester United, which is one of the reasons why Vodafone decided to sponsor the new Manchester United chest advertisement.

From next season, the new Manchester United's jersey sponsorship will become Adidas, this sponsor will build the UK's largest flagship store in the corner of the city stadium, and signed a two-year sponsorship agreement with the new Manchester United.

Originally, Adidas planned to sign for four years, but the new Manchester United Commerce Department saw the club's current development momentum and did not intend to sign for such a long time, so it was changed to two years, but Adidas has the priority to renew the contract, and the annual sponsorship fee is £1m, however, once the new Manchester United do well in League One next season, the sponsorship fee will likely reach £1.5m.

If you can be promoted to the Premier League, the sponsorship fee will be directly increased to 1.5 million pounds, and then a bonus will be given according to the ranking of the Premier League. The sponsorship fee in the second year can reach up to 3 million pounds.

However, there is another stipulation in the sponsorship contract, that is, the new Manchester United will participate in the UEFA Cup next year. As the League Cup champion, the new Manchester United will directly participate in the first round of the knockout round. According to the sponsorship agreement, if the new Manchester United can pass the In the first two rounds of knockout, to enter the top 32, the sponsorship fee will be given a certain reward, and then each further step, the sponsorship fee will be given an increase.

In addition, there are also League Cup and FA Cup games. Adidas has reached an agreement with the new Manchester United, which stipulates that if the new Manchester United achieves certain results, they will pay an additional sponsorship fee.

All of these must be based on the club's achievements, so Xiao Yu and the club did not take it too seriously.

Vodafone's shirt chest advertising sponsorship fee is 1 million pounds. If the performance is outstanding, it can be raised to a maximum of 2 million pounds, and then if it enters the Premier League next season, the sponsorship fee will start to stack up from 2 million.

As for Audi, the company will provide free buses to the new Manchester United and an Audi car for each of the first-team players, but requires the club to attend an Audi new car launch in Manchester for free.

Xiao Yu was very satisfied with the sponsorships discussed by the Ministry of Commerce, especially Audi, because he found a very important point, that is why many players like to join the giants.

To put it bluntly, the giants are a bit like Chinese state-owned enterprises, with high salaries and good benefits, so there is no need to talk about the salary. There are many aspects of good benefits, and car sponsors provide free sponsored cars is one of them.

When Xiao Yu told about Audi sponsoring the team, all the members of the first team were very excited, because for them, how exciting is it to get an Audi car for free?

These are one of the benefits that the club has won for the players. In addition, the club is also cooperating with Adidas. They have taken a fancy to many outstanding players in the club and are inviting them to join Adidas.

However, while several major sponsors have finalized cooperation, the management of the stadium must be stopped, because the new Manchester United City Stadium will be demolished and rebuilt after the end of this season.

As for the lease of Old Trafford, Manchester United initially refused to negotiate, because they did not think that renting Old Trafford would be of any benefit to them, especially if the leased party or the Red Rebels.

However, in addition to asking the city government to help, Xiao Yu also persuaded the directors of Manchester United through relationships. He said that the new Manchester United was willing to pay a high rental fee for the stadium, hoping to lease the Old Trafford stadium for two years.

After persuading the directors of Manchester United, Kenyon was also forced to sit down and negotiate with the new Manchester United. At first they offered a very outrageous price, but Xiao Yu later went through an investigation by the Italian side and studied Old Trafford. The attendance, etc., finally opened a rental fee of 3.5 million pounds a year.

This can be said to be a high price, but Xiao Yu has never been a loser. He also has his own account to calculate, and he will not lose money.

The first is the stadium's advertising sponsors. The new Manchester United can attract investment on its own. In this regard, the attraction of Old Trafford is undoubtedly very large. Even if the new Manchester United is only a League One team next season, it can participate in the competition. European competition, which allows the new Manchester United to take back a portion of the pitch advertising.

There are also tickets. According to the agreement reached between the new Manchester United and Manchester United, the price of the VIP box must be priced according to the price of Manchester United, because they are worried that the new Manchester United's own pricing will affect Manchester United's stadium revenue, and the average seat price of the new Manchester United originally It was set at £20, but Manchester United felt that it was too low and damaged the image of Old Trafford and demanded a higher price, which was finally set at £25.

According to the estimates of the new Manchester United, after entering the Old Trafford stadium, the average home attendance should be 20,000, and the ticket revenue of one game is 500,000 pounds. 23 home games in a season is 11.5 million pounds.

If you add cups and European events, as well as the rental of VIP boxes, these are a lot of income.

According to Mark Davey's estimation, if all these incomes are added up, it can reach at least 20 million or more, and the highest can even exceed 25 million pounds, but it is unknown to what extent.

Of course, this does not mean that the rest of the money is earned by the new Manchester United. First, Manchester United must pay for the maintenance of the stadium, as well as the service and catering costs for VIP boxes and business seats, as well as a series of other expenses. These all have to be paid extra.

However, compared with the high rental price of the stadium, these have become less important.

In this way, although the cost of renting the Old Trafford stadium is high, it is still acceptable, especially as long as Xiao Yu thinks that his team will play in Old Trafford in the name of the rebels , it is more interesting.

Directly signed a two-year lease agreement with Kenyon. This news quickly became the target of the English media, and they reported the news of the Red Rebels leasing the Red Devils Base Camp. They all looked at the lease agreement. As a harbinger of the Red Rebels' invasion of the Red Devils.

You must know that in the past few years, the development momentum of the Red Rebels has been very rapid. On the contrary, Manchester United has gradually experienced a decline, especially after the Triple Crown, such signs have emerged.

Also in the case of media coverage, the Red Rebels held a press conference to announce the construction plan of the new stadium.

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In the press conference room of the Newton Heath training base, more than 100 reporters who came to the scene were shocked by the design of the ruby-like stadium in front of them. They had to admit that this was what they saw. The most amazing and unique football field, both in terms of design and concept.

After the five-minute presentation of the design of the new stadium, the reporters were not able to get away from the shock for a long time. They were all very surprised and rushed to ask Xiao Yu about the stadium.

"Excuse me, Mr. Xiao Yu, how much does this stadium cost?"

Xiao Yu smiled, "Together with the surrounding land management, the total cost is around 250 million pounds!"

The reporters at the scene exclaimed, you know, Leicester City team is also building a new stadium recently, but their stadium capacity is 32,000 people, but the cost is only 35 million pounds, but the new Manchester United stadium is as high as 250 million Sterling, which has to be said is a very surprising thing.

When the reporter threw this question to Xiao Yu, the latter smiled and nodded.

"You're right, if we just want to build a stadium that can seat more than 30,000 people, it's really only tens of millions of pounds, but that's not the style of our Red Rebels, we have a complete set of plans, We plan to operate all the surrounding land, which will become the base camp of the Red Rebels in the future."

The reporters present had no way to refute Xiao Yu's business plan. They believed in Xiao Yu's ability to operate, but the question was, where did a League One club get so much money?

"Mr. Xiao Yu, I heard that you recently sold a lot of company shares in order to raise money to build a new stadium?"

Xiao Yu nodded: "Yes, that's right."

"Then don't you worry that the operation of the new stadium will be in trouble?"

"No, I'm not worried at all, we have set up a company to be responsible for the preparation of the new stadium, we have signed cooperation agreements with many companies including Audi, Vodafone, Adidas and Citibank, and we also have Apple The company has reached an agreement to build the first and largest Apple flagship store in Europe in this area."

Speaking of this, Xiao Yu clearly felt the surprise of the reporters, because no one would believe that the new Manchester United had done so many things quietly.

"In addition, we are still cooperating with many interesting companies. We hope to use the stadium as the core to operate the surrounding land and make it a new prosperous area in Manchester. At the same time, we will also cooperate with the city government. They have already started We are planning further investment around the stadium.”

Xiao Yu stood up full of confidence, came to the big screen, pointed at the stadium under a high-altitude view of the stadium, and said loudly: "We have reason to believe that this place will become the focus of Manchester's business in the next few years. It brings together football, shopping, entertainment, leisure, tourism and sightseeing, and the present and future here belong to our Red Rebels!"

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