Red Rebels

600 Qualified "Chairman"

Orchard Road is the most prosperous commercial area in Singapore. It is crowded with people on weekdays, and it is not uncommon to find it crowded.

But today, something happened on Orchard Road that surprised everyone.

There are probably more than a thousand Red Rebels fans wearing red, green and gold striped jerseys. Many of them even have the Red Rebels team logo painted on their faces, holding in their hands Holding the flag of the Red Rebels high, and some carrying photos of Red Rebels stars on their backs, they poured into Orchard Road.

Along the way, it attracted the attention of many passers-by. It was then that everyone suddenly remembered that, yes, the Red Rebels had arrived in Singapore yesterday.

But the direction this group of fans went was neither the hotel where the Red Rebels lived nor the training ground rented by the Red Rebels, but the bustling area in the middle of Orchard Road. Could it be that they had lost their way?

"What are they doing?" an incomprehensible passerby asked strangely.

A Singaporean next to him who spoke fluent Chinese pointed to the top of the passerby's head. Above it was a big sign saying that the official flagship store of the Red Rebels was about to open in ***! Then below is the detailed address and phone number, as well as the opening day, which happens to be three days before the FA Cup final, which is today.

Following this group of fanatical Red Rebels fans, they came to the scene and found that the official Red Rebels flagship store was a three-story luxury store, which was rented from the first to the third floor and was connected from the outside. Look, the most eye-catching thing is the huge Red Rebel emblem on the first to third floors. Only with the official authorization of the Red Rebel can you open such a store.

In Asia, there are less than 20 flagship stores authorized by Red Rebel, and the others are ordinary franchise stores, theme restaurants, specialty stores, coffee houses, bars, etc.

However, the flagship store includes all the above-mentioned business items and directly contacts the Red Rebel Commerce Department.

This is the first officially authorized flagship store in Singapore. Even before the renovation was carried out, the owners of the flagship store who were officially authorized by the Red Rebels had already promoted it in Singapore and used the Red Rebels to come to Singapore to participate in the FA Cup final. I worked hard to get the opportunity, but fortunately, I was able to open smoothly.

When I arrived at the scene, I found that the enthusiastic fans had already crowded the scene. All the Red Rebels fans put on Red Rebels jerseys and rushed around the flagship store one by one, waiting. With the arrival of the Red Rebels who are rumored to be coming to cut the ribbon for this flagship store in person.

The business owner is called Chen Xi, who is also a Singaporean Chinese. Standing in the flagship store, looking at at least thousands of Red Rebels fans gathered outside, he suddenly felt excited.

With the rise of the Red Rebels in major European leagues in recent years, their influence in Asia has also increased. Especially in recent years, the Red Rebels have attached great importance to the development of the Asian market, making them the most well-known football team in Asia. It is the European club with the largest number of fans, surpassing Manchester United and Real Madrid in one fell swoop.

The Red Rebels are very strict in their assessment of the club’s official store. In addition to ensuring the quality and service of food and merchandise, they also require that prices must be acceptable to local fans. Coupled with the appeal of the Red Rebels, As a result, the official stores of the Red Rebels have sprouted all over the world, and the business has spread very quickly.

It was because Chen Xi took a fancy to the business opportunities here that he decided to spend a lot of money to get the operating rights of the official flagship store of Red Rebel. It is said that it will be the only official flagship store in Singapore.

The ground floor of the flagship store is a specialty store.

It specializes in selling some official Red Rebel products, such as jerseys, scarves, player dolls, small ornaments, etc. These items are well-made but not expensive. They are very popular among fans and have a very large sales volume.

The second floor is a restaurant and coffee house. Speaking of the Red Rebel restaurant, we have to mention the business philosophy of this restaurant.

The reason why the Red Rebels-themed restaurant has been recognized by fans all over the world and has rapidly developed a unique path belonging to the Red Rebels in just a few years is because this restaurant is not only responsible for the officially designated dishes. , as well as special dishes that combine different cultures from different places, there is also a set of healthy recipes tailored for fans.

"Eat healthy like a Red Rebel player!" This is the slogan of the Red Rebel-themed restaurant.

Every customer can ask the theme restaurant to conduct a health test for them. Based on their eating preferences, habits, and their health status, the theme restaurant's dietary consultant will specially develop a set of special recipes for them. Dietary consultants have received professional training within the Red Rebel Army.

It can be said that this system is a system personally planned by the diet expert Derek. He hopes to promote his understanding and experience of diet to the world through this system, and these diet consultants are like is his student.

Over the years, the Red Rebels have achieved outstanding results, and every detail of the club has attracted the attention of fans, especially the laboratory. This mysterious laboratory has long become the focus of fans all over the world. Holy Land, and the concept of healthy eating introduced by the laboratory has also attracted great attention in the minds of fans around the world.

In addition to special services, all dishes launched in the Red Rebels-themed restaurant are low-fat and low-calorie, and many of them are original favorites of the players. On the menu, There are also comments from players on this food.

For example, fans all know that Ronaldinho's favorite is the cream cake specially served at the Red Rebel Stadium, and this cake has also been promoted to Red Rebel-themed restaurants around the world. In the recipe, this cream cake is also highlighted. Next to it is a Q version of Xiao Luo, exaggeratingly introducing this cream cake and making kind suggestions.

"This cream cake is my favorite. It makes me very weak and I can't resist its temptation. But I will pass it after having a try. Train harder to make up for it!”

In addition to cream cakes, Ronaldinho's favorites are barbecue pies and special fries, which are also the signature dishes of the Red Rebel-themed restaurant.

In addition to Ronaldinho, Kaka's best dish, risotto, has also been put on the menu by the Red Rebels, as well as his favorite Feijoada, which is a Brazilian delicacy and is Kaka's favorite. Food, and the image of the Brazilian, a two-time World Footballer of the Year, will naturally appear on the menu as a cute Q-version character.

In addition, many Red Rebel players like Messi, Drogba, Curtis, etc. also appear on the menu, introducing their favorite dishes. In addition, their images will also appear on the wine bottles. For example, Terry's favorite whiskey is called Terry's brand whiskey in the Red Rebel restaurant, and Terry's image is also put on the bottle.

It can be said that it is precisely because of this series of services that when customers come to the Red Rebels-themed restaurant, they can not only enjoy delicacies from all over the world that are recommended by Red Rebels players, but also ensure their health. , kill two birds with one stone.

If the sales shop on the first floor is civilian-oriented, and the restaurants and coffee houses on the second floor are famous for their elegance, then on the third floor, it feels like you have completely walked into the sea of ​​Red Rebels.

The entire three-story Red Rebels-themed flagship store is decorated with the Red Rebels stadium and club characters as the background, giving it a very strong Red Rebels atmosphere. But on the third floor, this atmosphere reaches its extreme.

The decoration of the Red Rebel Bar on the third floor is completely in accordance with the standards of the club bar of the Red Rebel Stadium. The background is the stands of the Red Rebel Stadium. Coupled with the lighting effect, it makes people feel like they are in the Red Rebel Stadium. In addition, there is a huge TV screen on the south wall. After the opening, Red Rebels games will be broadcast here every night, especially those live events, and there will also be a series of activities.

When the lights gradually dimmed, when the Red Rebels game footage came from the huge TV screen, and when the cheers of the fans at the scene came from the specially arranged acoustics that could transmit the volume to every inch of the bar. , everyone seemed to be on the scene, and the feeling was very strong.

It is precisely because of this series of overall marketing that the sales performance of Red Rebel stores are very prosperous around the world. At present, except for a few directly-operated stores, the club itself basically adopts the form of authorized operation. Red Rebel stores As a wholesaler, the terminals are handed over to partners in various places, but the control of each link is very strict, which is also in line with the Red Rebel's consistent business strategy.

It can be said that it took a lot of effort for Chen Xi to get the right to operate this flagship store, but he also firmly believes that this store will definitely bring him a steady stream of gains, especially since he himself is a red rebel. Military football fan.

The players of the Red Rebels came to this flagship store after training to participate in the ribbon-cutting ceremony. They could only stay here for half an hour.

Although the Singapore Police Department also dispatched a large number of police officers to maintain order at the scene, when the Red Rebel players got off the bus one after another, the scene was still in turmoil. Fortunately, the police maintained the order, and the Red Rebels The players also consciously helped to appease the fans. Fortunately, there was no major riot.

Being able to have such close contact with these popular stars, the fans couldn't help but scream and scream. They held the images of the players high above their heads, hoping to get the players' attention. .

However, somewhat surprisingly, the biggest image at the scene was neither Kaka nor Ronaldinho, but Mourinho. The Portuguese madman’s extremely awkward image was held high above his head by the fans. That posture was indescribably interesting.

"It seems that you are more popular than them!" Xiao Yu happily joked with Mourinho.

Mourinho still had a cold expression. He casually grabbed the pen handed over by a fan and drew his signature on the notebook without looking at it, but turned back to look at Xiao Yu. , struck: "Are you jealous?"

Xiao Yu shrugged. He has always kept a low profile about himself, especially when he is with the team, but this does not mean that Xiao Yu's status in the hearts of the fans is not high.

Isn't there a saying? A qualified club "chairman" is a "chairman" who will never steal the limelight from the players and head coach, and will always hide behind his back. Xiao Yu just wants to be such a "chairman"!

Chen Xi looked at Xiao Yu who came with a smile with some trembling. As a fan of the Red Rebels for many years, Xiao Yu has a very high status in his mind, surpassing the likes of Beckham, Ronaldinho and Kaká. , even surpassed Mourinho, which made him tremble when he shook hands with Xiao Yu politely.

"Are you nervous?" Xiao Yu asked with a smile.

Chen Xi quickly shook his head, "No, I'm not nervous!"

Xiao Yu patted this young man on the shoulder encouragingly. He was not very old, probably only 25 or 26 years old. It was said that he came from a good family and liked football since he was a child, but he never had the talent to be a professional player.

"I have an idea, Mr. Xiao Yu!" Chen Xi said nervously.

Xiao Yu nodded and smiled at the reporter who was not far away hoping to take photos.

"I hope that in the name of fans of the Red Rebels, I can see an amateur team in Singapore. It is just an entertainment team where some football enthusiasts gather together. I don't know..." Chen Xi asked road.

Xiao Yu immediately understood what Chen Xi was thinking, "In this regard, you can apply to the club, and the club will help and support you in all aspects. We also very much hope that in this way, we can attract more football fans. "

Chen Xi immediately thanked him.

Since the players of the Red Rebels had to rush back to training, when they arrived at the scene, the ribbon-cutting ceremony began not long after, including Mourinho, Kaká, Beckham, Ronaldinho and Messi. Many football superstars participated in the ribbon-cutting, and there were even many fans from all over the place. After hearing the news, they made a special trip to Singapore just to catch a glimpse of the stars.

After the Red Rebels arrived in Singapore, they participated in the opening ceremony of the official flagship store in Singapore with a high profile. Chelsea also attended the opening ceremony of the official flagship store in Singapore with a high profile. The team not only participated in Samsung activities, but also participated in the activities of other sponsors. The schedule is more intensive than that of the Red Rebels.

After all, the Red Rebels returned to closed training after participating in the ribbon-cutting ceremony for the opening of the official flagship store and declined all visitors. However, besides Chelsea training, the players were also busy participating in sponsor activities, which caused many Everyone suspects that when these two teams came to Singapore, they didn't seem to care about the FA Cup final, but instead cared more about how to develop this market.

But no matter what, as the duel between the two most attractive teams in today's football, it is also the first time that the FA Cup has been held overseas in the final. The Football Association has been promoting it before, making this football match The Finals has become very popular even before it starts, especially in terms of ticket sales.

The 30,000 tickets had been sold out before the two teams arrived in Singapore, and even scalpers from outside were struggling to get a ticket. This shows that the fans are paying attention to this game, and even some Many fans fly to Singapore from all over the world to watch the game.

I believe everyone wants to know, will the Red Rebels win their third championship this season? Or can Chelsea avoid the embarrassment of having no harvest? All of this was revealed at the Marina Bay Floating Stadium in Singapore on May 18, 2007!