Red Rebels

77 Football also needs reform and opening up

mark david is young

Indeed, compared to the almost all young people in their 40s and 50s present, the people in the Red Rebels are relatively young, some in their early thirties, and Mark David is that kind of guy, This makes him look younger.

People who don’t know think he’s not married

This kid is indeed not married yet, but his girlfriend has already paid more than the Red Rebels’ trophies.

He stood up gently, coughed heavily, and after attracting the attention of everyone present, he smiled and said, "Do you think such resistance is useful?"

A simple sentence, but it completely silenced everyone present, because Mark David was the first person from the core circle of the roundtable to express his own thoughts.

As for other teams from La Liga, Serie A, and the Bundesliga, they have not spoken, or in other words, they are speaking through other representatives. After all, sometimes, they should have the tone of being in a high position.

"Do you think that by blocking one Liverpool this season, you can defeat England? Or do you think that by doing so, you can increase your or other league teams' chances of winning the championship?"

The influence of the Champions League has increased rapidly in the past few seasons, and the benefits have become higher, but it has completely become a one-man show for England. From the Red Rebels to Manchester United to Liverpool, which team will be next season? ?

Teams from other leagues seem to have become green leaves in the Champions League, as if their arrival is just to let fans around the world see how strong England is and how it ravages the giants in other leagues.

No one wants this, but whose fault is it?

"I can tell you very responsibly that without Liverpool, you still don't have much chance, because the current England is like Italy during the Mini World Cup, even stronger than Italy back then. Do you know the reason?"

Mark David's words made everyone present fall silent.

After hearing this, Galliani's face looked a little unhappy. Italy was so strong during the Little World Cup, but now Serie A has declined, and it can even be said that it is close to falling to the fourth league in Europe. Because the Bundesliga has been steadily improving over the years. Although the movements are not obvious, the development trend is significant.

"If you just see that Ying has attracted countless financial groups to invest,

Attracting the influx of countless investors, and then becoming rich overnight, spending money like water in an instant, using money to attract a large number of top superstars, thereby increasing the influence of the team, then I can tell you, it is wrong, it is wrong. Very, very outrageous”

"I can say that the acquisition review in England is stricter than any other league in the world. The operations after the acquisition are also subject to terms and conditions, such as youth training investment, salary control, stadium size, etc. Do other leagues have this? Many people say that the broadcast fees in England are very attractive, but why don’t other leagues follow suit?”

"Serie A has been clamoring for several years, saying that it wants to bundle the broadcasting rights with Yingxue, but what has it learned? Broadcasting rights are still sold to each other, and they have nothing to do with each other. Maybe many top teams will say this , with better players and a better fan base, we should get more benefits, but should it really be like this?"

"According to our statistics, bundled sales are more conducive to negotiation, and individual sales are always problematic. For example, if we, the Red Rebels, sell broadcast rights individually, we can only sell 8 games a season, and we can only sell 8 games a season." Nine of the games are away games, but the newly promoted Wolves are in a terrible situation. They may not be able to sell a few games, which makes a lot of league games wasted."

"But bundled sales can maximize the arrangement of broadcast programs. For example, we can bundle the strong team's games and the weak team's games with each other and sell them as a unit. At the same time, each unit can be bid independently. The one with the highest price will get it. It can maximize the broadcast value of the league."

Ying currently adopts this model, arranging all the league games and forming several independent program units for bidding, and try to adopt a strong-weak bundle sales model to maximize the number of broadcast games and the potential for broadcast fees.

"Also, you may think why the British are so rich. Let me calculate another data for you. In the 09/0 season, that is, the new season, the British jersey advertising revenue will reach 59 million pounds, which is more than all the British football teams. The Bundesliga is close to the second in terms of the team’s total jersey advertising in a single season, with €400 million. What about Serie A? €64 million, French Ligue 1 with €50 million, and La Liga with €400 million.”

"Everyone here is a club representative. I believe you all should understand without me having to say more. What does this mean?"

"In the UK, even the newly promoted Wolves can get about 4 million euros in jersey advertising revenue a season, but is it possible in other leagues? Roma in Serie A only earns 7 million euros in jersey advertising revenue a season. Do you know why? ?"

"The reason is very simple. We have never regarded broadcasting fee income as the focus of club operations, because we know very well that this income is fixed and can be obtained every season, but there is no relationship between the team and the team. The gap is not big. The difference in league broadcast fee income between the Red Rebels and deputy squad leader West Bromwich Albion last season was only 2 times. However, in La Liga, this number is 5 times, and Serie A is slightly better. , but the gap between rich and poor is equally serious.”

"The top teams in the UK all have a clear understanding that they cannot gain an economic advantage in the league simply by relying on broadcast fee income, so we pay more attention to match day income and commercial development. Jersey advertising is a type of commercial development. The team’s astonishing home attendances are a testament to matchday revenue.”

"So, Manchester United is expanding the Old Trafford Stadium, Arsenal is building the Emirates Stadium, the Red Rebels are building the Red Rebel Stadium, and teams such as Liverpool and Chelsea are all plotting to build new home stadiums for the purpose of commercial operation of football stadiums. But this is not available in Italy because they do not own the stadium, but what about commercial income?"

"The reason why I say this today is not to attack any league, nor to prove the superiority of the English League, but to prove that the strength of the English League does not happen overnight, nor is it just a simple matter. Capital injections from foreign consortiums not only come from high broadcast fees.”

"I hope that everyone here should not just see the strength of England, nor should the English team feel proud and complacent with a little achievement. We should conduct a more in-depth analysis and analyze the reasons behind this. Deeper reasons and to maintain this prosperity, otherwise, the popularity of the Bundesliga and the Italian Mini World Cup are lessons for us."

Mark David's words are indeed a bit excessive, but they are like a strong dose of medicine, revealing a level that many people are unwilling to say or mention.

The giants don't want other teams to rise, for fear of affecting their status, while the lower-tier teams are desperately trying to compete with the giants and steal a piece of meat from the giants. The dispute between the two forces is no longer a one-off event. thing.

But Mark David analyzed it from another level. Once the broadcast fees received by the wealthy and lower-tier teams are the same, why should the wealthy maintain their status as a wealthy team?

If this potential threat cannot be eliminated, it will be impossible for all leagues to learn from the British model.

And if this direction was very confusing for wealthy teams in the past, then Mark David stated the clear direction very straightforwardly.

Wealthy clubs can turn their strong fan base into potential consumers, and launch commercial activities based on this, just like the Red Rebels, Manchester United and other teams. Nowadays, more and more English teams have started to do so. Learn this model from the Red Rebels and Manchester United and tap the team's commercial potential as much as possible.

In this way, even if the gap in broadcast fees is not large, the wealthy teams can still be far ahead of the downstream teams in terms of profitability by relying on their match day income and commercial income, and the downstream teams can get more broadcast fees. , they can continue to maintain their investment in the team, thereby improving the team's competitiveness, and thus driving the competitiveness of the entire league.

Ying has always done this.

If other leagues want to learn the essence of England, they must learn this. Otherwise, they will never be able to crush England.

Of course, this does not mean that Ying's approach is perfect, but judging from the temporary business environment and football environment, Ying's approach is undoubtedly the most ideal.

Compared with other industries, football, and even the sports industry, is undoubtedly quite closed, and is very backward in terms of commercial development and informatization.

To give the simplest example, many English teams are listed companies. According to normal understanding, the head coach of England is equivalent to the CEO of a listed company. However, we have to find that many English teams choose their CEOs. The process is not rigorous and can even be said to be sloppy.

Sunderland invited Roy Keane, who had no coaching experience before, just because he was a big-name star, so he could take charge of Sunderland; Newcastle invited Shearer to coach, just in a hurry, and everything happened overnight. The decision was made without any previous communication with the board of directors.

The reason why England appointed McLaren before was because the latter performed well when coaching Middlesbrough.

According to the normal recruitment system of listed companies, the candidate should at least be asked to write a plan, invite more people to listen to his plans and suggestions for the company, and at the same time let him go through several interviews before finally deciding on him. Is he the right candidate? If so, then he should be given trust and support within a certain period of time, etc.

But in the field of football, none of this exists

Modernization, digitization, and informatization are words more commonly associated with basketball, cricket, snooker and other sports, but in the football world, these projects have only just emerged now.

It is also because of this that Mark David admires Xiao Yu from the bottom of his heart. He originally spent a little money to acquire the opTa data company, but now this company has become an authority in the world of football. He is almost The best scout in the world.

In such a backward and closed world, Xiao Yu and Mark David hope to successfully break through various limitations and then bring more business directions to all football people, allowing them to see that, originally, football It can also be done this way

On this road, the Red Rebels went far ahead and set an unreachable monument for those who came after them.

…………

…………

When Mark David sat down, Xiao Yu gave him a thumbs up, indicating that his speech was great.

Since it was Mark David who came forward, Xiao Yu did not have to worry about offending anyone. Some other small clubs did not dare to stir up trouble, but the real top clubs, whether it was Real Madrid, Bayern, AC Milan and other teams, all had relations with Xiao Yu Closely, as long as Xiao Yu is still here, they will not pursue Mark David's words.

Besides, they are not fools, and it is not difficult for them to understand the deeper meaning of these words.

As soon as Thomas Kurt Coors saw Mark David sitting down and saw that many people present were not so friendly, he immediately stood up and said some trivial things about sesame and mung beans, and then Announced the meeting adjourned.

After the meeting, the World Club Alliance held a cocktail party at its headquarters and invited all team representatives present to attend. Xiao Yu and Mark David arrived as if nothing was wrong.

"You are giving us some bad news." Florentino's chubby face seemed to be smiling, but the expression was not obvious.

"You are so smart, I don't believe you can't tell." Xiao Yu clinked glasses with Florentino with a smile.

Florentino smiled awkwardly, "What I think about most is maintaining Real Madrid's position in world football and defending Real Madrid's honor, that's all."

"But you are still a businessman at heart, aren't you?" Xiao Yu asked with a smile.

Florentino couldn't help laughing, he was indeed a businessman

Thomas Kurt Coors got rid of the entanglement from a distance, walked over, raised his wine glass towards Xiao Yu and touched it with a smile.

"Today is a memorable day, isn't it?"

Xiao Yu smiled and nodded, "Of course, but I hope that today is just the beginning."

Looking at Xiao Yu's eyes with high hopes, Thomas Kurt Coors couldn't help but nodded in agreement, "Don't worry, I know how to do it. You made a big move today. Next, it's up to me, World Professional Club The league's mission, in addition to protecting the interests of clubs, should also assume more responsibilities to ensure the continued development of football."

Having said this, Thomas couldn't help but admire, "The Red Rebels are really the pinnacle of people that cannot be criticized, aren't they?"

"But at this peak, it seems that we haven't won the Champions League for two seasons. Has it started to decline after the peak of the 06o7 season?" Florentino next to him said with a smile.

Xiao Yu suddenly laughed, "Then why don't you try playing another warm-up match?"

Florentino suddenly shuddered.

"Okay, Perez, maybe we can win the championship at your Bernabeu Stadium this season? Let's see how I deal with you then," Xiao Yu threatened.

A group of people got together and started talking and laughing.