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Mr. Lu thought about it for a long time, and then turned on the computer to look at the recent publicity fund allocation plan, and finally nodded: "In this case, let's share 500,000 publicity funds with you."

Director Xie was very pleasantly surprised, it's really coming!

In fact, according to the original situation, let alone 500,000, it can basically be said to be nothing! In addition to the regular channel recommendations that all games of Lightwing Interactive Entertainment have, this educational project does not receive any publicity funds at all.

This project itself is already in a state of self-destruction, and Mr. Lu is also very clear that the original educational game will never be completed, so how can it be possible to spend money for nothing.

But now after Zhong Ming's three-inch tongue is fooling around, Mr. Lu is willing to allocate 500,000 yuan as publicity funds. This is already a great surprise!

Director Xie looked at Zhong Ming, which meant that it was almost done, let's withdraw.

Zhong Ming looked at Director Xie and coughed twice: "Ahem, Mr. Lu, I have the same opinion as Director Xie, 500,000 is not enough."

Director Xie is dumbfounded. Is that what I mean by looking at you?

Have I said enough? A lot of 500,000! How much is too much!

But Director Xie couldn't tear it down face to face, so he froze, and he didn't know what to say for a while.

Mr. Lu was also a little surprised: "500,000 is not enough? Even if "Xue Hai Wu Ya" is a project that looks good, its profitability is definitely not as good as other regular games. With so much publicity funds invested, the cost will be recovered by then The difficulty is even higher, and you are responsible for the huge losses in the project, Director Xie."

Manager Xie was very speechless, yes, the manager must be responsible for the loss of the project, and it was Zhong Ming's turn.

Zhong Ming explained: "Mr. Lu, "Xuehai Wuya" is not a game in the traditional sense, and its profit model naturally cannot copy the traditional experience. There are many ways to make money, such as cooperating with question-and-answer websites, or selling naming rights. Kind of. But in the final analysis, there is only one point. The greater the publicity of this project and the more people playing it, the more likely it will cause viral spread. Once the number of active users increases and attention increases, there are many ways to monetize. But the key is to form a topical effect, if there is less money and the publicity effect is not in place, it may just be in vain.”

Director Xie was trembling when he heard it, and said to himself, you really dare to say it...

Don't be afraid of Mr. Lu saying, "Anyway, it might be a waste of time, so there will be no publicity funds!"

In fact, what Zhong Ming meant was to say that it is impossible to pay less money for this project, or you should not pay it, or you should pay more!

Mr. Lu hesitated too, how about more publicity funds? The problem is that this project is not a company-approved project at all, it is developed by Zhong Ming and his group on their own initiative!

And it seems that it doesn't take much to develop. It's not a game at all, it's a small program at most. Isn't it enough to allocate 500,000 publicity funds for such a small program?

While thinking about it, Mr. Lu flipped through the publicity budget plans of his various projects on the computer.

Of course, this plan has been decided a long time ago. Of course, it must be some games that will be launched soon or a new version will be released, and a part of the funds are reserved.

But the problem is that most of the projects here are more reliable than "The Boundless Learning Sea".

Because most of the projects here are expected to be stable and profitable, and there are a few key projects, the publicity funds are absolutely indispensable.

However, for some key projects, there are already a lot of publicity funds, and another few hundred thousand may not be able to spend a lot of money, and the price/performance ratio is quite low.

Therefore, if the money is not given to the "Xuehai Wuya" project, there is no particularly good place to go; but if it is given, it really doesn't cost much money.

Mr. Lu's eyes wandered around the planning form, and finally turned to a project.

"Mecha Age" project.

Seeing this, Lu Zhiqi became angry!

When this plan was released, the "Mecha Era" project had just launched the Xinghai Battlefield version, and the data was very good. Mr. Lu was also very happy. He originally wanted to allocate more publicity funds to spread the popularity of the new version. Dora With a few players coming, the revenue is rising steadily, and an old project can be brought back to life, which is very good.

As a result, all in all, many people know the following things.

So now it’s meaningless to give so much publicity funds to the “Mecha Age” project. All the data have plummeted, and spending money on promotion may not be able to retain players. Whether the money is worth spending is very doubtful. .

In fact, Mr. Lu didn't want to give funds to the promotion of "Mecha Age" for a long time, but he has not decided which project to allocate these funds to. Today, Zhong Ming's flickering, coupled with the influence of the halo effect, made Mr. Lu Suddenly came up with an idea, how about allocating the money to Director Xie's project?

Although educational games are indeed a bit cold, Zhong Ming said so much just now, which made Mr. Lu feel that the project "Learning the Sea without Limits" is actually quite promising.

Moreover, for Mr. Lu, he has a strong discretion over which projects these funds are allocated to. After all, these projects are all projects in his charge, and he has the final say.

Mr. Lu considered for five minutes, then made a decision: "Then I'll give you three million, Lao Xie, can you guarantee me that this project will be promoted?"

Director Xie was startled: "Three million?!"

Mr. Lu asked: "Why, too much?"

Zhong Ming smacked Director Xie's thigh secretly, and Director Xie quickly changed his words: "No, no, it's just right! I must eat milk and milk grass, oh no, eat grass and milk milk to push this project up!"

President Lu looked at him: "Then what if you can't push it?"

Director Xie was in a dilemma: "I can't push it... If I can't push it, I will deduct three months of my salary!"

Mr. Lu smiled: "Okay, that's what you said. I'll ask you if the project can't be completed by then. Well, the time is almost up, I have to go, and the publicity funds will be allocated when you are about to go online. It’s over, save some money, don’t be ruined as soon as you come up, good steel is used on the blade, and the publicity funds have to be effective, understand?”

Director Xie nodded quickly: "President Lu, don't worry, the money is definitely not wasted!"

...

Coming out of Mr. Lu's office, Director Xie was still a little impatient.

"Xiao Zhong, you are really good. It will cost three million yuan. I don't know how to spend this much money..." Director Xie wiped the cold sweat from his forehead, no, his bald head.

Zhong Ming expressed his incomprehension: "The three million yuan will be gone after a while, why don't you know how to spend it?"

Director Xie was very speechless: "Xiao Zhong, you are really ignorant and fearless, can this money be spent indiscriminately? This is all publicity expenses, and every expense must be recorded and reported. If you buy a recommended seat that is higher than the market price, someone will come Check it! If Mr. Lu finds out that we were spending money indiscriminately, let alone you and me, the whole project may suffer."

Zhong Ming nodded: "I know that."

Director Xie said again: "And didn't you listen to what Mr. Lu said? The money has to be spent effectively, good steel is used wisely, and our project is different from traditional game projects, relying on conventional purchases, purchases Recommended position, it’s really not easy to use.”

Zhong Ming continued to nod: "Don't worry, Director Xie, I'll think about where the money should be spent, and make sure to find the best way to promote it."