Return back into the Novel as the Antagonistic Playboy

In this era of big media and social media, the use of media and public opinion in business can be roughly summarized into two points.

First, win the hearts of the people and get the banknotes.

Second, smear competitors.

For Shen Guotao to be able to rise from the humble beginnings, he is naturally well versed in this law, moreover, he has played this law to the fullest and reached the pinnacle!

After completing the primitive accumulation that year, Shen Guotao founded the Qingmao Group. Now that he has become a high-end and high-end figure, the methods and tricks he used naturally cannot be as low as before.

After all, long-term development depends on word of mouth and fame.

On the one hand, he actively participates in various public welfare and charity undertakings, and attaches great importance to cultivating his reputation.

For example, in some major natural disasters in China, he not only generously donated money and materials, but also organized medical teams to rescue the disaster areas, and even issued an announcement that the people injured by the disaster can enjoy free treatment in the medical institutions under the Tsingmao Group.

Such a wonderful live advertisement immediately brought him and Qingmao Hospital's reputation to the peak. It was at that time that Qingmao Group's medical institutions began to blossom all over the country, and their business was booming. The classic business case for going ashore.

Compared with the wealth of money later, that charitable donation is simply insignificant. As for the free treatment of the injured... Hehe, it's just some fractures and skin injuries. How much can it cost?

However, at the very least, they have really benefited the public, and it is understandable to spend money to buy fame.

But on the other hand, the things he did were really despicable to the extreme.

If you want to grow and develop yourself, you must not forget to attack your competitors.

The opponents of private medical care are undoubtedly public hospitals that occupy the main body of the medical market.

Shen Guotao is very smart, knowing that it is hopeless to fight for resources and strength, so he adopted the cheapest and most effective method: make public hospitals dirty!

Tsingmao Group has two core departments, one is the legal department specialized in litigation, and the other is the public relations department.

It can be said that more than half of Qingmao Group's annual budget is spent on this department.

This department is not just responsible for advertising. Those elite marketing professionals are always looking for ways to discredit public hospitals.

Fictitious medical malpractice, distorting the truth, creating doctor-patient disputes, exposing medical corruption... In short, as soon as negative news about public hospitals breaks out, they will be like flies that find corrupted flesh and blood, and they will do everything they can to make a fuss about it. No problem, they can definitely cause big problems!

If you go to the public relations department of Qingmao Group any day, you will definitely find some dedicated staff members, waiting in front of the computer to search for news about competing public hospitals. copywriting.

Of course, the help of the major media is indispensable for this, and many of them can not only rely on such news to attract attention, but also receive public relations fees from Qingmao Group, which seems to form a black gold profit chain!

In short, in the original novel world, most public hospitals were already notorious, but they did not have a public relations department, and the lagging institutional system was directly taken advantage of by the cunning and powerful capital forces.

Against this background, Shen Guotao seized the opportunity, spent a lot of money to poach experts and medical resources from public hospitals, and relied on the state's policy support for private medical undertakings. For more than ten years, private medical groups headed by Qingmao Group, Unexpectedly, it has seized half of the domestic medical market!

It is worth mentioning that after numerous mergers, reorganizations and financings, Qingmao Group's shareholding structure is as complicated as that of Fenghua Group, but their shareholders are very united, because these shareholders are basically the Shen family clan or the Shen family's ancestral home The local fellows often bring their own people, and the private medical market,

It has already been firmly controlled by them!

At this moment, hearing Shen Guotao use this history of his fortune as an example, Song Shicheng understood that this old fox wanted to use these old tricks again to make a big hole in the public pension system!

However, Shen Guotao did not disclose his specific plan, and then changed the subject and talked about the Freemasonry Foundation.

"The professional manager you hired, Dou Bin, I found out that he has good brains and abilities, but I always feel that this guy's tricks are not right, he can't get on the stage, and he is always an outsider. If you want me to say, it's better to stop Having a few confidantes in the past can not only strengthen the operation and management, but also help strengthen our control." Shen Guotao seemed to mention it casually, and then took a cigar with his head down and took a slow sip.

Song Shicheng sneered when he heard this, what kind of schemes are not right, not on the stage, to put it bluntly, it is not because he wants to install cronies!

This old fox really couldn't bear his greedy desire. He thought about reaching out his hand within a few days after he became a shareholder.

However, Song Shicheng did not have the right to refuse. After all, the management of any large or small enterprise needs someone who represents the interests of shareholders, otherwise the rights and interests of others cannot be guaranteed at all.

After deliberating for a moment, he still decided to delay the attack: "I have also considered this point, except that Junshi Fund has no intention to intervene in the management, and you and the Mu family, more or less, should send people to participate in the management's decision-making, or else , would you recommend a few competent generals to come over?"

When Shen Guotao raised his head again, his face showed a satisfied look, and he smiled and said: "We are already a family, and the people I recommend are not all from my own family, but I still have to get a vaccination. You can't promise someone to come over so readily. You know, their family is too strong, so strong that even the two of us may not be able to handle it together. What's more, their family is still betting on both sides, and it is difficult to protect them. I will not help the Ma family to plot against us!"

Regarding the Mu family's shareholding, Li Dongsheng, Sun Shuyang and Shen Guotao were notified before the wedding, and they also got their unanimous approval.

Everyone can see clearly that the Mu family's position in the financial industry is unprecedentedly strong, and no one is willing to make such a big enemy, let alone watch the Mu family defect to the rival Ma family.

Even if you can't win over, you have to try to keep them neutral!

"I remember this, but in my opinion, in a short time, they will just sit on the sidelines."

Song Shicheng still trusted Mr. Mu's character. Although he was domineering and cunning, at least he had an upright temper. If he wanted to piss someone off, he would directly use his sword and gun, and he didn't even bother to play any tricks.

On the contrary, it is this cheap old man who needs to be on guard the most!

"Even in the long run, they may not have a different opinion. After all, the Huishengtang platform will only get worse and worse, and it will not be successful at all." Song Shicheng analyzed very firmly.

Shen Guotao nodded in acquiescence. From the current point of view, the Huishengtang platform is indeed in an extremely unfavorable predicament.

Not to mention the fraudulent donation incident not long ago, which caused the reputation of Huishengtang to plummet. Moreover, even Ye Tian, ​​the person in charge of the platform, is in trouble now.

It is said that the three brothers of the Ma family have lost their trust in Ye Tian. If they were not worried that a change of coach in the initial stage would cause more trouble, they should have been deposed a long time ago.

If this trend continues to ebb and flow, even if the Ma family has the advantage of the Internet port, it will be difficult to save the game!

Moreover, Shen Guotao always felt that Song Shicheng seemed to have a plan to continue to severely damage the Huishengtang platform!

It's just that this increasingly unfathomable son-in-law, Rao Shen Guotao, a generation of tyrants, has gradually lost his understanding.

It's a pity, if I knew this earlier, I should have married my eldest daughter, at least to help me monitor the movements of the Song family, and then help me swallow the Fenghua Group.

And now that simple-minded little girl... Shen Guotao is still hard to count on for the time being.

Suddenly, Shen Guotao seemed to think of something interesting, and laughed loudly: "Have you heard that? Although Ye Tian was sentenced to probation, he will have to go to the community nursing home to do volunteer work every week. After all, he is the eagle dog of the Ma family. Ma Jinbiao and the others are big enough to be reduced to such a situation. I plan to send two reporters over there to conduct interviews and help them publicize... Heh, the person in charge of the Huishengtang platform is going to undergo community corrections. Let's see where they put their faces this time!"

Song Shicheng smiled.

Ye Tian's verdict was reported by Hammer at the wedding banquet.

Losing the aura of the protagonist, Ye Tian is no different from ordinary people in essence. This penance of hard labor is definitely unavoidable. Next, even if he doesn't have to spend any effort on his own, he can easily eradicate this confidant trouble !

However, Shen Guotao's next words made him pay more attention.

"The community nursing home... Tsk tsk, yes, it's just what I want."

Shen Guotao took another sip of his cigar, his sinister face was hidden in the thick green smoke...