Save the Bachelor of Heaven

"What can I do?" Mary asked curiously.

"You can be my personal assistant." Xiang Nan invited her. "This position has a high salary and good benefits. The key is to always be by my side. In this way, I can be with you."

The salary of a celebrity assistant is about 4,000 euros per month. They are responsible for helping Xiang Nan take care of daily schedule, confirming food, clothing, housing and transportation, protecting personal safety, etc.

Xiang Nan was not very popular before and was embarrassed to be too ostentatious, so he only had an agent with him. During the performance, I even do the costumes, makeup, styling and other work myself.

No matter how you calculate it now, he is still considered a well-known singer. Having a manager and an assistant is not a big deal.

Many domestic artists, who are not as famous as him, dare to hire more than a dozen assistants not long after their debut. He only brought two, so he was keeping a low profile.

"What does the assistant do?" Mary asked curiously.

Xiang Nan gave a brief explanation.

In fact, the assistant's job is still very trivial.

Serving tea and water, carrying bags and holding umbrellas, making up and taking photos, arranging itineraries, booking tickets and meals, monitoring public opinion, legal consultation, security... these things have to be done.

Of course, Xiang Nan will not use Mary as a nanny, but there is still a lot of work to be done.

When Mary heard this, she nodded and said, "It sounds interesting. Let me give it a try."

Xiang Nan smiled.

…

Subsequently, "cry me a river" officially launched its promotional campaign.

Its MV was sent to major TV stations in the UK and even Europe, and its CD was also sent to major well-known radio stations for promotional purposes.

Xiang Nan also took Mary and agent Sweet McRae on a new road of publicity.

From London to Edinburgh, from Liverpool to Dublin, from Amsterdam to Paris, from Belgium to Madrid... one stop for promotion and one stop for performances.

No matter how good a new song is, its vitality is limited. You must seize the opportunity to promote it while it is still fresh, so as to achieve the best sales.

Otherwise, even for the King of Pop, Michael Jackson, if his promotion fails to keep up, his album sales will drop significantly.

Just like in 2001, the new album "Invincible" he released after joining Sony Music had insufficient promotion, resulting in a sharp decline in sales compared to expectations.

Therefore, Xiang Nan had to hurry up and rush for the trip, which made Mary a little stunned.

She originally thought that being a star was a very comfortable thing. Wherever she went there were flowers and applause, countless fans, countless fans, countless lights... Thousands of favors gathered in one body, there is nothing more beautiful than this. Well.

But after she really became a celebrity assistant and started promoting her schedule, she realized what it meant to "become a great person only after enduring hardships."

Not to mention anything else, when Xiang Nan had to eat and sleep in the car in order to catch up on his schedule, there was almost no time for serious rest throughout the day.

She had to lament that no job is easy.

…

In addition to promoting it himself, Xiang Nan also secretly invested 8 million euros to create a public opinion offensive for this single.

He recently found a new opportunity to make a fortune.

That is the Japan-Korea World Cup held in 2002.

European betting companies have been offering handicaps since the qualifiers before the World Cup.

Traditional strong teams such as France, Germany, Brazil, Spain, and England are all very promising.

However, Xiang Nan knows that there are several major upsets in the World Cup in Japan and South Korea.

One was that South Korea eliminated Italy 2-1; the other was that Senegal eliminated France; Argentina and Portugal were eliminated in the group stage...

Because of frequent upsets, Xiang Nan really took advantage.

With a principal of 5 million euros, he made frequent bets, and finally gained nearly 200 million euros, which can be said to be a huge fortune.

Therefore, spending 8 million euros on marketing for "cry me a river" is simply a drop in the bucket.

With such strong publicity, the sales and popularity of this single have naturally increased significantly.

It has successively topped the music charts in seven countries including the United Kingdom, France, and Germany, and ranked sixth on the Billboard charts in the United States. It is expected that if we work harder, we may be able to enter the top three.

This will also be Xiang Nan's best result.

…

While promoting the second song, the recording of the third single "patience" has also begun.

This new song is the first hit song by Take That, the most popular boy group in England at that time, after they announced their comeback after ten years.

In the first week of its release, the song ranked fourth on the UK Golden Songs Chart. In the second week, it directly became the number one on the Golden Songs Chart, and the group also won the Brit Award for Best Single.

It can be seen that the quality of this song is really quite good.

Rod Stater praised Xiang Nan highly.

It is not easy for a singer-songwriter to write one or two popular and widely sung singles in his lifetime. Xiang Nan, on the other hand, sang one song after another, with inspiration flowing like a fountain and unable to stop at all.

Today, the number of songs he has registered copyright for has exceeded 500. The quality of many songs is comparable to that of The Beatles, The Rolling Stones, Pink Floyd, Bob Dylan and Michael Jackson.

It also made Rod Stater admire Xiang Nan's talent very much. He said excitedly more than once that he had really found a treasure.

…

Of course, this is also because it has attracted the attention of many major record companies.

Large record companies such as EMI in the UK, Bertelsmann Records in Germany, and Universal Music in the United States have all extended an olive branch to Xiang Nan.

They were willing to pay Xiang Nan a large signing bonus and liquidated damages as long as Xiang Nan was willing to switch jobs to their company.

Xiang Nan was inevitably moved by this.

It is said that having your back against a big tree is good for enjoying the shade. Many artists can become famous despite their lack of talent just because they have the support of capital.

On the contrary, if there is no capital to support them, no matter how powerful the artist is, they may be buried and lost to everyone.

Delos Records is a small company. Regardless of the production or distribution of records, it is unsatisfactory and far from the big record companies.

For example, Delos Records can only afford hundreds of thousands of euros for the cost of releasing records. In comparison, Sony Records spent a full $25 million to promote Michael Jackson's records.

Even so, Michael Jackson believed that Sony's promotion efforts were not strong enough, so he had a big quarrel with Sony and almost fell out with it.

But having said that, if the customers bully the store, the store will also bully the customers.

Although those big record companies are rich and powerful, they will have stronger control over singers and have higher requirements.

If you cooperate with them, you will be strongly constrained and basically become a singing machine without much freedom at all.

Therefore, most famous singers will set up their own labels and form a cooperative relationship with record companies, rather than a superior-subordinate relationship.