Since 1983

"Brands will launch popular models according to the seasons. Who defines the so-called popular models or trends? It is generally divided into three parts: fabrics, colors, and designs."

At the dinner, Mr. Xu, who knows a little bit about everything, talked eloquently: "Let's talk about fabrics first, often one and a half years in advance, there will be some fabric exhibitions in the world, which will reflect the macro fashion trends.

For example, in the 1980s, we were popular with Dacron. Later, with the improvement of living conditions, we found that this product was not breathable, and we needed a breathable and light fabric.

This is called a macro trend.

Followed by color. There are specialized institutional research on popular colors, from the perspectives of aesthetics, psychology, economy and culture, etc., while collecting consumer feedback, and finally release the colors that the market may like in the future.

Then there is the design.

There are two types. The first one is what inspiration the master himself has. The second is focused discussion.

Led by the Paris Fashion Association, designers from major brands are called together to determine the popular theme for the next year. Then design around this theme, with the influence of fashion week and media promotion, this style will naturally become popular..."

"I see."

"Mr. Xu is really knowledgeable."

"It's the first time I've heard of it."

Everyone in the audience nodded frequently, sincerely affirming it, including Deng Yongqiang who claimed to be well-informed, but he didn't understand the reason.

"The so-called fashion trends are all procedural, and a small group of people decides the global fashion. What do you think it looks like..."

Xu Fei glanced around and said with a smile, "This is a typical aesthetic monopoly.

There was Paris Fashion Week in 1910, and there was Milan Fashion Week in 1967, so what would we do? One is poor and the other is white, building the motherland, how can there be wealth and fashion?

It is very difficult for us to catch up, and the dominance of the West is deeply entrenched.

We are now the passive side, and all we accept is the aesthetic output of others. Unless the country is strong in the future and the right to speak is strong, it will be possible to carry out reverse export. "

This passage is from a strategic point of view, and everyone has their own thoughts.

Xu Fei held it up again, and said, "That's why I admire Mr. Deng, who is making our traditional costumes."

Deng Yongqiang continued to be polite.

"Mr. Xu talked about the monopoly of aesthetics. I am quite touched. When the French film company asked me to play "The Lover", it was because I thought I had the image of an oriental man in the Western concept." Liang Jiahui said.

"No offense, you look a bit southeast Asian in it." As Wang Yannan, of course he can see this kind of pornography.

"Yes, Westerners can't tell us apart, but I'm the one who stands out."

Liang Jiahui touched his face, with a happy atmosphere intentionally or unintentionally.

"Actually, men are better, women are more monotonous. Their image descriptions of Chinese women are often not popular impressions, but the wishes of those who occupy the dominant aesthetic.

This kind of thinking is very popular, and it can even be called "imaginative Chineseism".

By the way, "Farewell My Concubine" is very popular in the West, I think it is because it filmed everything Westerners want to see. "Deng Yongqiang said.

The topic gradually drifted off, Xu Fei pulled it back and said, "Let's talk about magazines.

At present, the quality of personnel is not high. At present, we can only use the method of reprinting the content, but it will definitely change in the future.

For example, straight-leg jeans are popular this season. I hope that our editors will not just introduce them directly, but tell everyone based on their own experience: No matter how popular straight-leg jeans are, they are not suitable for girls with wide hips and thick waists.

Fashion does not mean extravagance and authority, the most important thing is to suit yourself. Of course, this needs to be cultivated slowly.

At this stage, the first thing is to increase influence. I have two ideas, one is to closely integrate with celebrities and hold my own catwalk; the other is to try social activities, such as charity nights.

Invite celebrities and entertainers from all walks of life, and put some items up for auction, including your Guardian Auction House, and you can also take some auction items, and the proceeds will be donated to a public welfare project we set up.

How do you two feel? "

The so-called circle, identity, talent, and relationship, if you don't have any of the three, you will definitely not be able to play together.

Immediately, a lively discussion was held, and it was agreed that it was feasible. Deng Yongqiang was very surprised by Xu Fei's advanced consciousness. He was actually thinking about charity when the local tyrants still didn't know how to spend their money.

Charity is a sharp weapon in the West!

in all aspects.

After eating for a long time, Chen Dongsheng also came to sit for a while, chatted about Jiade's autumn auction, and made an appointment to cut the ribbon for the first "Wanjia Convenience Store".

In the end, the banquet was dismissed.

Xu Fei invited the three of them to the small hall, handed them black tea and desserts, and continued chatting.

"I heard that Director Chen is very busy, making two films at the same time?"

""Golden Branches and Jade Leaves 2" and "Sweet Honey", but this is the norm in Hong Kong movies, and the pace is fast. Last year's "Young and Dangerous", three films were released in the same year."

"Then how long will it take you to prepare a non-commercial film, that is, a slightly serious film?"

"I don't think I've ever made a serious film..."

Liang Jiahui smiled and said, "Hey, how long did "Ruan Lingyu" take?"

"You acted for a while and then left after the performance. I have been holding out for a few months." Zhang Manyu said.

"That's why you got the Best Actress!"

Liang Jiahui understood better and helped to speak: "Don't look at her like this, filming is not life-threatening. I stayed in Director Guan's studio for half a month, doing makeup and hair every day, learning to walk in a cheongsam, drinking tea, and holding chopsticks.

And when she..."

"Hey, there's no need to talk about that!" Zhang Manyu hurriedly interrupted.

Xu Fei also knows that the love letter she wrote to someone was inexplicably made public at that time, and the man has a girlfriend...

"What about "Evil and West Poison"? Is it longer than "Ruan Lingyu"?"

"Wow, this, this, suffering! Suffering!"

The two held their foreheads at the same time and waved their hands: "I can't bear to look back."

After chatting for a while, the strangeness disappeared.

Xu Fei got to the point, and said, "This "The Wind" is scheduled to be launched in the second half of the year. Everyone joined the team 20 days in advance to familiarize themselves with the characters in the script. Is there a problem with this?"

"all right!"

"It should be!"

"Okay. Maggie, you need to practice your Mandarin. You are not required to communicate in daily life. You must at least practice your lines. If it is not possible, we can only dub.

Jiahui's pronunciation is not bad, but I want to become like a Japanese speaking Chinese, and at the same time, I need to exercise and get stronger..."

"Mr. Xu, I have a question."

Zhang Manyu suddenly said: "Actually, I have never understood why you asked me to play this role? I have never acted before."

"It doesn't matter if you haven't acted before, the two have a wide range of roles, and they are among the best in the Chinese film industry..."

He turned his head and glanced at Gong Li, Gong Li rolled her eyes, I'm narrow in my play?

"We are not familiar with it, please forgive me if I offend you.

Maggie, I heard that when you debuted, you worked hard to make 12 movies a year, but the public impression was always a vase. She started to transform from "Carmen in Mong Kok", and then won honors, even the best actress in Berlin.

When you announced your retirement, you may have meant to take a break, but I think it also meant to have nothing to pursue.

Jiahui, I am quite familiar with the environment of Hong Kong movies, people cannot help themselves in the rivers and lakes.

One of you is 32 years old and the other is 38 years old. You have achieved great success.

The road to being an actor is very long, and making money is very important, but if you encounter a well-produced work with a large number of excellent opponents, it is actually worth investing in. "

Xu Fei drank the last sip of tea and said with a smile, "Okay, it's getting late, I'll take you back."

The lights in the room were dim, and the dizzy light shone on him, half-bright and half-dark. The two blinked, inexplicably feeling a godfather Corleone sitting in front of them.