Since 1983

The first domestic drama to call out sky-high prices should be "The Blue Enchantress" in 2000, which sold 15 million for 22 episodes.

In the end, I rushed to my grandma's house, and the ratings of the first broadcast were below 40, and the TV station shouted to return the product.

The starring role is Wang Siyi, who became a household name thanks to Pan Jinlian's Dongfeng. The producer is Zhang Dabeard, and the director is Yu Min. At that time, he was regarded as a star team.

It is estimated that from then on, domestic dramas began to flicker.

In the past, TV stations watched dramas first, and then negotiated prices. After 2000, they all went to futures. First, let’s talk about which big star we hired, how good the drama is, and you can buy it if you don’t buy others.

In fact, the TV station can't see it at all, but because of the shortage of dramas, I have to buy it.

This bad habit has been going on for many years, and then in turn, the TV station said that you must invite big stars, otherwise we will not buy it!

Because of the overcapacity, the buyer began to take the lead, which also led to a sharp increase in production costs...

At present, the highest price of a single drama should be "Heroes with White Eyebrows". Nearly 40 episodes have sold 20 million yuan, and a single episode is not as good as "The Blue Enchantress".

In the 1990s, the two methods of collecting money and exchanging advertising time were used together. After 2000, there is rarely a second method.

Back to Deng Jianguo.

Historically, he exchanged these eight dramas for 100 million pre-roll advertisements, breaking the industry record. "Private Interview with Kangxi Weifu" was filmed four times in a row, as well as "Gege Wants to Marry", "Oolong Breaks Through Love" and so on, all of which were in the limelight around the millennium.

But now it's in your hands.

"Hey, hello, hello... It's too ruthless to want the domestic copyright for an episode of 50,000. I can shoot an episode for 150,000, and I can't get back the cost..."

"Boss, didn't we talk about that advertisement, why suddenly..."

"Can you add some more money, hey..."

In the office, Deng Jianguo faltered visibly.

Called countless times, the feedback was the same: the powerful provincial and TV stations all refused, and the rest took the opportunity to lower the price, and even the market and TV stations came to pick up the soup.

Not only TV dramas, but also advertising business was robbed.

They made it clear that the car and horse was Times Media, one of the largest companies in the country, and it was easy to attract customers with a preferential price. Only those who have been with each other for many years and are embarrassed to betray the water are still cooperating.

There is a sharp shortage of money in the account, and there is still a butt of foreign debts. I wanted to sell the drama to get back the funds, but now it is difficult not to lose money.

bankruptcy!

Xu Fei pressed the two big characters on his head.

"Boom boom boom!"

"Come in!"

As soon as the door opened, Zhang Guoli and his wife flew over from the capital, and they asked, "Old Deng, what's going on? What's going on now?"

Deng Jianguo had no choice but to tell the truth.

The two of them are so sad!

To die, is it to die by oneself?

"Guoli, I have to sell at a loss or wait. Do you have any connections to untangle?" Deng Jianguo softened.

"this……"

Zhang Guoli hesitated, and Deng Jie began to complain: "How about filming honestly? If you have to play such a moth, did you persuade you at the beginning, but now you think of us?

What do we say about your cheap talk, are we embarrassed? "

"Oh, you have also invested in it, and if you can't sell it, everyone will pay for it."

After yelling for a long time, the solution is in front of me. The couple had no choice but to fly back overnight.

Deng Jie confronted Teacher Xu and said, "We just voted for "Private Interview with Kangxi Weifu", please show kindness and let this play return to its original value.

Deng Jianguo also said that he hopes to transfer the copyright to you at a cost price. "

Kangxi Microservice Private Interview is a popular drama, and it is also an IP, so it is a good match to buy the copyright at the cost price. But Mr. Xu is wayward, why would he buy this show if he doesn't like it?

"Now is not the time for us to shoot "Dream of Red Mansions". The water in the film and television industry is getting more and more muddy. Some want to make money, some want to engage in art, and some want to become famous, it's all normal.

But some people are not normal, they are just shit sticks one after another, specially disgusting others. I hate this guy..."

"Teacher Xu!"

Deng Jie is in a hurry, and has been haggard a lot recently.

"So let's not talk about it. I don't care about his drama at all. I sell it if I can sell it. If I can't sell it, let him rot in my hands!"

Xu Fei pushed a cup of nourishing tea and said, "How is your company?"

"We invested a little, but we can still sustain it."

"The company has a lot of dramas this year, and it happens to be short of a director. You and Guoli help me make a drama, count technology as a share, and share the profits with you."

Deng Jie left.

When he went back to talk to Zhang Guoli, he shook his head and sighed: "It's just that we don't know people well, they have the qualifications and the capital to be angry."

"Then what should we do now? Superstar still has a drama appointment?"

"Deng Jianguo couldn't take care of himself, where did he get the money to shoot again? Let's shoot Mr. Xu's scenes first, he has good intentions, the company can't close down right after it was established.

Then look for another partner, this time you have to be sure. "

"..."

The couple are depressed, it is really difficult to start their own business.

…………

The spring is warm and the flowers are blooming, and the imported films of the new year have also begun to bombard the market.

"Jurassic Park 2", "A Good Man", "Skyfall" and so on, the overall quality is not as good as the previous two years.

Historically, Jurassic won the box office championship in 1997 with 72.1 million yuan by virtue of its jaw-dropping dinosaur special effects. And the 9550 project launched last year has also achieved some results, 37 million for "Red River Valley" and 40 million for "The Great Turning Point: Advance into the Dabie Mountains".

There are indeed many main theme movies, but the quality is uneven, nothing more than a few top movies.

The biggest variable is the addition of "The Wind".

This year, Xu Fei made "Not One Less" and "Endless". The weight is relatively light, but the focus is on other cities - of course, no one knows this secret.

When the company was busy with ten dramas, three movies, and several TV shows, he had quietly come to Hong Kong.

Before the reunification, Hong Kong became very strange. It seemed that there was a particularly uneasy atmosphere, but it seemed that it was unusually calm. The powerful, the middle class, the petty citizens, young and Dangerous, and aunts all live in this atmosphere as usual.

A certain residence.

Xu Fei was shocked as soon as he entered the door: "Wow, Lao Song, you are too simple, aren't you? Where is your thousand-foot mansion?"

"House prices in Hong Kong are so expensive. I am renting this, and the price is fair. Besides, I have a mission, and I don't dare to covet enjoyment."

"Good comrade!"

The two shook hands.

This is one bedroom and one living room, with a small kitchen and bathroom. The furnishings are old and full of TVB flavor.

Song Zecheng cut some fruit and brought it to the dining table covered with floral cloth, Xu Fei was very excited: "Oh, the most important thing for a family is to be neat and happy.

Sit down and eat together. "

Mr. Xu is abnormal!

Lao Song sat down muttering, and reported: "Sunshine Films' revenue is not very good, the production cost in Hong Kong is too high, and the market is sluggish again.

"Sweet Honey" spent more than 10 million yuan, and the box office was only more than 10 million yuan, which is a lot of losses. Fortunately, "Young and Dangerous" made money and barely made ends meet.

All the money you allocated before was invested in "Fengyun", and the company's finances are very tight. "

"I'll ask Rhonda to pay you another sum. Don't worry, you'll be fine just get through this period."

The two chatted for a long time, the first thing: the nominations for the 16th Academy Awards were announced, "Sweet Honey" won eleven nominations, and the audience was the hottest.

The second thing: In addition to "The Wind and Cloud" and "Made in Hong Kong", there is another low-budget vulgar comedy.

The third thing: Lao Song began to look for some small production companies in Hollywood that were about to go bankrupt.

Xu Fei made up his mind, nodded, looked at the time and said, "It's getting late, go to bed."

"You, you don't live in a hotel?"

"Don't dare to covet enjoyment, I think this house is very good... Come, come, let the monarch and his ministers get along well, let's fall asleep."

Hiss!

(besides……)